The Des Moines Register from Des Moines, Iowa • Page 120

To 1 out of every 3 cigarette smokers: cigarette that can Ken! -the one health protection show you proof of greater 19 Every week, millions see convincing evidence that KENTs "Micronite" Filter is the cigarette filter thajt really works giving true smoking pleasure, yet removing up to 7 times more nicotine and tars than other fitter cigarettes. I like 1 out of every 3 smokers you're sensitive to the tars and nicotine in tobacco, you want mere than just a promise that a filter-tip cigarette will give you the health protection you need. And KENT is the one cigarette that gives you mart than a promise. Every week on television and in store demonstrationsthe effectiveness of KENT'S Micronite Filter is tested before your very eyes tested against other filter-tip brands selected at random from packages bought at retail! The pictures shown here are action shots of one of these tests as performed by Jonathan Blake, your host on the exciting TV show, The Web. Scj sgSijS 2.

Millions WatCh him. Blake draws smoke from the KENT into one Time iS Checked. Blake allows a few minutes for the nicotine and tar particles in the smoke to settle on the white paper. KENT'S Micronite Filter differs from all other cigarette filters, for it's made not just of crepe paper, cotton or cellulose like other filtersbut from a material that has been used to purify air in atomic energy plants. 1.

Everything equal. Two special glasses made with tubes through which smoke can be drawn are placed on a single sheet of plain white paper. Jonathan Blake explains that one glass will be used to test the smoke of the new KENT; the other glass will test the smoke of another filter-tip brand cigarette. glass, smoke from Brand into the other. Notice that the smoke does not enter his mouth.

It is drawn into the glasses exactly as it comes through the filters of the cigarettes exactly as it would enter your mouth if you were smoking! II I ITU 111 III I FILTETIPj FILTER TIP FIILTEgTIP jFILTg-MPj kent 0 with exclusive MICRONITE Filter full smoking pleasure plus proof of the greatest health protection ever that have caused the stains are drawn into your system. Here is further visual evidence that KENT'S Micronite Filter takes out up to 7 times more nicotine and tars than other filter-tip cigarettes. Here is proof that KENT offers you the greatest health protection in cigarette history Why don't you start smoking KENTs today? 4. And here's yOlir anSWer. When the glasses are lifted, you can see a harsh stain from irritants in the smoke of Brand scarcely a trace from the smoke of the KENT! The difference in the two stains represents the difference in the health protection you get from a KENT as compared to the filter-tip brand you may now be smoking! 5.

Against all COmerS. Here are the results of the same test performed in a laboratory, showing how KENT'S filtering effectiveness compares with four other well-known brands of filter-tip cigarettes. Again the stains on the paper show you the tremendous difference between KENT and other filter-tip cigarettes. Remember that, when you smoke, the same irritants 14 TW 9-tt-U.