The Palm Beach Post from West Palm Beach, Florida on December 12, 1976 · Page 67
Get access to this page with a Free Trial
Click to view larger version
December 12, 1976

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 67

Publication:
Location:
West Palm Beach, Florida
Issue Date:
Sunday, December 12, 1976
Page:
Page 67
Cancel
Start Free Trial

Page 67 article text (OCR)

C16 Palm Beach Post-Times, Sunday, December 12, 1976 Area Clubs Welcome Collectors of Dolls w V; - It's not only little girls who are avidly interested in dolls. Many adults collect them. There are two clubs for doll collectors in this area. One which is just forming is the Night Owl Doll Club. It meets the second Thursday of the month at 8 p.m. at members' homes. President is Mrs. Joyce Yocker. Anyone who is interested in dolls and owns a minimum of 10 is eligible to join. An older dub is the Palm Beach Doll Club, which has its meetings the first Wednesday of each month,,; at 1:30 p.m. at members' homes. ;: President of this club is Mrs. Joanna Brown and membership is open to,, interested persons who have a minimum of 10 dolls. V,--'" . cl 1 ) J J ( f ( )( ) "!'" guar eeiesPTrs I Joan Demers Ray Gross Susan Painter ? CHRISTMAS SHOPPING ? UNUSUAL CERAMIC GIFTS FROM MUGS TO PLANTERS Gift Certificates for Classes 520 OKEECHOBEE BLVD. W.P.B. 655-6550 $ - v. . m r i ik j' . . i . CARLITO ARROGANTE, M.D. is pleased to Announce the opening of his office for the practice of Obstetrics and Gynecology in the Forum III Building 1665 Palm Beach Lakes Blvd. 683-7660 by appointment only : uii i yw I u 2 C vv- - I AP Wirtphoto 'Wake Up Thumbelina' Dolls on Assembly Line at Ideal Toy Co. V Landscape Design and Installation Dolls: More Planning Than Babies A Fr landscape design cost estimates for improving your property. 10 belcw normal charge A 30 day plant life guarantee following landscape installation. A written outline of future maintenance requirements after installation. nl x 'Tut, " 8:30-2:30 Phone 1400 Alabama Ave. Suite 7 W.P.B. 639-3938 964-2437 Toej Dintmex nrtifltd landscape) InttoHar WAREHOUSE BEDDING OUTLET Single siie feti....................549,95 Dewkle size Mtj-. 59.95 OKEECH08EE Queen size sets. 79.95 as much as $50, although its market price is somewhere between $11 and $16. "There was a considerable amount of skepticism when we first brought her out," Ms. Karlen says. "The mothers of America didn't particularly like it but children loved it." The inventor, George Giordano, went to shopping centers in the Cincinnati area and interviewed mothers and fathers in the toy departments to see if they would buy one if Kenner produced it. "The only negative reactions were from people over 40," says Giordano, a former schoolteacher. "And if people in Cincinnati, which is a very conservative town, could accept it, I figured it would sell." He then produced a five-page thesis which he entitled "The Phenomenon," showing the company the idea would work. "Baby Alive came out at just the right time," Giordano says. "Five years before that, it would not have sold." And how did he come up with the idea? "It was just a natural thing, a way little children could learn to take care of a real little baby," says Giordano, who, incidentally, is the father of 10 children. look how many Catholics would buy it. But when we come out with a doll it's got to appeal to people in Dallas and Boston, San Francisco and Chicago. Each major doll must have a universal appeal. "It's usually very scientific," Rubenstein says. "But then you might get down to something like what color should the doll's outfit be and it might go this way: 'I don't know, Charlie. What do you like? I like blue. Okay.' " As times change, so do the dolls. The "anatomically correct" baby boy doll was hazardous a few years back, but now everybody's got one on the market. The doll had been popular in Europe for years, but was considered a bit much for America's Puritan ethic. . Once it hit the stores, however, it became a best seller. A step further is the "Baby Alive" doll made by Kenner in Cincinnati. "Baby Alive" eats, drinks and dirties her diapers with "deposits," the word used by the man who invented her. Kenner's product manager for dolls put it more bluntly. "This doll defecates," says Nancy Karlen. It's a hot seller, and the first year it was out, it was being scalped for King size sets .99.95 NAME BRANDS FACTORY FRESH IED FRAMES-HUDIOMDS lllirm- CHAIR liUS-VUNK lEDS-NI-RISEiiS-RiCfiKEX; (0RNER GROUPS-IEDRUdM SUITES-IUNKETS CAU H DISCOUNT nil.K 683-0723 JOCiCMIH l I I BtlvEWRt VO a ROSiflSOM FURNITURE & BEDDING velopment. "Sometimes 15 to 20 people will meet in a brainstorming session. There are no negatives in this first meeting, nobody has to defend their position. We just toss out ideas." Albert said there was some opposition to the development of Tuesday because of New York City's image. "New York was under fire at the time. It was pictured as a cesspool and some people wondered if people outside of New York would buy a doll so closely related to New York wife Judy, who works with him, added: "And then there were the men around here who saw her as having a sugar daddy." The creation of a doll in an industry that has retail sales of more than $450 million annually in this country can take years and a great deal of money. The big toy companies employ idea men and women. They research the sales possibilities, interview mothers and children and consider how effectively they can huckster a doll on those Saturday morning TV commercials. "We spend $1 million or more in research and development," says Joel Rubenstein, a spokesman for Mattel, a big toy producer in California. "A major doll doesn't happen overnight. They are usually several years in development. They are usually team efforts. We talk with parents, we talk with children, we create a prototype, maybe even a demo film to find out how it would come across oryTV." Rubenstein says there are a dozen different dolls under consideration at any given time. People with bright ideas for dolls also waltz into toy companies with their plans for best sellers. These activities are frowned upon. Explains Rubenstein: "When Joe Lunchbucket comes in with his idea, chances are we passed on that in 1952. That's not to say it's dead. We review those past archives constantly .. . We have 200 people whose fulltime job is to come up with ideas for new dolls. "Someone once came in and proposed a nun doll. The thought was By KAY BARTLETT AP Newsfeaturts Writer NEW YORK - Tuesday Taylor is originally from the Midwest, although she now lives in a penthouse in New York City. She is a college graduate, plays backgammon and tennis and dabbles in oil painting as a hobby. Her father probably was some kind of a store owner back in the Midwest, but Tuesday, 21, has made it big as a writer for an advertising firm. She and her boyfriend Erik like to take exotic vacations. Tuesday is a doll about 14 inches tall, the size of the Barbie doll, and her elaborate personality was dreamed up by the Ideal Toy Co.'s research and development department, which created Tuesday. "I tried to get her as defined as possible first," says I. Arthur Albert of Ideal. "She is what every young girl can aspire to." Albert holds that Tuesday is the fashion doll of the 70s, featuring bigger feet, more calf muscle and a lower bustline than the best-selling Barbie. Over 200 million Barbie dolls have been sold since she came out 18 years ago. At least that's what the research and development department's studies conclude. On the other hand, all dolls are not planned so scientifically to capture the market, even with Ideal. Their "Wake Up Thumbelina" was the brainchild of the president of the New York company, Lionel Wein-traub. Weintraub was watching his new grandchild try to roll over one day. He watched the little one struggle from tummy to back and thought, "What a natural movement." And with that scientific research behind him, he ordered the engineers in charge of batteries and doll movements to create such a doll. And little Thumbelina is in the stores now, awaiting the Christmas shoppers. "Each doll has its own particular way of developing," says Albert, who is in cu, ; a of research and de i 655-4585 Open Yew Round Leather Den Cuual Leather Bags A Travel Goods Handmade gift from 11.50 e Handbag Repair Entrances: 325 WORTH AVE. 326 PERUVIAN AVE. PALM BEACH 2 a 8 2 2 a 2 2 2 2 i Wfe're open. I When Santa Claus MLiL brings diamonds, WI f they are more than a Cnr'stmas Present. iH ) Diamonds are a IvlllXl forever present! JV eAJ Tiara, the tallest oceantront condominium in Florida, is now open after three years of meticulous construction. We invite our friends and neighbors in Palm Beach to preview our furnished models before our Grand Opening next month. Prices from $39,000 to $136,000. 3000 North Ocean Drive, Singer Island. Telephone 842-7626 2 1 the man the woman ty y the shop i Jfie JasRion SRoppe Soulique f Shop Westward Center 2519 Okeechobee Blvd. West Palm Beach, Fla. 8 f.M ..I 305-614 0346 Op.n til 9:00 6 nights 226 DATURA STREET .HARVEY HI. IX.., WEST PALM BEACH Phon- 655-H255-

Get full access with a Free Trial

Start Free Trial

What members have found on this page