The Palm Beach Post from West Palm Beach, Florida on November 10, 1968 · Page 133
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November 10, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 133

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West Palm Beach, Florida
Issue Date:
Sunday, November 10, 1968
Page:
Page 133
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Palm Beach Post-Times, Sunday. Nov. 10. 1968 Vero Keeps Homey Touch Where Tropics Begin9 This city, like others in has experienced a steady go r, u ii .-:." --: The demand of recent years for campsites has been met by otticials here with the launching of tour parks, some still under construction, accommodating the outdoorsmen. Almost regardless of preference, residents and visitors find their favorite form of recreation here somewhere in the area. "You're only a stranger once," the motto of the Tourist Club, whose membership totals almost 1,000 during the season, is supported by the attitude of almost everyone here. Within a few days alter moving into Vero Beach, an official welcome hostess calls at the newcomers home with numerous gifts from businessmen in the area. This sets the pace for the welcomes and greetings that follow in daily contacts with others who chose the "Hibiscus City" as their home. It's hard to resist the charm of this little southern city and its people. And those in position to know, say many greater things are in store for the city and those who are part of it. training barns, regulation track and electric starting gales. Although the area boasts no monopoly on recreation, it does boast facilities sufficient in quantity and improvements to keep its own citizens here and draw more from other areas. Some of these include endless miles of waterways, providing Ihe usual excellent Florida fishing and water sports of all description. Golf courses abound in the area and planned recreation activity helps visitors and residents make an easy choice of the best way to spend their time. This i.s provided by the city. Roaches stretch for miles from Ihe northern to the southern border of Ihe county - air boating tor game or fun is a popular sport in the inland swampland of the county, carrying sportsmen at tremendous speeds over shallow water and natural vegetation. Vero Beach, unlike some cities along the coast, permits surf boarding in one area, which brings a steady stream ol surfers into the city. - It STILL WORKS What is probably one of the wooden planks. Here some young anglers, intent oldest bridges in Florida attracts many fish- on fishing, ignore the boats passing through the ermen to the area. The Wabasso Bridge over draw span section. Indian River, just north of Vero Beach is built of VERO BEACH - The City of Vero Beach is a lot like most smaller cities in Florida. It cannot lay exclusive claim to beautiful beaches, palm-lined streets and a sunny clime. Yet, from almost everywhere, one begins to sense small differences which combine to provide a charm few can resist. One thing a traveler heading south through the city notices is the billboard greeting that tells him Vero Beach is "Where The Tropics Begin" on the east coast of Florida. As if to prove their point, residents and the city have lined the area with colorful tropical plants, shrubs and stately palm trees. Vero Beach, with 15,(KJ0 residents, is still a city without parking meters. Councilmen through the years have resisted all efforts to destroy the quiet, small town atmosphere, of which the pleasant absence of parking meters is a part. The apparent slow pace of at th it v here could mislead the easiMl observer, concealing the fact that I h- city's gross retail s-tlcs this year is Vr.830,752 and the annual payroll i.s $80 million. One m;iv not realize at first jjance the aiea is teeming with citrus activity, as it is the heart of the famous Indian River Fruit producers. Nor may they realize that the area just outside the city boasts some of the wealthiest ranches in Florida, whose cattle are in demand even in other countries. One would also have no way of knowing the city and county has some of the nation's finest minds donating their time and etlorts to the community, accounting In part for the progress of the area. Although this Is not a retirement com-munm, thousands of persons, many executives from major industries among them, vis iled Vero Beach in years gone by, only to return after retirement to establish a home here. These men, their families and others who chose to return to the city on a permanent basis, make up a large portion of the population. Many of them came here from other southern states, and even other parts of Florida, but the vast majority settled here from the north. Their number became sufficiently large for growth since 1!20 when it boasted a population of 793. Despite the fact it fights to retain the friendly home town atmosphere, moves are constantly underway to accelerate its growth. In fact, Indian River County now with a population of some 37,000, is listed among the state's 15 most rapidly growing counties. This city has already experienced an overflow of persons, seeking homes, who work at the ever-growing Cape Kennedy, only 60 miles to the north. Without the $.15 billion Cape Kennedy operation, which is expected to be responsible for additional growth here, Indian River County is equipped to take care of its ow n. One example Is the county's major industrial plant, Riper Aircraft Corp, wheie about 2,200 employes turn out 14 airplanes each day for sale throughout the United States and several foreign countries. Hundreds ot families here earn their living from the cil-rus groves ot 30 truit growers or Irom the ltl truit packing houses and shippers th,il concentrate the sale ot their product in northern markets. Aside Irom the other standard lacilities and attractions tound in most places, Veio Beach boasts its individual specialties. One ot these is Dodgertown, win. . ihe Lo. Aiigeles ledgers call home during e ach winter and uhcic thc train lor the coming season. Visitors from far awav meet the ledgers ncie each war and join thousands ot residents who turn out to watch the t.nnous team in action For those who like 10 dream ol adventure, a visit just a lew miles north ot the cil oilers a pertect spot lo start. Onl a lew hundi ed ai ds olt-shore at the bottom ot the Atlantic Ocean, lies an estimated SH million in sunken Spanish treasure. In tact, approximately 5-1 million more, in the form of gold and silver doubloons, and priceless artifacts, have been salvaged by one enterprising group known as the Real Fight Corp. Among the attractions many cities in Florida lack, is a thoroughbred horse farm, such as the Diamond (i. Farm located west ol the city. The farm is scheduled lo be completed soon us a thoroughbred training center complete with NatioiMdle Check Cashk them to form special clubs in the area for social gatherings and activities of mutual Another privilege for First National Bank in Palm Beach American Express Executive Credit Card members. Boynton Beach A Friendly Place Agriculture within the city and in the rich land west of the city to the Loxahatchee National Wildlife Refuge accounts for income of S31 million in the city. Vegetables and exotic nursery stock grown in the urea has a value of some $25 million of that total, with the remainder primarily citrus and dairy products. "There's quite a lot of us what you call 'senior citizens' around Boynton Beach," says the oldtimer on Ocean Avenue, "but an awful lot of folks would be surprised at the number of young folks with kids that want to live here because it's just a nice place to be. Some of these young professional men work over at the hospital (Bethesda Memorial Hospital) or up in West Palm Beach or down at IBM On Boca Raton). They know what they're doing. Besides, we've got all them good places to eat and the fishing." W II -Jb'l ? I I Ell 11 1 ill leges, members also enjoy the worldwide charge benefits of American Express. You'll find that the American Express Executive Credit Card is the one credit card you really need to carry because it's one card that's welcome everywhere you go. Charge at airlines, restaurants, hotels, motets, rent-a-cars, as stations, specialty shops and stores. And get liability protection against frc idulent use of your Card. How to apply for Exccutivt Credit If your income is above avcragt and your credit K sound, pick up an E. ;cu-ttvc Credit application from us. If ou qualify, you will get Executive Credit- -a card with American Express charge privileges on one side, and our cash reserve privileges on the other side. Present American Express Card mi mbcrs. To add the benefits of Executive Credit to your present American Express Card, you should also come in and ;ipply. Plcac keep in mind that you must qualify for F xecutive Credit, too Most people can't get a personal check cashed in strange cities. But it s no problem if you've got an American Express Executive Credit Card. Our newest Executive Credit service-Extended Check Cashing-kts you cash personal checks drawn on our bank for up to $500 a week at nearly a thousand banking locations across the U.S. Extended Check Cashing is just--one of the four services that gwe American Express Executive Credit Card members greater flexibility with their money. Here are the other three: A line of credit of at least $2,000 from us. This cash reserve gives Executive Credit members a minimum of $2,000 to use for whatever they want, whenever they want-without filling out special applications, without answering questions or waiting in line. Ideal for unexpected expenses, taking advantage of bargains, traveling. Line of credit worldwide. Executive Credit lets members get American Express Travelers Cheques at American Express Offices around the world. Get up to $500 worth in the United Three I Adult Dance Club Opens BOYNTON BEACH - Sitting in the shade of a huge flcus tree in the tiny park on Ocean Avenue only a block from busy L'.S. 1, the oldtimer cammed up this changing city. ; -"Well, it's a friendly place to live and a great place to eat at," he declared. Retaining much of the charm and quietude of the mythical "typical small town'' in the U.S., Boynton Beach is famous as a place to go to eat, to fish, or to live quieth . Eating places are famous enough to make social columns not only in southeast Florida but in many society centers all along the eastern seaboard. Deep-sea and drift fishing from the Boynton Beach area docks gains fame In sports magazines almost every issue. Additionally, photographs of grinning "fishermen" and their trophies cast a constant aura of fame to the area from den and family room walls all over the Midwest, fond memories of a vacation high point. The reference to "friendly" by the old man is difficult to describe to ihe non-resident. The oldtimer may have best explained it as "letting you Know that folks know you're around." The city some 12 miles south .if West I'alm Beach is more lhan a little deceptive. Its f.ime Is misleading and Its s..v greater than the casual Under down U.S. 1 might .maglno. Chartering of the Town of Ocean Ridge, the city's neighbor east across the Intracoastal Waterway, removed Boynton Beach's "beach" except for a small municipal beach owned by Ihe city but inside the limits ol Ocean Ridge. Most persons are surprised that Boynton Beach is nearly ten times hrg"r than they have guessed. According to utility records, a reasonable estimate of current population is 20.000. The official L'. S. Census in 1950 show ed that the citv then had a population of 2.542. Experts agree that the city is apt to have a population of some 25 to 30.000 within the next five years. Announcement of a 2.500-unil adult community on the city's west side this summer has spurred additional interest in housing developments and business enterprise In the city. How do yuu cash checks in strange lilies? Executive Credit members are never in trouble. They can get up to $500 per week. One oj many Executive Credit privileges. States, up to $1,000 worth in foreign countries. Deferred Payment: Executive Credit members may convert American Express bills over $100 into convenient monthly payments. The cash reserve is just half of the story In addition to your cash reserve privi The Three I Club, Lake Worth's oldest adult dance club, opens its 52nd season this month with dances every Fit-day at 8:30 p.m. at the Lake Worth Casino. Dances are held from No vember through April, with picnics scheduled in January and March and a banquet set for February. The Three I Club was formed in 1917 by visitors from Illinois, Indiana and Iowa, to provide entertainment, good fellow ship and recreation for its members. Membership comes from 27 different states and is open to visitors from any state as well as to local residents. friAVi EXECUTIVE CREDIT i charus t rso$T : , $8 ; aj t"f 8AKK 912348 Fqi 'A 9 First National Bank in Palm Beach 255 SOUTH COUNTY ROAD 832-3611 AUTO ENTRANCE: 264 SOUTH OCEAN BOULEVARD Member: Federal Reserve System, Federal Deposit Insurance Corporation Small Start Before the turn of the century in Florida, enterprising businessmen installed small electric plants for their own use. They were soon asked by neighbois to sell some of the pow er. Thus, by accident rather than design, small electric utilities came into existence. - -1 -1 - .

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