The Palm Beach Post from West Palm Beach, Florida • Page 82

F4-Pala Beach Post-Times. Sunday, October 25, 1970 A Radio Station With 'Soul' 'Those cats used to go on the air with all that TT7 i'm glad the queen DIDN'T WAVE TO GWE UP HER LUNCME0N3. HOW ELSE COULD shouting and carrying on, but that's getting smoothed out. We aren't disc jockeys anymore, we're radio announcers. Riffling through the stacks of albums by female artists, Gaynor begins to rattle off names such as Diana Ross, Carmen McRae, Billie Holiday, Shirley Bassey, Lena Home, Teresa Graves, Dionne Warwick, Lulu, Nancy Wilson, Delia Reese, Aretha Franklin, Sarah Vaughn and Ella Fitzgerald.

"Most of them are black, "Gaynor says, "but we don't go by black or white. It's the rendering with feeling that counts." Owler's Almardon, of Florida, a closed "family" corporation, bought the AM station (then WPOM) in June 1961. The station's call letters were changed to WRBD (to stand for then "Radio Broward" since the station's transmitter is located almost in the center of Broward County) in May 1963. "Then we changed the broadcasting format of the station to appeal more to black listeners in September 1963," says Owler. "Because we were broadcasting a lot of rocking, hard soul stuff, the 'Rockin' Big Daddy' identification just came along naturally." A changing, maturing and more socially conscious audience is behind part of the mellowing of WRBD-AM and the softer sounds of the FM outlet, but harsh realities of business may have have had their effect.

"WRBD-FM covers more heads than any other Florida station, says Owler, "reaching a 12-county area with a total population of more than 2.5 million, plus about 200,000 Bahamians. We put out a signal which is dual-polarized and 100 000 watts horizontal, as does WEAT-FM in West Palm Beach Our advantage is of location, because from here in the center of Broward County we cover Dade County where the population Rockin' Big Daddy's headquarters sits just west of Florida Turnpike in an area undergoing rapid residential development. It's the base of operations for all of Owler's 21 employes -12 black and nine white. Even the Queen Cuts Expenses POMPANO BEACH WRBD radio forthrightly aims for the black community in Palm Beach and Broward counties with "soul" music. "And we've got most of it," says Don Owler, president of Almardon, of Florida, which operates daytime WRBD-AM and 24-hour WRBD-FM.

"Yes, the operation is profitable and growing." "Soul" is the soul of the entire operation, whether the "hard soul" of WRBD-AM or the "soft soul" of the FM station. "Let's face it, man," says Joe Fisher, program manager for the daytime AM operation. "We're going out to the soul brothers and soul sisters when we go on the air." But the graduate of West Palm Beach's Roosevelt High School worn out four cars making that drive from Riviera Beach down here to the station in the 5 years I've been with the station says programming is mellowing. "I pull a regular announcer set of four hours a day, in addition to being program director," Fisher says, "and the times are changing, man. "Those cats used to go on the air with all that shouting and carrying on, but that's getting smoothed out.

We aren't disc jockeys anymore, we're radio announcers." The entire announcing staff of WRBD-AM is black, and Owler says "quite well paid." "We can't just be disc jocks," says Fisher. "There's too much community involvement as personalities to just flick off as we go off the air. For instance, I'm involved in more committees and things for the community than I can name." Owler and Michael Korman, general manager for both AM and FM, support the involvement of their employes in the community. Fisher says, "We're not a black radio station anymore, but a radio station serving the whole community. Like when we had the local racial disturbances and there was a curfew, a couple of us cats were out in the station mobile unit reporting what was going on to stop the wild rumors going around.

Although WRBD-AM's "hard soul" sound has been on the air since September 1963 and the rate of business growth has slowed, Owler says "soul stereo" WRBD-FM, which went on the air last December, has "not really got off the ground yet." While AM is on the air only with black announcers and almost exclusively black artists, the "soul stereo" of WRBD-FM has one white newsman, program director Bob Gay-nor. "We have a lot softer sound than AM," Gaynor says after a taped newscast, "and we feature more white artists. But that doesn't mean it isn't soul, or feeling music." Gaynor also is aiming at about a 50-50 mix of instrumental and vocal music in the 7 a.m. to 7 p.m. part of the FM station's 24 hours of broadcasting.

"WRBD-FM is one of only two electronic digital computer-controlled automated broadcast systems in the country," Gaynor says. "We just went on the computer about two weeks ago, and, except for the live programming with personality Gary Rogers from 7 p.m. to midnight, we're completely through the computer." Well, almost. The leased Schafer Electronics computer does have a complete override control marked believe it or not "panic." "If and when we get a problem with the FM operation," says President Owler, "there's always the panic button that lets us take over and straighten out the problem." When Gaynor talks about "soft soul" on WRBD-FM, he speaks with feeling. There's a personal involvement with the music, because he as program director personally builds ihe three-hour tape decks by lifting selections from a variety of artists.

"I listen and record a lot," he says. "Young Holt, Herbie Mann, Booker Tr, Johnnie Hodges, Sonny Stitt, Ramsey Lewis, West Montgomery say, these may surprise you Count Basie, Ahmad Jamaz, Duke Ellington, Enroll Garner, Quincy Jones and on and on." ENJOY THE SECURITY OF OWNERSHIP LONDON (UPI) Queen Elizabeth hasn't had a raise from Parliament and isn't likely to get one until there is a thorough inquiry into royal finances. So she is cutting expenses. One of the items being pruned is the lavish official entertaining the monarch usually does between now and the Christmas season. Neither the queen nor the household stress that this 'is being done.

It is all very low key. But sources close to the royal family made i clear some time ago inflation strikes the castle as well as the cottage. The queen still draws the salary more properly called the civil list granted her when she ascended the throne in 1952. This is 475,000 pounds sterling, or $1,140,000. All but 60,000 pounds ($144,000) -the queen's Purse" goes for royal household salaries and expenses.

There is, however, one custom the queen is keeping, inflation or not. There are the private occasions which she calls the "meeting-you luncheons" held generally about twice a month and are among the happiest and most informal functions the queen attends. For these occasions the queen makes up a guest list of about a dozen people who are well known in other worlds and whom she would not otherwise be likely to tmapin i inn muni meet. The only qualification is that the guests be interesting. They have ranged in the past from TV i announcers to sports figures, business executives, sci- entists and fashion designers.

"You name them, we've had them," Prince Philip is once reported to have remarked. He sometimes jokingly calls the luncheons "our fish-and-chips" pa- rade but he gets as much pleasure from them as the queen. Everything is kept very private. Guests are asked not to mention that they're going to the palace and not to talk about it afterwards. The queen has an oval table so she does not have to sit at the head, and she talks across it which is never done at formal luncheons and dinners when one talks one to one's immediate neighbors.

It's just like any other party with people relaxed and arguing and talking about themselves and their work and personal interests. The queen joins in, but, one strict royal rule must be observed: Conversation must never mention politics, religion or sex. Gossip is welcome as long as it is outside these taboo subjects. The queen's two eldest, her heir Prince Charles, 22 next month, and Princess Anne, 20, often join the luncheons especially when they have asked the queen to invite persons they would like to meet and question. STARTING AT $9,997.00 FOR 2 or 3 BEDROOM MOBILE HOME INCLUDING YOUR OWN SPACIOUS LOT! All NORTHERN PINES OWNERS ENJOY: Relax in a carefree atmosphere Immediate occupancy Northern Pines Beautifully maintained park Fully-sodded lots Complete community tenter large swimming pool Six shuffleboard courts Sidewalks throughout park Wide, paved streets Eight golf courses close by Good canal fishing Four miles to public beach 10 minutes to shopping centers Spacious surroundings MOBILE ESTATES Lawrence Road, Boynton Beach 732-4878 CLASSIFIED DISPLAY CLASSIFIED DISPLAY CLASSIFIED DISPLAY Trowel Guild: No Laborers Union Successful Investing by Roger Spear 5 and plastering contractors, says the Guild is hoping to attract the other "15 or so" contractors in the county to join the organization.

"A big part of our association's function is tied up in apprentice programs for the trades," Clerici says. "Of course, we're interested in pushing the trades so there will be more work for our companies and our skilled tradesmen." In addition to serving as the Trowel Guild's headquarters and training center, the building has five rental offices open, as Ego says, "to anybody." Rentals from the offices are scheduled to sustain and maintain the building. INDUSTRIAL-COMMERCIAL SITES AVAILABLE Trowel Guild seems to some to be the name of a union. But that's the moniker the Florida East Coast Trowel Trades Contractors Association in West Palm Beach has chosen to operate under. To a questioner's inquiry, Bob Ego, executive director of the Trowel Guild, is quick to say it is not a union.

"The trowel union is going to build its headquarters down the street," Ego says at the Guild's new $150,000 headquarters on Florida-Mango Road just north of Belvedere Road. "No, I guess you'd have to say we're the other side of the union. We're management," Ego says. Primary function of the Trowel Guild and the heart of Ego's job is promoting higher standards of quality and business relations in the fields of the trowel trades industry. "We have about 30 members in the Trowel Guild," Ego says, "brick mason, tile setter, plasterer and cement finisher contractors." Jack Clerici, president of the Trowel Guild and president of his own Clerici, masonry I have a loss in First National City Bank.

My broker advises I hold for recovery, since prospects for the banking industry are better than average. What do you recommend? W.I. A A true growth situation, First National City Corp. has posted consecutive earnings gains every year since 1939, with the exception of 1961. Even during the recent period of tight money and economic slowdown, the company managed to maintain its growth strides.

Now with the outlook for the money market becoming more favorable, First National City and the industry in general are expected to benefit. For the third quarter, company reported a hefty 14.1 per cent gain in net income (before security transactions) to $34.3 million, or $1.26 a share. The increase was well above the 6.1 per cent advance of the first half and higher than management had previously predicted. Part of the gain may be attributed to the decline in interest rates in recent months. A recent 10 per cent hike in the quarterly dividend further enhances this issue which is currently a candidate for Vickers Favorite Fifty.

As of June 30, 1970, nearly 1.7 million shares were held by 63 funds. Commitments should be held. PRIME LOCATIONS: WEST PALM BEACH POMPANO BEACH FT. LAUDERDALE HOLLYWOOD AREAS UTILITIES RAILS 1-95 FRONTAGE ENTERPRISE DEVELOPERS, Inc. P.O.

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2 LARGE CLUB HOUSES. FULLY EACH 3-STORY BUILDING HAS GARGAGE DISPOSAL UNITS EQUIPPED GYMNASTIC ROOM THAT COUNTRY CLUB LOOK LAUNDRY ROOM ON EACH FLOOR BOYNTON BEACH-A new supermarket-shopping center complex is being planned for the northeast corner of E. Ocean Avenue and U.S. 1. According to a spokesman for Marchesani, Cohen Associates, Miami Springs architects, the supermarket is to be a 39,000 square foot Food Fair.

A shopping center to include a drug store and four rental units is to follow the Food Fair supermarket. No definite construction or development schedule is yet available. The location planned for the supermarket was at one time a Howard Johnson Restaurant which was closed several years ago. MODERNLY DESIGNED AUDITORIUM HIGH ELEVATION WHERE THE BEST TV RECEPTION IN THE AIR IS COOL DRY. ENTIRE AREA PRICED 13,990 A FEW CHOICE APARTMENTS FOR IMMEDIATE OCCUPANCY! THE lccmrLief immmmmm CONDOMINIUM COMMUNITY 'Mm mmmmm Ajbit Mi mi n1bi1lmalLmlA din.