The Palm Beach Post from West Palm Beach, Florida on March 30, 1998 · Page 61
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The Palm Beach Post from West Palm Beach, Florida · Page 61

West Palm Beach, Florida
Issue Date:
Monday, March 30, 1998
Page 61
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Page 61 article text (OCR)

THE PALM BEACH POST MARCH 30, 1998 9 SunFest, film festival spread the word with posters 5f, (ff I - t' M1 I f L ".VlUfiFf:m,,i!: . i r ..... . by Helander are already considered a collector's item, according to film festival releases. The film festival poster was unveiled March 16. The film festival will run this year at various locations throughout the county from April 17 to 26 and include screenings of more than 50 films and host events from panel discussions to parties. Proceeds from the event go to high school and college film programs, plus scholarship funds. tTUl-f: S,r ' ".. .. ..... J3W , " ' & a .1- TmmmmsJt$:Lb.z:?'J4 Posters are a popular marketing tool for festivals of all kinds and the Palm Beach County International Film Festival and SunFest recently have come out with their latest. Each event considers and uses the poster in a slightly different way, however. "I think first and foremost it's a marketing tool for us because it's such an enduring, year-round image for us," said Paul Jamieson, executive director of SunFest. Every SunFest poster hung on a wall framed or not is a reminder of the once-a-year music and art festival on Flagler Drive in West Palm Beach, he said. "That is one way we stay out in the community all year," Jamie-son said. SunFest is a nonprofit organization. This year the festival will be held April 29 to May 3. The 5,000 posters printed each year also bring in more than $30,000 annually through sales. The value in goodwill is immeasurable as the posters are given out to sponsors and friends of the festival, according to Jamieson. "It has developed as a nice fund-raiser for us," Jamieson said. And, "if you think about the 5,000 posters over an 8- to 10-year period, that's a lot of images out there." Jamieson says he also sees the poster as a promotion for South Florida. "We happen to think of it as a celebration of South Florida. I Marguerite M. Pfunkett think the print every year kind of captures that image." SunFest pays $2 to $2.50 apiece to produce the posters, which sell for $9.95 each. There's also a limited edition of each year's poster: 500 signed by the artist. This year's poster, by artist Lynn Fecteau, was unveiled March 5 and costs $19.95. Jamieson says the posters haven't increased in value over the years and he wouldn't expect them to for many, many years. "These aren't an investment for people," he says. "These are pictures for people who really can't afford original art hanging in their houses. These are people just like me. They're not going to a gallery to buy art, they're putting their kids through school." One of the differences in the way SunFest uses its posters as opposed to, say, the Palm Beach County International Film Festival, can be found in advertisements and promotions. SunFest doesn't use the posters there, while other events such as the film festival do. SIGNS OF SPRING: Avis Rent A Car is offering a deal that marks the approaching close of Florida's tourist season. Florida customers can rent a car one way to most major cities in the Northeast, Southeast and Central U.S. for $8.95 a day from April 1 to June 30. Such promotions help rental car companies move their fleets from areas of less demand such as Florida in the summer to those where the season is in swing. The Palm Beach County International Film Festival and SunFest use their signature posters in slightly different ways. Beverly Pope Sears says the '. ' V ' - O- i Norton Museum's Visions. Sears says artist Helander's reputation adds credibility to the poster, as the image circulates around the world. The film festival also doesn't specifically track revenues from poster sales, Sears said. But they generally sell for $15 each. The 250 posters that Helander signs are sold for $50 each, although some of them are given to sponsors. Previous film festival collages latest film festival poster, once again created by collag-ist Bruce He-lander, will show up in ads in publications such as Palm Beach Illustrated, Ocean Drive, Airport News and the Marguerite M. Plunkett writes about tourism and banking. She can be reached at The Palm Beach Post, P.O. Box 6661, West Palm Beach, FL 33416-4700 or by e-mail at Margie Plunkett(a Phone: 820-4484; fax 820-4578. Helander WE BEAT THE BANKS!!! Even if you just bought your home. SOP A7(0 CLOSMMG L out howto VElLy Find out how to VfBIP. BO rtn a rA a. lB earn returns 'BIGIHI Z GUARANTEED with no risk! Time in to VEAT 850.M Every Tuesday at I lam and Sunday at I Oam to Icam more about Matical Settlements, the investment that a National Network News Show calls "A Perfect No-Risk Investment" or call for Free Information and Invitiation to a FREE VIAT1CAL SEMINAR. West Palm Beach Office 1 1440 Okeechobee Blvd. 2000 PGA Boulevard, Suite 3206 Palm Beach Gardens 21301 Powerline Road 306 Boca Raton Limited Number of Career Opportunities Available 1IM&MZZ3 rzzxs 561-625-5577 561-477-5777 561-791-0000 Accident & Health il Agency of Florida 561-547-9003 800-426-2058 Anywhere Else in FL 800-835-5894 lOl j Lucerne Ave.. zya i ir likr Worth. 1-lorkt.i .lUfin 9

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