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16 THE PALM BEACH POST MARCH 30, 1998 THE PALM BEACH POST MARCH 30, 1998 17 0ver-60 Floridians pull in a total $53.5 billion a year in income $13.5 billion in Social Security .; alone. The 65-70 age grotip has 10 f inoes more in assets than the typical late-30s Baby Boomer. h 'A PLACES THAT GIVE SENIORS A BREAK I , r IK m i i J v " From specials and discount cards to senior days... What businesses will do to get Granny's money 3 BY JULIE WARESH BUSINESS DEALS FOR SENIORS Golden Bear Golf Center $20 range pass for $ 1 5; at Northlake, Lake Park discount miniature golf, Tuesdays Rag Shop 1 0 percent off on Wednesdays National retailer Lion Country Safari $9.95 admission ($ 1 4.95 Loxahatchee regular price) every day Ross Stores 1 0 percent off on Tuesdays National retailer Video Avenue 2-for-l rentals on Thursdays Regional chain Beall's Outlet 1 5 percent off on Mondays Regional retailer for Monday Club members Palm Beach Zoo $5 admission ($6 regular price) West Palm Beach every day TJ. Maxx 1 0 percent off on Mondays National retailer Bayside Building Inspections discount inspections Jupiter Pier 1 Imports 10 percent off on Wednesdays National retailer Sue's Hallmark 1 0 percent off every day West Palm Beach Peter Van Keuren discount legal services Jupiter law office Gateway Video Half-price rentals on Tuesdays Boynton Beach Movie theaters Most theaters offer discounts Airlines Most airlines offer 10 percent discounts on selected fares Rental-car companies Most offer varying discounts on selected rates . !, , ; j ) lb -, n " ' Y A f V V i Ptwtos by BOB SHANLEYStaff Photographer Joan Korim (top), of Canada looks through racks of clothes while shopping at Beall's Outlet. Another shopper readies her Beall's Outlet Monday Club card in the checkout line on Monday. : 1 X 's. It's a good bet that as you read this, bargain hunters age 50 and over are already in checkout lines at the 10 Beall's Outlet stores in Palm Beach County and the Treasure Coast Why? Because it's Monday, of course. And with the store's free Monday Club card, shoppers 50 and over get 15 percent off everything on top of sale prices and other special discounts. For Stephanie Houston of West Palm Beach, Monday Club membership coupled with a frequent shopper discount brought the price of a $29.98 shorts set to $19.18 on a shopping trip last Monday. For Bradenton-based Beall's Outlets, Monday Club membership brings in customers by the droves. "It's been fantastic," President Paul Galizia said. "Our biggest day of the week is Monday, and I don't think any other retailer can say that." The 4-year-old club has 1 million members and has boosted the company's overall sales, though Galizia declined to say by how much. With 24 percent of its residents 60 and older the highest percentage in the nation Florida is a lucrative market for businesses that know how to attract older consumers. In this area, the percentages are even more dramatic. Nearly 29 percent of Palm Beach County's population is 60 or older. In Martin County, the percentage is 33.6; in St. Lucie County, it's 28 percent. "The elder market is the single largest segment of Florida's economy," said Dave Bruns, spokesman for the llease see SN!CRS Twenty-four percent of Florida residents are 60 and older the highest percentage in the nation. STFPHANC WRSHStaff Photographer Seniors move through the lunch buffet line at Holiday House restaurant in Lake Park. The Deland-based private company offers no age-based discounts, but about 65 percent of its business comes from senior citizens.