The Des Moines Register from Des Moines, Iowa • Page 82

KCBR to feature movies, children's shows KCBR, the new independent UHF station in Des Moines scheduled to go on the air Jan. 17, has completed its program schedule and hired a sales staff. "It's time for somebody else in the market to start taking Rolaids," says Dennis Katell, general manager of the station in unveiling FINE TUNING By DAVE RHEIN a schedule heavy on movies and children's programming The schedule calls for KCBR to present a mid-day movie at 11 a.m. and at 8 p.m. each weeknight.

On weekends, triple feature is scheduled every Saturday (from noon to 6 p.m.), with a "movie classic" film set for 8 p.m. On Sunday, there will be a double feature starting at noon and Academy Award Theatre at 8 p.ms Katell says KCBR plans to have more than 1,000 movies in its library. In the area of children's programing, KCBR has scheduled a two-hour block each weekday morning (starting at 7 a.m.) and afternoon (at 3 p.m.). These include such favorites as Mighty Mouse, Pink Panther, Flinstones, Addams Family and Great Space Coaster. Saturday mornings, a traditional time for cartoons, has been turned over to public affairs programing, while religious programs dominate the Sunday morning schedule.

Sprinkled among all of these shows are such popular syndicated series as Star Trek, Gunsmoke, Marcus Welby, Twilight Zone, Wild, Wild West and Charlie's Angels. KCBR will have no formal news operation to compete with the other Des Moines stations. Instead, it will rely on the Independent Network News service for its national and world news (1 p.m. weekdays) and will offer local news updates throughout the day. According to Katell, this -headline service will rely on information provided by people at Des Moines radio stations acting as stringers for the TV station.

Katell says he has made a point of hiring Des Moines area people for positions at the station. A person sales staff will operate under the direction of Peter Logli (formerly of KCCI). They are Jody Elwell (formerly, of Seltel, which represents WOI), Steve Halterman (Northwestern Bell Yellow Pages), Debbie Dickinson(formerly of the Des Moines Register and Tribune Company) and Ted Erickson. Others joining the staff include Dave Melone as chief engineer. Melone formerly held the same post at Drake University.

Louise Ellsworth, former assistant traffic manager at KCCI, will be traffic manager, and Rod Fischer, who directs the 5 and 10 p.m. newscasts at WOI, has been hired as production manager. No on-air talent has been hired, says Katell. He expects to fill those positions in the next few weeks. No names were mentioned, but Katell says several on-air persons from other stations in the market have shown interest.

Shortly after Jan. 1, KCBR is planning a $100,000 advertising blitz to acquaint viewers with the station and to push those little, round UHF annentas. KCBR signs on the air at 6 a.m. Jan. 17 on channel 17 on the UHF dial and channel 3 for Heritage cable subscribers.

Its signal will reach a 32-county central Iowa area roughly bordered by Fort Dodge to the north, Chariton to the south. Adair to the west and Grinnell to the east an area very similar to the coverage areas of WOI. KCCI and WHO. After attending a meeting of public TV programming executives in Washington recently, John White of IPBN says the chances of "Market to Market" being selected for the national PBS schedule has improved quite a bit. number of stations are leaning our way, but whether there will be enough votes to get us on the schedule remains to be seen," says White.

"They plan to hold a preliminary vote on Monday's vote is non-binding, but White says the PBS programming staff will look at the shows. following this vote and create a package for the 1983-84 season. White cautioned, however, that shows will continue to be added and bumped after this package is completed. Before going to the Washington conference, White rated "Market to Market's" chances of going national at one-in-four. Now he says its chances are closer to 50-50.

Heritage Cablevision is expected to drop station KSHB of Kansas City, one of three independent stations it offers its basic cable subscribers, in the face of a huge copyright fee payable in 1983. Heritage offers three "distant signal" stations WTBS in Atlanta, WGN in Chicago and KSHB in Kansas City. Sources at the Des Moines-based company say executives are leaning toward dropping KSHB for two reasons: 1. The other two independents offer strong sports packages. 2.

Heritage officials believe that Des Moines' new UHF station that goes on the air Jan. 17 will fill the programming void left by the departure of the Kansas City station. "We have to scramble to make some big decisions very quickly," says Paul McCarthy, programming manager for Heritage Communications, the cable operator's parent company. "Right now we are leaning toward dropping the third station." A recent federal ruling boosted copyright fees charged to cable operators starting Jan. 1.

For. Heritage, this means it can carry two independent stations for a basic royalty fee, but must pay an additional copyright fee if it carries a third "distant station." That fee would be 3.75 percent of Heritage's gross revenues of its basic cable charges. According to McCarthy, the fee would be more than $300,000 in 1983. applies only to other TV stations" carried by cable systems, says McCarthy. "It has nothing to do with satellite channels," such as ARTS or USA.

This year, royalty fees for all three independent channels cost Heritage about $40,000, says McCarthy. He estimates next year's royalty fees for two independent stations to be $80,000 to $100,000. If a third station were on-line, the huge copyright fee would be tacked on to the royalty fee. "We'd love to be providing all of these stations, but the costs are too much," says McCarthy. "All three stations are very popular." McCarthy says Heritage is looking at other satellite services as a possible replacement should KSHB be dropped.

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