Oakland Tribune from Oakland, California on March 31, 1935 · Page 79
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Oakland Tribune from Oakland, California · Page 79

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Oakland, California
Issue Date:
Sunday, March 31, 1935
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Page 79
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OAKLAND TRIRUNE, SUNDAY, MARCH 31, 1935 B-7 STYLE HOUSE IN PIEDMONT PINES SETS NEW VOGUE i . . . '. i - : : : ' : i ; i : : . AS VIEWED FROM HOME ATMOSPHERE TRACT SALES El NOTE IE STYLE HOUSE BE DISCUSSED NAMED By FREDERICK L. CONFER and JAMES H. ANDERSON Architects It was our aim in designing the . Style House to create a building 1 expressing the tempo of our modern life. With this in mind, it was evident that the Style House should not be a direct copy of some earlier architectural style- Today in this age of mechanical and , Scientific advancement we are not leading "period" lives, nor are we design-" ing automobiles 1o resemble our grandfathers' carriages; and so we reason: "Why. should our dwellings be patterned after an outgrown past?" With this as a basis of our design, we found it necessary to eliminate all impractical and sentimental forms of decoration: overhanging balconies that are windswept and obstruct tire sun, false beams and trusses that have no structural significance; niches, arches and plaster and tile gadgets that arc costly and' quite useless. In short, we determined to substitute reason for sentiment and use only straightforward methods and materials in gaining, an effect. The plan of the Style House ;as an outgrowth of the conditions of the site and our simplified ideas of living. A scheme -was chosen that would adapt itself to the gently sloping lot with thetftmost economy, and with the mitiimum of hallways and waste space. This scheme. Uses only simpljmateriijls and depends for its Vffect mainly on the use of broadplanes of flat color. We havftricd to use restraint in the selection of details, omitting cumbersome and complicated moldingsand paneling, which house-vryfes find difficult to keep free from dust, -and wmcn in many; in stances identify a house with a certain decade to the detriment- of its re-sale opportunities. Record Sales Reported for Orinda Tract This marvelous panorama of pine-clad hills,, city, bay and bridge unfolds from the site in Piedmont Pines upon which the Style House, furnished by Jackson's, has been erected. Mitchell & Austin have charge of the Piedmont Pines develop-' ment and sales. - ; Display Home Last Word in Furnishings Showing of two Model Small ' Homes,' together with what the company says is a "constant" in-ftcrcase in the demand for Orinda homesites," resulted in record-breaking sales in Orinda over last week-end, according to an announcement made by officials of the Mason-'McDuffie Company, gen-, era agents for the properly, yesterday. "In dollar' ' volume, lots sold over " Saturday and Sunday of last week, , broke all previous records of recent - years," one of the officials of the company syid yesterday, "To 'us, .V, this proves conclusively that the steady upswing in the demand for r home property is continuing. The two . Model ..Small Homes 'J 0 which are now open for inspection 1)1 UllllUa iltlVL ICSLllH-U III. mut-ii "' favorable comment. Visitors ai:e K .surprised to find that it. is possible to put sucfi value into a , home "tot a total cost of less than $3000, which Cpst includes trje home and the site. "They are surprised also to learn the details of the new Orinda plan of home financing which permits a family to build a' home in Oi.inda . for as little as $500 and monthly payments, of $20. This plan, -incidentally, offers 80 per cent con-gtruction loans and is one of the most generous and simple plans of home finance that has ever been conceived.. The loan requires no refinancing as it is what we call a - "payout-" loan' and, is retired in ' monthly payments over a period of . years., alone, on a floor above the rest of the house, with a beautiful Bay view and framed by pine trees, has taken its motif and colorings from the Bay itself. The walls are a soft blue, which grays down into the sky shades, or green blue, in the hath tile and on into the blue greens and yellow greens of the hangings, which are of a new print of flying seagulls. White .'cords, which appear in both hangings and bedspreads, aecentuatc.JJhe nautical motif. The furniture' bf the room is very simple mahogany of "Hcgenev" design. THE DINING ROOM The decorative scheme for the dining room has been planned around a dining -.room suite that is as "liveable" as it is modern.' With its suggestions of classic design in its composition, it has ,the hint of Ijifsl perfection that is always satisfying to an eye which shrinks from the bizarre. The basic design of the table is Duncan, Phyfe, and the chairs are Empire. The surface treatment of old white for the table base and chairs, combined with the mahogany table top, bringsthe suite definitely up-to-date. Walls, also, of old white, and the wiling of marine blue, form a delightful background. The hangings, upholstery and accessories carry .the smart shade of marine blue a bit farther, with accents of Chinese yellow as a relief. The dining room cornice of while wife repeats the floral and wave design of the drapery fabrics, which is an oulstarM-ing feature of this'room. Both dining room and living room have rough texture rugs of eggshell wool jn hooked construction. The living room is marked by its atmosphere of graciousness. Against grayed terra cotta walLs, furniture of modern simplicity and Djjiectoire inspiration are grouped. But there fs no formal strictness In the arrangement. The sofa in the room is (Cont. from pre&eding page.) new to t lie west, although its do-sign has appeared In some of the late decorative magazines. It offers the practicality bf leather on the arms with n soft, resilient fabric on the back and cushions, the. cushion fabric being quilted. The sofa and lounge chairs, which are grouped comfortably and symmetrically before the fire, are quite modern in their simplicity of line, whereas the occasional pieces show a Direcloi're feeling. Trie deep berry tnneof the sofa and one occasional chair accent the grayed terra cotta of the Vails. In each room the furniture has been so arranged as to make these view windows readily accessible.- Spe cially designed White wire ferneries filled with tropical leaves that have a citron border accent the citron color of the" hangings' in the living room. In one coi ner is a permanent setting of a bridge group, The gaming table., is a'beautifully designed1 version of Lmiis XV style and includes features seldom found in tables of this type. The "double" inlaid burl walnut top conceals a compartment for all gaming accessories and also does duty as a tea table of ample size when the top is opened. Three chairs and a love seat are specially designed to match the table. The cornice in the b'yinfl, room is very unusual. The radio has also been specially finished in old while to harmonize with this classic modern room. All larrfps used in the room have eggshell Shanes. - The- color' sf.hemc of the kitchen is blue-white mngenla. The floor is plain blue linp'oleum with a feature strip of red. The ceiling repeats the same grayed marine blue as the dining room.. , The .blue-red coloring appears again in the . kitchen curtains- and the tile border. The new. Spark Table Top Gas Range and Norge. Rollator Refrigerator used in the kjtchen are finished in white: . . . NEW MODES AT JACKSON'S . The' new furniture modes for lj).T homes are now being .shown at the Jackson Furniture . Company, Clay at 13th Streets." The brilliant and comprehensive displays of new home furnishings const jjute a symposium of fashions that successfully run the gamut of formal and informal homes. Late-of-N.ew York fashions that heap new honoVs upon American furniture are now being shown together with many individual and distinctive versions of the new 19U5 home furnishing style story us conceived by California creators. And, incidentally, .these California-inspired furniture pieces, because of their originality of design and their masterly Interpretation ot the 1935 mode, are easily entitled to world recognition. It will be found that furniture designers have bestowed their favors with a prodigal hand and furniture of decorative richness is the immediate resuft. More beauty is expressed in the use of trimmings, and there Is more glaring in the new interpretation' of - style. Picturesque, romantic pieces are ap-parcnf'to a marked degree, animating the mode and giving us furniture fashions that are lovelier and far more livable thanj'those' that have gone before. .' li... - lfred- J. Lundberg, president of ffite Key System and of East Bay Street Railways, is to address the regular bi-weekly luncheon of the Allied Eastbay Realty Boards next Wednesday noon, April 3, at Hotel Leamington, on the subject of , "Trans-Bay Bridge Transportation." Since the subject is one of general public interest at this time and the controversy- between advocates of rail lines and those of motor bus service has involved a large number of citizens, the session is to be open to the public. Desirous of hearing leading advocates of both sides of the debate! the real estate operators, at their session of March 20, heard Adrian Wilson"pi!esent a pjenfor consideration of motor coaches as the solution of the problem- The session of -next Wednesday has been arranged for the presentation of arguments in favor of rail service. "On the adequacy of the transportation system used on the bridge and its corelation with the street transportation lines on both sides of the Bay, depends in large mear sure the success of the San Francisco-Oakland Bay Bridge," said Harold C. Austin, president of the Oakland Real Estate Board, in announcing the" speakers for these two meetings. "The Eastbay will enjoy an enormous development and expansion as a result of the bridge if the service expected of it is not hampered by improper transportation methods. Intelligent decision of the problem now before those who are directing the construction of the bridge is one of the most important, questions confronting the entire San Francisco Bay metropolitan area. A full understanding of it on the part of all citizens is essential." Wallpaper Imitates Cabinet Wood Grain Among the numerous and desirable wallpapers available to home owners for beautifying' walls in remodeling existing homes, or building new ones, arc wallpapers which simulate the attractive and charming grain and "coloring of cabinet woods ' used foi4 interior paneling, the 'Federal. Housing Administration is informed. The wallpapers Simulating wood are manufactured in ""regulation widths and a number of finishes. IP rKx!Pl I t J W1 The patia of the Jackson-Tribune , Display Home in Piedmont Pines, now open to public view, and the beautiful living rdom as furnished by Jackson's, are pictured above. COVER FLOORS Covering old floors with any of the new floor coverings now on the market makes for cleanliness, bet- TO ASSUIiH UTMOST SATISFAC TION AND Tim GIWATKST PLEAS-URIi FROM IIOMB. V) W N E R S 1 1 1 P, CONSULT AN ARCH ITCTD U R I NO THE PLANNING STAGE OF- YOUR HOME AND AVAIL YOURSELF OF HIS TECHNICAL EXPfeRTHNCB DURING CONSTRUCTION. ter insulation and beautificnlion of the home." 1 . ' - As an indication of the renewed interest, in real estate, the owners of San Lcandro's beautiful subdivision. Estudillo Estates, announce the p-pointment of Stanley M. Davii as sales agent of the tract, and are starting an extensive program of . home building. , "There are over eighty beautiful homesJn,this fine residential tract',, each one occupied by the owner, ind this number will be very largely increased in the near future," Davis said. "Two new residences are already under construction and plans for- six more are being completed. These will forn the first unit in the building program. . "With its wide avenues, choice location, beauty of surroundings, trees and parking, Estudillo Estates represents : a . type ,of residential , property that is growing in demand very rapidly. The climate is ideal, wit'lr little fog and plenty of sunshine. Schools -are7 elose at hand and transportation to all points is afforded by bus, street cars and trains. "Our plans for financing homes are complete, and we offer most liberal terms. The owners are ready to offer intending home builders every facility in planning, constructing and financing their homes, and it is confidently expected that, as soon as the new, building program gets well under way, Estudillo Estates will enjojL ta , substantial gain." - Telephone Nook A Found Convenient Modern home owners find great convenience in the installation of a small telephone nook or closet. Such installations make possible the elimination of discomfMt of house noises. The" telephone cabinet or closet should include a small shelf or. tablo for the telephone directory and for writing space. . A small bench, or chair is also a convenient addition. An electric light may- be installed convenient-to the writing table or shelf in the closet The light can be wired to the door switch so that it automatically lights when the door is closed. RblLATOR REFRIGERATION ' ' . ... I , f . FOR BEAUTY. . .note how its-correct propor-tions, 'fine "des;gn arid lustrous finish blends with the decorative scheme. ..of the Jackson-. Tribune "Style House" Kitchen. ' FOR CONVENIENCES; :, every feature'-of convenience that makes for. easier wor.k and . time saving.' ' - . ' , FOR ECONOMY.. . in. food and refrigeration ' costs. Owners report that NORCE saves-up to $U' a, month. yrr FOR DEPENDABILITY. a NORGE Rollator has been running, the equivalehf of '33 years'" ' in the average home and remember. ONLY " NORCE HAS THE ROLLATOR. You can now have a NORGE I I'Vf: I II 1 1 WWjKVAff 111,1 (I '' with this ew 1935 D-lLC The Modd Selected for the Jackson-Tribune , Style House '; Note the unusual beauty of the Old .World White -finish especially created to complete the harmony of the living room furnishings! ' PHILCOS Patented Inclined Sounding Board as shown above is the greatest single development in scientific sound reproduction. Its slant directs high notes up to ear level 'giving brilliance and clearness, otherwise "lost. Its large baffle -area brings out all the low notes giving mellowness and depth. .. ' , The world invites you to a tour of discovery -rfght in your own home! And a new 1935 PHILCO is the magic carpet that takes you to the four corners of the earth, giving you rrujsic ancj, entertainment from, dozens of foreign stations! -' ' . Liberal Credit Terms 49 New Models "r to select from! ' 22 9,t to 625 P -' . .. : t- How to build your own new liome There "was never a time w hen You could actually build a new home for yourself as easily as you can today. , It costs less-today it takes less cash.. -We can furnish the money up to 800'' of the cost. of the house and the lot. After the liouse is built -you pay of f the Toan" like rent. Lots in Piedmont Pines sell for as low as $500. Select a lot, pay a deposit on it, we'll help you ar range with an architect for your plans? Then wcftrarrange for your loan. All tlic money you need is 20 of the cost of your house and your lot. See the Jackson-Tribune Style I fousc today. It will give you a hundred new ideas for your: own home. Then choose the lot for it, a beautiful, pine'eovered, marine view lot in PIEDMONT BINES MITCHELL & AUSTIN on terms as low as a a Month Telephone GLf 4874 Ask About the Home Modernization Loan Plan t:'r l zr? n i

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