The Algona Upper Des Moines from Algona, Iowa on April 24, 1962 · Page 10
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The Algona Upper Des Moines from Algona, Iowa · Page 10

Algona, Iowa
Issue Date:
Tuesday, April 24, 1962
Page 10
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. A Carpet for my Home Carpet for my Office ?* i < •• A Sound Investment! Carpet In Custom- On By \VC3, Bnrtlett What can you do with,a bunch of violets and a piece ,of burnt toast ? If you were a carpet designer in a major mill v you might be called upon td match, the colors of these items for a custom-order carpet of rug. ' ' • > In fact, one designer was. A leading mil! in the Unitdd States actually made up a carpet in a color that exactly matched the violets, flown in air express by a woman who knew what,she wanted, and filled another order to match the color 'of burnt toast, sent in by an equally exacting customer. * ' * Of course, carpet mills.loday produce a range of styles that has never before offered such a wide choice; in color, texture, design and quality. More;new styles have been introduced in the past decade than in the previous ISO -years, and the., majority of homeowners find just what they want Within this range of ready-made carpet. ,But for .the special, individual demand, or. the once-only color request, a tiumber of volume carpet producers in the United States now have custom facilities. • •Some custom designs are ordered through decorators, others are ordered through carpet specialty stores or department stores, providing custom services. The special-order business has developed so rapidly that it's now possible .for a customer in almost any city in the country to order special color, design, size or shape in a rug from a source close to home. Delivery of a custom order, generally takes from four to six weeks depending on how intricate the design may be. In most cases, after a mill receives the order, a "color pom' 1 of yarn or a finished sketch of a design will be sent to the customer for'final .approval before thV'order" is filled!' ]j ' ' ' In placing an order, a customer might submit a sketch of a design She wants, or select the type of carpet she has in mind from custom samples. Obviously, the' possibilities for color, texture and design in a cus- lom carpet or rug "are virtually limitless. The same is true for size and shape. • , Carpets up to 30 Or 32 'feet in seamless widths, rugs in moat unusual shapes, carpeting with a family crest carved into the pile or woven into the design — these are just a few of the special orders that can be produced. Aside from the pleasure of indulging a whim, customers often have some very practical reasons for placing a custom order. For one thing, a carpet could be added to an existing room in a color or texture that exactly matches current upholstery or drapery fabrics, or repeats an existing pattern. Or, in a new home, a custom carpet can be ordered to specific size and shape — to fit a room with jogs, for example, or to fit in with a special architectural fea- ture. . \;, , Prices for custom orders depending largely on how specials customer's requirements may be> Some special-order carpets and rugs cost little more than a'good stock quality^ Boufhf ftt U®' 4 ""-"" way. Others, of the finest, c and most Unusual designs, all iff the luxury class front $50 a yard and up. Buying Carpet ? Choose Colors You Like Best A decorator recently offered" an excellent piece of advice on choosing carpet colors: "Select your favorite color — the color you really like best in your home — because anything else is a compromise." \ £f Fortunately, this advice "is not hard to follow, because darpeti today are offered in virtually all colors, and in many variations of each hue. If you. like blue, for example, you'll see it in carpets of alt types,' from solid blue pastels to tweedy mixtures of blue and green, of tone-on-tone blue. Medium colors, mixtures of color and patterns are always most practical,, of course — but you'll firm your favorite color represented, re-, gardless of the carpet style "and quality ypu plan to buy. ' The wide color range offered today simply means that you can live with your carpet and like it, too — no compromise required ' dolors are such Hcli tones as deep purple and henna, Dramatic shades how brighten the 'palette some lines, formerly muted,Jq 1 Function And Beauty For '62 Function, beauty, texture and color come to the fore for spring '62 to give the homemaker the most for her carpet and rug dollar. And, it's a happy surprise to learn that it costs no more to carpet a home today than it did ten years kgo. For the' same price per square yard as that of eight years ago, the homemaker can find a carpet or rug designed for today's family needs and preferences. And in terms of service, carpet continues to offer extra dividends in value. Soft floor coverings have undergone vast changes in style, but their functional value remains the same — silencing the noise in today's busy homes, providing comfort artd warmth underfoot and easy maintenance as well. Faster and more efficient methods of production, which have largely been responsible for the better values currently offered in carpets and rugs, have at the same time accounted for a further emphasis on style. COLOR CHOICES Color, for example — comes in just about any shade you want. The old "gray, green or rose" limit is a thing of the past, and it's a rare carpet line today that doesn't offer a choice of at least seven or eight different colors. Some carpetings come in as many as two dozen colors. Among the newest highfasliion some lines, rormeny mutea have been boldly deepened 1 ,! If you like light, bright; colors? ju'll find them In- abundance i jany of them., in "color Mends: 1 ' {Some of this color blending Is even done electronically, - as one example of new production methods.) Here, too is an example Of practicality Without sacrificing style, resulting in better value for the consumer. LOOP AND PILE If you like > pale green, for stance, but feel that the lilht colbr would show soil too easuy in a heavy-triffic spot, look for tftis color in a blend. Several shades of green might be combined >in a carpet which gives a solid-color effect at first glance, but is actually far more practical in appearance retention. The same method is used for dozens of different combinations. Much of the current interest id hew carpet and rug styles* lies in the combination 0>; )olor with texture. The textured pile of a carpet, in fact, often results * in a unique tone or shading which could not be achieved by the use Of color alone. Multi-level pile, for example, creates a color effect of its own, by the play of light on the pile. The same is true of "rough smooth" textures when looped pile is combined with cut pile. The texture range in new styles also includes those with a heavy, handcrafted look, swirling loop designs, bulky curled loops, striated effects and long, shaggy yarns for both rugs and carpets. These new ,stylings are being woven, tufted .or knitted in several different types of fiber and fiber blends. Although wool is still Ihe leading fiber for carpets and rugs — used for nearly two-thirds of, American carpets and rugs during the past year — man-made fibers make important contributions to production and style. One noteworthy development is the treatment given to the popular continuous filament nylon yarns, now constructed in new textures that make the pile appear softer and less lustrous. Acrylics, mod- acrylics, acetates^' and carpet ra- yons are also "seen in new 1 styles? FOSER WILL BE GLAD I TO, JELL |Y|I|1 • ' ' ' ' "" * " In your subscription copy of MCCALL'S magazine for April there is a fabulous Bigelow carpet color advertisement entitled "Your , Bigelow Gtutteto BeaqtifuH Home Decorating". With * this ad there is a numbered card. BHma THIS ,CABD TO . US...WE HAVE THE OFFICIAL BIGELOW LIST OF WINNING NUMBERS! Maybe you have already won a free Bigelow rug...come in and see! Nothing to write...nothing to buy... no contest to entert While'you're here we'll be, glad to show you the newest 'Bigelow carpets...or just browse around among our "wonderful world of Bige- lows", no obligalion,'of course^ * • People who know buy ,. Bigelow, : I-I Loma^pc^^__ _ . The^arpetitliat ;^>^7r^ov^;Vl^^^^ ^^^^ St^\-i***t*lJfi;irf>.j i Jt«i&ti! _l^uB-«.^.»«« : . ' --•*- •--•-'-• - ••*"»• •**•***- — .-^- irf^ — lA W-**^ iiflfci | •y*.r, igfn— J>-^>- ' __. t . ulSL ._ • JiS>ffk.< *"• . ' — __ "^ jfcV . . i, ...__.*. _.j _—kW^^I are NOU get \s itb Loma-Looni carpel Sponge rubber of unmatched quality! Easy one-step installation! Cultivated colors! b Creative design! Quality wool and nylon blends! v Resilient surface! Simple maintenance! I Damage replacement! r Superior, longer-wearing service! Absorbs noise, provides^ soft air cusl between you and the floor! Ideal 54" width for maximum service, minimum waste! FOSTER'S -Wil (ffiOTECT YOUR CAftNt »NV)j$TMENT BY BUYIN© IN AM3QNA -CARPET HEADQUARTERS OF NORTH IOWA

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