The Indianapolis Star from Indianapolis, Indiana • Page 23

'-1 THE INDIANAPOLIS STAR WWW.INDYSTAR.COM Indianapolis Inc. MONDAY, SEPTEMBER 15, 2003 C3 Media 1 tf. I I Jjjl John Severson The Star New love: Jeff Smulyan keeps photos of new wife Heather Hill Smulyan in his office. The pair celebrated their marriage with a Labor Day party that featured singers Kenny Loggins and Michael McDonald. his friends.

Like most good entrepreneurs, Smulyan doesn't quibble with the market he serves it. "Anyone who knows my politics knows that I'm not a Rush Limbaugh fan," he said. "I suppose that one of my televisions stations has Jerry Springer on right now, but I'm not a fan of that either." Which is not to say that Smulyan, who has employed the likes of David Letterman and Don Imus, always gets along with everyone. When Smulyan owned the Seattle Mariners, pitcher Mark Langston left the team to take an offer with the California Angels. Smulyan said the deal included a promise from the late Angels owner Gene Autry of a movie deal for a member of Langs ton's family.

When Langston came to the mound, Smulyan had "Act Naturally" the Buck Owens classic about lost love and the movies blaring on the stadium's public address system. "At the end of the inning, he flipped us the bird," Smulyan said. While he clearly enjoys the public stage, Smulyan says he has no desire to compete for political office, although his work on behalf of the Democratic Party has led to the question a few times. "I have the only job I want," Smulyan said. But he was most proud of the work he did as part of the Clinton administration's delegation to the Plenipotentiary International Telecommunication Union.

He wound up dealing with the Palestine Liberation Organization, discussing technology and communication rights as part of overall peace negotiations related to the Dayton (Ohio) Peace Accords that was the 1995 blueprint for peace in Bosnia. "It's disheartening," he observed of the Middle East and war. "I believe there is an answer. Just like a lot of things in life, you have to persevere." Call Star reporter David Penticuff at 1-317-444-6019. come into play.

The Los Angeles Daily News reported in April that Emmis was plotting an offer of $800 million in the deal to buy several Fox tions and the Dodgers. Emmis, Smulyan said, would keep a minority interest in the team and allow its partners to run it. Smulyan said that he discovered being a hands-on Major League Baseball owner and chief executive of a major company was too much. Last week he said he did not know if a deal would go through, but News Corp. still has his offer and there are no other suitors.

News Corp. did not comment Emmis already is active in the Los Angeles radio market and employs the current top-rated hip-hop DI in Los Angeles Big Boy. "Nine years ago he gave a black man from Culver City (Calif.) a chance," Big Boy said. "I had no radio experience at all." The former club DJ now has appeared on television and in films and is probably the hottest talent in the Emmis radio group, Smulyan said. "Jeff is a good boss," Big Boy said.

"He is one of those people who you can talk to. You can get on the phone with the president of the company." Accessibility and restraint are appreciated by his on- and off-air talent "I'm sure he chafes at some of the positions I take," said attorney Greg Garrison, who broadcasts bis conservative Republican opinions over WIBC and about a dozen other stations around the state as host of a radio talk show. Smulyan, one of the highest-profile Democrats in Indiana, doesn't get involved with the daily content of his media operations or let his personal opinions hold sway over business. "People who consume talk radio tend to be nonprogressive types," Smulyan explained about the lack of liberal voices in talk radio, which has vexed some of CEO doesn't let political views sway business. From CI like any other family," said Smulyan, noting that family life was not dominated by business.

Smulyan is a young 56 and has had a consuming love of sports since childhood, although he claims to lack athletic talent. Nevertheless, the sizable workout room at his home near Eagle Creek Reservoir is on par with a commercial gymnasium. "He is extraordinarily happy if he can work out, have a telephone and be with family," said Smul-yan's sister, Dale Friedlander. He calls his mother, Natalie Smulyan, every day, Friedlander said. "How many men do that?" The Smulyan family became larger this year when he married Heather Hill, a local dating service operator.

They celebrated their marriage over Labor Day weekend with a splashy affair that featured performances by Kenny Loggins and Michael McDonald. Hundreds of people attended despite the pouring rain. His visible success is tempered by an approachability that has caused him to be aclrnired even by the competition. "In a business that has a reputation that people are just in it for the money, Jeff is a humane operator and he is a broadcaster," said Amos Brown, director of strategic research for Radio One, which owns three local stations including WTLC- FM (106.7). Brown said Emmis is known as one of the best places in town to work.

At work, Smulyan has put his attitude into a list of 11 commandments for company employees. They include "Admit your mistakes" and "Never get smug." It's a credo he has been developing since he launched Emmis more than 20 years ago. Emmis Communications' 11 commandments' Take care of your audiences and your advertisers -think of them and you'll win. Be passionate about what you do and compassionate about how you do it Be good to your people -get them into the game and give them piece of the pie. Never jeopardize your integrity we win the right way or we don't win at alL Believe in yourself if you think you can make it happen, you will Don't underprice yourself or your medium don't attack the industry; build it up.

Never get smug. Have fun don't take this too seriously. Be rational look at all the options. Be flexible keep an open mind. Admit your mistakes.

"WENS was the big hit for them," said Mike Miles, an investor and longtime friend of Smulyan. "What he did was unique and compelling he blew up the formats." Miles said Smulyan would move into a market and buy underperforming stations, spend a lot to promote them and change the formats attracting a lot of attention from listeners. That resulted in higher ratings and more revenue from advertisers. And he did it in one city after another. In New York, he bought WNBC in 1987 and converted the historic station into WFAN one of the first all-sports stations.

Emmis is now the sixth-largest radio chain in the nation in terms of listeners and the eighth-largest by its annual revenue of about $300 million even though it ranks 34th in number of stations owned. Smulyan's compensation was $1.73 million in 2003. The company owns a number of regional magazines, including Indianapolis Monthly, Texas Monthly and Los Angeles magazine. There also is a television component to Emmis, which owns 16 TV stations spread across 12 states, usually in smaller markets such as Terre Haute, Green Bay, and Honolulu. "We believe we would like to get a little bigger," Smulyan said.

A larger television entity would be better able to stand on its own in a planned split of radio and TV assets with an equity partner aiding on the TV side. That's where the Dodgers Market weakness reflects an uneven recovery is uneven. That is what's causing the weakness." But analysts note that last week's declines were modest and might reflect more of a natural pullback than deepening investor concern about corporate profits. By and large, they say, the third-quarter earnings season should be strong the only question is how much so. Russ Koesterich of State Street Corp.

said given investors' high expectations, the earnings season will likely need to impress. "The market is pricey, but rallies don't come to an end simply because too they're pricey. It will if earnings disappoint," he said. session when August retail sales failed to match July's major gain. Another factor was the slow sale of new Oracle software licenses.

"So much of the market has been driven by the technology companies and there has been the expectations built into stocks for a recovery as well as comments by senior management that it looks like business is improving," said Janet Engels of RBC Dain Rauscher. "The fact that the Oracle numbers were disappointing were not a huge negative, but a setback," she said. "It all leads to the bottom line that this economic recovery trials' five-week winning streak, and a four-week advance for the Nasdaq composite and Standard Poor's 500 indexes. On Tuesday, stocks fell on a disappointing revenue outlook from Nokia although the company also reported strong earnings. Ana-lysts said investors were examining revenues more, closely to see if handset sales were picking up.

On Wednesday, a lower revenue estimate from Texas Instruments added to investor fears about the strength of the third-quarter earnings seasoa Friday brought a similar story, with stocks falling for much of the and companies buying goods and services not because of cost-cutting or favorable currency conversions. They also will want outlooks for the fourth quarter and beyond to remain strong, especially with an expected rise in interest rates that could threaten to dampen consumer spending, 5i "It depends entirely on economic growth and corporate profits rebounding on a sustained basis," said Joseph Keating of Am-South Asset Management Investors' uncompromising attitude last week led to a lower finish for the three main gauges. The drop ended the Dow Jones indus and details like a drop in handset sales or software licenses can be enough to send the entire market lower. "It is tough to be priced for perfection in a less-than-perfect world and the earnings pre-an-nouncement season looms," said Bryan Piskorowski of Wachovia. Analysts say that with investors paying line-by-line attention to company reports, the market will be able to sustain its current high levels only if the quality of earnings not just the numbers themselves also improves.

For example, investors will look for earnings growth based on higher revenues consumers By Hope Yen and Amy Baldwin The Associated Press NEW YORK Investors' appetite for stocks slowed last week amid a spate of bad news, including weaker retail sales, a brokerage downgrade of Texas Instruments and a downbeat revenue outlook from Nokia. While some retreat was to be expected given Wall Street's six-month run-up, analysts fear stocks could be in for a deeper correction if increasingly demanding investors are disappointed by third-quarter profits. Investors are intently scrutinizing earnings reports and outlooks, r' V. MISSION fWORKS '1J fA weekly education feature highlighting careers in health care sponsored by Clarian Health Partners liif Methodist IU Riley l-LJS Mi INCIDENT: YOUR MISSION: BECOME A REGISTERED NURSE (RN) The youngest son in the family has seen his pediatrician many times during the school year for sore HISTORY OF NURSING Most people think of Florence Nightingale when they think of nursing. Born in England in 1820, Nightingale pursued a nursing career instead of the conventional course of marriage open to women of the times.

She spearheaded reforms in patient care, including decent food and sanitation for wounded soldiers during the Crimean War (1854-56). Florence also was a strong advocate of women's rights, including the right to participate in the workplace. National Nurses Week always includes May 12, her birthday. WANT TO KNOW MORE? To find out more about a career in nursing contact the American Nurses Association at www.nursingworld.org.-"' -j CLARIAN COMMENTS Registered nurses are the largest group of health-care providers with more than 2 million jobs. Registered nursing Is one of the i 0 occupations projected to have the largest number of new jobs.

Job opportunities for registered nurses are expected to be very good. Earnings are above average, particularly for advance practice nurses. As a registered nurse (RN) you will promote health doctor recommends he have his tpnsils removed. This operation is I by educating patients, families and your community. When providing direct patient care, you will observe, assess and record galled a tonsillectomy, symptoms, reactions and progress of i i i urc the patient.

As an RN, you will assist the physician during treatments and examinations. You will give patients their medications. During the surgery, an operating room nurse assists the doctor. Later in the recovery room, a second nurse monitors the boy's vital signs and takes care of him until he wakes up from the anesthesia. Nursing is the largest health-care occupation.

The largest group of RNs is hospital nurses who provide bedside nursing care and carry out medical treatments. Other RNs work in physicians' offices, nursing homes, home health care, public health, and school and industrial settings. In all states, RNs must graduate from an approved nursing Clarian Health Partners Methodist IU Riley program and pass a national licensing test. As a registered nurse, you may earn an average salary of $45,000 per year. YOURASSIGNMENT: If you are the operating room nurse, you will get the room ready before the surgery.

During surgery, you will hand special instruments to the physician to remove the boy's tonsils without difficulty. Should the recovery room be your nursing assignment, you will monitor the boy's vital signs to be sure he remains healthy during his recovery. You will administer his pain medication and other treatments the doctor orders. Once the boy feels better, you may discharge him from the hospital. There are two educational paths to becoming si registered nurse.

The Star FOR YOUNG READERS lndyStar.compfyr For questions about this feature: judy.deiwerrindystar.com associate degree in nursing and a Bachelor of Science degree in nursing. People considering nursing should carefully weigh the pros and cons of enrolling in one program or the other. 51.