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Oakland Tribune from Oakland, California • Page 22

Publication:
Oakland Tribunei
Location:
Oakland, California
Issue Date:
Page:
22
Extracted Article Text (OCR)

OAKUAND TRIBUNE, FRIDAY, MARCH 19, 1937 24 ANDREW WILLIAMS SUPERS MARKET OPENS SENATE 4 CLASH LOOMS NEW, $250,000 BUILDING AT BROADWAY MOSS NEW MARKET ILK LIFE CELEBRATING. ALCER 5T0RII OE COMMERCE Amount of Discretion to Be Given President Is Point At Issue in Proposed Plan Merchant Builds Chain of Stores on $10,000 Loan, Sells. Returns to Field WASHINGTON, March 19.m A bitter clash between Senate and House appeared likely today over the amount of discretion to be given the President in enforcing a "cash and carry" neutrality program. The House voted 374 to 12 late yesterday to substitute for a Senate Mil its proposal to allow the President to invoke the policy under "such ENTIrM 1 i jH Numerous Departments to Assure Public Complete Service in Buying Food Three full days of "celebrating commenced this morning with the opening of the Andrew Williams on Broadway at Moss. This magnificent food market has a frontage of 118 feet on Broadway, a depth of 235 feet, and parking facilities surrounding tbi store, that can take of 1000 cars an hour.

General offices for all AndrewA Williams' stores are located on the Seventeen years ago, "Andy" Williams, son of a Mississippi cotton planter, came here from Memphis, borrowed $10,000, and opened a grocery store at 23rd Ave-riue and East 14th Street. limitations and exceptions" as he sees fit. The Senate previously had voted to direct the President to put the "cash and carry" system into effect Immediately on the outbreak of war. Under that system, war mate rials would hav to be transported Nine years ago that business expanded into a great chain of 98 food stores up and down the Pacific Coast and in the Hawaiian Islands', was sold by Williams for a cool $2,000,000. A young maiijs dream of America as the land of opportunity had come true.

"Andy" Williams, the poor broad in foreign and not American a if i 1 i o'i ir- i vw -c i mm i second floor in a suite 100 feet 'by ships. Congressional leaders predicted the Senate would reject the House substitute arid ask for a committee of senators and representatives to 40 feet. They will be headquartera some day for another 100-store chain that Andrew Williams plans, all owned, controlled and operated by their founder and his management. Departments in the big supermarket include a self-service gro boy who started without a penny--who started" on borrowed money- seek a compromise. An amendment to the House bill limiting the Presi had made his pile.

dent's discretionary powers to two With his wife and family he re years might be the basis for an tired to a ranch which he bought with some of this money a ranch cery, fresh produce, liqyor, drugs, a restaurant, ice-cream made right agreement, some said. The House killed all other at tempts to change the measure. nine miles long, two miles wide, with a gleaming castle of a ranch home, wkh 22 rooms, and a dozen Both bills would make permanent the expiring provisions of the present neutrality law which bars loans, fireplaces, located In the Mother Lode country. credits or arms shipments to fight I PwrviiH And so another of "Andy" Wil ing Nations. It would apply the Hams' dreams came true.

IHknBHH ElfliH Sflf VHUHifl fill iiitf I mm IT f- A W.maf VMMBMJMky. Rancho del Sueno" Ranch of Dreams occupied the energies of on the spot, electrically made doughnuts also made in plain sight, popcorn roasted in the store, -self-service candy store; self-service breed, cakes and cookies department, a flower shop, a news stand where one may buy any home-ltown newspaper and all magazines. A unique feature is the two meat markets on 'separate sides of the building, each with its own staff of expert meat-men and its own One department handles grain-fed baby beef; the other, government -inspected range beef, both the finest quality obtainable. No matter what in the food line, this self-made, successful mer tame restrictionsj in any civil conflict which endangered American neutrality. State Department officials have Indicated they prefer the House bill to the Senate measure, drafted by Senator Piltman chandiser for several years, but soon the desire to be again adven turing In commerce roused its pro prietor to new ambitions.

Pistol Team to Be Bigger and better food markets mmmmmm that was Andrew Williams' latest desire. Speedily and efficiently, fine food stores came into being lit Selected by Patrol HAYWARD, March of a pistol team to represent the iii mi iMsiisiiiaMssaaaa -msi Ml 1 El Burlingame, ijureKa, mmmm mm JkW mmwmmm. jaam mmwsYr m. If it is procurable, Andrew Williams has itfoods, from all the worldwide selections and brands in all foods the everyday things the Alameda county division of the mmmm mwm wmwmm Pittsburg. Operated upon the original prln State Highway Patrol in competi tion this Spring will be started soon ciples of their founder, stores were instantly successful, The old It wae'stated today by Captain Louis unique and different items the exotic foods cooked and uncooked new foods for new eating thrills, Arfswe.

'i 1 1 1 1 hi wi i ii ii i hip mm ii hi I'l i mmu 11 1 1 mi i 1 1 i mi i nil mm i bhhbb ideas Quantity, buying, powerful and all at prices that have made advertising, selling at prices that The squad will be divided for Inter-division practice after which shoots will be held with neighboring Andrew Williams' name famed wherever food shoppers gather. provided a mere fraction of profit per sale giving the public more I ij jti Mw aHnsBiWHBL aHiUk AJk JsjssuVSffjr slkHHK BlasaaJalsfc. no W-. JgL 1 a For the three opening days, there police departments and highway pa trols. Captain Eike's team is anx for its money again demonstrated their infalliable Tightness.

Andrew Williams was off once again up the ladder of "big busi will be entertainment galope free food demonstrations, Chinese foods, dozens of dainty things to taste or nibble; free fruit punch for the lous to make it three straight over Captain George A. Belon's Contra Costa County patrol. If successful ness." gainst Contra Costa and Bay region thirsty. But one dream still persisted teams the Alameda County squad a Y-i i Al nrusn, aperry arusi, will araw I will challenge the ampionship Al- the wish to build the world's finest super-market. Quietly, with the your picture in a jiffy; Captain I rnmm i i iiibii i imwini i mini in i ww i' mm pine county shots to a telegraphic foresight and sagacity that have characterized all his operations, Williams analyzed the situation.

Hay ward Resident The new Bay Bridge arteries 32 Years Passes leading to and from it thousands HAYWARD, March 19. Mrs of potential customers traveling these hiahwavs every hour. The' Theresa 8. Brandon, 71, Hayward growing Importance of the auto resident for 32 years, who died Wed nesday after a several weeks' i II mobile in affecting shopping trends. These were the factors foreseen by ness, will be given final rites to Uobbsie as master Of ceremonies "Chic" Hood's orchestra, just back from a world tour, to play afternoons and evenings.

Come see this great super-market. See the grand building itself, with its towering roof built under a German patent, using interlocking wooden beams; Inspect the clean, shining store; note the tremendous stocks of everything the food world has to offer; the fresh vegetables under their constant spray of fine mist; the wines and liquor department; the drug store with its items and its prescription service. Note the many devices for speedy, efficient handling of customers and of food products the 14 electrically operated cash registers; the seven Williams. morrow morning. Services wil.1 he held at the Hayward Mortuary at Mm tS'- Bf mmW HnffSLfZHBH HkA wLmr kL WJmmlmmmmmmm mmWsSmmCAmmfkmmmm Jm Am RaHRswVI wLmL 'JSM Wt mm Mm SitA: --jMH I Wmwr Am mm.

WmS-mm With one stroke of the pen he acauired theaite for his "dream 9 o'clock and thence to Ail Saints Church at 9:80 o'clock. Interment store" on Broadway at Mois Avenue, main artery intersection. With another stroke of the pen he cre will be at Holy Sepulchre Cemetery. Mrs. Brandon's husband, Joaquin, died three months ago.

She leaves ated his super-market building, at a total cost $280,000.00. A third pen-stroke equipped it with a inree sisters, Mrs, rrances naraae, 000 stock of 20,000 separate items. a daughter, Mrs. Caroline B. Kelly; Carrie Secada, and two brothers, John and Manuel Seeada.

She was LUMINARC A 138.000 Neon sign of new type, born in Centerville. double-built checking counters; the A courteous attendants who carry I 20 times more brilliant than ordi-nirfNeon. beacon-lights this huge Watsonville Honors your purchases to your waiting automobile; the convenient comfort stations; the public telephones; the restful chairs in the lobby the hundreds of things that have been building so that it can be; seen for miles, Past Commanders with more than 100 em ployees waiting' to serve the thou put into effect for your convenience. sands of new and old friends that Andrew Williams expects to greet, Enjoy a new shopping thrill-spend a pleasant hour or two in Metropolitan Oakland's great super Here are some glimpses of the new super-market opened today at Broadway and Moss by Andrew Williams (above), internationally known food merchandiser. Night view of the exterior showing striking effect of the new luminarc Neon lighting, showing map illustrating strategic location of the market in relation to bridge arteries and main highways; section of the main floor (center) looking out toward the Broadway entrance; and (lower) a section of the wellrstocked shelves.

WATSONVILLE, March Commanders' Night was celebrated bat everting at the Veterans' Memorial Hall by the Rose Robrecht Weeks Post of the Veterans Of Foreign Wars. Offjcera for the evening were Milton Eddy, commander; Milton Marvill, senior vice-commander; A Meidl, junior Harry D. Connor, chap- market. Be a part this modern this great super-market has thrown open its doors to the public. Its 14 separate departments, its 10,000 food items, its 10.000 drug Items, merchandising movement, that places this city right on the top of the world's fine food mart chart.

perhaps the greatest stock ever gathered undergone food market are temptingly displayed Cecil L. Shank, officer-oi-the- Flower Shop shoppers. Acres of free narkinc lots adjoin fld Thomas De Brotlnic, All ate former commanders. this big market drive in on Broad Convenience way, Piedmont or Moss Avenues; traffic or problems. Contrast In Color, Flavor Precludes Meal Monotony One of the major dangers in meal salads but is also reputed to have Two in City Posts What is more natural than to have Shop any hour of the day or night -'388 days a year, because Andrew Williams never closes: "Andy" your Flower Shop handy to your food store? You are planning to entertain there's food to buy and has been employed as city threw the keys into the deepest part the finest ready-made salads in the tender by the City Council of San Francisco Bay this morning.

planning in monotony. And one of the vacancy left by E. the easiest ways to avoid this is to from the Bay Bridge, after he had unlocked his store for the first time ujhn rMionl lftct mnnth I tut, it. of illr.f n. flowers to get to decorate the table and the home.

Without having to take the time to hurry a block or two down the street to the florist, you get them both at Andrew Wil-lam s. and last time! '4 li was chosen from a long Bay-Region. At Andrew Williams' new store your dessert problem is readily 'solved by taking home a pint or quart of ice cream. Made rich and smooth by out use of high butter-fat priced so low you can serve it often as a food instead' of 1 armMdants fnr th 1nH vln Duncan; alsd was hlrbd HOOD'S BAND Ready-Cooked Food Helps it i i i i iiit urn i mt ii mil Two Produce Markets Open strive for contrasts in color, flavor, texture and- temperature. The clever Bousetvife Is nut content ito serve Well-balanced She tries to make every breakfast, lunch and dinnef a table adventure.

Salqds are one; of the easiest ways to obtain contrasts in meal planning. Cold, they serVe as fan excellent foil for a hot dish. Colorful, they make a splendid' contrast with. GOOD-WILL IN EACH PACKAGE irpnge dump. He takes the of William Benson, old -lithe an occasional luxury.

And pur light, ifluffy doughnuts freshly 'fried in in prospecting again. pure Snowdrift be taken home plain, sugared or elaborately coated rm? ten This stand will be operated by Arthur E. Navlet. It will be equipped to furnish anything in fresh flowers from a bouquet to funeral remembrances. Navlet Nurseries are one of the oldest in California, having operated their own greenhouses for many years in the Santa Clara Valley.

A branch nursery also will brtt installed later at the Piedmont enft trance to the Andrew Williams' parking lot. Arrangements to make telegraphic deliveries throughout the United States can be made here. with icings and chopped nuts. Enjoy, too, the mouth-watering arOma of fresh popped and buttered IV Two produce markets will attract shoppers at the new Andrew Williams store. The first one.

In the main part of the store, is the regular type department, offering all manner of $ay, a heavy meat course to follow. And, of course, the taste can be planned to jibe sharply with lhat STO, March 19 Plans for Crowds attending the opening of the big new Andrew Williams store at Moss Avenue and Broadway, which commenced today, will The large variety of ready-cooked foods at Andrew Williams is a real convenience when time is short or energy lagging. Included are tasty salads of various sorts, cold meats for sandwiches, meats and various dishes which may be quickly reheated for dinner, pines, cakes and pastries of every description. These ready-cooked foods, together with every concei.able variety of delicatessen and imported delicacies, will appeal to the hostess anniversary dinner of corn and hot salted nuts. Give the family a real treat from the good things you will find in this of the other features of the meal.

cott Grange today were be- fresh and dried fruits, vegetables, Andrew Williams' new "store not aw. I i only furnishes the Ingredients for Wrapped up in each package that leaves the Andrew Williams store is something that isn't asked for and something that can't be seen; but every Andrew Williams' customer knows something is there. This something is the Andrew Williams purpose-always to give you good merchandise. It's the goodwill and, friendly interest we have department. hear the distinctive music of "Chick' dinner will be held in the nuts and other foods.

The second one, located In the "arcade'' portion of the building, is for those who wish to purchase their produce In larger, money- Hood and his orchestra as part of the entertainment. This versatile musical organization, just returned PRODUCE IS I PARKING SPACE will Kn In whose days are too short to accomplish all that she would. saving quantities. Produce bought by the car-load for Andrew Wil from a world tour, has prepared a seasons of the year. Each so will be responsible for series of unusual features in which liams' market, Is sold here by the or recitation with a dhzc sack, by the bushel in large Complete Drug Store Service Provided The drug department in the Andrew Williams' Store offers the advantages of price and at the same time gives the privacy and service of the professional pharmacy in its for all our customers.

It's the extra care we give the food you buy while it's an our store. It reflects itself finally in our willingness to stand back of everything We sell. Intangibles, you say. Thousands of An j. CONDITIONED 6IVEN PUBLIC quantities.

Note, too, the use of "mist spray res Scouts to. tie ers; for -keeping fresh vegetables Vegetables from "'Andrew Wil Guests of Chamber IL.1S, March poy fccouts of Niles will see a picture of deep members of the band do original specialties. As the crowds inspect the many conveniences of the new Andrew Williams stored they will be serenaded by rhythms hot and sweet. And at frequent intervals during the day's festivities, Hood will present a miniature radio broadcast from the studio erected on the mezzanine. These specialties will be broadcast throughout the entire building by means of a loudspeaker system.

The Andrew Williams opening festival begins Coffee Shop and Fountain Popular The coffee shop and soda fountain at Andrew Williams' is aTretSy a popular rendezvous for "those who know good eats." Managed by an expert whose nafne is a household word in the best hotels of the bay area, who has brought his own chef with him, the coffee shop tickles palates, whether the order for a tender, juicy T-bone stead, or a humble hot-dog. drew Williams' customers do not think so. When the health of your family dependsjan food protection when shopping isilrrpHied through confidence in the store that serves youi-when the spirit of fairness prevails in every transaction; then these intangibles become realities you! can't afford to miss. sea iu oe'snown oy.JacK at a mee( of the Junior Chamber of Comnferce Monday night at tte Florence' Restaurant. Preced- crisp and tender.

-f- Mka i Home-Town Papers Offered by Store Newcomers to a community hunger for 'their home town paper. Resident who have left the home town years ago occasionally like-to read what Is happening back home. Andrew Williams expects folks will appreciate this department in his new market, so he is having papers from all over Xhe United tbe picture, the chamber will prescription and other services. The equipment in the department, is of the latest design purchased for its accuracy. The drugs and chemicals were ordered direct from the manufacturer or" their agents to assure, the freshness and quality character! istic of the Andrew Williams Stores.

The pharmacists in charge are college graduates and licentiate in Pharmacy. A visit to the new Andrew Williams' store is like passing through liams produce department will actually be fresher than if ypu picked them out Of your own baj-k yard. Two large, new, ail- conditioned vegetable stands prevent food from dehydration, prevent food Contamination and keep vegetables fresh, crispy and full of flavor so they have that fresh from the garden taste and appearance. The reason for this Is that they lor omner. ana a Business The automobile, being of primary importance in modern food shopping, spacious parking facilities have- been madfc to accommodate overlOOO cars an hour at the new Andrew Willituns store.

The main parking lot Is fully paved and is directly adjacent to the store on the Moss Avenue side, with entrances from both Broadway and Mese- Avenues. Additional parking spaces have been secured extending in back of the store through to Piedmont: Avenue, with a direct entrance from that thoroughfare-making easy entrances as well as exits from the three important m. Friday, and lasts through Saturday and Sunday. Chick Hood and his orchestra will present their musical features daily from 1 until 10p. m.

wing to Address Hayward Rotarians In 1801 one day's product of the cheese factories in Cheshire, made huge cake weighing 1235 pounds. It was taken by oxcart and boat to Washington and given to President Jefferson. Dates are not only the chief food of the Arabs, but young date blos States and the wnld handy for soms yield a prized perfume, the; tender shoots make a alad the KODAK FINISHING those seeking them I are beine continually moistened by HAYWARD, March 19. Ray bring, an authority on the subject vitamins for livestock, will be Meeker Monday noon at the Films may be left any tffrie dur The newsstand also will have one i Christensen 1 i a srjrays and leaves make houses and the pits of the moat complete assortments of I freshened by circulating air through avenues. ing the 24 hours Delivery after 4:30 are ejten Dy tir camels The pineapple is not related to rtary Club meeting, according to magazines and periodicals found them, keeping them at a tempera-1 Parking is free to customers p.

m. eacn aay aunaay excepieu. a great food show. Every glance presents a new picture, new and unusual foods abound. New ideas for tempting dishes present themselves on every hand.

When you don't know what to have for dinner, a stroll through Andred Williams' new Store easily solves the problem. The same kind of corn syrup that the apple, but belongs to the same Work done by professional finish Al rrager. The program era and guaranteed satisfactory. Re- is used on hot cakes is also used to family as Spanish moss. It is a cit-1 hi win gu max num.

iiimi ture ranging from 52 to 55 degrees! thus closing the pores of the vegetables and keeping them from anywhere so handy for the average woman when she shops for her food. The newsstand it operated by Charles DeLsuer. uniformed attendant will assist you. Drive in, park your car, make your purchases, and a courteous clerk will carry them to your car for you. keep ice from collecting Kill be held for director.

member, it will pay you to use our on me rus fruit lire remons ana limes ana is refreshing source of citric Kid. wings of airplanes. photo service..

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About Oakland Tribune Archive

Pages Available:
2,392,182
Years Available:
1874-2016