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Oakland Tribune from Oakland, California • Page 25

Oakland Tribune from Oakland, California • Page 25

Oakland Tribunei
Oakland, California
Issue Date:
Extracted Article Text (OCR)

as vffHprtKWpsTj KIR-' i 1 OAKLAND TRIBUNE, SUNDAY, APRIL 18, 1937 t-9 DEVELOPMENT (Mian ribune building NEW MODELTOWN, LOW-COST HOME IN RICHMOND rm 8-B VOL. CXXVI OAKLAND, SUNDAY, APRIL 18, 1937 NO. 108 MORAGA ESTATES VISTA MODELTOWN BUNGALOW OPENS PANORAMA OF LAKEWOOD ESTATES RADIO FEATURE TRACT DRAWS I ro cut FI TO AREA 0,000 in NEW LOW-COST HOME IS SHOWN BUYERS BOUGHT nnuiu What the public think of Lake-wood Estates, "new residential community Just East of Walnut Creek, is evidenced by the fact thai last In a large deal between the Stromberg-Carlson Company and four of the Pacific Coast's largest Bringing to the Eastbay modern methods in the merchandising of building materials, the Builder's Emporium, located at 1770 San Pablo Avenue, El Cerrito, is today presenting, for public inspection, a low-cost model home at Forty-tnird and Nevin Streets, in Richmond. Thejiome, which follows the Dlan With preparations for paving the eastern approach to the new Low-Level Tunnel being made, interest In Moraga Estates, new close-in subdivision being developed by Fred T. Wood, is increasing, according to Fred T.

Wood. Wood reports that approximately half the homesites in Moraga Estates have already been sold. Ha, a ay radio dealers, a special, purchase in A j3eMsiaMiBsfiilc volving almost a quarter of a mil 4 EMM 1 3 JwH mMSmmmmS land Sunday more than 1400 automo lion dollars worth of radios was re cently consummated, according to bile parties a added: "Many of the visitors to of one of the Model-Town Exhibit homes recently shown at Breuner's in Oakland, is built according- to st6pjed to inspect this the "Klicka" system, which is said to be almost revolutionary, due to property, ac executives of Breuner's of Oakland, one of the stores making the purchase. Meier St Frank's of Portland, the May Company of Los Angeles and the Emporium of San Francisco Many prospective home builders have boucht in Lakewood Estates. cording to Clyde O.

The beautiful lake is a striking feature of this its economy of construction, and flexibility in design. According to the aerial view above, scenic development. beautiful Walnut Creek subdivision of Clyde O. Sweet, shown in Fthe tract are commenting on the visible stir and activity In the road contractor's park of equipment. It Is certainly going to be great when this road is finished and greater when the tunnel Is donel People have been driving out tp Moraga Estates over a gravel road all Winter, sometimes when it was wet and in just a little while now they will be able to drive out over a broad, surfaced highway with easy joined the five Bruener stores in a Sweet, exclusive sales agent.

"These are negotiation that enabled them to Merle Bishoe, manager of the Builder's Emporium, homes built in conformance with "Klicka" speci-ficationaj, satisfy the requirements of the ITI. A and are Qualified for IN THE VALLEY OF SUNSHINE visitors who parked In SUNSHINE OF oninoM umirn purchase Stromberg-Carlson's entire factory atock of 1937 long and short-wave models, it is stated. INCENTIVE TOM L. B. Quimby, radio buyer for long-term, easy payment "There is an insistent demand for mm the spaces we pro A lovelv vista from Homesite No.

95 at Morao a F.staten. ilevelnnment nf VveA low-cost housing facilities." atatea vided," said 1 1 srf I III 1 1 II II 1 1 nil the Breuner stores, said: rBtshop, "a demand that can be ade II ill II II im II ii Sweet, "and JujEm ji gKlM.IMW Stataly-telre nd gentlyrolKng slopes make this pfbpffy 'One" of the "most subdivisions in the Eastbay region. Joining this merger, lundoubt- edly there partea irom our usual policy, out felt It was a worthwhile incentive when we could buy such nationally CLYDE O. SWEET grand and long, sweeping curves, a road in which safety has been given extra eetuMewtienl it wltf'lBllra the few miles to Moraga Estates seem like nothing. "In my opinion, all interested in a country home would do well to Investigate Moraga Estates immediately, while there are still plenty of choice homesites from which to were many "Over the hills to sunshine Orinda!" This, says Kenneth Allen others who merely drove through MONTCLAIR HIGHLANDS HOME quately met by the "Klicka" method of construction.

The Builder's Emporium is the exclusive representative for "Klicka" in Alameda and Contra Costa Countffes, as1 well as being engaged in the merchandising of building materials in general. We will be glad to cooperate with prospective home buyers and builders at ail times." of Mitchell and Austin, realtors and famous radios, as Stromberg-Carl-sons at such amazing price concessions, because of the enormous quantity purchased, some IS to 20 carloads being involved in the wproperty. "This is definite evidence that people are interested in such advantages that Lakewood Estates has to offer-ccessibUity, rolling home-sites, Jots of trees, the lake, the opportunities for hiking, riding, tennis is today's slogan. He added: "Many a resident of Metropolitan Oakland his found In this rolling valley a pleasant retreat. Improvement in highways has brought Orinda nearer to the downtown centers of Oakland.

More and more is it recognized as the "Stromberg-Carlson radios repre BaaaM 11 1 1 mihii mm i sent an outstanding achievement of radio engineers. They are noted as make a selection. Values are rising, though we have not raised prices." thousands See Display Home quality radios seldom found at sale Hospitality Is Keynote of New Richmond Hom ideal location for a "dream home" prices. IBSBBSll "There have been many reasons The radio department at Breuner's is featuring Stromberg-Carlson fadios, in connection with a fifteeif carload purchase by four larga Pacific Coast stores. The model pictured is a de luxe radio-phono- 1 graph combination, remarkable for its tonal qualities and its beauty as a furniture piece.

-Stjr 1 7 for Stromberg-Carlson's excellence, and other outdoor sports, tne generous, size Of the homesites, be fact that roads, streets, water and electricity are already in, so that building may be commenced at once, "Sales are proceeding at a highly satisfactory rate. We made so many last week, in fact, that the sales staff was ahead of the engineering department. People are selecting including the care with which each set is built and designed, and the by those engaged in business or profession in Oakland or San Francisco. "There are some 300 building sites still available Art Orinda," declared Allen, "They range from comparatively modest investments to coun lnsMohtclair most exclusive features developed. BOOM REMOVED "Hospitality is the keynote of "Modeltown Home," the model home furnished In Richmond by Breuner's.

KITCHEN FLOOR If you are considering a change to show through. Finish the Job with a coat of wax. try estates. Any home-seeker can This atmosphere is realized the mo property that is above the average, too, but whether this is because they find a selection in keeping with Due to the widespread interest in the Modeltown exhibit recently held at Breuner's, in Oakland, a standard-size home completed, built in accordance with one of the most popular models displayed. This home has been built under the "Klicka" method, a low-cost system for which the Builders Emporium of El Cerrito is the exclusive representative.

The honte, located at 43rd and Nevin Streets in Richmond, has been furnished by Breuner's as a display home, and opens for inspection today. R. F. Johnson and Son are the builders, and Ruby Brya nt is the exclusive agent for the property. ment you step over the threshold find in Ijaifcwo Estates the speWhis income- in the offerings on our into the smart llvina room" in the.

kitchen floor -color, one especially practical finish that does not show footmarks is accomplished by lists where they want to bufld the home they have dreamed about, and so Stromberg-Carlson's acoustical labyrinth takes the boom out of radio music; "giving-a new fidelity and naturalness in reproduction. A special Carpinchoe leather imported from South America for use in Stromberg-Carlson absorbs vibration at the edge of the speaker cone FLOORS Just because they are underfoot, floors all too frequently are witf mirid. Niee floors, well kept, add Breuner executives today in dis cussing the furnishing of the home "It is a surprise to many residents of Oakland to discover that Over 25,000 persons have visited the Narragansett House, The Trib-une-H. C. Capwell's rhodel home, located in scenic Montclair Highlands, it is announced.

"Most of these visitors came to study this home, rather than from Simple curiosity," according to James H. Swearingen, director of H. C. Capwell's Home Decorating Bervice. "Many of them are planning to giving the floor a "marbleized" ef go a little higher than they had III ror the living room, a practical planned, or whether they are plac out, Deautitnl floor covering ot fect with' enamel.

After the ground-coat has dried thoroughly, apply a ing savings into real estate, I cannot ineze Droaaioom in one of the newest rich deep green tones, has been say. to eliminate blurring of tone. "Virtually everyone who buys in cnosen as an effective backeronnd midnight blue taffeta and draw curtains, the color of canterbury bells. The rug is plum- and the accessories crystal and silver. The furniture is mahogany and the chair seats are the western boundary of Orinda is only 1800 feet distant from the city limits of Oakland.

With the approaching completion of the low-level tunnel, an automobile ride of only 29 minutes will be required for the trip from the business center of Oakland. "Orinda properties offer homes DINING ROOM In a home recently decorated, the dining room has been finished and furnished in variations of blue. Walls are silver, glazed, with perl- greatly to the beauty of a home. Frequent waxing prevents the scratching of smooth surfaces and protects the floor coating. With marred varnish floors, the best results will be obtained by removing the wax, touching up the marred areas with varnish and then re-varnishing- the entire floor.

in harmony with natural finish of forms us that he intends to build at an early date, and we have had two NEWEST RANGE POT IN HOME Two Bathrooms Not ine Knotty pine walls and the walnut Buna their own homes, while others ire seeking new ideas they can use light tint. Before 4his is dry, take an elongated wad of wrapping paper, place it firmly on the floor and roll it over and over. In this way some of the wet coat is removed, allowing the ground coat tn re-decoratmg their present homes or three homesites purchased by people who 1 believe, intended to hold them as investments, but there winkle blue. Outside curtains are upholstered in blue. "They often find treatments to Lake Cascade, in the sheltered vale of Orinda, reflects the beauty of the green-clad hills.

Now Spring has decked its borders in the gold of the poppy and the yellow of (he buttercup. Wild-flower season is just beginning in Orinda and thousands of Metropolitan Oakland motorists are finding the trip one of the most attractive routes on their touring schedule. There are some 300 building sites still available, rang-ing from parcels for those of modest income, to investments for country estates. Mitchell Austin, realtors, have charge of the property. that involve an Investment of as he Narragansett House which they ean adopt or modify td make their are.

certainly very few in this class." little as $3800, and estates that rep Twice as Expensive In building a new home the prospective owner is reminded that, contrary to common opinion, two bathrooms do not cost twice as much as one. A certain amount of necessary piping is required resent as much as $280,000.. At Breuner's. nnisnea oak floors. "Departing from the usual matched' set idea a single Lawson style sofa with linen covering in eggshell and terra cotta tones, is contrasted with a comfortable high-backed wing chair in green and gold tapestry, and a smaller pull-up chair with cqvering in gold tapestry." "Especially interestine is tho flat "Good cooks will be particularly "Orinda possesses many unique interested in the Wedgewcod stove we have placed in the kitchen of nvife Floor Jobber Appointed by advantages.

Not only is it close to Metropolitan Oakland and San Francisco, but it offers low taxes, large building sites, improved roads, school, churches, fire protection and "Modeltown Home," said S. Coe, DISTRIBUTORS We You manager of Breuners Richmond HHii Paraffine Co. store. top kneehole desk in old ivory and walnut with chair to match. Suitable small tables and lamps complete the comfort of the delightful room." California homes.

The shade is derived from Mexico, and is traced back to early Aztec-Indian history. The product is stated to be non-fading dnd is made exclusively by Smart annd Yates. This particular color, it is painted out, was used by the Aztecs who were sun-worshipers, and who believed that by painting the entrance to their homes own homes more liveable, "The master bedroom in the Narragansett House solves effectively the problem of balancing a large room with two dormer windows. This room-appears smaller through the use of green toile wallpaper. The effect of the dormer windows ts reached through the use of crisscross organdy drapes Colorful hook rugs thrown on the broadloom carpet before the windows'help distract the eye, "This bedroom is furnished in attractive French Provincial style, with mirrors finished in genuine goldleaf.

The set is comparatively in this shade "evil spirits" would believe that the Sun God abided there, and consequently would not enter. The blue represents the sky, legendary home of the. Sun God. To this day the blue is popular in Mexico, being known as the "good luck color." whether there is one bathroom or two. In most cases this piping is adequate to serve two or more bathrooms, This fact may be borne in mind when building a home financed -under the insured mortgage system.

Mortgages are insured for up to 80 per cent of the appraised value of the property. The master bedroom of Narragansett House, furnished, by the H. C. Capwell Company, is one of the many decorative features of this popular Capwell-Tribune display home. Emge and Stockman are in charge of both tract and exhibition home.

"This Wedgewood is one of the BKW floor covering iobber. other features make It an ideal suburban, locatipn." In a show of modern decoration recently held in New York, there was presented a bedroom in char- Bord Floor Covering ARE NAMED newest 10371 models in the table-top samara the California market design that modern women are de headquarters in the Furniture mandingj but, most- interesting of inexpensive, considering its fine in the living rooms and dining fetreuse tones. The carpet was a light all, it has the new built-in heater of SHI Modeltown Boulevard to Snake Road and thence to 5548 Balboa Road. Signs mark the way. design and finish.

gas-circulating type that operates on chartreuse, while the ceiling was finished in the same shade. The New Index of Rents Being ep are Announcement Is made that the firm of Smart and Mitchell, 2108 "Many persons have been inter exactly the same principle as your Exchange Building, San Francisco, it is announced. The firm is headed by 3. T. "Jerry" McCord, for fifteen years identified with Pacific Coast business, fflba appointment of the McCord room," Swearingen said.

We used thorn to give these rooms a soft effect and diffused light. Besides, this type of window treatment is ested in the draw casement cloths separate heater of this kind, and it walls were a light gray. Draperies were a greenish lemon chnille. Off-white leather was on the furnishes a clean, safe and econom Small Windows traditional with New England ical manner of heating the kitchen San Pablo, has been appointed distributors for the products of the Yates and Smart Paint Company. David Smart former technical and rear of the home.

rooms. "The unusual' color and design frames of the beds, combined with limed oak. May Be Mirrored Herbert Nelson. Seerataw nt "This Wedgewood is also available Home with the new low-temperature oven that is attracting more and more The dining room in an Illinois aavisor on paint problems lor a major oil company, and Joe Mitchell, cperienccd paint specialist, are partners. The Yates and Smart Paint Com attention this season because of the improved method of baking and roasting 'it affords.

Based on the Flopr Covering Company as exclu-alvf Bay Area Jobbers of Pabco Floor Covering products, was announced today by Richard Hllliard, vice-president in charge of sain of Tha Paraffine Companies, Inc. DINING SPACE It planning the dining room, the first essential is adequate serving space around the table, and the second Is adequate wall spaea for furniture. (twvritlkl (bnq 7lcrw National Realty Association, reports: A new index of rents is being prepared by the Bureau of Statistics of the United States Department of Labor. It is a revision of the bureau's present plan of reporting rent costs. The revised index is being worked out in close cooperation with real estate boards of representative cities, and will show onar.

same principle as that of the home home has walls which are coated in egg-ahell white enamel. Hangings are glazed chintz in acid green and deep brown over green striped window shades. The same oolors are in the rug. Italian Empire chairs in walnut burl with green leather seats accompany a Biedermeier table and Small windows were a great favorite for houses built during an earlier period. They were frequently placed at either side of a fireplace, over bookcases.

Many of these houses are1 of sound construction and have large, airy rooms. They may be purchased and financed under the Insured Mort Clock in the living room has received much favorable comment from visitors. Instead of plain floor coverings, large semi-antique Oriental rugs are used. Cobalt, blue and copper, the dominant colors, are supported by tones of gold, deep rust and "The strong design in these rugs is carried into the drapes where it is harmoniously balanced. "Narragansett House is open daily from 10 a.

m. to 7:30 p. m. It is made tile livens of the Old World (1 LAKEWOOD ESTATES Extra pany specializa on industrial problems, and all products of the concern are under direct laboratory control. The firm has developed a the low temperature oven enables American housewives to cook at a sideboard.

slower, more even temperature than before, Snd to serve delicious meals that have a Continental flavor." Mfijcican-blue trim color for early AT WALNUT CREEK terly reports on 18 different classifications and dwellings. First sampling of 800 dwelling units "has just been completed in Chicaeo. Atlanta. afJLS'v. jS9SSBS4ttilVjl gage System of the Federal Hous- Mountain ing Administration.

reached by driving out Seattle and Philadelphia are among cities next in line to be covered. "We have had up to this time a good deal of confusion as to what is really taking place in rent costs at 43rd and. Nevin Streets in Richmond Completely Furnished by Breuner's An exact replica of Modeltown home No. 26 approved by the Federal Housing Administration. You'll be delighted with the simple California Colonial design and the appropriate furnishings.

Visit the home for new ideas! H. C. CAPWELLS It Is important that rent levels and rent changes be known, accurately, not only because they are an important-factor in the cost -of- living but also because they are a pressure Exclusive Representatives for iie "Klicka" Model Home Ruby Bryant Co. Property Management 4024 Macdonald Ave. Richmond Phone Richmond 396 TELEGRAPH-TEMPLEBAR 1-1-1-1 sMfe Sw I gauge for real estate investment and for new construction.

"The next index should prove to be a reliable and serviceable guid) for everybody's use. It is a timely aid. It should help balance, more Intelligently, the present movement toward more active real estate use." month 23 You Can Buy for as Little as Visit NARRAGANSETT model home completely urftished by H. C. Capwell's Home Decorating Studio.

The Finest of the With an F.H.A. loan, the home can be pur chased for as little as $23, including principal and interest, mortgage insurance fee, taxes and assessments, Jire insurance premium aneT service Beautiful Pear Orchards at Moraga Estates pappH BapApWj iBHfef ISti-a fir ip' Acttrar-safcs figures how theiuying trend is away from --w? eam JMBLI ffjaH Sm SM' WttSKid at VuLy. jjBgLJ sHtasMsaaatstolJ Drive Out San Pablo Avenue Turn left one block beyond the large "Richmond" sign atntersection of Macdonald and San Pablo Avenues. "Modeltown Home" is on the northeastern corner of 43rd and Nevin Sts. Do yon realize that you can every advantage of a private country estate for as little as $850? Ifs true! Beautiful Lakewood Estates, at Walnut Creek, offers just that! Magnificent tree-studded homesites overlooking a lovely lake that's I ours to USE! Swimming, canoeing, fishing in your own front yard! liking, riding, picnicking, in the surrounding hills! Tennis on Lakewood courts! A perfect climate away from fog and dampness.

Surpassingly beautiful views. These are the things that have turned the eyes of the Bay Region toward Lakewood Estates! city congestion. Already more than one-third of Moraga Eitatet has been sold. Homes are nearing completion. New homes are now being built.

Buyers have placed their stamp of approval on this nature-favored beauty spot! Visit Moraga Estates NOW before the homesite you want has been sold! There are still many lovely pieces with marvelous views, stately oaks, rippling brooks but they're selling fast! ACT NOW and establish yourself in i the East Bay's most convenient suburban community! Westinghouse 1937 Electric Ranges See It in All the National Magazines With Corox rasy to clean, efficient indestructible. Sealed in electrically welded, stainless steel absolutely troublefree. Separate Economy Cooker. you to prepare a complete meal and cook it without any attention from you, at a cost of just about one penny. Included without extra charge.

Twin Ovens one extra large, for fowl and big roasts the other in standard size for ordinary baking of cakes, pies, casserole dishes. Acid-Resisting Cooking Surface of extra-hard white porcelain enamel to resist food I Actual photograph of charmingly for 300 More Enjoyable Homes in ORINDA Orinda will never be crowded I Even in the not too dis-taut future, when every building site is occupied by a charming home, there will be room. to enjoy the ample green of grass and trees, to bask in the warm sunshine, to breathe in the restfully invigorating air of gentle breezes. Because hpmesiteS are measured in acreage, rather than in feet, Orinda will never be Today there are about 300 homesites yet to be chosen. Today there is room for 300 more families to join those who have already discovered that life in Orinda brings EVERY eity plus freedom from Cramped quartern, eonfuaion, and distractions.

See Orinda today. See tho many sites that invite home-building. There are many whieh will suit YOU in every respect See this unique property NOW! It's selling fast and the homesite (I ou want will soon be gone! Water, electricity and telephone serv- tjurniihtd living room in Nor-Iragansett House, of which the view window it a ipectacular feature. I BREUNER DRIVE OVER FISH RANCH ROAD to the junction of MORAGA AND ORINDA HIGHWAYS ce are on the property and paid for, so you can begin building at once. Drive out Broadway or College and Claremont Avenues past the Claremont Hotel oyer Fish Ranch Road to Walnut Creek.

Then follow the arrows. ft! HI gate 4343 Oakland Broadway at 21st Richmond 1 59 Richmond 101 Majdonald Ave. Here are three of the 300 homesites. A level, visw oornr. overlooking tho foli COur.

31100 tent. Suitable for a 14000 home. Pi ire 16(0. A.oloss.ln, lsvst sits of 17100 cr. Walking diitanc from pro-pore4 bus line, nchool, and ehoppln- district Suitable for I7S00 hom-e.

Price I1S15, A level corner with mammoth oak; almoat an for ten-Hp court and wim-mln pool. Faelnr Lake Cascade. Suitable for llO.MO house. Priced attMOO. 'The Home of Complete Building Service" where you can get ll information about "KLICKA HOMES" (PATENT PENDING) The New Sensational Method of Constructing QUALITY HOMES AT LOW COST APPROVED FOR F.H.A.

LOANS 80 LoansMonthly payments from $23.00 to $35.00 per month See the "KLICKA" Model Town Studio Bungalow Furnished by Breunet aa. mm- it a am a Homesites from Vi to 5 acres, priced from $750 to $1500; F. H. A- approved. Streets will be accepted by Contra Costa County.

City electricity, water and telephone service are on the property OlOMGft STATES IS ALSO A REAL INVESTMENT it asV a A li sW sih aim I Sf Thousands of persons have acclaimed the decorating and furnishing of Narragansett House have admired the "at home" feeling that one has immedir ately upon entering. Drive out today see for yourself how attractive it is know the thrill off tne "million dollar view" which takes in the bay, bridges, Eastbay pities, San Francisco, tamalpais, wooded hills. i' i Opn Sunday and every day 10 a. m. fo 7:30 p.

Drive out Park Blvd. to Mountain Blvd. then follow the arrows to .4 MONTCLAIR HIGHLANDS acids, chipping and scoring. See Westinghouse! $316.50 Buy on B. H.

A. Terms Weitinghonse Electric Water Heaters also available to complete your kitchen Builders of 'Klicka' Homes R. F. JOHNSON SON jCENERAL contractors wmM fmmimtM 1 at 43rd St. and Nevin Kichmond FAfDT.W00D.inC THEN" $EE US BUILDERS EMPORIUM 1770 San PaWe Ave.

Phones: Krkeley 4611 Bfipite I chtnond 1325 Min Offici: CLencourt 4874 Tract Office! THnrnw.H urn? BREUNER'S HI gate 4343 -Oakland Broadwav at 21st Phones as 27 Franklin Street TH ornwall 2727 530 36th Street Richmond Broadway and College Ave. HU mboldf 0512 Branch office at Lakewood Estates Open Every Day. Branch Office at Moraga Estate! VTHornwall 4343 Berkeley 2132 Canter St,.

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