Oakland Tribune from Oakland, California • Page 27

OAKLAND TRIBUNE, AY, JULY 18, 1937 D-3 MANY VISITORS SEE OAK KNOLL HOMES UNIQUE REALTY OFFICE OPENS Homes Afford tx Monfclair Firm Moves Office Piedmont Pines Homes Open View of Bay sllli3iHf If 7: I it IS i 'I Ji I rr 1 i 4 ft 1 I i Hills Once Viewed By Fremont Shelter Distinctive Houses Whta General John C. Fremont nd hli men toiled over the Contra Coit hills to a vantage point in vicinity of Piedmont Pines, he could not visualize the remarkable development that was to come. He did, however, see the setting sun spread its glories over the harbor entrance and he bestowed on it the name of "Golden Gate" FREMONT ENTHRALLED Everett Bennett, sales manager for Mitchell and Austin, in charge of Piedmont' Pines, states: "The area of Piedmont Pines, Upper Piedmont Estates and St James Wood affords throughout the year the vision that enthralled Fremont and his It also represents a new era in Metro 0 New Two-Story Building Follows Spanish Motif Announcement is made of removal of the Monlclair Realty Company to its new home at 6540 Moraga Avenue, by Paul Pause, the head of the firm. The new two-story Montclair Realty Building, was designed by Harvey Slocombe in true Spanish style, complete with patio, tile roof, and wrought-iron ornament Fronting on the Mountain Boulevard entrance, Howard Gilkey has designed a little garden of beauty. An unusual feature of this building is the pent house home on the second floor which will be open for display.

The Montclair Realty Company has a long career of service to the Montclair-Piedmont district, having been established in 1924. Pause states, "we have watched the Piedmont Hills develop into one of the fastest growing districts of the Eastbay. Montclair adjoins the exclusive section of Piedmont, and offers an ideal climate, large lots, natural beauty, schools and transportation, and has easy access to the heart of Oakland. "The rapid growth of the Montclair-Piedmont Hills section is I. Guest Room Has Double Purpose Bridge and Gate "Seen From Houses On Berkeley Hills Two newly completed homes of early California architecture are open for inspection in the marina view section of the Berkeley hills) at 65 and 75 Maryland Avenue, near Spruce Street.

The homes, which are in charge of the Eastbay Realty Company, were Built by them for. the Acceptance. Charles H. Davis, manager of trie realty company, states: "We were instructed by the own ers to build these homes to a very high standard, one which exceeds the specifications of the F. ana one' that is also above the require ments of the Berkeley building ordinances.

TWO DWELLINGS "That we have accomplished this is evidenced in many details ol these attractive homes, one a five-room and the other a six-room dwelling. Among details that may still be checked by the home seeker are over-sized underpinning, com plete downspout and gutter installations, finish mouldings along the eaves, extra heavy foundations, tongue and groove sub-floors, copper, hot water pipes and screened windows. VISTA OF GATE the six-room home, the large" French windows and door look across a level patio to the Gate and bridge with the hills of Marin and San Francisco on either side. Among the features of this room are a ceiling of decorative redwood and stucco walls in off-white tones, ran dom-width plank floors, a wide colonial mantel, and numerous floor plugs controlled from the main lighting switch. The dining room, adjoining, finished to harmonize with the living room.

The color scheme cl the spacious kitchen with its numerous cabinets, is red and white, with a red bordered cove base linoleum and blue feature stripe for contrast. The new homo of the Montclair Realty Company at Moraga Avenue and Mountain Boulevard hi the Montclair district is officially opened today. The "Penthouse Display Home," above it, is said to be the "dernier mot" in features and furr'shings. Inspection is invited. politan Oakland progress.

The two great bridges fit into the picture as they join the arterial lines of traffic that connect the eight cities of the Eastbay area; THREE HOUSES OPEN "In the Le Mon Park in Piedmont Pines, three houses are now open for inspection. One, the Coronation House, is attractively furnished by Breuner's. Fremont House and Villador, the House of Gold, afford wide panoramas of beauty and, with their inviting architectural lines, fit into the environment of tall pines and evergreen shrubs. By ELIZABETH CLARK PIER The combination den and guest room in the Breuner furnished Oak Knoll display home is a splendid example of a practical dollar saving arrangement that can bring extra comfort to almost any home at no additional cost; In these days of high efficiency, with living costs soaring, the custodian of the family budget needs to be a kind of magician, and many a modern woman has devised dollar-stretching tricks NEW BERKELEY HOME OPENS marked not only by the scores of new homes being built, but also by the new Standard station at the corner of Moraga Avenue and Mountain Boulevard, the new school auditorium now nearing completion and i the great boulevard running through the Montclair business center, which when completed will make for rapid transit between East "Thousands have visited tnese homes, designed for those who seek seclusion, and yet do not wish to be too far from the centers of trade. A visit to these scenic developments of Metropolitan Oakland should be included in the itinerary of every visitor." that would have amazed her thrifty grandmother.

Here is one variation of those "sleight of purse" performancesone room furnished to take the place of two. This comfortable room is ordinarily a coy den, enjoyed by the whole family. When the occasional guest arrives, it becomes a hospitable guest room. The big studio couch with its floral print covering opens to make a comfortable double bed, or a pair of twin beds. The staunch maple chest-on-chest is an excellent The demonstration home at Oak Knoll, furnished by Breuner's, is the popular attraction in the sunny tract in the Oakland foothills.

The upper view shows the exterior of the home, and the lower is of the convertible room with its unique furnishings. The David D. Bohannon organization is in charge if -1 "'-iiin iTn a-. J.L.J.i-j I 4 Highlights of Real Estate, Development Continued from Page 1 technical fee Included in construction costs. i The procedure for the'home Home Locations Now Recognized example of simple Colonial design, ideally suited to the decoration of a reading room, yet answering every need of a roomy chest of drawer's.

As Prime Factors in Purchasing Colonial Home If you are planning the exteriof painting of a Dutch Colonial home, this, color scheme may appeal-straw color for the body with the trim in white; sea green for the shutters: roof finished in dark brown shingle stain. The porch "floojf may be coated with a light tan porch and deck paint. Colorfully quaint chintz covered chairs, a trestle type maple table, and Colonial bridge lamp complete a charming, yet inexpensive room. A final note of practicality is added in the all-over patterned rug colorful, homelike, and the easiest kind to keep looking immaculate. Women who take pride in managing their homes economically will Oakland and Berkeley.

Plans are now going forward for a supermarket and other business places." The Montclair Realty Company ae holding open house at their new offices today: Montclair Model Home Opened The Pent House Model Home at 6540- Moraga Avenue in the Montclair business center has been completed and furnished, and is open for display, commencing today and continuing daily until August 22, it is announced. Designed by Architect Slocombe and built by Hugh Williams, the Pent House shows how a small area can be made to look spacious by careful planning. The modern feeling of the interior is carried out by the streamline arrangement of the fireplace, and the unusual coloring of the walls, the work of James Cobbledick. A shaft of frosted glass casts a soft light on a beautiful mural, one of the fixtures made especially for the Model Pent House By MORTON J. A.

McDONALD Writers of real estate advertising have long recognized that location is a prime factor in the choice of a home. That public taste does not This six-room home is open for Inspection at 65 Maryland Avenue, near Spruce Street, In Berkeley. The Eastbay seeker, heretofore forced to "shop" in a field with which he was totally unfamiliar, is simple in its application. When the prospective borrower applies for a loan his resources and credit are examined. If these are adequate he then is turned over to an architect approved by the board, for guidance in selection of a site, design and working tions.

That completed, the lending institution draws a loan agreement, the contractor' is selected and the work proceeds with the least possi-ble delay. But the service to the home builder does not end there. Even proper designing and proper specifications, the board declared, fail to guarantee sound building. Supervision of construction and a check on materials and workmanship are vital at every stage of the building process. Essential protective services find real help in the ideas used by Breuner's in creating this dual purpose room that is both attractive and definitely "livable." Realty Company, In charge of the display, is holding "open house" at the home today.

mer years. Another property Is described as completely furnished, "and we mean complete and. ready to move into." Specific facts follow, including the item of new inlaid linoleum. A distinct effort is made to cause the reader to see himself actually in possession of the property. The modern real estate advertisement has appliedfto this thought of use, the detailed description formerly reserved for points of construction.

In the past, the phrasfT "large yard" was felt to be all that the property required in cases where thatyard had not been developed. Debut of the 4 Pent House Model Home 3 change, is established by a recent survey of buying motives. Possibly location has come to mean even more than construction to the prospective house buyer as the result of unconscious training through reading classified advertising. The tendency on the part of ad writers has been to stress what the buyer will see in the property offered, rather than the use he will make of it, or the service it will render. The manufacturers of household appliances and of motor cars have For Hallway Wood Floors The first thing to be done to wood floors that are to be refinished is to clpn them thoroughly with a solution of Jye.

Then any ridges or rought places should be scraped An effective color combination for a well-lighted hall in a public building combines two tones of blue with sand color and silver, and accents the1 'Scheme with deep orange and down and a stain applied. The copy, writer of today is detinue. He tells us that it has a sandy soil, Home. Floors throughout are en are extended until the owner is in possession of his completed property, the home registered with the bank board, and the certificate of supervised construction issued. or perhaps a clay soil adapted to trft culture of roses.

tirely covered with linoleum, featuring the new eggplant and coral shades, custom-built by the Hig- learned to put mor? weight on the utility of the product, and the pleas If the flooring is edge grained, the stain should be combined with a filler, and after that the wax may be applied direct. Generally about threp coats are necessary, as it is quickly absorbed by the wood. black. Walls are painted in two tones of blue, the deeper tone being used for the dado area. Black dado strip and baseboard, as well as black vertical columns with silver stripes, show up well in contrast to the sand colored floor, ure which the buyer will derive gins Company.

Another innovation is the "all built-in" bedroom, the work of the Peerless Built-in Fixture Company, which also designed from its possession. EXAMPLE IN SAN LEANDRO Turkey Eggs Shellac or floor varnish may be used before the wax, if desired. HABITS OF WRITING Nevertheless there are habits, traditions, in the writing of advertising as in that of sonnets and plays. No realty agent would overlook the fact that a property had a double garage, but who has yet thought to enlarge upon the ease with which a motorist may back out of the garage under consideration the absence of embarrassing curves and distressing grades when operating a cold motor? the kitchen cabinets which show how a small kitchen can give the maximum amount of efficiency. Finishing touches in construction are provided in the disappearing Recently more than 7000 turkey eggs were shipped from Newman, California, in one day, marking the peak of the shipping season.

Several other days have averaged 1000 eggs a day. screens, the weather-stripping by the Chamberlin Company, and the A perusal of the offers under "Homes For Sale" in last Sunday's Tribune will show a gradual awakening to the importance of such an approach to the purchase of a home, -or rather, to the consideration of its purchase- An example is a property located in San Leandro. In describing the sleeping rooms, the point is made that the closets are equipped with shoe racks, a detail which would have been omit-' ted from similar advertising in for Bridge Color In addition to Its unprecedented size, there are a number of other aspects which make the Golden Gate Bridge outstanding. One is its unusual color a brilliant orange Vermillion. The color is known as "international orange" and is the same color selected a year ago by the nations of the world as the standard use of tile.

The use of green, violet and yellow in upholstery fabric has been cleverly combined with white One of, the Best Buys in Montclair "SWISS CHALET TYPE' A 6-room sunny modern home, marine view, level lot, beautiful trees and delightful garden. Price $7000 Terms. lone Jones ,6076 Thornhill Drive In the Hill District of About Colors Green automobiles cannot be sold In India green is bad luck. In Japan maroon cars are forbidden that color is for imperial use only. Informative, carefully planned advertising is evenTriore of a service to the investor than a benefit to the advertiser.

and walnut furniture by the Devonshire Furnishers to create an aris-tic decorative scheme. for airway marking purposes FOR A HOME IN Brand New oodTa sire Located in the Montclair Business Center Moraga A ve. at Mountain Blvd. STUB Dramatically different, the. Pent House Model Home You'll See the Kind of Kitchen e.

A.hya Wa nt ed in the Pent House Model Home and yon can have kitchen equally attractive in your new or present "home by installing brines to you "Ideas of 1938" in colorful interior' finisriM and modern furnisriinM. in Open today 'and every afternoon Pioneers of Piedmont Hilh now in our new office OAK KNOLL HOMES ARE PRICED TODAY ON THE COSTS OF MONTHS AGO inquire "How can you offer homes of such outstanding quality at prices far below today's market? HERE'S THE ANSWER: First. Although average building costs have advanced about ten per cent since our materials were purchased, we do not take advantage of this in the selling price of Oak Knoll homes. Second. Our thoroughly planned quan- tity production schedule eliminates waste and increases efficiency in every phase of building operations.

This positive saving is also reflected in the low price you pay for Oak KnolJ, homes. Third. The Bohannon Organization operates with small unit profits, relying on volume to give a fair return on the investment Oak Knoll homes, though high in quality are low in the cost to you. F. H.

A. Terms, $47.50 to $63.50 per month For Five and Six RoomHouses lJaul J'ausexftssociatsrzr PEERLESS Huik-m furniture- PEERLESS BUILT-IN FIXTURE CO. 2608 San Pablo Avenue, Berkeley." HU mboldr 4400d 6540 MORAGA AVENUE --See OaknollJhQJtMr. Comfortable and distinctively attractive, this is a home that was designed for people who appreciate gracious living and take pride in a home that reflects their good taste. Furnished by Breuner's in the cozy informal style that is best suited to its hospitable Simplicity, it is a most unusual example of a charming home planned ib, fit the demands of the smaller budget.

2 Consult Breuner's Decorators An experienced interior decorator can help you interpret your own ideas without unnecessary, costly errors. His knowledge of color, faLrics and fashion can serve you in making your plans, without worry and without waste. Breuner's staff of decorators will gladly help you in making selections at any time. No charge. 3 Buy, Home Planning Book Three new booklets of photographs and floor plans of typical California homes.

Dozens of suggestions to save money, and worry in building or remodeling I 4 and 5 Rooms "In the Pines" $3750 to $4850 Be Sure to See The Complete Linoleum Floors, Walls, Counters and Drainboardj in the Pent House Display Home, designed and installed by Higgins Artis'ts COMPLETE FURNISHINGS including carpets, drapes, furniture and ether interior decorations for the Pent House installed by DEVONSHIRE FURNISHERS 1517 Clay St. rH-6774 HIGGINS CO. GL encourt 0421 2335 Broadway uuu Drfr oat Foothill Bnnlrvart to 82nd Avona. Turn left and follow tha lgm. Be Sure to See the Breuner Furnished Display home, as well as several others that' are open for inspection.

WEATHERSTHir Installed ly 51 Calif omis Colonial 62 Stucco Hones for California 62 Better Designed for California. There ire available in Home Planning Bureau, on BreunerV Fifth Floor. INTERIOR DECORATION for the Pent House Display Home by JAMES COBBLEDICK DECORATOR 2943 MOUNTAIN ELVD. FRuihnU 9m each 5815 ThornhilLDr. General contractor for the Pent House Display Ho rn .839 CREED ROAD HI gate .1907 METAL WEATHERSTRIP 603 1STH STRUT GL encourt 355 5n pj 3''rfi on I' Piedmont 1397 BREUNER'S HI gate 4343 Oakland- Broadway at 21st OAKLAND OFFICE: San Francisco: 1182 Vkt St.

MA-0300.