The Palm Beach Post from West Palm Beach, Florida • Page 3

(Continued from Pare Onr) plan. This group will be known, THE PALM BEACH POST, FRIDAY, MAY 9, 1952 Page 3 as group A-i. WJNO -TV West Palm Beach will be in this reason they all have ample! the public "when will we see the Store Hours: 9:30 to 5:30 Mondays: 9:30 to 9:00 Telephone; Sill cluded in the next grouping, class programming. Now however this first television programs?" It will ified as group A-2, The A-2 group comprises of areas wherein there be necessary for the station to put picture will definitely change when the many additional new stations time lapse between filing application for a station, and the cost, is no television service at pres Mr. O'Neill had the following to a test pattern on the air for the proper adjusting of equipment plus the need for the servicemen to have such a pattern to properly cay: It will he sometime before tele ent.

The cities are classified in a priority processing rank, West Palm Beach is number 85 of this listing. Other Florida cities are listed as follows, Tampa-St. Peters install the new television sets that get on the air. The large advertisers will only use the selective markets due to the high costs of network programs. While astronomical costs are being attained at present, one can imagine the costs with four or five hundred additional outlets being added thereto.

The cable use vision will be available to viewers in this area as many obstacles will have to be hurtled, this of course will be purchased. To sort of go out on a limb one might assume presents many questions to the that such a pattern may be on the air on or about January of 11 mine's burg as number 19, Orlando number 75, Pensacola number 84 Tallahassee number 118 and Sarasota last in the listing of the Florida minds of the public. 1954 The number one factor will be Television certainly will change cost will be extremely high. cities in this group with number the large number of applications Sumhinc' fashions many of the present modes of liv to be processed. No applications With the aforementioned in mind it will be easy to understand the necessity of local stations creating will be processed prior to July K9BGJ08 ing in many areas who have not as yet had such service but it will be worth the waiting.

It would be wishful thinking to expect to have first. At that time, the first appli cations that will be processed will local programming and adapting much of same into their schedules. be those of existing operations that are required to change their pres This will be the goal of local sta television service in the Palm Beach area before 1954. it would be impossible in a matter of ent facilities to new channels as set up with the final allocations tion operations and should add greatly to American community life as the personalities of the city months. 131.

There are a total of 147 cities in the A-2 group. As the applications are processed, many items will be thoroughly considered, one of the really important factors will be that of anticipated programming. Programs in the past have had considerable criticism by viewers in the present television cities. While the programming of television is a very costly item, a great deal of consideration will be given to each application in its proposed programming iA various categories such as education, re and area will be guests in your living room, in an tne talents, as mWmm well as the problems of the community will be brought to life on your screens. This type of program will tend to bring about a new era of cooperative community LINGERIE SAVINGS during Burdine's big May Event! living.

At the time of application' filing, ligious and public service. With 108 stations now in operation, the Your Henry is designed wilh fewer, less expensive parts or quick and low-cost service! Up to $30 less per year! No wonder it has scores of thousands of no applicant can definitely state what network programs the station will deliver in the area since the networks do not know until the station gets on the air if the networks of which there are four do feed their programs to many stations thrcrgh the use of films, micro-wave and coaxial cable, by SEE PAGE 9 application will be granted and GOWN satisfied owners! .1349 Fi fiehC and I local lax extra. See your Kaiser-Frazer denier today in day light or at night frr with the NCW ifT1) -iM therefore can not commit them- selves. Another factor that will cause considerable delay, in many areas, will be the necessity of hearings due to more than one applicant for similar channels. After the applications are finally processed and the FCC finds such competitive applications, then, such applicants will be given hearings to determine which of the applicants is best qualified to render the public service the FCC franchise grants.

Such hearings in, AM station ap Luxurious gown in satin or crepe with ecru lace top. 32 to 40. Ideal gift for Mother's Day, at this amazing low price! IIS riPlpr. 1 virtually indestructible h'4 PL I SUP tlfl-Stt Clcmati. mm pi plications the past have caused delays of a year or more and while such hearings are of necessity they do add to the delay of rendering television service to the anxious public.

I Assuming all goes well with an i 2 Pi READY-MADE Pillow Ticks and applicant and the construction permit is granted, the real job just begins. It is easily understood that no applicant may start any construction until such privilege is given by the. FCC. To render the necessary good transmission on the television fre Guaranteed Feather Down Proof White rayon crepe with lavish lace top and hem. Sizes 32 to 40.

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Also, prior to the filing of the) TV application, all equipment mustl be selected and stated in the ap-i plication for FCC engineering di-i vision approval so that this divis-i ion is satisfied the equipment toi be of a type to render good service tfr A 8 oz. Floral Sateen, asst. colors. Reg. 1.19, Now 1.00 Linen Finish, blue and white stripe.

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Reg. 98c Now .79 Plastic, clear, light weight. Reg. 69c Now 2 for 1.00 500 Lumens of Light per Square Foot COSTS LESS TO OPERATE Plastilux "500" signs operated for 14 the cost of incandescent light, 'i the cost of neon. EXACT FACSIMILE COPY The only sign that completely duplicates trade marks in shape and color.

COST LESS TO MAINTAIN Nothing to go on the "fritz" nothing to break nothing to require repair by experts. COST LESS TO BUY Cost from 25 to 50 less than neon with a comparable amount of illuminated copy. MORE INTENSE LIGHT Slimline lamps provide the brightest light known for commercial use. Another very important factor little known to the public is the costs of merely erecting the tele-i vision station. The average cost! of the tower, the TV antenna to-1 gether with the necessary limited equipment to provide local service with adequate programming will amount to approximately $330,000.

1 This amount does not take into F. E. HUTTIIIGER acount the additional costs ior Rep. GOLD CLOTH DUSTER at a very special purchase price! films and the many other sundry items that will be required. niYic uuv phone PHONE 3-7811 Will WW! WIAlb II IV II 3-78U If all goes well and this, too, is a- large question in tne minds ot A sweeping Mandarin, robe of washable cotton, splashed with golden luster.

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Iln West Palm Beach Ph. 2-0691 lll llili ETKT? An introductory bottle of fabulous Par fum pp ll Sortilege wUl be given to every patrom Rfcfc FAMED-LABEL SUITS many styles regularly priced from 50.00 to 70.G0 and more Burdine's serves up the cream in suit values for this May Event! Fine wool gabardines, and rich rayon ottomans pastels, navy and black. Suits designed in Paris by Pierre Balmain are well represented. Some in 10 to 18 some in juniors' 7 to 15. Broken assortments; not all sizes in all styles or colors.

ilERDlNE'S, BETTER SUITS, THIRD FLOOR Permanent Budget Account Bur- fk MW MAUI ADAlIU HAIIUIAA ll'! UAII lltA p.lm. uiijc 9 iicn ificuii acitiuo umi juu uav 1 lilep a charge account. For full inf or mation, ask any Burdine's employee TV' I 1.