The Palm Beach Post from West Palm Beach, Florida on December 10, 1976 · Page 38
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The Palm Beach Post from West Palm Beach, Florida · Page 38

West Palm Beach, Florida
Issue Date:
Friday, December 10, 1976
Page 38
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C2-Palm Beach Post. Friday, December 10, 1976 Toy Makers 'Not Enough Babies Today Means Not Enough Adults Tomorrow' child to handle. Although there is at least one 17-month-old girl in Bonn who gets her father out of bed in the morning to play with "his" train, Marklin had men 25 to 50 years old in mind when it designed these smaller models. The strategy worked. The company is still the leading West German toy manufacturer. But others have lost their share of the shrinking market to such foreign firms as Milton Bradley and Parker Brothers, whose parlor games aimed at the adult market have swept West Germany. Backgammon in countless variations, Monopoly and new games about exotica as newspaper reporters have replaced dolls and stuffed toys as the biggest sellers in Wiedling's store. Giengen's Margarete Steiff Co. changed from a one-person shop to an industry , at the turn of the century, when the stuffed bears made by the polio-stricken founder caught on in a big way in the United States. Miss Steiff 's "bear factory" expanded and came to dominate this sleepy village on the Brenz River, and Steiff has' since become synonym for stuffed animals that demand to be cuddled. "We're aiming at the 4- to 8-year-old child," said Manfred Haag, the company's sales manager. There are 2.6 million children of that age in West Germany today, but in 1985 there will be only 1.6 million, according to census projections, so the Steiff company is turning to exports for salvation - $2.1 million worth this year, about half to the United States. The animals are handmade. Nine hundred employes, most of them women (like Marklin's train women a few miles away in Goppingen) cut, stitch, stuff and paint 14,000 animals a day. They are paid about $4.65 an hour in wages and fringe benefits, so the little toys are expensive. In West Germany, a small baby seal retails for $12.50 and a medium size Teddy gets the equivalent of $39. "The devaluation of the dollar caused us some terrible problems," Haag said. "We had to make a choice between losing our share of the U.S. market or narrowing our profit margin. We chose the latter and the market didn't collapse. (c) New YorV Times GIENGEN, West Germany - The venerable German toy making industry, which survived two world wars, a depression and a recession, is now threatened . by a critical shortage of children. The pill did it, and a changing, more hedonistic way of life of millions of young West German couples. The birth rate has fallen sharply and so have toy sales. So the manufacturers - those who can - are trying to invent toys that adults can enjoy. Those who can't, like the Margarete Steiff Co., which makes stuffed animals in the Swabian Hills, are exporting more of their wares to the United States. All the manufacturers worry about the future. As Peter Wiedling, owner of a toy store in Munich, put it, "Not enough babies today means not enough adults tomorrow who will be our customers then?" Christmas sales account for half the year's volume - about $1 billion annually in sales for the West German retail toy trade. This season has been "catastrophic" so far, a toy dealer in Ulm said, and unless things pick up as Christmas draws nearer, 1976 will be "depressing." The increasing prevalence of birth control, the fact that many women have jobs and the preference of many young people for enjoying life for awhile instead of having children is changing West German life and even its economic patterns. The West- German postwar population explosion was finished by 1972, and now more and more couples are deciding to have no children or, at the most, two. "By 1985," warns an official of the Marklin Electric Train Co., "the traditional intended customers of the toy industry - children - will diminish by 3.6 million. This will lead to a drop of almost 40 per cent in potential demand. What to do? In 1972 Marklin started making sets of tiny trains, too small for children, hoping to catch their parents instead. Wielding's toy store, on Munich's main shopping street, the Theatinerstrass, displays these tiny trains in a roundhouse placed much too high for any child to reach, or even see. The minuscule engines roll on tracks only 17-64 of an inch wide, too delicate for a TIMEX For quality, for accuracy, for men, for women in a wide choice of styles More people choose Timex than most any other famous name brand. Why? Simply because they know Timex will get them anywhere they have to be right on time. And at Timex prices, absolutely no one can go wrong in their choice. For men . . . sports models, waterproof models. For women . . . electrics, quartz, fashion models. For all . . . day-date, automatics. Choose yours today, prices start at 12.95-32.95. Fine Jewelry Department OPPORTUNITY OF A LIFETIME CONDOMINIUM ON THI INTRACOASTAL, WALK TO ALL STOKES. JUST REDUCED BY J,. 000, I Br-IB htm S19.600 2 Br.-IB ham V.-900 IT MAY BE THE LITTLE PARADISE, YOUR REAL HOME, YOU WERE LOOKING FOR. WRITE FOR BROCHURE OR CAU SEAGATE OF CULFSTREAM 2020 So. Fd. Hwy BOYNTON BEACH 732-3711 or 427-9424 llJ Dnt- R n nrxuj BE A COURT REPORTER GOLD COAST SCHOOL OF MACHINE SHORTHAND 842-3168 7 USE YOUR RICHARDS CREDIT CARD - ASK ABOUT OUR LAYAWAY PLAN Shop today Downtown IO-8; 163rd St., Cutler Ridge. Midway Mall, Palm Springs. Hollywood Fashion Center. Lauderhill Mall. Palm Beach Mall 1010 PHONE ORDERS BROWARD 525 6411 - PALM BEACH 6$-96GO AND IN DADE CALL 377-9211 24 HOURS sHWwim sihhtnimg Sim the csnibkd seat. UPI Ttltphoto POPE CHEERED Pope Paul VI is cheered and showered with leaflets as he rides to ceremonies in Rome Wednesday marking the feast of the Immaculate Conception. The leaflets thrown by Liberal party members protested the 1919 accord signed by the Vatican with dictator Benito Mussolini. Leftists are calling for its abolishment. The government and the Vatican are revising the treaty which sets out the sovereignty of the Vatican State and privileges of the clergy. Iran Tries To End Dependence on Oil It's like sitting on top of the world, or having the world on a string. The Hennessees have taken their place at Gemini Club. A truy superb condominium development. This weekend you may find the Hennessees relaxing by the pool. Or serving up aces on one of the tennis courts. Tiey may be chalking cues at a billiard table or having a quiet picnic in the park on the bank of the intracoastal. They may even be at their custom decorated apartment adding to their tan on the sun deck. Or inside. Relaxing or entertaining in an atmosphere that echos with the luxury of custom quality that is built into each apartment. The Hennessees will have time to do all of these. Because they won't have to spend their hard-earned leisure time doing yardwork or house repairs. So if you've been wondering how to get some freedom from weekend chores, maybe you should take off. And see for yourself, the advantages of living in Gemini Club. Gemini Club. It's a chance to start playing your own game. Apartments of two and three bedrooms-all with sundecks and outside view-custom fixtures or furnishings of your choice total security. The best home value in Florida with prices starting at $37,900.00. NO CLOSING COSTS NO LAND LEASE NO RECREATION LEASE. s 1 1 , ',y&- JJT v , ml, 1 ft ; L 4 i Vl II u - - 'Ll ,: TEHRAN, Iran (AP) - Iran is developing rapidly into an industrial power to rival the nations of Western Europe and moving quickly away from its dependence on oil, the minister of economics and finance said yesterday. Hushan Ansary said within 12 years Iran's industrial production will equal that of a developed Western European nation. He said Iran intends to continue selective investment in foreign enterprises, such as its recent major investment in Krupp. Behind Iran's industrialization drive is Shah Mohammad Reza Pahlavi's policy of conserving Iranian oil and using it for selective purposes, such as petrochemicals whenever possible. The shah earlier said that the West should push ahead in research for energy substitutes, such as fusion, geothermal, hydrogen and solar power. He also said a 15 per cent price increase for oil that Iran has suggested would be moderate and would add only a fraction to U.S. inflation. Ansary said, "By 1988, we expect annually to be producing one million cars, 3.2 million refrigerators, three million television sets, 60 million pairs of shoes, 15 million tons of steel, half a million tons of aluminum and 1.2 billion yards of textiles. "We are going through a stage in our economic development which makes investment abroad in selective measures necessary," Ansary said. "There will be development of a capital market with inflow and outflow at the same time. Also, this is a part of our recycling (of oil income) effort." A major part of the money would go into goods and services, he said, "some in investment and, depending on resources available and our own needs, some in assistance to other nations." Last month Iran acquired a 25 per cent interest in Krupp, the West German industrial titan. "The possibility of Volkswagen cooperating with our auto industry has been discussed off and on," he added. "They have shown interest in such cooperation, but there is nothing conclusive yet." But the minister said there was nothing to recent reports of Iranian interest in Montedison, the big state-owned Italian chemical organization. Ansary, who made a private fortune in Japan as a businessman, serves without salary as minister of economic affairs and finance. He is a former Iranian ambassador to the United States. He said Iran's gross national product (GNP) willl exceed $60 billion when the current fiscal year ends in March. By comparison, the U.S. GNP in 1975 was over $1.5 trillion. The Iranian growth in real terms is an increase of 14 per cent for the year compared to an advance of only 2.7 per cent last year, when an 11 per cent decline in the oil sector undercut a 16 per cent growth in the nonoil sector. Ansary said Iran expects another 14 per cent real growth in GNP in 1977-78, including a 5 per cent gain in oil, 7 per cent in agriculture, 19 per cent in industry and mines and 21 per cent in services. He said by the end of next year Iran expects to be the world's sixth ranking copper producer with production of between 125,000 and 150,-000 tons of blister copper, a basic metallic copper product that is 98.5 to 99.5 per cent pure. Major copper deposits already have been discovered, he said, and Iran is prospecting for uranium. The C...V, 0 icmiin Club North Palm Beach: U.S. 1 at the Intracoastal. Come out to see us or call our sales office at 626-3853. f"inan( ed by Home redera HUl'K LENDER Mr & Mrs. Dave Hennessee. Dave andAlix have lived in the Palm Beach area for the past 20 years. Dave is in the sporting goods business and is an avid golfer. Alix enjoys jazz dancing and is a nurse at a local hospital. Dave says they travel little because "There's no need to travel. Everything is here." This is not inttmdvd to be a complete statement as to Gemini Club f ull details are contained in official condominium dtcuments available to purchaser

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