The Des Moines Register from Des Moines, Iowa • Page 6

6A THE PES MOINES REGISTER Tburs July 24, 1986 Prince Charles sheds a tear as vows are spoken AP PHOTO Buyer bonanza plans an Iowa shipping center 1 Continued from Page One yrir-' ii ij -mmmmw vw mif -'--mKm it- -i 4 far 4 1 i iimr iimi.iiiiiiiiiiin. ii i I mi ml i mil in I I mi il itmmJk forms that would send the most committed fantasy-lovers into a swoon. Everywhere there was gold braid, silver sabers, shining spiked helmets, chests full of ribbons and medals and plumes of red and white although the scarlet and gold livery of the royal footmen were a cross between Napoleonic soldiers and Waldorf Astoria doormen. The stately procession began under gray skies at Buckingham Palace. The queen and her immediate family, including Prince Charles and Diana, rode in open carriages led by the sovereign's escort on horseback.

Smiles and Waves The queen was followed up the red asphalt of Pall Mall by Andrew and his brother, Prince Edward, in the uniforms of the Royal Navy and Royal Marines, respectively. They smiled and waved to the multitudes with the confidence of lifetimes spent in public. It also was something of a royal fashion show. Princess Diana wore a bright turquoise and silk-satin dress with black polka dots and a big-brim cap. Sarah's mother, Susan Bar-rantes, was in a gold-yellow, doubled silk.

Last came Sarah and her father, Maj. Ronald Ferguson, Prince Charles' polo manager. They followed 10 minutes behind the others in the ornate glass coach purchased by King George for his coronation. On the eve of the wedding, Sarah had boldly predicted of her gown that "there will never be a dress to match it. It is incredible." She had a point The Dress The secrecy of weeks of fittings, kept intact despite the furious efforts gold ring onto Sarah's finger.

Sarah put a ring on his little finger, which was a surprise not in the script Prince William, Charles's son and second in line to the throne, got a case of the 4-year-old fidgets and chewed the chinstrap of his sailor bat The queen smiled indulgently and some in the audience laughed. After Runcie pronounced the couple married, Prince Charles pulled out a large handkerchief, blew his nose and wiped his eyes. For the public, one of the biggest treats came last Relaxed Queen Television viewers saw Queen Elizabeth, relaxed and smiling, tossing confetti at her son and new daughter-in-law. At one point she chased Prince William to keep him away from the departing carriage. After the wedding, the bridal party trooped into Buckingham Palace to pose for official wedding photographs.

Then Andrew and Sarah led the royal family onto the palace balcony, acknowledged the cheers of thousands massed below and, to cries of "give us a kiss," turned to each other and did Just that Everywhere the couple went Wednesday, they were cheered by flag-waving crowds. Well-wishers and party-seekers started taking their places on sidewalks along the wedding route on Monday. "She's beautiful," said Georgina Hartley of Litchfield, England. "She's wonderful, she's lovely and practical," said Grace Cbessom of Middlesex. After a traditional wedding "breakfast" that featured lobster and roast lamb, the royal couple departed Buckingham Palace again in an open carriage to drive to the nearby Royal Hospital.

There they boarded a helicopter which took them to London's Heathrow Airport for a flight to their honeymoon destination, the Portuguese Azores Islands, 740 miles into the Atlantic. Prince Andrew and his bride, Sarah, wave from a horse-drawn state landai to the crowds as they leave Westmin ster Abbey Wednesday. Jast hoars before the wedding, Qaeea Elisabeth gave her sob the title of Duke of York. with 26,000 flowers arranged by volunteers from around the country. The elaborate designs centered on carnations, roses and lilies of yellow, white and peach.

Variety of Guests The 2,000 Invited guests ranged from first lady Nancy Reagan to princes and princesses from Europe and Japan, and pop singer Elton John. Hundreds whose views of the ceremony were obscured were reduced to watching on discreetly positioned television monitors. Prime Minister Margaret Thatcher arrived at Westminster Abbey to booing from sections of the crowd. She hurried inside. Nancy Reagan, wearing a light green dress with matching hat, was warmly cheered.

of the Fleet Street tabloids, was lifted when Sarah stepped out of her coach in startling ivory-colored silk duchess satin beaded with bees and thistles from her coat of arms and anchors and waves representing the royal family's naval tradition. Her 17tt-foot train trailing behind her took her dresser, father and two little attendants to arrange it for the 330-foot walk to the altar. Her long, titian tresses framed a silver tiara and a headdress made of lily-of-the-valley roses and gardenias. She wore a necklace of cultured pearls, gold and diamonds and carried an S-shaped bouquet made of more lily-of-the-valley and gardenias, plus myrtle and veronica as foliage. The abbey itself was dressed up Labor Party leader Neil Kinnock, true to his Socialist principles, wore a business suit instead of the traditional morning coat.

Elton John wore a morning coat but also appeared in pink-framed sunglasses and a pony-tail. In Washington, Nancy Reagan's office announced the official U.S. wedding gift is a pair of Steuben crystal goblets. The hand-formed goblets made by the Corning, N.Y., company are engraved with the name Andrew on one and Sarah on the other. Each goblet also is engraved with the date of the wedding.

After Sarah joined Andrew at the altar, the archbishop prayed to "Eternal God, Creator and Preserver of all mankind, giver of all spiritual grace, the author of everlasting life" to grant the couple "perfect love and peace together." Andrew had trouble keeping his sword out of the way as he slipped the i'V Stock And Bogged Itcfrw Avatfabte Only In Slow WMh Garden Canto, low And Garden Hemi Avctfaole Only In laigei mart Stotei. Prices Effective July 24 Thru 26, 1 986 YOU CANT DO BETTER THAN r7TTDoa JiRVV lAKIt, AMHICA'S MASTII OAIOINEt, if COMMENDS- America's Gairdemi Gemta Our 9.97 2 Gallon Splro Frobell Flat clusters of tiny, delicate flowers in late spring. A low shrub with small green leaves, giving it a fine-textured appearance. Good tor border or foundation planting. for Register Carriers onRAGBRAI (They're the ones in TShirts with Cows on the bach) Continued from Page One scoring a massive 137 percent gain.

HSN stock closed Wednesday at $86.75 a share. Catalog Capability Last week, HSN announced a $12.5 million deal that will give it control of Stuart McGuire Co. of Salem, a leading catalog firm whose client list Includes Blooming-' dale's, Ebony magazine and Levi Strauss. The move is designed to cut delivery times and give HSN a mail-order catalog capability. All this success has emanated from a headquarters that appears to be a washed-up supermarket But just inside the front door, large walnut desks float Imperially on a sea of thick carpet Between waves of phone calls, receptionists collect signatures, issue badges and announce visitors.

An ever-thickening clutch of salesmen nervously trade road warrior stories as they wait for a chance to present their pitches to a buyer for HSN, their 918.25 blackjack-game-calculators and "cubic zirconia" Jew-' elry samples peeking out of. briefcases and boxes at their feet Having HSN promote their products to all those faithful viewers is a salesman's dream. Trades in Sizzle Prices can range up to $2,500 for genuine diamond necklaces or 14-karat gold Jewelry, but many of the bargains are in the low price range. HSN trades mostly in sizzle, not steak a "retail-priced" $465 diamond pendant for $167.11, a $59.95 umbrella stand for $27.25, and a $273.60 exercise system for $180. The key to HSN's success is not its products, but its marriage of the video-computer age with the entertaining showmanship of P.T.

Barnum. It is a marriage made in marketing heaven. HSN's sudden success means that network public relations contact Ju-" dy Ludin has spent much of her time lately coordinating the visits of na- tional reporters who want to see what makes this phenomenon tick. Her standard tour begins with a glimpse of a huge bank of computers locked behind a thick glass wall. "This is the second largest computer installation in the state of Florida," she says proudly.

"First is NASA." Match Bayers, Bargains In a society of impulse buying and instant gratification, the computer serves a critical need: matching buyers with their bargains and speeding the items on their way. "We ship out between 18,000 and 21,000 packages a day," says Ludin. Most catalog sales operations promise delivery within weeks. HSN guarantees delivery within 10 days, and a new distribution center in Iowa this fall should cut that in half. Quick delivery is important to impulse buyers.

HSN has bred a new, upscale companion network, HSN-2, (in its start-up phase and being broadcast over fewer channels) that features higher-value items. Forty percent of the second network's offerings will be designer or private-label clothing, offered alongside compact disc players, cameras and crystal Both networks are the brainchild of Lowell "Bud" Paxson, a longtime radio station owner who decided to cut out the middleman in 1977. Tired of rowing a struggling AM station against the FM riptide in Clearwater, Paxson took to selling merchandise directly to his listeners. It worked. Impulse Baying Paxson, who calls the sales technique "100 percent impulse buying," went video along Florida's Gulf Coast in 1982 and national a year ago.

Profits were $11.4 million on sales of $106.8 million the first nine months of HSN's fiscal year that ended May 31. "We're only in the business of sell- ing bargains," Paxson has said. "We create a need, and fill it by offering a product" "People actually watch this for hours because we make it fun," Ludin says, gesturing toward the game-' show set and banks of telephone operators ready to take orders over toll-free lines. Making it fun is the Job of the 20 "hosts and hostesses" who work four-hour shifts around the clock, taking mere two-minute breaks for station Identification every half hour. "Happy talk" doesn't begin to describe these merchandise-movers.

On the air this hour is Bobbi Ray Bobbi, we call who is kibitzing with customers, constant- ly reading a description of the current sale item from a nearby comput-" er screen, and generally playing cheerleader, complete with HSN trademark bulb horn. Shopping Fan "We make shopping fun!" Bubblinc Bobbi blurts. "Honk, honk, honk," goes her bicycle born. "Clang, clang, clang," go the waiting telephone operators' cowbells. The next item might be a "collectible doll," part of the HSN "international collection" at $10 a copy, or an inlaid wooden serving tray from Italy at $52, or another dazzling cubic zirconia.

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Til i 1 Jim Young, Eldora Randy cdwards, Des Moines Matt Millis, Des Moines Denny Anderson, Ames Seth Powers, Des Moines Garth Holden, Des Moines Dawn Dennis, Cedar Rapids Kurt Jensen, Washington Jason Walter, Washington Corey Benning, Waverly Weston Barnes, Ellsworth Jennifer Palmer, Mount Pleasant Shirley Beerman, Hawarden Billy Joe McCreary, Audubon Vincent Sargent, Jewell Shane Bailey, Rowan Paul Pettit, Independence Erma Zenor, Red Oak Eric Gilge, Des Moines Jane Lechner, Guttenberg Paul Killam, New Market Ron Krieger, Carroll Bill Masters. Guthrie Center Kevin Pingel, Audubon Johnny Jensen, Atlantic Sue Sharon, Des Moines Steve Curtis, Des Moines Sheila Mason, Des Moines John Paul Pearson, Des Moines Judy Mueller, West Des Moines Bertella McKeehan, Des Moines Pam Dungan, Des Moines Lynda McCuen, Norwalk Chris Fagiano, Osceola Ron Crane, Mason City Russ Amundson, Story City Gerald Person, Iowa Falls Ron Morgan, Bloomfield Dan Bussell, Marshalltown Dan Herdliska, Cedar Rapids Rick Grobstich, Cedar Rapids Wally Carter, Newton Jack Vest, Toledo Dale Venzke, Washington Judy Venzke, Washington Toby Luetkehans, Burlington Ken Meling. Muscatine Kevin Peitfer, Washington Deb Simmons, Newton Twila Chedester, Albia Michael Lanske, Waverly Joe Green, Shenandoah Jason Davis, Des Moines Ryan Christopher Hanson, Des Moines John Weldon, Des Moines Marie Jager, Des Moines Marlene Jager, Des Moines Jennifer Goodrich, Des Moines Missy Kellogg, Des Moines Shelly Kellogg, Des Moines Jon SchoenTAnkeny Jim Palmer, Mount Pleasant Kevin Cahalon, Eagle Grove Aaron Keller. Des Moines Richard Keller, Des Moines Rob Dehnert, Des Moines Robert Garvey, Des Moines James Pote, DeWitt Shawn Sturtz, Humboldt Michael Pierce, Des Moines Mike Maday. Ankeny Barry Breffle, Ankeny Kevin Boot, Des Moines Paul Mueller, Akron Todd Prins, Iowa Falls Mike Hiatt, Humeston Matt Tesdall, Story City Emilio Mendoza, Des Moines Steve Williamson, Corydon Chris Lindley, Moulton Brian Sigrist, Adel Robert Garvey, Des Moines Perrv Osborne, Des Moines Laura Frey, Iowa City Steven Frey, Iowa City Eric Quillevere, Plougonvelin, France Steven Crane, Mason City Mike Brower, Ames Stan Yost, Charles City Ben Yost, Charles City John Miksich, West Des Moines Robert Sharp, West Des Moines Ross Paschall, Clive Pam Dugan, Des Moines Ruth Evans, Des Moines Lynda McCuen, Des Moines Allon Cady, Des Moines Marci Phippen, Des Moines Andy Bartlett, Washington Brent Dunlap, Washington Shane Schriver, Hampton Sally Pingel, Audubon Chris Lind, Janesville Jayson Pingel, Audubon Kristine Scnrage, Parkersburg Mike Redding, Creston Keith Graves, Rock Valley Chris McMurray, Belmond Nick Piper, Eldora Christy Deugan, Eldora Brian Wubben, Eldora Karl Kloster, Knoxville Ron Morgan, Bloomfield Aaron Severtson, Ankeny Joshua Powers, Des Moines Don Cady, Des Moines Michael Freeman, Des Moine Zinna Brawdy, Des Moines Sarah Brawdy, Des Moines Michael Mally, Des Moines Mariam Mally, Des Moines Harvey Hunter, Des Moines Jennifer Palmer, Mount Pleasant I 1 I Kmart -t 23 h7J11 THiWXV I 1 SolePflce 1 1 III 1 Vour Utt Colt AO III ll I i Alter Beoate I ll 111 HeoaieHmltedto 10 boat.

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