Democrat and Chronicle from Rochester, New York on October 22, 2015 · Page A14
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Democrat and Chronicle from Rochester, New York · Page A14

Rochester, New York
Issue Date:
Thursday, October 22, 2015
Page A14
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Page14A Thursday,October22,2015 DemocratandChronicle. com &%2#3%523!#<)2!52%)25;/2#323!/7$05/)!55 /"!%56<7%#3%)#!2<,/)#052<+$0/-21<027!2%/5;%#!<)'<#3!52!795;7!52/4/<05%""7!55: (%52*.!)0!8 '>@# 8,:'JK !<## ,?%>=#?:> :J#=9*AH' !<H%,-$>':>*#<CD JHLJ!,AA;)I=@ /IMI.D1347ECM !><@><#H?!><@,:H>?><:><#LH;:#<>?AH?#& BBBG<+("!2F:5";0+("G2F6 /*"%,%%&3%)%$%,& +!,-1%,,.&#0-1&3%"#(-1'2 “This is a really fascinating move by the NFL, even though they are kind of the last major adopters of streaming,” said G alen Clavio, director of the National Sports Journalism Center at the University of Indiana. “Sports really is one of t he biggest drivers for advertisers in the media business. All it’s going to take is one sports league, one major sports l eague, to say, ‘In addition to our broad- c ast package, we want a streaming package.’” And everything changes. I n many ways, the Bills-Jags matchup is perfect. Sunday’s game involves two of the league’s smallest-market teams, at t he unusual time of 9:30 a.m. EDT. While it might exclude western U.S. time zones, except for the early risers, the f ree, global live-stream lines up in prime time across several other countries — which plays well into the league’s efforts t o expand its brand. T he NFL will have limited exposure in its core market, should this be a bust, experts say, but it still should get some g ood demographics from a devoted, niche fan base and how they watch, be it on mobile, desktop or through Roku, C hromecast or Apple TV streaming devices. Access, of course, is an issue. Buffalo, R ochester and Syracuse are among the 25 least-connected cities in the nation. “ By all means, we are learning. This is afirst for us,” said NFL spokesman Brian McCarthy. “But we are not viewing it a s a test. The future is now, is really what it boils down to.” McCarthy said the NFL has been cons idering this step “for the last number of years.” The league, he said, will be evalu- a ting the live-stream and fan acceptance in real-time, including how long people stay on the broadcast and — without going into specifics — collecting feedback on their experience: “Everything you could think of, countries, devices, all those factors we would evaluate.” “ You’re seeing where the world is going and how and where people are getting their content,” Hans Schroeder, the NFL’s senior vice president for media strategy, business development and sales told the New York Times this summer. “Over a longer period of time, there will be different parties that want to get into the sports distribution business.” The NFL has been closely monitoring digital pioneers like Netflix and HBO G o, Fortune magazine reported Wednesday. And, McCarthy added, w hile mindful of its all-important TV partners, the NFL left doors open for other media when it negotiated those broad- c ast rights: “We did anticipate the devel- o pment of new platforms ... we have the ability to look at additional technol- o gies.” What happens Sunday will go a long way in determining what the league does next season, he said. S ome reports have priced the NFL- Y ahoo deal at $20 million. If that were the going rate for every game, Clavio said, rights for the season would be in the n eighborhood of $6 billion — which is about equal to what the NFL currently gets from the various networks comb ined. Factor in that more people are cutting the cord, dropping cable and satellite TV, and you can see where things are h eaded. “This is where the TV industry is m oving, this is where the entertainment industry is moving,” said Brian Moritz, a sports media expert and assistant pro- f essor of communications studies at State University College at Oswego. “Traditionally, live sports has been the h oldout. If this proves to be successful for the league … it could lead to a lot of c hanges at the league level and at the network level. “Does ESPN start going streaming- only on certain events and changing how it covers sports?” Clavio describes this as a tug-of-war, still in the early going, between the tradi- t ional broadcast model where everything is preselected, and the “Netflix model,” which is more a la carte. The shift already is occurring in some ways, with Sling TV and others offering live- stream channel packages for a monthly fee. Don’t forget that the NFL, with its NFL Network, also has discovered the ability to collect advertising revenue directly and control how the league is portrayed. “I don’t think the NFL would have take n this step if they weren’t seriously interested in exploring (live-streaming) as a permanent solution,” Clavio said. “The NFL takes a lot of heat, and deservedly so. But they are not stupid. They very m uch know what their audience wants.” B Live-stream Continued from Page 1A man and University of Rochester Presi- d ent Joel Seligman, they repeatedly stressed that local officials are unified behind their plan, which the panel claims would create 8,200 direct jobs and leverage more than $6 billion in private spend- i ng. “We hope that if we receive this support, this will be a transformative moment for the Finger Lakes regional economic council,” Seligman said. “This is a plan that will touch all nine counties (in t he region), with half of the support going outside of Monroe County.” The Finger Lakes Regional Economic Development Council, which comprises M onroe and eight surrounding or nearby counties, is one of seven regions competing for three $500 million awards from t he state to be awarded in December. T he prizes are part of the Upstate Revitalization Initiative, a $1.5 billion development competition some critics have likened to an upstate “Hunger Games.” The competition was created e arlier this year by Gov. Andrew Cuomo a nd state lawmakers earlier this year in an attempt to kick-start the long-struggling upstate economy. The four losing regions — along with the Buffalo area, New York City and L ong Island, which are ineligible for the top prizes — will divvy up $750 million in state grants and tax breaks that are available through the state’s traditional regional-council competition. The Finger Lakes is banking on its 1 42-page plan to get one of the $500 million awards, singling out its optics and photonics, agriculture and manufacturing industries as areas it hopes to grow. T he council presented Wednesday to a panel of Cuomo administration officials and state lawmakerswho will help de- c ide which regions win. O verall, the council’s planrecom- mends putting $50 million toward the optics, photonics and imaging industries in the area, $75 million toward agriculture and $125 million toward what the panel c alls “Next Generation Manufacturing a nd Technology,” which would include investments in Rochester staples like the Sibley Building and Eastman Business Park. The remaining half of the $500 million p rize would go to workforce development, boosting entrepreneurship and higher education and research. “It’s really accentuating the advantages and strengths of our region, and they’re supported by real people, real d ocuments,” said Wegman, who focused part of his presentation on the opportunity to grow more organic, locally based foods — items he said are popular in his s tores. More than half of the 30-plus members of the Finger Lakes council made t he trip to Albany for the presentation, w hich was led by Wegman, Seligman, Monroe Community College Anne Kress and Greater Rochester Enterprise President and CEO Mark Peterson. Seligman said he doesn’t believe the R ochester area’s recent win in a national p hotonics competition would hurt its chances to win more public funding. The federal government awarded a $600 million photonics center to Rochester earlier this year, which included m ore than $100 million in federal funding and $200 million in state funding. “We think this is a very strong plan, and it builds upon the strengths of the region and our accelerating progress,” Seligman said. “We think it’s an honest p lan. We have tremendous challenges in Rochester, Monroe County and indeed all nine counties of the Finger Lakes.” State funds Continued from Page 1A Now, the district, the city of Rochester and several other local partners plan to push the envelope even further. They plan to make School 17 the city’s first Beacon School — the next generation of community school, where different services are not only in the same b uilding but actively coordinated for s tudents, their families and the rest of t he community. “We see ourselves as a service point for other agencies to do their core work,” principal Caterina Leone-Mannino said. “We’re not assuming (the responsibility), but we’re recognizing we’re the easiest access point.” For example: School 17 now has extended learning time that lasts until 5 p.m. The city then has an on-site recrea- t ion program, including dinner, that beg ins at 5 p.m. and lasts a few more hours. T he two parts of the day are now run s eparately. Under the Beacon School model, though, the city could provide some programming during the school day, tying into what the students are learning. In theory, it wouldn’t cost either side any extra money (financial details have yet to be fully developed). “Typically, we’ve had people come to the table because we pay them and they have a contract,” Leone-Mannino said. “This is more of a partnership. ... It’s getting beyond a shared space agreement to more of a case management approach.” There are a number of different mode ls for community schools in cities across the country, where policymakers have converged on the aim of wraparound services for children in poverty. The Beacon School is based on programs in place in Cincinnati, Ohio and Portland, Oregon. The school will offer building space and access to consumers to community a gencies providing health care, social services and other programs. Those pro- g rams in turn will be asked to relocate some of their offerings to the school building and collaborate on how best to align them with what students need. W hen School 17 was renovated in the first phase of a massive state-funded capital project, such collaboration was kept in mind. There are spaces connecting the city rec center, the school, the U nity Orchard Street Medical Center a nd the University of Rochester’s Eastman Dental clinic. The dental center has four dentists who see about 300 of the school’s 700 students, according to its practice manager, Tequila Wright. They get pulled out of class when their appointment comes up, saving their parents the task of picking them up and bringing them to an office. Another JOSANA landmark, the Charles Street Settlement House, is not i ntimately involved in the current planning but hopes to eventually work with School 17 on adult literacy in a building it owns near the school campus, according to its president, Scott Benjamin. “It takes everyone pulling in the same direction, and I think people are trying to do that,” he said. “Each entity involved has its own regulations and policies, or a v iewpoint about what’s going to work, so it’s not an easy thing. What makes it a via- b le plan for School 17 is some of the work has already been done.” Mayor Lovely Warren was an early supporter of the concept and made the f irst public announcement of the School 17 plan at an event Oct. 16. Her top deputy on education, Allen Williams, said the overarching project will eventually be managed by an app ointed site coordinator whose salary will come from a variety of sources, public and private. Other potential partners include Habitat for Humanity, which has built dozens of houses in the neighborhood; Foodlink, which currently donates some meals; and Center For Youth, which provides emergency services and conflict resolution training for students. Some of those p artnerships are already in place and others will be developed over the next y ear. “The core services are the same, but we’re beginning to blur the line between school and community services, with c hildren and families at the heart of it rather than who’s (providing) it when,” Leone-Mannino said. Another key factor is drawing more students from the neighborhood itself. T he district lacks the authority to man- d ate that students attend local schools, and the state only pays for busing for students who travel more than 1.5 miles to school. As a result of that regulation, many R ochester students choose a farther- a way school, regardless of quality, to a void a mile-long walk twice a day, espe- c ially if their parents can’t drive them. The district tried twice to get state legislative approval for a pilot program at School 17 where even students living nearby could catch a bus. The Legislature never approved it, so this year the district is paying for it from its own budget. The result is that 44 percent of kindergartners and first-graders are from the neighborhood, compared to about 20 percent of older students. That proximity makes the collected services at the school even more appealing to the stud ents and their families. Yuleana Rivera, a seventh-grader, lives near the school and often stays there in the evening to play basketball. “It’s very useful because I get to do more things,” she said. “They help you with homework and stuff. ... If I was at home, I’d just be on my phone.” The JOSANA neighborhood, long p lagued by poverty and violence, has made strides latelyin organizing differ- e nt community groups and advocating for safety, housing, education and jobs. Its leaders see the school as central to that effort. “ The school’s vision has always been that we’re a beacon at the center of an urban village,” Leone-Mannino said. “Now it’s all starting to line up.” J Beacon Continued from Page 1A SHAWN DOWD/@SDOWDPHOTO/STAFF PHOTOGRAPHER Zeaquan Walker, 12, of Rochester loses his headphones, but not his concentration, as he practices his layups Monday in the gymnasium at School 17 on Orchard Street in Rochester. SHAWN DOWD/@SDOWDPHOTO/ S TAFF PHOTOGRAPHER Maniah Tores, 9, of Rochester eatsa dinner provided by FoodLink during the after-school program Monday at School 17 in Rochester. “We see ourselves as a service point for other agencies to do their core work.” CATERINA LEONE-MANNINO SCHOOL 17 PRINCIPAL

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