The Palm Beach Post from West Palm Beach, Florida on November 1, 1968 · Page 5
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November 1, 1968

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The Palm Beach Post from West Palm Beach, Florida · Page 5

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Location:
West Palm Beach, Florida
Issue Date:
Friday, November 1, 1968
Page:
Page 5
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Palm Beach Post, Friday November 1, 1968 5 FABULOUS DEPARTMENT STORES Business Hunts Treasure 1 r I I I IUI I I nil I I w I II II .11 mi M I A 1 mm mm mmmimmmm m m a limit iiiiiiii m iiiiiiiii m nnfi mm ft i H i ' By DEAN C. MILLER I PI Business Editor NEW YORK (UPD The polishing of corporate Images , has led American business to the bottom of a sacred Mexican well where gold, jade and ; human beings were thrown ' 1,000 years ago to appease Chac, the Mayan rain god. Twenty-four companies, including such giants as Ford, Johns-Manvllle and Dow Chemical, financed and equipped the underwater archaeological expedition, the biggest ever launched. It was the first time a serious archaeological expedition had "been bankrolled by American r industry. Assessment of the finds at . the "Well of Death" at Chl-' clien Itza In Yucatan, Mexico, indicate this tapping of American business budgets hit pay-dirt. It also uncovered the bones of nearly 500 sacrificial victims, gold Jewelry, wooden mm fc-i I ' fir fc4 SAVE OVER $100. FROM FACTORY LIST PRICE! t i Hi furniture dating back 1,200 vears. 1.500 Mayan artifacts r 11 H: and two love dolls which some scientists think prove Eu ropeans were In the American hemisDhere before 149,!. fjj NO MONEY DOWN EASY BUDGET TERMS . Crudely made of wood and "wax, the dolls bore barely legible Latin Inscriptions and were found at a well depth which had disgorged many i i 1,'tth century items. ; This led several historians to suggest the Mayans had been In touch with a European I' BESS?? ii L i St MP 1 20" 'S G0L0R TV's 'a a a l Si I II K i mil w mm. kmsi; rv im m mi v w iimti . culture capable of writing Latin prior to the Christopher Columbus expedition. . " In 1960, Norman Scott, now head of Expeditions Unlimited, Pompano Beach, Fla., was a diver with a National Geographic Society expedition .which tried to explore the Chl-chen Itza well. . It failed because the well water was so dirty divers couldn't see an arm's length. After brooding over the failure for six years, Scott decided there was one way to uncover the treasures and secrets lying In the 55 feet of murky water: drain the 9-mll-lion gallon well even though it .might cost $l-milllon! His bait for backing was the treasure trove known to be there, and -the possibility that careful exploration and retrieval would shed light on the Mayan civilisation, maybe even clues to the puzzling Mayan hieroglyphics. Substantial support came from F. Kirk Johnson, a Texas oilman, recently deceased. Scott then tackled other American business leaders and surprised everyone, Including himself, by getting complete backing. Blue ribbon companies in 37 states contributed cash and special equipment for promotional and testing reasons. Johns-Manvllle saw promotional value in Scott's use of their filter systems. Ford donated cars and trucks which were photographed, with film and television in mind, rumbling over tortuous terrain. Companies dealing In diving equipment, Including watches, saw the chance to photograph and test their products in exotic Jungle settings. All the companies realized that they could make a promotional killing through books, magazine articles, movies, television specials, and spot news items if the expedition were successful. " In September," 1967, Scott and his 60 men and women helpers arrived at the steaming well site. They had moved $500,000 worth of equipment nearly 3,500 miles, via 21 SOLID STATE POWER RECTIFIERS OPERATES COOLER KAS LONGER LIFE THAN TUBE RECTIFIERS Your choice of 3 different cabinet styles Contemporary, Mediterranean, French Provincial. Hand wired golden M color tv chassis. Tint control for personal taste in color. Automatic color to black & white switching system, ; . , Bti m m m ' i x jmm it 1 1 m 1 1 1 m 1 1 1 1 1 1 1 it, t i i 3,m i i r"s i ii i mi r,i - " '"- ni l in . 11 IL - IBIM 111 II 1 1 1 1 1 11 1 ! 1 1 111 t l r ii im 1 1 1 1 i 1 1 1 1 1 1 1 1 1 1 it f u V A FREE DELIVERY IN OUR AREA FREE 80 BAYS SERVICE FREE 1-YEAR PSRTS ON ALL COLOR TV t FrIEE 2-YEAR COLOR PICTURE TUBE WARRANTY n On the well-altar, from which Mayan priests had thrown the blue-dyed bodies of children to appease Chac, a 25 ton hydraulic crane was mounted. Tool sheds were erected where pagan priests once danced and prayed to Chac for rain. Four huge swimming pool filters were assembled on the 20" G0L0R G0HS0L WITH SWIVEL BASE soot where Mavan crowds h i ... gathered to watch the sacrifices. Seventy-two feet below the altar, a 1.000-foot nlastic raft was floated on the well surface. Jh' : " fi GOLDEN M SOLIO STATE UHF COLOR TUNER 60LDEN M CUSTCM-WTIC PRE-SO Hand wired golden M color tv chassis, tint control, color I indicator, variable tone control, automatic color to black & white switching system, lighted channel indicators. T IT SWIVELS For convenient iwin from my part of tho room! There was trouble from the start. Continual rain made the site one big steam bath. Water moccasins competed with divers In the well. But the work of draining the 9-mllllon gallon well went on under the watchful eye of Mexican officials who demanded that their national treasures be treated carefully. They wanted no broken artifacts. And they favored draining the well to permlt lc mapping of the walls to get ' clues to the history of that area and the strange people who once Inhabited It. P umps struggled against the Incoming waters In vain. It looked as If Chac had beaten mortals back from his home again. After some bickering with Mexican officials and his own crew, Scott determined to gamble. He decided to abandon the idea of pumping the well dry. He would pump It out, purify it with chemicals and lot It run back again, figuring It then would be clear enough for underwater exploration and photography. SHOP ZAYRE FOR FABULOUS SAVINGS ZAYRE WEST PALM BEACH 901 CONGRESS AVE. SOUTH Between Southern and Forest Hill Boulevards PARKING FREE AND EAS' CPEN DAILY I0AMTOICPM SUNDAY-NOON TO 7F M I ZAYRE -THE DEPARTMENT STORE WHERE BETTER OUAUTY COSTS YOU LESS

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