Oakland Tribune from Oakland, California • Page 36

OAKLAND TRIBUNE, SUNDAY, JUNE 20, 1937 ZASTBAY DEVELOPMENT AND REAL ESTATE NEWS ACTIVITY IN OAK KNOLL MORAGA ESTATES HOME MORAGA AREA BUILDING CIS HOLIES IDG ff 01 Kill Construction is active In Morago "Just like the pictures and descriptions of beautiful homes featured in 0 5H Estates, the new Contra Costa periodicals that are devoted prima County Subdivision, just a few miles east of the new Low-Level Tunnel, now being developed by rily to home building tnat, in brief, Is the opinion of the throngs of visitors to our Oak Knoll homes," states David D. Bohanon, leader of "I rM I i til i mm i I Fred wood, Inc. "Excavations has been commenced the organization which is developing and lumber is on the ground for Dr. A. Austin Cary," said Wood.

"Plans for the beautiful Early California Colonial home to be erected on Lot 112 for L. G. Allen hawe been ap this home-building project In Oakland's scenic foothills. He added: "Never before have we received such unanimous appreciation of our efforts to present In mass production, the designs, the custom-built features, and the color selec- tipns of America's foremost designers and decorators. That we have proved, as have those for Oscar Huebner's home on Lot 129.

"The Crosby home on Lot 12 is progressing rapidly, and plans are being drawn for a specially fine residence to be built on Lot 69 by Mr. and Mrs. Reese. This home will oc 1 his progress-picture of the home of Dr. and Mrs.

J. V. Holcombe nives an idea of the beauty which cupy a beautiful setting with a ftont- With the laying of new foundations daily at Oak Knoll, the tract has become one of the main centers of residential construction activity in the Eassbay. At the present at least one. new home pa week is being completed, The David D.

Bohannon organization plans to complete 300 homes in a continuous program tage of 170' feet. been able to accomplish this objective without paying a premium In cost, Is also gratHylng, both to ourselves and to our Oak Knoll guests, end prftves conclusively that a renaissance In the residential construction field has started. LIGHTING UNUSUAL outstanding feature of our quantity production campaign Sales continue at a rapid rate. it will afford once it is finished in keeping with its attractive Moraga Estates setting. The home, according to Fred T.

Wood, in charge of developing Moraga Estates, is only one of a number now under construction in that community. Many people are moving to the east for Oak Knoll scenic foothills. HOME IN PINES FEATURED SHOW HOME OWNER OM ern side of the Contra Costa hills, into such pleasant country surroundings as those of Moraga Estates. By so doing, they virtually enjoy country life in the city, for it is only a short distance, and the travel time, once the new tunnel is completed, will hardly be more than it takes to drive from Oakland to Berkeley." New Plant for 5 I A' ere such unusual Items as custom designed lighting fixtures for every room In tho house. The fixtures of the smaller bedrooms are of equal grade with those of the living rooms and dining rooms.

Every outside doorway Is protected by metal 'weatherstripping, provided by the peer of American manufacturers. Every window Is provided with unique valarrffe box, affording utmost convenience In the hanging of curtains and drapes, and In the main I IK. i Home owners are protecting their Beverages Co. property through greater care arranging their financing, accoraing to William A. Davis, president ot the First F-eTTPraiSavings and Loan Forced by the increased demand Association.

He sa for its products to seek larger quar "The purchasing xjome today ters, standard Beverages, win rooms and kitchens, Venetian blinds ere a part of this In casement windowajihls box also conceals the roller screen Installation. This is the moJ efficient assembly ever devised, It effectually solves the -problems involved in combining the necessities In one onening. J- will not! encounter the rrsk of fore soon move from its present plant at closure experienced in prevlouf 1050 39th Street to a new one now decadesAjThis happy condition is being erected on San Pablo Ave One of a group of seven new homes open today, as Berkeley Highlands Terrace becomes tjje stage for due, not only to lower cost financing, but also to Intelligent precau- nue at the Junction pf Adeline and one of the Mason-McDuffie Company i Sunday Home Shows. 39th Streets. The change will, almost triple the space available, present quarters Fair Will Boost Demand having but 9800 square feet of floor "Every klsn has a ceramic tile counter shelf adjoining the range, a type of file that is particularly qualified to endure punishment.

The wide dralnboards are of Hermos tile with chromium soap trayi. There is pot and pan storage adjoining the ranges; there are ant proof area, whereas the new plant win have 28,000.. 001 SHOWS IN BERKELEY For Housing in Oakland In announcing the change in lo tions now being taken by the borrowers themselves. "The average borrower today investigates thoroughly the varlo-is types of financing available. He soon learns to avoid excess charges or hidden extras, There is today a decided preference, for the modern reducing type of loan.

Under this plan the borrower rriakes regular rent-sized payments for a definite period. He knows how he stands at the start, and is freed of fur cation, President John R. Sousa of Standard Beverages, that the local plant was second Old World characteristics of the Norman-English style are skillfully blended with modem American comforts in this residence designed by Architect William Edward Schirmer. The home, located in Clare-mont Pines, has just been completed, and is'ianced by the First Federal Savings and Loan Association. By MORTON 3.

A. McDONALD Addressing the Advertising Clubt accumulated in the course, of busl among alj those In the United States in volurrtw of production of Nehl of Oakland on the theme "Adver ness by the Classified Department of The Oakland Tribune. During coolers with metal Rotable trays; over the sinks there are Indirect, concealed lights; there are coved linoleum floors; each kitchen has three metal drawers and a dozen additional features that have been approved by home economists everywhere. 300 HOMES GOAL products, which include Nehi and PafoTPak carbonated beverages and Royal' Crown Cola. tlslng the World's Fair," Clyde M.

Continuing Its aeries of Sunday Home Shows, the Mason-McDuffie Company will feature Berkeley Hichlands Terrace houses today, ac- Vandeburg expressed the opinion One feature of the new plant will be a cdmplcte plate-glass front HOIS SHOWN that the Golden Gate International Exposition would mean as much to "Only through the size of the cordlng to an announcement Issued which will enable the publicuo sec every step in production of these Ideas' is a liberal education. Besides, we are giving away copies of floor plans and cost details on homes which appeal to the visitor. No one interested in home building or home design should miss a visit to this exhibit. It's open every day from 9 o'clock in the morning." Bohannon organization have we been able to accomplish such a large beverages at all times, Sousa said. the month just passed, 2,085 persons answered 231 rental advertisements.

All places were filled, and the advertising countermanded before expiration. Apparently there are at the present time 1854 persons seeking housing on a rental basis In Oakland. Although the figure Is given for Individuals, It must be remembered that for the most part each represent family. There by the company. Seven new homes, all within a "Complete de luxe type special scale, custom-built project, one that 1 bottling equipment is being installed in the rjew plant," said Sousa.

"Everything will be pf the Oakland as to San Francisco. He hazarded a guess that two-thirds of the Exposition's visitors would prefer to stay in Oakland because of congested traffic conditions In 'San- Francisco. Assuming an attendance of 4.000,000 persons from outside of California, this would Imply a possible transient population of two and two-thirds ther worry. Each payment reduced part of the loan and interest charged only on remaining balances, "The lending institution can also be of decided assistance to borrower in working out a safe, economical financing program. Payments scaled down, safely within income, are a protection to both parties.

"We are daily asked for advice on these matters, and find that by becoming personally acquainted with the borrower and by taking a personal interest In his problems, it is possible to effect his financing more quickly and often at lower cost to him." best and most modern typefc, from the huge pressure 'cylinders where the dry ice is stored, to the wash eronomlzcs on costs from the land few blocks of the company's office purchase to the completed home. At Arllngton Westminster Ave- tlie same time, every home is specifi- cully designed for Its Individual site, nucs- are to le Matured. Although and the locations on the aitcs are Interest will center around a New determined only after consideration England Colonial house with three bedrooms and a maid's room, a Huh 300 homes as our immediate goal in Oak Knoll, It is a good bust- eroTip of. six new five-room homes When a camera manufacturer, many years ago, adopted the slogan, fore, they stand for 6489 souls, on the basis of an average family of ing and sterilizing equipment where SHELLAC CROP According to figures recently released, the Baisakhi shellac crop, which is the most important lac crop in India, is expected to reach 775,000 maunds (maund equals 82 pounds) of stick lac for 1C37, compared with 640,000 maunds in 1935 and 760,000 maunds in 1936. 3.5 Individuals.

millions population during 1939. each bottle is thoroughly cleansed before use. This prospect of an excess popu lation far transcending the normal, "We will continue to use the same nets policy for us to be content witn priced upward irom siignuy over If the rental shortage means peace of mind for the landlord, and is an assurance of increasing property values, through rising rents for type of frigid temperature carbo-nating equipment that has made our fine-carbonated products so the Investor, nevertheless, it is in a a moderate profit -per house, one $5700, Is expected to attract many that In the long run, will benefit visitors, It was said, botlv seller and purchaser." whofl serle9 -of ome Almost a half of the first 20 homes ghows' Is created for the concerted In Oak Knoll are completed, yenlence of home-seekers," one of with the others in various singes of the officials of Mason-McDuffie said larger sense a social misfortune as costs are coming to realize. The deduction is unescapable that any brings sharply to attention the matter of Oakland's present and increasing housing deficiency. The Chamber of Commerce estimates, an emergency shortage of several thousand units by the close of the year.

Residential building, other than for owner occupancy, is Insufficient. That the problem is one of the present is emphasized by figures I "You press the button, we'll do the rest," it did not appear applicable to real estate. In the past few days, however, Mitchell Austin have taken over the same slogan for Orinda's new "Home of Ideas." A gigantic machine displays houses of every form of architecture, ranging in price from modest dwellings for the week-end resident to more pretentious affairs for year-'round use. In front of the machine is a control board. The visitor hag only to decide what he wants to spend each month in payment of the house, construction, nome is ap vo.t.rHiv lmrtw nf no hottor structure which can be made habitable will prove a certain source of gratifying income, at least for the next three years.

way for the-famlly, who Is planning to buy or build a home to get definite, usable facts, than by seeing several homes of the same general price class, and in the same general location, "By going from house to house 1 4U. Ing. The tract is reached by way of Foothill Boulevard to 82nd Avenue, turning left and following the Bohannon signs. Old Kitchens Easily VHOBflGfi WM popular, but will have a later type. The very latest type syrup kettles carbonating machinery and other equipment Is being used throughout, including stainless steel and other non-corrosive piping, etc, of the most costly type.

i'The public will be able to see every step in preparation and bottling of these quality beverages, because the whole front of the building will be of plate glass, and the equipment will be installed close to the The new plant, Sousa said, will have a capacity of 55,000 bottles every eight-hour day, and will be used to supply the requirements of the company's Francisco distributing plant asweJl as those of the communities on Mie east side of San Francisco Standard Beverages, now Hllu l-uiiifjtiruig kiiune uuiiks which UrOUgfll Up-tO'Uateme value to a home, it is pos usually the amount of his present slble, within a short time, for the family to determine once and for all just why it is that this homo rent, press the proper button and OPEN TO PUBUGHAS BIG GAIN before him appears the house ne Kitchens in old houses may be easily brought up to date with modern equipment. The old fashioned pantry, a necessary adjunct to the former kitchen arrangements, may sometimes be converted into a can afford. costs so much and thnt home costs several hundred dollan more or less. Tlwusands of visitors have en joyed a visit to the Orinda "Home Vlllador, the house of gold, was "It Is our belief that a home Is dining alcove. 4 of Ideas" in the past week.

Many more will visit it today. It offers a graphic portrayal of interest to everyone who loves a home. something that should be bought and not sold. By that we mean that when a family is in the market for a home whether ready built or COLOR TRENDS Color trends for the coming months show that a deep silvery blue will be popular. Off-whites will etill hold their own, as will In addition to the machine', oho tographs of the complete arrayiof employ 47 persons, has 34 pieces of automotive equipment and operates 26 1 regular route trucks for delivering its products to outlets.

odeltown homes, develop through the cooperation of the Fei The Central Building and Loan Association of Alameda, of which J. L. Delancy is president, reported an increase of 90 per cent in its volume of home loans accepted for insurance by the Federal Housing Administration during the first quarter of 1937, it was announced today by Clifford C. Anglim, director of the Northern California district office of the Federal Housing Administration. "As of April 1, this association opened to the public this morning in LeMon Park, Piedmont Pines.

A description of the residence reads; "Commanding a sweeping panorama of the Bay and the hills, it offers magnificent views of sunrises and sunsets, a continual kaleidoscope of color from morning to evening. "In architectural design, It has borrowed from New England, "from France and from Italy. It might eral Housmg Administration a. to be built to individual specifications it is the function of the realtor to help that family find the one home which best meets Its needs. That Is best accomplished by showing a number of homes, pointing out the various essential features In each home and then al- chartreuse.

A new medium, pinkish-gray is about to appear on the scencas a companion to. last year's dusty pink, Raisin tones will more than likely continue and experi- The size of windows is not really as important as the position of the windows in the wall, The best light comes from the upper part of the window, as that is thrown farther back into the room exhibited at the San Diego- Fair, are shown with complete floor plans and detail of costs. "For anyone who plans a home," declared Kenneth Allen of'Mitchell Austin, "a visit to the 'Home qf ments will be made with cunmctal. with black and with the darker lowing the prospective buyer to ar rive at a decision greens. till "Our home shows are helpful in have been brought intact from the furnishing several examples illus Bay of Naples or a vantage point made 107 loans in the amount of $394,700 which were accepted for insurance by the Federal Housing -41 trating what can be iad within a given price range and on cettaiw monthly terms." Administration," said Anglim.

He OPEN added: "In employing the insured mortgage plan, this thrift and home i 1- i to prospective purchasers, and to those who wish they COULD afford such a home! nanny JOH11 HssuciHiiun an appealing picture to the borrower on the Central Bank Book Popular basis that Tiis obligation is being on the banks of the Rhine, yet it is distinctly Californian and fits aptly Into the setting of pines which fringe the hills that look down on the Golden Gate. "Villador is one "of the group of Imposing dwellings developed in the LeMon tract and handled by Mitchell Austin, exclusive agents. "Its neighbors, Fremont House and Coronation 0 have attracted thousands of visitors In the past few weeks to this scenic section of Ficdmont Pines. Coronation House has just been placed on the market. It is still reduced by single monthly pay ments which ultimately result in I debt-free home." Home DvnersLip The success of the insured mort croon gage plan is attributed to the mortgage investment standards inherent in the Administration's risk-rating system, the elimination of the bur More people than usual must be planning home improvements this Summer, It appears from the number of inquiries made for the Summer edition of "Artistic Homes." the Central Bank's hook of hnme densome seeond mortgage the small monthly poyjnent made pos 1 open lor inspection, with line lur-nishtngs installed by Brenner's.

sible by the maximum 20-ycar amortized loan, and the inclusion of all the housing finance charges in one convenient installment pay As, 1 I 1. jCt AkJ Nearly eighty of this community's finest families have found in Moraga Estates the formula for life at its best sunshine, rolling hillsides with beautiful oak trees, delightful views, freedom from city noise and fog; regular city water, telephone anoteiectric service; well-paved streets giving access to every homesite, wonderful neighbors, very low taxes all this, and more, within "just a few minutes of downtown Oakland. Moraga Estates homesites are from Yl 5 acres, priced from' $850 up, on very easy terms. You, too, will find life better in this outstanding residential property. Drive out and see Moraga Estates TODAY 1 "Villador opens today for the first time.

It offers an opportunity to residents of the Bay area to inspect a distinguished home in an unsurpassed setting." ment payment which is easily bud geted. Ms on nd ideas, a statement from the bank reports. Although this new edition of the booklet has been out but a few days, many hundreds already have been sought by Oakland and, other Eastbay people, and those who want a copy should apply for It at once, the bank said "Artistic Homes" is given free to all who contemplate building, buying or improving their homes. Copies may be obtained either by calling at any of the bank's three offices or by writing in for them. 0 Pull-Out Shelves Handy for Linens Only one in ten of the hundreds who visit delightful display home (furnished by Breuner's) could afford to buy it at its conservative price of $15,250.

'But EVERYONE Water Resistant Materials Useful Materials with water-resisting qualities are particularly adaptable for linoleum, water FINANCING Greater security Is youra If you choose your.home financing plan wisely. That'a why so many families prefer our pay-wlth-rent-money, worry-free plan. All costs, will enjoy its perfection of design and con- Pull-out shelves are a great convenience in the linen closet Towels, table linen and pillow cases may be located without disturbing the neat proofed wall paper, asbestos wain scoting, asphalt-tile flooring, metal The Summer edition is one of the finest the bank has issued so far. It contains ideas for improvement of practically all portions of the tile, ceramic and glass tile can be ness of the place. Provisions for a linen closet of this- type may be made when a home is financed under the terms of the insured mortgage system of the Federal Housing used to advantage.

These materials are acceptable in new homes built present and future, ar known at the outset. The liome loan that has every-Ihinfi! Refinanclnd, buying, building, or modernizing money available at once. under the insured mortgage system of the Federal Houaing Administra home, from the front door to. the bak porch, and treats better-type homes as well as the more popular-priced ones. Pictures give ideas for decorative treatments and veniences, its delightful setting, and inspiring surroundings.

That's why EVERYONE is invited to drive to the junction of Park Boulevard and Mountain Boulevard and follow the arrows to House in PIEDMONT IN HOW TO CET THERE Drive over Fish Ranch Road to the junction ot Orinda and Moraga Highways. Write for FREE illustrated booklet. raurnlshings, and there are a number" tion. MODERN BACKGROUND A modern dining room built around two Striking pictures of Matisse's, has a carpet of deep gold and yellow. Silk draperies repeat these tones and show to advantage COLOR SCHEME A tastefully decorated dining room takes its color key ffom an early 19th Century picture over the mantel.

The shades of orange, grayish green and tan are repro 6 of sketch plans of attractive homes. Solid Ground Keeps Concrete Steps Firm If concrete or masonry steps are to be installed, be sure the ground on which they are to be Rkiced is duced in the room with its ptrtry-colored walls and ceiling. A taupe ireiiTOiaiiiiiie 7 against walls painted off-white. Outstanding pieces of furniture are un velvet rug covers the floor and the seats of the Directoire chairs i i or oakuhs 1727 Franklin St. TH ornwall 2727 usual Portuguese red lacquer chairs with yellow seats.

A mirror nearly fills one wall and reflects the crystal chandelier above the dining room sona, ana not recent iiii, 1 niea ground fettles orr a long period, GL-4S74 are upholstered in orange fabric. The genuine Adam corner cup- boards are painted In putty and i freen. 1 Tract Office! AN-3S44 Branch Office at Moraga Estates Main Offices and steps will settle with it. We..