Democrat and Chronicle from Rochester, New York on October 18, 2015 · Page B8
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October 18, 2015

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Democrat and Chronicle from Rochester, New York · Page B8

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Sunday, October 18, 2015
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Start-uphelps fi rms fi ndunique waystoreward employees SANFRANCISCO WhenAliDock- ery,28,wonasalesgoalchallenge atexperiencemarketplacesite Eventbritelastyear,herreward wasfarmorethana fl eetingpat onthebackorevenagiftcard. Instead,theaccountmanager receivedticketstotheWorldSe- riesandtookherfather. “Havingthisunforgettableex- periencewithmydadwasso muchbetterthanacashincen- tive,whichwouldhavedisap- pearedintomybankaccountor gonetopayrent, ” saysDockery. “Blueboardturnedmydream intoreality. ” Blueboardisayear-oldstart- upthathelpscompaniesreward employeeswithexperiences, rangingfrom$150kayakingout- ingsto$25,000guidedtripsto MountEverest’sbasecamp. Ifthissoundsindulgent,wel- cometotheworkworldofMil- lennials,that18-to34-year-old clustermakingup34%oftheU.S. workforce,accordingtotheBu- reauofLaborStatistics.What’s more,theiro ceranksarefore- casttodoubleby2025. ThosewhostudyMillennials saythesechildrenofBabyBoom- ersgrewupinhouseholdsthat validatedtheirfeelingsandina societythatservesasasocial mediaechochamberfortheir opinions.Theresultisabreedof workerwhovaluesvalidation overcashandpledgesallegiance toco-workersoverabrand. Companiesthatengagewith suchworkersseeabene fi t.Ac- cordingtoarecentstudybyre- searchandadvisory fi rmBersin andAssociates,organizations withrewardprogramsseea14% improvementinemployeeen- gagementandproductivity,ex- plainingwhytheU.S.employee incentivemarketplaceisestimat- edat$38billion. “Forthisgeneration,raisedby so-calledhelicopterparentswho toldthemtheiropinionmatters andlife’stooshorttobeunhappy, therelationshipwithabosscan haveanalmostparentaldynam- ic, ” saysLisaOrrell,authorof fourbooksonMillennialsinthe workplaceandfounderofconsul- tancyTheOrrellGroup.“They valuethingslikeworkplace fl exi- bility,talkingtotheirbossdaily andtraininganddevelopment. Smartcompaniesaregettingon thebandwagon.Thosewhodon’t willseeMillennialsleave. ” Blueboardaimstostaunchthat exodus.Startedbyex-consultants TaylorSmithandKevinYip,who grewdisillusionedbygift-cardre- wards,thecompanyhas24cli- entsrangingfromGoProtoBox. Blueboardo ersarangeofcre- ativegifts,suchasanightata comedyclubwhereyougettips onaroutineandthenperformit live($500).Adayoftrapezeles- sonsforcircusfans($150).Anda JamesBonddaythatincludes skydiving,anexoticcarrental andmixologylessons. “Hiringistough,especiallyin SiliconValley, ” saysJillColeman, o cemanageratVungle.“Giving anexperienceasopposedto moneyhasamorelastinge ect onemployees. ” BLUEBOARD Aballooning fl ightoverNapaValleywinecountryisoneofthetripso eredbyBlueboard,which contractswithcorporationseagertoprovideemployeeswithmorepersonalizedrewards. ForMillennialworkers, giftcardsareasnooze 8B E3 USATODAY — DEMOCRATANDCHRONICLE SUNDAY,OCTOBER18,2015 TRENDING AGOODRUNFORFRAT Whilemanycollegestudents veggedathomeforfallbreak, membersof BucknellUniver- sity’sTauKappaEpsilon(TKE) fraternity ranan182-milerace. TheRonaldReaganRun — cre- atedbythelocalTKEBetaMu chaptertoraisemoneyforthe Alzheimer’sAssociation — start- edonOct.8inLewisburg,Pa., andendedOct.11ontheWhite Houselawn.Eighteenthree-to six-memberteamseachrana 10-mileleg.“Fraternitiesingener- alkindofgetabadrap.Imean, everyone’sseenthestories,and soanythingthatwecandoto showthattherearepositivesto Greeklife, ” saysEvanMiu,a 21-year-oldBucknellseniorand thisyear’srelayco-chair. TAKINGASTANDONGUNS Anewstudentgroupat Arizona StateUniversity wantstheright tocarrygunsandotherweapons oncampus. StudentsforSelf- DefenseatASU hascreateda petitiontogetridofthebanon weapons,speci fi cally fi rearms, kniveslongerthan5inchesand mace.“Theincidentsinvolving fi rearmsoncampusdemon- stratethetruththatgun-free zoneshavebeenineffectivein keepinggunsoffcampuses, ” saysJacobPritchett,thedirector ofoutreachforthegroup.ASU spokesmanJerryGonzalezde- clinedtodetailaboutwhatthe universitythinksofthenew groupandwhetherASUhasany planstoalteritsweaponspolicy. UNPREPAREDFORWORST Anewsurveysuggeststhatcam- pusesnationwidemightbeun- preparedtodealwithanactive shooter.TheMargolisHealy surveyof513campusofficials andseniorleadershiprevealed that25%ofrespondentssaid theyneverconductedanactive- shooterdrilloncampus.Their topreason?“Budgetconstraints. ” Seventypercentofcampussafe- tyofficialsbelievedtheyneeded morestaff,comparedwith40% ofthecampusleadership,who believedthatcampussafety officersmonitoredsocialmedia morethantheyactuallydid. ADVANCINGBYDEGREES TheU.S.CensusBureauhasbeen trackinginformationaboutde- greeattainmentsince1940,but forthe fi rsttimeinalmost75 years,theresultslookdifferent. Datashowwomenaremore likelythanmentoholdabache- lor’sdegree.Evenasrecentlyas 2005,thepercentageofmen25 andoverwhoheldbachelor’s degreeswas28.5%;fortheir femalecounterparts,itwas26%. In2014,thatchanged:30.2%of womenheldbachelor’sdegrees while29.9%ofmendid.The stateswherewomenweremore likelythanmentoholdbache- lor’sdegreeswereallalongthe EastCoastorMidwest. BUSINESS-CENTRIC Majoringinbusinessisagreat waytogainawiderangeofskills thatcanleadtoemploymentin several fi elds.AccordingtoCol- legeFactual,thetopbusiness schoolsintheU.S.forthe2015-16 academicyearare:Universityof Pennsylvania,UniversityofCali- fornia-Berkeley,Universityof SouthernCalifornia,Bentley University,BryantUniversity. CompiledbyKristenRein.Forthefull listoftopbusinessschoolsandmore stories,visitcollege.usatoday.com. SAMANTHARHODES TauKappaEpsilonmadesuc- cessfulruntoWhiteHouse. ANNAREED,STATESMANJOURNAL UmpquaCommunityCollege student,left,withhermom ONCAMPUS Itwasoneofthe fewbrightspotsina wretchedepisodefor American journalism. Whilemuchofthenewsmedia uncriticallyacceptedtheBushad- ministration’sinsistencethatSad- damHusseinhadweaponsof massdestruction,thusnecessitat- inganAmericaninvasionofIraq, onesmalloutpostdistinguished itselfwithskepticalreporting. ThatwouldbetheWashington bureauofanAmericannewspaper chaincalledKnightRidder. In2006,KnightRidderwas acquiredbyanothernewspaper company,McClatchy,whichnow owns29dailiesincluding The MiamiHerald , TheCharlotteOb- server and TheSacramentoBee . Thebureaucontinuedtocarryout journalisminthattradition. Aclusterofeventsinrecent days,however,suggestsweareat anend-of-an-eramoment. ReporterJonathanLanday,the lastofthemajorplayersinvolved inthatrun-uptothewarcoverage toremaininthebureau,isleaving tojoinReuters.Landayandtwo otherbureaureporterswerePulit- zer fi nalistslastyearfortheirre- portingonCIAtorture. BureauchiefJimAsherisde- partingtojoinanewinvestigative venturecalledInjusticeWatch. Monday,AndersGyllenhaal, McClatchy’sWashingtoneditor andvicepresidentfornews, announcedamajorshake-upin thebureau’soperations.Thepri- marymissionfromnowon,he wrote,wouldbe“tofocusaboveall onregionalandpoliticalcoverage, aswellasnationalstoriesofpar- ticularimpactinour communities. ” Atthesametime,hesaid,the companywouldbemothballingits fourlastoverseasbureausinBeij- ing,Berlin,IstanbulandMexico Cityandshuttingdownastringer inIraq. That’salotofchangeinavery shortperiodoftime.Butappear- ancesaside,Gyllenhaalassures methattherewillbenochangein directionforthebureau.Infact, hesays,closingtheforeignout- postsactuallyisawaytosafeguard andstrengthenaggressivecover- ageoutofD.C. “We’llcontinuetogoagainst thegrain,toaskthetoughest questions, ” hesays.“Thewhole traditionwillbeappliedonna- tionalstoriesandonstoriesacross thecountry. ” Here’show:Thosefourinterna- tionalpositions,whicharecount- edinthebureau’stotalsta of38, willbeconvertedintoregionalre- portingslots.Thebureauisn’tgo- ingtostopcoveringany governmentbeatsitnowsta s, Gyllenhaalsays,andthenational securitybeatwillbemaintained. Thegoalisverymuchtofosterthe approachthatledtotheWMD storiesandthereportingonCIA torture.“Allofthestorieswere donebybeatsthatwillcontinueto exist, ” hesays. Andthat’scritical.Oneofthe keystotheKnightRidderreport- ingonWMDwasthatitsjournal- istswererelyingnotonbig-name o cials—theyoftendidn’thave theaccessofbig-footoutletssuch as TheNewYorkTimes —andin- steadtalkingtolower-levelsourc- es,peoplewhowere“closesttothe information, ” asthen-KnightRid- derWashingtoneditorClarkHoyt told AmericanJournalismReview atthetime.Thatkindofsourcing comesonlyfromcommittingre- porterstobeats. Forhispart,Asherstresseshe’s notleavingbecauseofanycon- cernsaboutthebureau’sdirection. “It’sagreatopportunity, ” hesays ofhisnewgig.“I’maninvestiga- tivereporterinmyheartandsoul andDNA. ” Gyllenhaalsaysthebureaure- vampstemmedfromthecompa- ny’sre-examinationofhowits newsroomsshouldoperateinthe neweraandwherethebureau fi ts in. “Weinheritedalotfromthe past,andwe’restretchedpretty thin, ” hesays.“Thequestionis whatismostuseful,whatwould producethebestjournalism. ” Theconclusionwasthebestap- proachwastobeefupregional coverageandfocusontopnation- alstories,withthehelpofa“strike forcetoworkonthedeepersto- riesofthemoment. ” It’salwaysdispiritingtoseefor- eignbureausshutdown.Saysfor- merMcClatchyD.C.bureauchief JohnWalcott:“The fi nancialpres- suresthatarecallingMcClatchy anditspapershomearereal,but thecompany’sdecisionwillde- privenewsconsumersacrossthe countryofavaluablesourceofin- ternationalnewsatatimewhen technology,economicsand fi - nance,climatechange,terrorism andotherissuesareshrinkingthe worldinwhichwealllive,breathe andcompete. ” Sadly,it’spartofanongoing trendinthenewspaperbusiness. Foreignbureaushavebeenanen- dangeredspeciesforyears. Ifit’sreallytheonlywaytopro- tectsorelyneededbeneath-the- surfacereportinginWashington atatimewhenthenewspaper businessisundersuchseriousdu- ress,itregrettablymaybeworth theprice. BigchangesatadistinguishedD.C.bureau AtMcClatchy,foreigncoveragemovingtobackburner MEDIA RemRieder @remrieder USATODAY CONGRESSIONALQUARTERLYVIAGETTYIMAGES AndersGyllenhaalsays McClatchywill“continue togoagainstthegrain. ” “I’maninvestigative reporterinmyheart andsoulandDNA. ” JimAsher, formerWashington bureauchiefforMcClatchy Blueboardisastart-up bankingonthecorporate world’sgrowingneedto catertoaMillennialwork- forcethatwantsacustom- izedtouchwhenitcomesto rewardsandincentives. Amongtheadventures BlueboardoffersitsSan Francisco-basedclients, whoincludecloud-storage companyBoxandAstex pharmaceuticals: u KayakingtripstoBodega Bay($150value) u Trapezelessons($150) u Couplesdayatatopspa ($500) u Stand-upcomedylessons andimprovnightperfor- mance($500) u AerobaticflightinaRed BullAirRacesplane($500) u JamesBondadventures withskydiving,fastcars andmixologylessons ($5,000) u Chanelshoppingspree withpersonalstylist ($5,000) u GuidedtriptoEverest basecamp($25,000) SOURCE: BLUEBOARD EXPANDING WORKER INCENTIVES MarcodellaCava @marcodellacava USATODAY

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