Oakland Tribune from Oakland, California • Page 31

LOP EN t0 (NO 1 ,4 A DISPLAY AND A CLASSIFIED iSliililfi -S-M fax -'feav Ttrin iffr OAKLAND, CALIFORNIA. SUNDAY. NOVEMBER, 28, 1937 Emeryville Claims Proud Title as Biggest Little Industrial City in the World period there were five now hornet constructed in Emeryville, yet thera are 24 more homes occupied now then there were six months ago. "However, this same relative con population 23 times as great as Emeryville. "This city has an annual payroll in excess of $21,000,000," St.

Sure stated, which is comparable to payrolls in cities much larger than this. These factories include dition exists throughout Metropolis tan Oakland. The increase in popu branches of many Natioflally-known concerns such as Shell Development Company, Paraffine Companies, Bigelow-Sanford Carpet Company, Westinghouse Electric Company, Sherwin-Williams Company and. lation has been greater than the number of new residences constructed. 1 "rhifintf 4V 1A wtnnfVi- fit 1937 there were permits issued In By E.

VAN RIRBINK Development Editor Emeryville not only is the Indus-rial Renter of Metropolitan Oakland, but now is in a position to claim title as biggest little industrial city 'in the world," according to William P. St. Sure, chairman of the Metropolitan Oakland Committee. Industrial and residential statistics gathered by the Metropolitan Oakland Committee has revealed some startling facts concerning Emeryville. During the1 past 10 months the city has had a $730 per capita industrial expansion.

Despite the fact that tyhere are only 2240 persons livlngin Emery, ville, it has more than 6000 men and women on the payrolls of the 125 factories located there. These factories spent $1,635,000 in expand-ing their operations and constructing additions to present facilities during the past 10 months. This, is one-fifth of the total Industrial and commercial development in" the entire Metropolitan Oakland area an area which has a Frigidaire Corporation. "Although Emeryville essentially is an Industrial city it has 5320 single family homes of which 5254, or 98.7 per. cent, are occupied.

This occupancy percentage of single family homes is one-tenth of one per cent Emeryville for the construction of $4000worth of residences as compared with $10,500 for the same period a year ago. "While thai residential construc tion has fallen off, the industrial higher than the entire Metropolitan Jxristruction has shown an increase. Oakland. mi iiiamN St. Sure stated that the housing conditions have become so critical, not alone in Emeryvilletmt throughout the Metropolitan Oakland area, that every effort now is being made by the committee to provide shelter for the thousands of new residents "During the past six month's the occupancy percentage of homes in Emeryville has risen from 98.4 to the present figure, while the increase throughout the metropolitan area only has risen one-tenth of one per cent, "During the same six-month expected during the next year.

-MS 2 "lV Community New Residential Housing A LESSON FROM THE RAIN Here Far Behind Requirements Interest High qulrements of population increases, the records show. For the nine municipalities com prising this urban area, the totals of building permits issued for all types of construction and for single-family homes during the first ten months of 1937 and during the comparable period of last year, are as follows: All building, 10 months, 1937, 9742 permits, cost $14,468,799. San Francisco homes, 10 months, 1937, 1510 permits, cost $6,997,700. All 10 months, 1936, 8905 permits, cost $13,402,378. San Francisco homes, 10 months, 1936, 1404 permits, cost $6,919,700.

To the data for single-family homes may be added approximately 500 units of multifamily housing, flats and apartments, developed during the present year, and half that total for the comparable period Although 4279 more families are living in the'Eastbay urban area at this time than resided here in March, building permits for less than 2000 family housing units have been issued in this area since January 1, according to an Oakland Real Estate Board analysis of official building data and its tabulations of an occupancy survey recently conducted by the letter carriers of Oakland, Berkeley, Alameda and San Leandro. Residential construction since January of last year has amounted to more than half the total of all new construction for which permits were issued, although, according to the records of normal years, such construction customarily amounts to approximately 40 per cent of the total. New residential housing has With opening of the new Low-Level Tunnel only one week away, and with residents moving into their new homes on the property, interest in Lakewood Estates, new residential community just east of Walnut Creek, is at a high pitch, according to R. N. Burgess, of the Lakewood developers of the property.

"People are just beginning to realize a tremendous saving in time the tunnel will make in their going to and from Lakewood Estates," said Burgess. "East Broadway, as we hope the new eastern approach to the tunnel will soon be called officially, makes travel time from the tunnel to the Estates a matter of just a few minutes; the tunnel itself, eliminating the present tiresome climb over the Coast range, and an equally annoying descent on the other side, will make at least as great an improvement. "Within the past few days four home-builders have moved into their new homes in Lakewood Estates, Mr. and Mrs. W.

H. Mrs. E. A. Watson, Mr.

and S. Eubank and Mrs. Walter S. Malloch. The Brooke home is on La Loma Avenue, the Eubank home on Homestead Avenue and the other two are on La Bolsa Avenue.

Mr. and Mrs. Donald S. LaFranee will soon move into a new home they have built on La Palma been running far behind the re- of last year. wr-i wv Planner to Speak To Realty Dealers Notice how the recent storms have soiled the lower walls of man homes, through the spattering of uncontrolled water dripping from the edges of the roofs.

Then inspect the attractive white walled homes in Oak Knoll along Mi as ol Avenue. Note the cleanliness cleanliness that is due to the complete drainage installations, gutters, downspouts, and surface drains. These save money in maintenance costs, eliminating frequent redashing and painting of the exterior, and also prevent of the unsightly cracking of interior walls due to foundation settlement in soft ground. plants with efficient switching service. In addition, deep-water shipping Is readily available.

For the benefit ol Emeryville's thriving resident population, a modern system of fine elementary and high schools has been developed. Emeryville homes are 98.7 occupied, a recent survey shows. This occupancy ratio Is slightly higher than that oi the entire Metropolitan Oakland area, It Is pointed out. With the In-crease, In the payrolls of Emeryville factories and establishments, and the consequent Influx of new population, building of new homes will undoubtedly be stimulated In this area. Commercial and Photo View Co photos.

'Pictured are two viewg of Emeryville, "biggest little Industrial city In the world." The upper view Is a panorama of Emeryville, with the cities of Berkeley and Oakland In perspective. In the foreground is the distributing system of the San Francisco-Oakland Bay Bridge approaches. The lower picture shows some of Emeryville's large industrial establishments, Including the plant of the Paraffine Companies, fronting on the Eastshore Boulevard and San Francisco Bay. Emeryville is favored with excellent local and interurban transportation facilities, and the industrial area is served by the Southern Pacific and Santa Fe Railroads; tracks of the roads gird the area, and serve all of the larger Fine Piedmont Residence Open Exemplifying the finest type of residential construction, Albert Norman, realtor, announces that a new residence at 107 Estates Drive, off Park Boulevard in Piedmont, is open for inspection. Norman states: "It is seldom that such a complete showing is made, in any home, of the de luxe features that are comprised in this attractive residence, Windows in every room are screened; fully fifty per cent of all wall area is finished over canvas; rubber tile has been UKcd for the floor of the recreation room; there are radio connections in the library, the livng room, the breakfast room, the social hall, the three main bedrooms, and there are electric connections at the front of the house for the outdoor Christmas tree.

"In addition, there are such features as a lawn sprinkling system, copper' hot water pipes, electric range wiring and an electric kitchen fan, Yale hardware, Venetian blinds, showers with glass doors, and- a powder room. As features in the library, there are a cathedral ceiling, and built-in Oakland Firm Wins 1937 Photo Award The Acme Photo Company, 5627 Scoville Street, has received the 1937 gold trophy award of the Master Photo Finishers of America for the best negative and print work done during the year, it is announced. "We are proud to have won this award," Harry Cohen, who with his brother, Eddie, operates this Oakland business, said today. "The contest is open to more than 300 master photo finishers of the United States and Canada, and is so operated by the association that we do not know until afterwards that our work has been judged. In other words, the award is made on 'run-of-the-mill' work, and not on special entries selected by contestants as their best work." Judging is made on the basis of highlights, shadows, contrast, tone and other qualities in both negatives and prints, Cohen added.

"Neighborhood Organization and Land Values" is the title of an address to be delivered before Oakland realty dealers by John G. Marr, Oakland's recently installed, city planning engineer, at the regular bi-weekly luncheon meeting of the Oakland Real Estate Board at Hotel Coif Wednesday noon, In Mis address Marr will present for the first time in Oakland an, analysis of the "Neighborhood Improvement Act' advocated by the National Association of Real Estate Boards. "Subject to certain amendments the model act which he national realty body has evolved could mean many millions of -dollars to Oakland realty owners and realty dealers," Marr says. "It is designed to provide effective protection to urban realty and to conserve "realty values. It is a p)ece of legal machinery which the local neighborhood improvement club may use for the protection of property, and the preservation and improvement of neighborhood character, to a degree not now possible." Guests of the Realty Board at this luncheon will be the members of the Oakland City Planning Commission: Arthur E.

Navlet, chairman, Mrs. Elizabeth Smith, vice-chairman, Zura E. Bells, Edwin T. Foulkcs, James H. I'Hommedjeu, Charles W.

Real and Elbert M. Vail. Norman Ogilvie, vice-president of the Realty Board, is to preside. Because of the general public interest in the subject of Marr's address the session will be attended by many property owners and representatives of neighborhood improvement clubs. "Only a 12-MINUTE RIDE from downtown to our beautiful MARINE-VIEW Ilomeslto In See Acorn Cottage- i by Capwell's.

Now fo sale at less than $50 a month. See other modern, roomy, small homes for sale- on the same easy F. H. terms. UL rf T- if Mm ,4 ill 1 jA bookcases, "Three bedrooms and two baths are located on the upper level, overlooking Piedmont gardens, and downstairs, is the maid's suite with bath.

I "It is but. three blocks to the I Park Boulevard car line, and con-1 venient to local shopping districts. Being in Piedmont, bus service to 1 the Piedmont schools is provided." I RAINY WEATHER IS THE TIME TO INSPECT ANY HOME A 77t.ie Oak Knoll hornet may be purchased on the F. H. A.

plan. Drive out Foothill Boulevard to 82nd Avenue. Follow the Sigm. Beauty Shop Owners Seek Assn. Members Carefully planned for the past year, a membership drive among the 800 beauty shop -owners -in- Alameda and Contra Costa Counties, designed to bring as many as possible into the rankr of the Progressive Cosmetologists' Association of the Eastbay, is now under way, according to Mrs.

Dorothy Eppstein, "IT will take less than a quarter of an hour to get home from 1 4 th Broadway whenwebuildln Avenue Terrace. That'i what we call convenient location! And what a grand view. SU Francisco Bay and the Bay Bridge, the skyline of Oakland, tut busy Estuary right from our living room windows! "Warmer and dryer climate will make it possible to spend more time out-of-doors even In wintertime. Fortunate for ui that this district has 32 more sunshine the year 'roundl "Large 5000 or more square feet In plenty of room between homes. Our lite cost us only $1400, including full subdivision improvements and 30 years' restriction.

A rtl investment in home comfort and future security!" BE SURE to drive out to Avenue Terrace this week end! See these choice through our two beautiful new Monterey Colonial homes recently completed. Schools, nore tnd transportation service nearby. Select your lot or bom now Finest New Home for Sale president. "The Progressive Cosmetologists' Association is affiliated with the ln bay This home, veritable mansion DAVID D. BOHANNON ORGANIZATION 331 17th Street Httait 1613 in lti anDOintmnt- ii WhmH in I one of the moat exclusive Pied- mont neighborhoods.

United Association of Registered Cosmetologists of the State of California," Mrs. Eppstein said, "and three of its directors, Misses Alice Ames, Mae Cramer and are also directors of the State body, having beeii elected to offwe at the recent convention lri" Riverside, Calif. "The Progressive group, however, is instituting a new program with many new features of interest to beauty shop owners, including a Last Call to reserve a homesite in ORINDA beforetheT opens next Sunday Choose the spot joo want in sunny OrinaY before the increased demand raises prices from their present depression level. See Orinda this weektoday -while the opportune time still exists. Main Office CL encourt 4874.

Orinda Office TH ornwall 1802 Compriies reception hall, living room, dining roonvbreijtf ait room, kitchen, maid' room and bath, powder room with lavatory, and library on first floor. before prices a building costs go up again! ZIow to get therei Drivt to S)th At, ud Hopkins. Up 35 th if ht blocks to Monterey Blvd. Right two blocks to property. Or tak street cu or bus to 39 th At.

Tntufcf to SSth Ave. bus ride to Montctey two blocks from th property. 107 Estate) Drive, Piedmont plan for a hair styling campaign, which will call for extensive advertising in daily newspapers." Handling the membership Cam 3 bedroonn upstairs with 2 dreising roomi and 2 bathrooms Social Jtk TRIBUNE 1 if, EH CS 3734H0PK1NSST-: ball with rubber tile floor, furnace and laundry room on lower floor, 50 of wall area is canvassed. The house it air-conditioned. Plenty of radio and telephone outlets sprinkler system; everything complete.

ALBERT E. NORMAN-380 15th 0997 paign is Herbert Fitzshall, for V)-years associated with the beauty industry, and well known to many beauty shop ownerg in the two counties. 7SUATTLICK SOUA0F IHOVAT addison.