The Des Moines Register from Des Moines, Iowa • Page 3

tVednesday November 25, 1931. THE DES MOINES REGISTER THE NEWSPAPER IOWA DEPENDS UPON. Dinnft TVmr TVftnt Dinl Low FRIGE mean EAFNESS to you JL i I Illfc 3 FOR THIS NEW YX---j jfl VJfc W13 HUDSON JwTj) NE of the biggest hurdles we have to overcome in our business is This factory is perhaps the most modernly equipped in America; even Hudson and Essex bodies are built there; it has greater production capacity per foot of floor space than any other plant in the industry. The men guiding the company have been motor car necessarily means cheapness you owe it to yourself to correct this impression by examining Hudson and Essex cars now on view in our showrooms. You will find these cars rich and distinguished in every factor that makes for satis-fied and proud ownership, and typically advanced in engineering and structural features that you will not find generally available in other cars for another year or the exceedingly low price of our cars.

It is the American habit of mind to look upon price as an index to quality, even more than as an index to value. Hudson and Essex cars are priced low, remarkably low for their size, pow-, er, construction and equipment, simply because the efficiency of Hudson manufacture enables it. Improved welding practice makes every Hudson and Essex body single unit of rattle-proof steel from 'one windshield pillar around the body to tha opposite windshield pillar; and panels of silencing material, form ing a body within a body, eliminate creaks, drumming and other body noises and operating sounda Selective Free Wheeling Hudson and Eiiex driven can "select" to free wheel or not, accord ing to the road. On the straightaway and rolling highways you can enjoy the floating apeed and gas-economy of free wheeling. Descending steep grades where you need the engine's extra braking power, convenient control near the clutch lever throws the motor into conventional gear instantly with, out clashing.

An op tionsl feature with it virtually since its beginning twenty-three years ago; its officers, department heads and principal distributors are its controlling owners. Go see the Hudson progress to The company is an Duoflo Automatic Oiling System another exclusive Hudson and Essex development. An over size aviation type pump forces two simultaneous streams of oil (A and B) to the front and rear of the engine," drenching every bearing in a con tinuoua spray of fresh oil. Oil returns (C) to pump from a series of cooling baffles which reduce its temperature 45 keeping it from thinning out with heat end reducing oil consumption Free to pioneer, to initiate and innovate improvements in engineering and production Hudson admittedly paces the industry; it has to its credit and Essex measure their worth and value by any yardstick you choose before you think of the low price then you'll have a real basis of comparison. Then you'll see why it pays the average owner to emulate the example of the rest of the independent mobile, manageable, quickly adaptable to changing needs and opportunities it has no deadwood to carry, no cost burdens to absorb for the mistakes of affiliated units.

Hudson and Essex cars are all built in one large factory, which means a saving in invested capital and production costs and makes for closer control of manufacture. Hudson and Essex high-speed engines) are the highest compression power units In use today, operating on standard fuels. The eight-cylinder Hudson "Greater Eight" develops 87 horsepower at 3600 r. p. the Essex "Super Six," 60 horsepower at 3300 r.p.m.

So efficient is Hudson and Essex engine dr-sign, owners may use ordinary gasoline without annoyance from knock Startix, tha Automatic Self-Starter anewsaicty feature available at slightextraeost makes Hudson and Essex motors stall-proof. Should you stall your motor on hills or in traffic, Startix restarts it inttantlj mmj uuttmaH-as't. Operated hy tha ignition look, Startix atarts your motor tha moment yon turn tha switch, and keeps it going as long as tha ignition is "on7' Aluminum Piitona arc tested and proved features in both Hudson and Essex ears. Many other popularly priced cars still utilize tha earlier type cast iron pistons, although in notabla cases their producers recognize tha superiority of aluminum pistons by in eorporating them in their mora expensive cars more than sixty important "first's" in the honor roll of contributions to present-day automobile building art. If you think that low price in a industry when out of experience it says: "Watch Hudson!" 'Hudson Motor Car Company, Detroit, Michigan.

Essex prices list prom $595 to $895 f.o.b. Detroit HUDSON-ESSEX Hudson -rices list from $875 to $1450 f.o.b. detroit mnjnD(iDM jcdmes atoumombiilie m. Phone 3-0235 Plionc 5-8833 Bonn's Largest Motor Car Distributors nflUJMMML MMDS. (BAJTCAGIE 1408 Locust t.

2822 Ktcavcr pcrry Jenkins Batterson St. Ansgar St. Ansgar Garage Storm Lake J. M. Higgins Toledo Jones Brothers Auto Co.

Victor Victor Motor Co. Washington Mangolds Garage Waterloo Hudson-Essex Waterloo Co. Waverly H. E. Yarcho Wehster City Jansen Auto Co.

West Bend Bauman Montag Winlrrset R. Pelers Grinnell Frank Knight Grundy Center J. C. Nickerson Hawkcye Fritz Oil Auto Co. Humboldt A.

C. Cunningham Indianola Hansell Garage Iowa City Iowa City Hudson-Essex Co. Iowa Falls Gohring Auto Company Jefferson Smith Ingels Motor Co. Jesup Miler Brothers Keswick C. L.

Wilhite Laurens C. C. Garner Manchester Hudson-Essex Sales Co. Manning Carroll-Hudson Company Maquokela Riepe Motor Gmpany Marshalltown Lew Wheater Mason City Lapiiier Motor Company Nevada Shaffer Auto Company New Hampton Wcsp Auto Co. Newton Newton Hudson-Essex Co.

Odeholt Service Garage Oskaloosa Coats Brothers Auto Co. Ottuinwa Reeves Auto Company Adel Batterson Auto Company Alhia Motor Co. Ames -Ivan C. Meyers Son Aplington -Harken Brothers Atlantic J. H.

Beck Audubon W. J. Dixon Baxter C. Cammack Motor Gi. Boone J.

R. Erickson Motor Co. Jdar Falls J. W. Bancroft Garage Cedar Rapids Cedar Rapids HE Co.

Cenferville Glen A. Norris Charles City L. E. Sanders Cresco Wentworth Garage Crcston Crcston Hudson-Essex Co. Decorah McCalls Garage Duhuque- Conlan Hudson-Essex Co.

Estherville Gwkhurn Motor Co. Fairfield Reeves Auto Company Farmershurg Mathews Son Fort Dodge I'ilcher Auto Company.