The Palm Beach Post from West Palm Beach, Florida • Page 104

3821 ,3 H33M3Tq32 H0A33 MJA THE PALM BEACH POST SEPTEMBER 26, 1988 47 Retailing 1 A 6 Mj JENSEN 1 BEACH Sunset BMd Jensen Beach Blvd. Square prepares to expand By PAT PLARSKI Palm Beach Post Staff Writer Less than a year after the October 1987 opening of Treasure Coast Square I Treasure I J5 I Square I frl JuJ I 1 1 STUART Miles I N. I 1 the largest regional mall in Martin, St. Lucie and Indian River counties officials have announced plans to open a fourth anchor department store. By October 1989, Sears and a dozen specialty shops will join the retailers already at Treasure Coast Square in Jensen Beach, including its three original anchor stores Jordan Marsh, Lord Taylor and JCPenney.

The opening of the mall at the corner of U.S. 1 and Jensen Beach Boulevard brought Martin County, in some ways, into the modern age the escalators in Jordan Marsh and Lord Taylor were the county's first. Sales are up countywide But the mall has meant more material benefits as well. Countywide retail sales have skyrocketed since the opening, said officials of the Stuart-Martin County Chamber of Commerce. The mall its corridors brightened by many skylights and decorated with planters and benches brought dozens of new specialty shops to the area, including Caren Charles, Scribbles, the Mole Hole and Victoria's Secret.

It also has attracted new shopping centers to the area. A Toys 'R' Us store is being built on the north side of the mall and two shopping centers are under construction across the street on U.S. 1. The Square One, being built on the east side of U.S. 1 north of Jensen Beach Boule- PAUL J.

MILETTEStaff Photographer One-year-old Treasure Coast Square will add a Sears store next year and about 12 specialty shops. Treasure Coast Square Location: 3174 N.W. Federal Highway, Jensen Beach Developer: Edward J. DeBartolo Corp. Opened: October 1987 Square footage: 1 1 million square feet Department stores: JC Penney, Jordan Marsh, Lord Taylor, Sears (scheduled to open in fall of 1989) No.

of stores: 100 home," Crady said. Retailers, especially small stores that depend on the traffic created by larger department stores, have followed shoppers, leaving some of Martin County's older malls with large vacancies. The Martin Square Mall in Stuart lost JCPenney when the Dallas-based department store chain decided to open a larger store at the Treasure Coast Square. The mall subsequently lost several small retail tenants. vard, will include a Home Depot and several yet-to-be-named specialty shops.

The Marketplace, a shopping center currently under way on the south side of Jensen Beach Boulevard, will be anchored by a Marshall's department store and Service Merchandise. "There's a lot going on in that area. Everyone is feeding off the mall," said Morris Crady, the county's senior planner. "Merchants tell me if they get 1 percent of the mall's draw, their businesses will do well." Treasure Coast Square not only is drawing shoppers to Martin County from St. Lucie and Okeechobee counties, but it is pulling business away from retailers south of the Roosevelt Bridge in Martin County, Crady said.

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