Democrat and Chronicle from Rochester, New York on October 19, 2015 · Page A9
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Democrat and Chronicle from Rochester, New York · Page A9

Rochester, New York
Issue Date:
Monday, October 19, 2015
Page A9
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DemocratandChronicle .com Monday,October19,2015 Page9A WALL STREET PROJECTS STOCK RALLY AT END OF 2015 PAGE 4B ROCBusiness Local news coming out ofthe business world. RASHMI KHADILKAR, M.D. Company: Visiting Nurse Service. New job: Associate medical director. Previous job: Rochester Regional Health. Home: Pittsford. MARK SALINA Company: Five Star Bank . New job: V ice president, senior commercial banker. Previous job: Chase Bank. Home: Penfield. KERIANNE KABURECK Company: Butler/Till Media & Communications. New job: Senior account executive. Pr evious job: Xerox Corporation. Home: Webster. KRISTIN PAGANIN Company: Butler/Till Media & Communications. New job: Data Analyst. Previous job: Sentry Safe. Home: A von, Livingston County NICOLE HAMLIN Company: Butler/Till Media & Communications. New job: Senior account executive. Previous job: Starcom MediaV est Group. Home: Henrietta. MICHAEL BONEFEDE Company: ConServe. New job: Manager. Previous job: Collections manager. Home: Rochester. STEPHANIE LESKO Company: Al Sigl Community of Agencies. New job: Director of fundraising events and volunteer engagement. Previous job: March of Dimes. Home: Rochester. JEFFREY S. NAGLE Company: LaBella Associates D.P .C. New job: Senior mechanical engineer . Pr evious job: RAM-Tech Engineers. Home: Orchard Park, Erie County BRYAN MORLOCK Company: LaBella Associates D.P .C. New job: Electrical designer/drafter. Pr evious job: RAM-Tech Engineers. Home: Buffalo. CHARLES YARRINGTON Company: Stantec. New job: Environmental scientist. Pr evious job: Environmental scientist. Home: Rochester. JAMES DELMEDICO Company: Stantec. New job: Environmental specialist. Pr evious job: Environmental specialist. Home: Rochester. ANDREW PETROSKY Company: Stantec. New job: Architectural leader. Pr evious job: Project manager. Home: Williamson, Wayne County. HONGZHUAN SONG Company: Nazareth College. New job: Director, English Language Institute and the Asia Pacific Rims Initiative. Pr evious: International Council for Education and Development. Home: Rochester . JILL DUFF Company: Roberts Communications. New job: Creative copywriter. Pr evious job: Roberts Communications. Home: Rochester. KATE HILL Company: Fairport Central School District. New job: Assistant superintendent for human resources and labor relations. Pr evious job: Harris Beach PLLC. Home: Avon, Livingston County ON THE MOVE Submit your new hires, promotions To submit your new hires or promotions, use our form at Event on strategy for social media It's no trick, but definitely could end up providing some treats for y our social media strategy. U pstate Social Sess ions, sponsored by several local organizations, i s bringing together soc ial media experts from Time Magazine, Marvel C omics, CNN, Brookyln B rewery, Dixon Schwabl, Brand Networks, and m ore for a daylong social media conference from 9 a.m. to 5 p.m., Saturday Oct. 31, at the School of the Arts, 45 Prince St. Sessions will focus on professional and personal use of social media with topics to include ways on advancing your career, how to be social, when to take discussions offline and managing social channels for big brands. Speakers include: » Alex Fitzpatrick: Deputy editor for Time M agazine. » Adri Cowan: Social m edia manager for Marv el Comics. » Tim Lampe: Mana ged CNN Instagram, l isted in TIME's Top 50 Instagrams in U.S. » Caitlin Van Horn: Marketing coordinator f or Brooklyn Brewery. » Jon Alhart: Vice p resident of social and d igital Media for Dixon S chwabl. » Kyle Psaty: Product marketing director for B rand Networks. General admission is $50; $30 for students. Breakfast will be provided. For more, go to upstatesocialsessions. com, or follow on Twitt er and Instgram at @upstatesocialand # upstatesocial15. Iberdrola invited t o White House Iberdrola USA, the p arent company of R ochester Gas & Electric, will attend the W hite House Summit on Climate and the Road through Paris on Monday. Leaders from the government, private sector, academic, technical and scientific communities will gather at the White House to discuss efforts to work across sectors to address climate change in the United States and worldwide. Bausch + Lomb adds jobs in S. C arolina Bausch + Lomb sur- p rised Greenville, S outh Carolina, officials l ast week by announc- i ng plans to spend $150 million and hire as many as 200 people expanding its contact l ens solution plant in G reenville and related d istribution center. BUSINESS BRIEFS Mike Garsin got into computer programming when he was 11and started his own computer company when he was in high school. After he graduated from the University of Rochester, Garsin went to work for his alma mater. It was only amatter of time, he said, before he got the “entrepreneurial itch” to start another business – Brand Networks. The company, founded jointly in Rochester and Bost on, serves as a kind of intermediary between Fortune 100 companies and social media. Brand Networks helps streamline the process for businesses to get their message out to potential consumers via Facebook, Twitter, Instagram and other social media. Jamie Tedford, the other co-founder, brought a background in marketing. Garsin, who was what you might call a techno wunderkind, brought the computer expertise. (His Brand Networks profile identifies him as a “ lifelong hacker.”) “My grandma realized at a young age that I had a k een interest in computers,” Garsin said. “I loved the idea of gaming and building my own 3-D maze games.” His first business involved building custom computers out of his parents’ home. Brand Networks is an entirely d ifferent venture, with offices throughout the world and more than 250 global employees, about a third of them in Rochester. Garsin met Tedford through a mutual friend during abusiness trip to Boston. Garsin originally worked on B rand Networks by night, after his day job at UR. The c ompany launched in 2006. Brand Networks decided early to focus on the heavy-hitter Fortune 100 companies. Clients now include such powerhouses as American Express, AT & T, Discover, Yahoo and Unilever. Social-media marketing m ay be commonplace now, but it wasn’t when Brand N etworks started. Some executives needed convincing that Facebook and other options were more than passing fads. “The awareness and the understanding are far better than in the early days,” Garsin said. “They would s tart a meeting and say ‘I don’t understand why people u se these social media markets for anything.’ They had their ‘print bucket’ and their ‘digital bucket,’” but no initial plans for social media. That line of reasoning has, of course, gone the way of telephone dial-up service. Companies now realize that it’s crucial to get their m essage out across social media platforms. That’s where Brand Networks comes in. “They’re finding key business drivers in Facebook,” said Kyle Psaty, Brand Networks’ Product Marketing Director. “More than 1.6 billion people use it. The eyeballs are there. The opportunity for brands to reach p eople ... is night and day from what it was even 10 years ago.” Brand Networks builds custom tools for large companies to interface with outlets like Facebook more effectively, Psaty said. The “official description” calls Brand Networks “a leading provider of integrated soc ial software solutions and digital marketing solutions.” A$68 million investment has helped Brand Networks grow both organically and through acquisitions of companies such as Optimal in 2013 and SHIFT earlier this year. Brand Networks started serving London and t he European market in 2013, Australia the following year and Mexico within the last month or so. Brand Networks made the Democrat and Chronicle ’s “Top Workplaces” list this year, which Garsin said “means a ton to me. It goes back to the early employees and staying true to our vision.” Employees are “cons tantly growing, constantly learning,” Garsin said, adding that one of the most exciting aspects of the business is seeing former employees starting their own companies. Maybe one day they’ll need Brand Networks to get their message out. A lan Morrell is a Rochester-based freelance writer. COMPANY PROFILE Local firm spreads the word Brand Networks assists top companies in effort to reach out on social media KATE MELTON Software test engineer Chris DeLano of North Chili, left, works on a mobile publishing app with lead software engineer Michael Ferro of Rochester, at the Brand Network office in High Falls. ALAN MORRELL KATE MELTON QA analyst Jeremy Owens of Rochester, left, has a laugh with coworker Michael Higham, also of Rochester, at Brand Networks in High Falls. Brand Networks Founded: 2006. Location: Local office is at 61Commercial St., Rochester. Other offices are in Boston, New York City, San Francisco, Chicago, Santa Monica, London, Sydney, Atlanta and Mexico City. Executives: Jamie Tedford, CEO and cofounder; Mike Garsin, Chief Technology Officer and co-founder; Ed Davis, Chief Operating O fficer; Joyce Bell, Chief Financial Officer; James Borow, Chief Product Officer; Craig Carney, Chief Revenue Officer; Wayne St. A mand, Vice President of Global Marketing. Employees: More than 80 locally, about 250 overall. W ebsite:

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