The Palm Beach Post from West Palm Beach, Florida • Page 74

The Post, Saturday, May 18, 1985-D9 NHL Looking for Cash From Neiv TV Contract ARE FOOD ALLERGIES KILLING YOU? OPEN H0US FOOD ALLERGIES CAN CAUSE: HEADACHES INSOMNIA RASHES HIVES ITCHING DEPRESSION ASTHMA MENTAL DULLNESS DIARRHEA CONSTIPATION BLURRED VISION CRYING JAGS SALT CRAVING PHOBIAS DANDRUFF ARTHRITIS HYPERTENSION OVERWEIGHT AGGRESSIVE BEHAVIOR 4 FATIGUE ATLANTIC NURSING CENTER "7 YEARS OF CARING QUALITY SERVICE TO OUR COMMUNITY" Brian Bi99ane 0 TV Radio I cnHTUWlfirT9 If you ore suffering from any of these symptoms, then CAU NOW to discover. CYTOTOXIC TESTING (os seen on the MERV GRIFFIN SHOW), a simple blood test that can accurately pinpont 200 different food allergies. 1 Pin to 5 PM FOR INSURANCE CONSULTATION nnnno rw ctaee avaiiaric lor i da nAnsirour Home For information and a Free Brochure AllercyI a A a am am am at am am t-lfVJ Meet Our Stall UALL nuw uM-SIUU Clinics UIIU ATTEND OUR FREE SEMINAR ON HEALTH NUTRITION and PREVENTICARE TUESDAY 7:30 P.M. Sponsored by: Florida Allergy Clinics and Florida Holistic Institute 6026 OLD CONGRESS ROAD LANTANA, FLORIDA (Just South of the "PALACE" Skating Rink. Lantana Rd.) Seating Is limited so call for reservations 684-9100 or 582-7462 PALM BEACH DIAGNOSTIC CENTER SPECIALIZING IN DIAGNOSIS OF BREAST CANCER ARTS CRAFTS SHOW FRIDAY-SATURDAY-SUNDAY MAY 17-18-19 CONTINUING DEMONSTRA TIONS WORKING ARTISTS AND CRAFTSPEOPLE Ardent pro hockey fans have noticed the disappearance of Dan Kelly from the USA Network's NHL telecasts this season.

There's a lot more going on behind the scenes they probably haven't noticed. Kelly, the acknowledged expert among American hockey announcers, left USA's broadcasts early in the 1984-85 season after signing a mul-tiyear contract to broadcast games for Canada's CTV. He will return for at least three games of the best-of-seven Stanley Cup finals, which begin Tuesday night, but that may be the last American audiences see of him for, some time. Kelly also does the St. Louis Blues network, and has stated he won't do all three come next season.

"It's unclear how that's going to come out," said Jim Zrake, 37, executive producer of the USA telecasts. "But we've got other problems to worry about before we consider that one." USA came close to losing the NHL to ESPN last season. A contract stipulation that gave USA the right to match any other offer forced USA to pay a reported $4 million for 60 games, 40 in the regular season and 20 more in the playoffs. That's $1 million more than it paid in 1983-84, but' could be far below the cost of next season's package. USA has lost that right of first refusal, meaning the NHL will choose the highest bidder.

"I think the league is taking the opportunity to see what the market is going to bear this time around," Zrake said. "They're seeing what's going on in the other pro leagues and want to try the open market themselves." What's going on in the other pro leagues is contracts like the one Major League Baseball signed with both NBC and ABC last year, which brings it $525 million from each over five years. And even if the NHL's TV ratings don't approach those of baseball averaging 1.0 for the regular season and about twice that for playoffs statistics indicate the viewers are above average in both income and education. From the cable networks' standpoint, the lure of the NHL is a deal with a major league that has no contract with a major network. Thus, hockey can offer USA, ESPN or even WTBS (which won't join in the bidding this year) the opportunity to showcase not only regular-season games but also the playoffs, including the championship series.

"Our feeling is that when we deal with one network, we can have 60 exposures a season over 40 percent of the country, as those networks are now carried in more than 30 million homes," said NHL director of broadcasting Joel Nixon. Breast Examinations Counciling Special Surgery Drug Therapy Outpatient Surgery Diet Therapy InstructionSelf-Exam. 9 Specialized Referrals STAINED GLASS MACRAME WOODWORKING OIL PAINTING JEWELRY 1EATHERCRAFT POTTERY SCULPTURE SHELLCRAFT DOLL MAKING TOYS T-SHIRT PAINTING PLANT CRAFT CERAMICS NEEDLEPOINT TEXTILE CRAFT "That's why we look toward an emerging national cable market, so we can become something along the lines of a king-size Wide World of Sports." ESPN's description of itself as The Total Sports Network rings hollow without the NHL, a shortfall that the cable network could well correct when bidding for the 1985-86 package gets under way in the next month or so. Still, hockey has become the plum of USA's limited sports programming and Zrake, who has been in charge of USA's hockey programming for the past five years, is justifiably proud of the network's effort. "You've got to give them credit," said the league's Nixon.

"They ferreted out (analyst) Gary Green and recruited Dan Kelly and they've both done a good job over the years." USA has also cultivated between-periods host Al Trautwig, who will leave the network next month to join ABC. What complaints there have been this season have mostly involved Al Albert, USA's No. 2 play-by-play man the previous two years who has been in the no-win situation of replacing Kelly. "He's not as good as Kelly, but I think he's improved a lot this year and overall has done an excellent job," said Zrake. True enough.

But just as Montreal Canadien fans cherish memories of the late Danny Gallivan's "He shoots He scores!" trademark, so Kelly has come to be the epitome of the hockey announcer to the loyal breed of U.S. fans. Notes NBC has a prime-time boxing card of note Monday night featuring champion Larry Holmes against unbeaten (16-0) Carl (The Truth) Williams from 9-11 p.m. The network is trying something unique, superimposing the 3-minute clock on the screen for the entire round and, instead of counting down, counting through the round the way the official timekeeper does it CBS offers NBA Eastern Conference playoff action today and Sunday from Philadelphia. Game 3 is today at 3:30 p.m.

and Game 4 Sunday at 1 p.m. Inexplicably, Game 4 of the Western Conference series Sunday in Denver will not be aired. All games of the final series will be televised live by CBS. DR. MARK TAYLOR, M.D., P.A.

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