The Palm Beach Post from West Palm Beach, Florida on December 8, 1976 · Page 51
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The Palm Beach Post from West Palm Beach, Florida · Page 51

West Palm Beach, Florida
Issue Date:
Wednesday, December 8, 1976
Page 51
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E10 Palm Beach Post, Wednesday, December 8, 1976 o 1 II X X X. W II I 'Enriched Flavor! breakthrough brin s r unprecedented teste to low tar smokifi For many years low tar cigarettes have against current leading low tar brands promised taste. ranging from 11 mg. to 15 mg. tar. Thousands of smokers 1 , (VI I-Ml I 4 "J MERIT Filter $ were involved. The majority report: Even if the cigarette tested had up to 60 more tar than MERIT, MERIT still delivered as much or more taste. Repeat: delivered as much or more taste. MERIT. Unprecedented flavor at one of the lowest tar levels in smoking today. But your own taste told you the truth: low tar meant low taste. Until MERIT. MERIT packs 'Enriched Flavor' tobacco. Tobacco fortified with key flavor-rich ingredients of cigarette smoke proven to deliver taste way out of proportion to tar. If you smoke, youll be interested. Tests Verify Taste MERIT was taste-tested 9 mgl'tar." 0.7 mg. nicotine av. per cigarette by FTC Method At t ft I'liilip Morns Inr. I'J7(, 2 JMWM MERIT Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. MERITand MERIT MENTHOL

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