The Des Moines Register from Des Moines, Iowa • Page 97

KCBR COVERAGE' WQAD syndicates its new fixit' show filAfl USTTI HAMHTTON tMr urn UtfT.M: BOONE sTour MARSH AIL I DAUAS rout JASrtR Li WQADi new home and auto fixit show, "It Makes premiered last week oa six TV stations La Iowa, Illinois and Wisconsin. Two more stations will be airing the show starting in February. According to John Orr, vice president of development at WQAD, where the M-aciaute show to made, it is designed to give viewers common sense tips on fixing thinp at home and in their cars so they can save money on repair bills. Plans caU for 28 shows, followed by reruns. "It Maxes Cent" is being syndicated oa a barter basis.

MADISON MARION WARREN AJAW tan CTAtKE UCAS Is Judy nadirs, who plays Sara Joy oa Place," related ia any say to the Landers who is Aftoa Cooper oa They look a lot aula. La.4ert.14, and Judy, 22, are sisters and daughters of Raft Leaders, a TV veteran herself. (She was at The Naked Audrey mad her acting bow at 14, when she played Joanna Morrison on "The Secret Storm." Then, for three years, she was Heather Kane in "Somerset" She did two short-lived prime-time series. "Highcliffe Manor" aad "The Waverly Wooden," before she landed in Dallas" in 1180. Jady was 19 before she started acting with a part hi "Whatever.

Happened to the Class of YS," in 1979. She was Stacks, the lady trucker, in "B.J. aad the Bear" and Angie in I've been told that Madame, of "Ma dame's Place" is a puppet I cant see bow. Does a man do her voice? Madame is what is called a hand-and-rod puppet She covers one hand of the puppeteer who uses the other hand to manipulate her arms with attached rods. For the TV show, a sew genera! manager would be named.

WOI is owned and operated by Iowa Sate. Industry speculation Is that Keith Ketcham, chief engineer at WOT. and James Bradley, former general manager at KWWL a Waterloo, may have the inside track for the job left vacant when Robert MuttaH died Oct 1. Others being considered are Charles Harper Jr. of Shamrock Broadcasting Co.

la Pasadeaa, Stanley Pedersoa, vice presides and director of broadcasting at WJLA-TV in Washington, D.C, and Thomas Sranlan. general manager of WKFT-TV in File this item under problems a new TV station must face: Denis Katell, general manager of KCBR in Des Moines, admits that the "public to bow totally confused" about the new independent UHF station. "They think we are a cable channel," said KatelL KCBR, which hoped to be on the air Jan. 17, has set a tentative on-air date of Jan. 29.

"I am getting resumes from people who are asking, 'I would like to work for your new cable "said KatelL Information about KCBR can be found in today's cover story. I H33 By DAVE RI1EIN Stations receive the shows free, but each show comes complete with three True Value Hardware Store commercials. The store chain is contributing funds to produce the show. "It Makes Cent!" made its debut last weekend in Milwaukee (WVTV). Peoria (WRAU), Rockford (WQRF), Cedar Rapids Des Moines (KCCI) and Quad Cities tiiere's some trick photography to keep puppeteer Waylaad Flowers out of sight He does her voice.

Prw rmt, Ormm. Mk. mm. (WQAD). It premieres Feb.

5 in Sioux City (KCAU) and Feb. 6 in Chicago (WMAQ). Cmftniidyywn Paoe Three advantage is the fact that during prime time, affiliate stations have a limited amount of local advertising spots to sell and all of those are on the half-hour. Aa independent station, however, can offer advertisers spots inside a specific program. At affiliate stations, these "iiuide programming" spots are reserved for national advertising sold by the networks.

"What affiliate statioos get in prime time is an advertising spot on the half-boor for local ads. They never get a spot inside a show unless they are originating the program," says LogU. "Since we are originating all of our programming, we are offering our advertisers the kind of commercial positions that network sponsors are getting inside programming. I've talked to agencies in town and everyone is warming to the idea." Because KCBR is the new kid on the block, its advertising rate card is scaled lower than its competition. For example, Logli says, a prime-time spot on KCBR will cost about $175 for a 30-second commercial, compared to about (250-1300 on the affiliate stations.

Between 10 and 10:30 p.m., an ad on KCCTs newscast might cost 1400, according to Logli. A similar spot on KCBRs "Twilight Zone" would cost 85. "The last Federal Communications Commission figures 1980 show that there is $20 million in advertising sold annually in the Des Moines market," says Logli. "We are shooting for between 10 and 13 percent of the market, and I think that is a conservative projection." Nolan Quam, president and general manager of KCCI, echoed the thoughts of other central Iowa TV executives when he said, "We are watching KCBR closely. The major overriding factor is the ecomony.

It's a difficult time for anyone in this business. "When it comes down to it, people will see KCBR, and if there is a show that they Tike, they will tune to it" Logli says he believes KCBR will be "in the black" by the end of its first year of operation. General Manager Katell fees a break-even point in about 1 8 months. One thing is for sure. There is a confident air among the owners and staff at KCBR as it moves closer to becoming the first Des Moines TV station to go on the air in 27 years.

"It is written in the stars that this market will be successful with an independent station," says Katell. "There is no way we can fail." How to tune to KCBR Ordinary tuning: Attach UHF antenna. the VHS knob to the letter U. It is located between channels 2 and 11. Then turn the UHF knob to channel 17.

Fine tune with the UHF knob for best picture and sound. Remote control tuning: Attach UHF antenna. Preset the UHF knob to 17. Scroll the remote tuner until you reach the letter Digital pushbutton tuning: Attach UHF antenna. The pushbuttons either may be on a remote tuner or on the TV.

Push buttons 1 and 7 to get channel 17. Hertage Cablevision subscribers in Des Moines: Turn to 'channels. Icy ff i Asm XrJ Xr Mm Another tidbit from the Quad Cities: WQAD, owned by The Des Moines Register and Tribune Company, is working out final details in its effort to televise the Miss Iowa Pageant live from Davenport on June 11 to a statewide Iowa audience. Orr of WQAD said the station tried to pull off live coverage last year, but became involved in the project too late to properly produce statewide coverage. Orr said he is leaving for New York City on Monday to seek sponsors and feels "very confident" Iowans will be seeing the Miss Iowa Pageant live for the first time this year.

An ad hoc network is being assembled to carry the broadcast KCCI will show the pageant in Des Moines and KCRG and KGAN in Cedar Rapids both have shown interest Orr said other interested parties include stations in Sioux City, Mason City-Austin (Minn.) and Ottumwa. 7 Governor Terry Branstads transition to power TONIGHT AT 730 Iowa Public Television I jDrsMomes lox-i fioAV on City There still is no decision on who will be the new general manager at WOI AM-FM-TV in Ames. Interviews with the five persons recommended by a screening committee were completed Jan. 14. Carl Hamilton, vice president of information and development at Iowa CfMjncil Bluffs 36 32 State University and the man who will make the final choice, would say only that the selection process is 0 Moines Sda Register January H-TV continuing.

He declined to say when.