The Palm Beach Post from West Palm Beach, Florida on November 3, 1968 · Page 181
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The Palm Beach Post from West Palm Beach, Florida · Page 181

West Palm Beach, Florida
Issue Date:
Sunday, November 3, 1968
Page 181
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low iii Becently while visiting the punch bowl at a neighbor's open house, I encountered a local matron eyeing me with a tipsy grin, "Oh, I know all about you," she whispered with a coy wink. Delighted by my embarrassed head-scratching, she revealed that she'd recently taken a part-time job in the credit office of a department store. The work was i ill M era by James D. Snyder w --o 7 v 1A:S VaaBauaian aaaaaaaBaaaala so boring that she amused herself by running credit checks on her friends. We haven't spoken since. Fortunately, the incident cost me only a rise in blood pressure. But for many other Americans the consequences of an unchecked, evermore powerful credit rating industry have been far more serious. Forty-six-year-old John Vollbrecht, for example, is a successful Chicago advertising executive, owns a $50,000 home, and has, he says, "never failed to pay a bill." Yet, he can't get an oil company credit card, Diners' Club card, or a favorable personal credit rating. "Many years ago," Mr. Vollbrecht explains, "I carried credit cards of two oil companies. On two occasions I took over 30 days to pay the bills, after which I turned in the cards. Since then I've been carried on their computers as a deadbeat. I still get flowery form letters inviting me to join, but when I send in an application it always goes unanswered. Wrong billing "In another instance, I had an account with a large credit card company which I always kept paid up. During one month, however, they sent me a bill on a wrong number, which I refused to pay. Instead of receiving a correction, I was threatened with a lawsuit. After a year of exchanges which took a heavy toll on my time and temper, the company found the mistake, credited my account, and asked me to rejoin. I refused but wrote asking that my credit record be changed to reflect the corrected error. "Obviously, it was never done. The unforgetting, unforgiving computers of the oil' and credit card companies continue to crank out adverse reports. These have converged in my central credit file and have been picked up by other companies, I have no evidence that these ratings have hurt my business, but how would I ever know? How can I be sure some prospective client won't check my personal record and Von-clude that I'm a poor man with whom to do business. The whole thing frightens me." v r Now sour cream meets chocolate fudge... and the rich get richer. 1-"' " " V-t Sour cream in the mix makes a richer. L moister-tasting chocolate cake. Makes a richer, more flavorful chocolate frosting. Makes a 'I happier, more satisfied chocolate lover. All at ' the regular mix price. When the flavor's this jif exciting, you can bet it's Betty Crocker. New Betty Crocker Sour Cream Chocolate Fudge Cake &. Frosting Mixes, 'j- r -". pT- PARADE NOVEMBER 3, 1968

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