The Palm Beach Post from West Palm Beach, Florida on December 12, 1976 · Page 62
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December 12, 1976

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 62

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West Palm Beach, Florida
Issue Date:
Sunday, December 12, 1976
Page:
Page 62
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Page 62 article text (OCR)

tv; ' t I Palm Beach Post-Times, Sunday, December 12, 1975 CU Diamonds: Dual-Purpose Gift Half of Those Given in U.S. at Christmastime li Hpfr WITH wi JisstfcL WHEELS fj ftllllP1 OFF RETAIL! "It's not so much a public symbol as a private symbol, a token between them of the engagement period when they are growing to know each other," Elder.said. still buy diamond engagement rings, although for different reasons than traditional couples who look upon a ring as a public announcement of their commitment to marry. lVL-&m& mm 7. f f 7 . gf ess sasajffl THE GIFT OF TIME sBEisfi GIVE SOMEONE YOU LOVE ... 1 A PORTRAIT GIFT CERTIFICATE a 5 AWARD WINNING PORTRAITURE X 2 PHOTOGRAPHY By MOYA J 421 2 South Dixie West Palm Beach 8 SchupleitQ KJ418 CLEMATIS ST. kJ BBB OPEN M0N. THRU SAT. 9:30 to 5:30 DOWNTOWN WEST PALM BEACH LARGEST SELECTION IN THE PALM BEACHES LADIES' DRESSES 1 SPECIALIZING IN SIZES 14tt TO 52 comes as no surprise to the recipient. Bender said it's been a long time since a man shopped alone and surprised his fiancee with a bended-knee proposal and a sparkler to follow. He said the trend toward shopping together has been more pronounced these past six or seven years, as emerging women .were given a choice in everything. . Women also usually have a preference in the shape of the stone they want. The round, or brilliant cut, is the favorite, but some go for the emerald cut, a tailored style whose, popularity dates from the so-called art moderne period introduced at the French Exposition of Arts and Industry in 1925. Diamonds were cut with straight sides to fit symmetrical designs. Emerald cuts have 58 facets like a brilliant, but they are arranged either as an oblong or square. Less of the original weight of the stone must be ground away to make this shape. It is apt to cost more than the same weight brilliant, however, because it requires a better-quality rough stone. The design is so clear and revealing that even small flaws show up more quickly than in other cuts. Other cuts are marquise (a pointed oval), pear-shaped and oval. Elder said the major consideration for young people today is cost. He estimated the retail price of a good-quality, half-carat diamond ring at $600 and up, and the average price in the $400 range. In general the round, or brilliant, cut is less expensive than the others, simply because more rough stones are found in nature that lend themselves to the brilliant cut. The larger the diamond, the rarer, and the higher the cost. Clarity, color and cut also influence price. Young people today may be anti-materialistic, rejecting traditions and ritual for ritual's sake, but they Available in Melon, Avocado, Lt. Blue, Red, Black & Cordovan. REGULAR SALE RETAIL RETAIL TRAIN CASE 28.95 23.13 TOTE BAG 19.95 15.95 SHOULDER TOTE 21.95 17.55 21" CARRY-ON 37.95 30.35 24" WEEKEND 42.95 34.35 24" WEEKEND wwheels 52.95 42.35 27" PULLMAN 49.95 39.95 27" PULLMAN wwheels 59.95 47.95 30" PULLMAN..... 59.95 47.95 30" PULLMAN wwheels 69.95 55.95 ; LADIES' GARMENT BAG wwheels 82.95 66.35 CARRY-ON 1-SUITER 47.95 38.35 2- SUITER 54.95 43.95 3- SUITER 59.95 47.95 MEN'S GARMENT BAG 66.95 53.55 FEATURED IN WEST PALM BEACH SHOP ONLY YOUR SELECTION MONOGRAMMED FREE OF CHARGE BankAmericard lse Our CenvMmf LAY-A-WAY PLAN MEMBER OF PARK & SHOP FREE By JEANNE LESEM UPI Family Editor About half the diamonds bought in America this year will arrive in Santa's pack. Most will be engagement rings. It's a good way for a fiance to buy a dual-purpose gift. Gets him off the hook for buying a Christmas present as well. "I did it myself," Peter B. Elder said with a broad smile. Elder is advertising and promotion manager for the Diamond Information Center, which represents the world's largest diamond marketing company, De-Beers Consolidated Mines. DeBeers sells about 85 per cent of the world's diamonds. "It's not so much a tradition as a convenience to give a diamond engagement ring at Christmas. You don't have to give anything else. "In the jewelry business roughly half of all diamonds are purchased around Christmas. ; "That's why June is big as a marriage month. It's convenient to have a six-month engagement, then be married." Elder said about 80 per cent of the Christmas market consists of women's rings, including engagement rings and right-hand, or cocktail rings. "Diamonds are no longer the province of the extremely wealthy," he said. "Increasing numbers of people get diamonds for Christmas; maybe 60 per cent are rings and the remaining 40 per cent pendants, earrings, bracelets, brooches. "The single most popular setting for engagement rings hasn't changed for generations," he said. It is still what is known as the Tiffany setting, a single solitaire round stone on a gold shank. This year's choice is a narrow band. A very close second is a round solitaire with baguette side stones tapered, very narrow stones to add more sparkle. ' Elder said 10 to 15 per cent of the engagement diamonds given each year are heirlooms; only about 5 per cent of the households in America get a new diamond annually, exclusive of engagement stones. An engagement ring these days Exquisite Imported Tiles in nne of the most beautiful showrooms in Florida. Also featuring hand-painted Mexican tiles and Terra Cotta pavers, bathroom fixtures and accessories bv Sherle Wagner, natural marble and onyx and Corian by DuPont. Visit Our Showroom Dailv 8:30-5:00 Sat. 9-12 3 -"3- PARKING Corner Clematis & Dixie STORE HOURS 9 AM TO 5:30 PM DOWNTOWN 329 Clematis West Palm Beach Phone 832-6515 PALM BEACH 313 Worth Ave. Phone 655-6644 Decorative Dimensions, Inc. 926 26th St., West Palm Beach,F!a.Phone 833-3888 koxi:i gallery, i::c. o I a 5- What could go better with a stylish new pair of shoes than a stylish new handbag FREE! Wedges, espadrilles, oxfords, boots, slings, pumps, crepes and more . . . with each pair of women's shoes you buy we invite you to select the handbag of your choice (selling up to $8.99). It's the perfect complement to a new pair of shoes. And ' I A.S. Beck's way to say . "thank you" for 5- 0 coming to our store. Roller Coaster $14.99 i X , Xtk ' t I v ' v Open Toe Wedge Crepe Wedge $14.99 245 WORTH AVENUE, PALM BEACH 305 655-5177 Sandal Wedge $14.99 Rope Wedge $15.99 PALM BEACH MALL PALM BEACH LAKES BLVD. Giveaway days: THRU SATURDAY, DEC. 18 Hours: 10 A.M.-9:30 P.M. Sun. 12:30 P.M.-5:30 P.M. Greyhound & Jm-Alai Results IN THE POST Mrom $10.99 r

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