ecause baking has changed, we've changed the^ake-Off Now 3 categories instead of one '\ I I've got a ' Cake Mix Idea. I've got an Idea with Refrigerated Dough. W in $ 25,000 with your recipe ^ using either flour, baking mixes, or (*&*••» refrigerated 5**^r fresh dough. 1968 Pfflsbury Bake-Off official entry blank Contest closes October 31,1967 Attach your 'recipe and mail to Pillsbury Busy Lady Bake-Off, Box 1492, Dept H, Minneapolis, Minn. 55460.- Mr. Mrs. Name Miss. Address_ City. -Zip- State- Enter me in the: (check one only) Q' Flour Category ' Q New Mix Category n New Refrigerated fresh Dough Category For Junior Entrants Only: D I am 12-18 years old as of February 19,1968 Age- Date of Birth. SPECIAL APPLIANCE BONUS For the 100 Busy Lady Bake-Off Finalists —Your choice of one of the following: EK7 Carving Knife-M35 Stand Mixer- EC15 Can Opener—BL1 Blender Here'* how you qualify: Go to any franchisee! General Electric Range Dealer and have him demonstrate the official Bake-Off range, Have him sign this pfflclal Pillsbury entry blank In the space provided, (0«4«r'«ilgn«tura WO date) SPECIAL AWARP; If you buy a General Electric ranee between now and October 31; and if you are a finalist in the Bake-Off, General Electric will give you POU8LE the money you paid. To qualify for this special -award, get 4 receipted «opy of the invoice from your 4e*|er, and mill by October31 to Bill M, McNulty, General Electric Co., Appliance Park, AP#, Louisville, Kentucky 4°22§. (Invoice must contain model and serial number,) The 1968 Pillsbury Busy Lady Bake-Off opens up two new categories. New Mix Category: Use at least one package of a Pillsbury Mix in your recipe. Share with us your creative way to use a mix. New Refrigerated Fresh Dough Category: Use at least one package of a Pillsbury Fresh Dough Product from the dairy case in your recipe. It's another brand-new way to enter... brand-new way to win. The Flour Category continues: What shortcutted show-stopper can you create from scratch, using at least y t cup of Pillsbury Best Flour? Why have we changed the Bake-Off? Because baking changed. Nineteen years ago, when the Bake-Off started, things were a lot different. Baking was done from scratch. Mixes weren't around. Today you are busy. You travel. You work. You use the new convenience foods. You're creative with 'em. You mix 'em. You match 'em. You add other ingredients to make them different and delicious. This year's Bake-Off is looking for the new recipes you have created with mixes, refrigerated doughs, or flour. So, use a mix. Use refrigerated fresh dough. Or, bake from scratch. But enter the brand-new Bake-Off. Here are prizes you can win: $25,000 Grand Prize Three $5,000 Best of Category Prizes Three $2,000 Runner-Up in Category Prizes One $2,000 Junior Award One $1,000 Bright Idea Bonus Award plus 100 General Electric Americana P-7 oven ranges, and 100 expense-paid trips to Dallas, Feb. 18-20, 1968. Easy Rules 1. Print or type your name and address on the entry blank. For each entry submitted, indicate the one product category you wish to enter. 2. On a separate paper write your name, address, and recipe. List every ingredient and the exact measurement, for example level cups, tablespoons, teaspoons or % teaspoons. State complete directions, pan size, baking time, and temperature. 3. Follow these directions for the product category you have selected to ehter. Flour Category—1) Use at least % cup of Pillsbury's Best Flour in the recipe. 2) With your entry enclose the word Pillsbury from the front gf any-size sack of Pillsbury's Best Flour. Mix Category—1) Use at least one entire package of a commonly available Pillsbury Mix in the recipe. If Pillsbury Potato Flakes or Pancake Mix are used in the recipe, only y, cup of either need be included. (Note: Flour is not necessary in the recipe.) 2) With your entry enclose the top of the package from the Pillsbury Mix. Refrigerated Fresh Dough Category—1) Use at least one package of a commonly available Pillsbury Fresh Dough Product (from the dairy case) in the recipe. (Note: Flour is not necessary in the recipe.) 2) With your entry enclose the word Pillsbury from the Refrigerated Fresh Dough Label. 4. Attach your recipe to entry blank and mail to: Pillsbury Bake-Off, Box 1492, Dept. H, Minneapolis, Minnesota 55460. Entries must be postmarked by October 31.1967, and received no later than November 7,1967. 5. At the Bake-Off, all recipes must be completely prepared in the six-hour contest time; finalists must work alone; and recipes must be prepared exactly as submitted with the entry blank. 6. Recipes that have appeared in advertising, magazines or cookbooks will be disqualified unless they feature distinctive changes in ingredients or techniques. Recipes that include alcoholic beverages are not eligible. 7. A professional judging agency and a staff of home economists will judge all entries and select 100 finalists who will represent the three Bake-Off product categories. 8. Entries will be judged primarily on the popular appeal, excellence of eating quality, and creativity of the baked food. Flavor, taste, and appearance will be important in judging. Entries will also be judged on recipe ingredient shortcuts (i.e., use of convenience products), streamlined methods (i.e., few preparation steps), and short preparation time. 9. Everyone 12 years of age or older who is a resident or citizen of the United States, its territories, or possessions, may enter except: employees and members of immediate families of the Pillsbury Company, General Electric Company, or their advertising agencies. Also ineligible are practicing home economists in the food field, professional chefs or bakers, and any previous $25,000 Grand Prize Bake-Off Winner. 10. Entries are eligible for the Grand Prize, for prizes in the category in which they are entered, and the Bright Idea Bonus Award, (Bright Idea Bonus—For unique ideas in the use of convenience foods or shortcut methods.) Only contestants 12 through 18 years of age on February 19,1968, are eligible for the Junior Award, Entries are eligible for only one cash prize plus the Bright Idea Bonus. 11. Rules are binding on all entrants, and the judges' decisions are final. Duplicate prizes will be awarded in case of ties. All entries become the property of The Pillsbury Company, which reserves the right to edit and adapt those selected for publication. No entry will be acknowledged or returned. 12. Enter as many recipes as you wish, but submit each entry in one of the three product categories and in a separate envelope. Bake-Off will be held in Dallas, Texas, February 18-20,1968. The contest closes October 31,1967. Hurry and Good Luck!
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