Oakland Tribune from Oakland, California • Page 6

OAKLAND TRIBUNE, THURSDAY, MAY 5. 1938 BIRTHDAY NATIONAL DOLLAR STORE IN OAKLAND WILL CELEBRATE 31ST FROM SINGLE CHAIN GROWS ORGANIZATIONS J0.37. UNIT CONCERN TO OBSERVE DATE WITH ALL-DEPARTMENT SALE Manager Here Explains Merchandising Policy; Widely Varied Stocks Offered A I I aaa, son I hum i.nm.ui .1 (: i i 1 i f. 'I jj 1 i Firit Venture in $. F.

Develops Into Business of Many Millions cinoU tnr In San Fran- floors offer a wide variety of choice I uid Cisco to a huge chain of 37 popular Thirty-ona year of continuous of thousands of Items, all bearing the honest merchandising in the Bay department store in six oiaies, oo-i-. rmi business of mil ton, Modesto, Vallejo, Monterey, Bakersfield, Santa Rosa, Chlco, Sa linas, San Luis Obispo, Santa Crux, Ventura, Calexico, Watsonville anil Huntington Park. Venturing into adjacent State, stores were established at OgdtV I- V.J National Dollar Stores guarantee of will be celebrated tomorrow by quality and all offered at real money the National Dollar Store, whoe lions of dollars, is the proud record of National Dollar Stores. saving prices. First National Dollar More was Oakland Store If at 11th and WasL tnatnn Srraafa How can National Dollar Stores sell such fine goods at prices so 090 Market Street.

San ana sail ui ity, ocaiuc, ittuiiw Portland, Reno and Kansas City. moderate? customers ask. "Our Oakland atore ii celebrating this 31st anniversary of the organization's founding by grand atore- The answer is one of two words Francisco, by Joe Shoong. founder of the "business. Site of this original store i now the head office for the MHIIIIimnilHTOM.unii.nM) "Buying Power." But these two word cover mil wide sale In all departments, oner i ul values." Alfred Soo firm.

lion of dollar and a great buying organization located on Fifth Ave The policy of the founder was to Hoo, manager of the Oakland atore, ail merchandise of the iiignest nue New York City, wner ail quality at popular prices. Public the Eastern buying 1 stated today. "Four big floors, with total of 22,000 aquare feet, are participating -v tOmer f. to 4 iMUfmjm- XJ' fc 'JiJttm Here a large staff or expert in acceptance of the plan was immediate; expansion was recognized as inevitable. Then came the idea of Location Vital Factor in Policy A great op.

erator is reputed to have reared his vast business edifice on the simple slogan "Where millions pass, thousands shop." The founder of National Dollar Stores built his business on a similarly sound business principle, for tha 37 branches in constant touch with fashion trends and with all manufacturers, places tremendous order for the need of rhain of stores, locally managed, the National Dollar Store orders employing local staffs, but "pool-inff" huvinff resources to take ad of uch size that it is possible to obtain every advantage of massed buying power. vantage of lowered costs possible by mass buying. Today there are six National Dol-. lar Stores In the bav area three in celebrate tomorrow the 3 1st anniversary of the founding of this organization of popular priced department stores. In company with 36 other store In six States, Oakland's National Dollar Store at Ilth and Washington Streets will i in the event On tne iirsi noor, customer! will find hosiery, corsets, men's shirts and work clothes, ladles' underwear, rayon under things, gowns and purse.

"The mezzanine floor will display big stock of Infant' wear, children's shoes, boys' wear, girls' ready-to-wear and dresses. Ladles' coat, dresses, suits, collar, blouses and hats and men' and women' bathrobes will be found on the aecond floor. "The big downstair store i filled with houehold goods, yardage mil, ntniln lamni. tables, mir All Clerks In Union cities of six States will be found to San Fi-ancisco, one in Oakland, one Alt In Oakland's National in Berkeley, and one in Richmond. Other California stores are: Los One need not pay a lot of money Dollar Store at 11th and Washington Streets are member of the Retail ha atviishiv dressed, declare (tyle be located at strategic points "where millions pass." The Oakland store, for instance, is located on Washington at 11th Street, Angeles two), Sacramento, Fresno, dressed women.

"With these styles established, we ask our buyers to go into the world's market and obtain the stocks of these good pert (aid today. ''We are in all the big fashion centers, where styles are created. We see what modern women are wearing. We follow the fashion trends of our own smartly- able women of moderate means to dres smartly and yet with real economy. "Our finger 1 always on the pulse of world styles," one of these ex expert of National Dollar Store, Clerk' Union.

The atore 1 one of San Jose, San Diego, Long Beacn, Pasadena, San Bernardino, Stock-, a chain of 37 operated under Amen, who are ever on tne aiert, in cooperation with their buyers, to en can and cnines ownersmp. rors, pictures and shoes. The four "in LnJJ UJ -T- Ml yj MX i Hi Ml TIATi-T 1LT14. I TV A OFECIAL 0K1TIIDAY PUECIIASE Salle 2 YaE'dH 'dl 3 FOR MOTHER'S DAY a ANKLE SOCKS Assorted colors. Rayon Platted.

Child', Misses' sizes. KITCHEN CURTAINS Standard lengths. New, bright colors. Basement -Sale. PEQUOT PILLOW CASES 750 pes.

Sise 42x36. Birthday Sale. Baaement. 36-inch CURTAIN NETS 50-in. CRASH 36-inch Printed Percale 2 yds.

Perfect anall- 0 er larly Hold for 59c. Only for ty. Fine assort- ment of pretty 11 Fine woven crash With eolored chenille (tripe Limit 5 prs. 2gc Fine quality net In ecru, rose, Ireen or made. Imlt SO yds.

yd. Limrt 4 patterns. Special Sale this nit. Bold much higher. pr.

$1. PART LINEN BIOTIIE1VS DAY SPECIAL SMM- Ladies' (SKSC 80x80 Percale Prints SAfHI 0LIP3 1 TOWELING Ass't color border. Sale Basement Regular 8 2.98 36-inch Printed Pique New sprlnr patterns in stripes, nautical or florals. Will make, into lovely 1 r1 1q 1 Special II Beautiful nyon satin in brocidei or lac trimmed. Sim 34 to 44.

New spring patterns. Perfect quality. An exceptional value at this low etTj -a MUTTON AT DRESSES 0f 'Il3C3 TcKcta'-Slip Prints, crepes, mostly dark Beautiful Street DRESSES Boleros with Mp.r.U Jack QCT mOQ eta. Petal (kin print. All SJ sizes to it.

2 DRESSES FOR $5 Birthday Special reflroup from -n higher priced lots. Limited itock. 'A Sixes to 44, Main Floor shades. Special clearance. All wanted style.

Good fabrics. Assorted size. Second Floor VOILE G0WII3 SAT II! PAIITE HAYOII UIIDIES VESTS BLOOMERS BRIEFS Men 100 Wool Sleeveless SWEATERS IIen's Rayon POLO SHIRTS erular 69o values. Dark an (lit color. All sites.

Men's Cotton SOCKS Solid colors, strong work lock. Slie 1 to 12. ASSORTED FLORAL RUFFLED STYLES. tit- LADIES' COAT SALE HEW TOPPERS PASTEL COLORS. White, gray, blue.

All men'H Mies. Main Floor. Hale mm .49 New wool fleece. AH new fhlgh ahade. Ladies' sizes 14 to 20.

9:80 A. M. Second Floor 2 pr MOTHER'S DAY PANTIES Plain er floral. MOTHER'S DAY SUk'Ilayon G0VIIS Beantlfal garment. 100 Wool and Camel's Hair ft crnnT thatq QMM Men Dress SMITS a4V was aa PURSES 0.95 Manufacturer' Surplus Stock Special Purchase Regular 19.95.

Limited stock tor Friday. Other coat values on sale Friday and Saturday. 9:30 a. m. sale, Second Floor.

89c Wanted colors and styles vi Pi ft Ladles' Regular 79c Men's Dress Shirts for Birthday Sale tjj Extra fine broadcloth. Fancy Ht All Silk patterns. Solid grounds, Wide selections. Full cut; all sleev length. Slsea 14 to 17.

All fancy prints. Variety DL0USES Ladies' Knit SWEATERS Ideal for sports. Bright and dark colors. All sizes. Special! Ladles' Tub DRESSES Formerly 59e and 79o values.

New vat dye prints. All sizes. ladies1 Sale I i I i la 0 Sheer georgette crepes and shantung. New. DRESS SHIRTS MAIN FLOOR of pattern to select.

Guaranteed fit. First quality. Slse a to ir. 3 Fell Faihicned I SiKc Stockings iff on or serv Hummer color. AH alses.

2nd Floor. 39s 39 weight. New HI. Sheer llk.r Slse I to 10. color.

3 Dim Bit Men's Caps MEN'S KNIT SHIRTS, DRAWERS Main Floor. White twills Ideal Gifts for Mothtr'i Day CANVAS BEACH CHAIRS Strong Hardwood Frame Ladies' Cotton Print House Coats rx ct or black whit Medium weights. 4 checkered. Cotton knits. AM Full ipper tyle, full I I All slse.

men' else. Main 3 Threads Full Fashioned SILK HOSE Main Floor. length cuts. AH ladies sizes. New patterns.

Second Floor. Floor Sale. Water-proof striped canvas Ladles' Regular S1.39 BATH ROBES Girls' Raycn PANTIES GIRLS' DRESSES Regular and 81 Sheer organdies' In bright pastel shades." Blrtbday Sale. Siies 8 to 14. Mestanin Floor TABLESjlS Girls' Tub JPRESSES Sixes 1 to t.

Fast colors. Prints. Limit 2. Sheer crepe Ilk. High eol-or.

Slse 8'i to 10 A perfect. Birthday 5aIeon "Ihese higher priced robes. Durable rayons, with silk striped. Sites 6 to It. ft size and all color.

Walnut finish. End Table -Coffee Tables Magazine and i shelves Second Floor Sorry! No Wrapping! i BASEMENT Gennlne Chinese SILK HOSE 31 8S 8 First arrival silk stock from China. At this special All ColonVVa- 1 X. 11 Artificial -fl SALE! LADIES' GIRLS' SHOES GREATER VALUES IIS OUR RIG BARGAIN BASEMENT SHOE DEPT. Boys' Polo Shirts Boys' Shirts Boys' Overalls Blue Denim.

Regular 59c. Heavy cotton knit. For dres wear. broad- For dres wear. broad Fine White, yellow and blue.

cloths. Copper White Grey Blue Patent leather and other combinations. Pumps and vat Strong materia Is. xCOl Size ii liS IV 1. Sale.

9 In a I If mC- Jf I larre LADIES' GIRLS' NOVELTY SANDALS Ladies' Hosiery, Mairi Floor patterns. swaps lie uxioras. tufa medium or low heel. sizes. Sale, Sire ft Blue, red.

white, black, yellow, belr. tfa BOYS' DRESS PANTS BOYS' SAILOR SUITS I 19 0 S) 9 a- mFAHTS' COATS-cfl-oo I All aflk. Cote little topper. WUte. Jl "'nfc, Mwe.

MaTTnlne Floor. I IrSzztz' pc rIr fclrber prieed sort, fleecy. Jv i ii. and bloe. Mexxmnlne Floor.

4r Part wool 3-pe. style Children's All Wool Sweaters assorted colors, sixes 26 to 30 TV AH Sizes. Blouse with I Wide selected patterns. Lent pants, AU sizes. air panta.

izr to 8, Don't miss thai 1 Every, pair Gaaranteed. buy. Beaati-ful sandal suiUble for ail occasions. V3 RTon. eottn and cr)p rrandie.

-i jn. Mcsxanine Ileor. DOLLAR STORE nSE.ME.T CGH. ELEVENTH 8 WASHINGTON STS. Si a.7.