The Algona Upper Des Moines from Algona, Iowa on August 24, 1967 · Page 15
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The Algona Upper Des Moines from Algona, Iowa · Page 15

Algona, Iowa
Issue Date:
Thursday, August 24, 1967
Page 15
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SNOW WH TE fl u fj f ff i You know the symptoms. Everyone who has ever painted a house knows them and dreads them! Blisters. Little spots. Then bigger spots that peel! And years sooner than you counted on, a respectable paint job ruined by "spotted fever". Know what causes those blistering, peeling spots? Water. (Not rain. Any good house paint sheds outside moisture.) No, what causes the trouble is water inside your house, trying to get outside...water vapor from cooking, bathing, washing, mopping, etc. As much as six gallons of water vapor a day is released in the average home occupied by a family of four. Those gallons of water every day find the easiest way out is through the paint surface. But ordinary paints seal water in as well as out. So what happens?...Water vapor pushes the paint away from the surface, creating blisters, cracks, peeling.. .Another case of "spotted fever" ruining a paint job! Davis Hold-Tite House Paint is no ordinary paint. Hold-Tite holds tight to the surface... no peel... no blister! It "breathes out" that inside moisture. Like louvers, Hold -Tite lets dampness out harm- ~* > '^ lessly, while acting as a perfect shield against outside moisture. Of course, Davis Hold'Tite has all the other great virtues of the finest Colors No Higher Than White modern latex house paint. It goes on smoothly and easily, covers beautifully, dries quickly. Brushes clean up easily with water. In White that stays white, lovely colors that stay bright and clear, it is ideal for use on wood, bricks, masonry, concrete, metal, stucco, asbestos or asphalt shingles. But what you'll like best is this: Davis Hold-Tite House Paint doesn't blister.. .doesn't peel... stays all-over good-looking years and years after ordinary paint jobs have had to be repainted.* This paint will protect all the surface EIGHT YEARS when applied as directed on the container. Aren't YOU ready for this "breather" —an 8-year breather —from repainting? Then, you're ready for Davis Hold-Tite! * IMPORTANT! This may happen after painting: Where old paint is blistering or peeling, you must scrape down to bare wood and prime with Davis Da-Luxe House Paint Primer. Then proceed as directed on the label of Hold-Tite House Paint. In some cases after a home has been painted with Hold-Tite, some peeling may occur where the old paint was not removed, usually near the places scraped. Actually, despite appearances, such old paint was not holding well. Merely scrape and touch up these places with Davis Da-Luxe House Paint Primer and a subsequent coat of Hold-Tite. Get Davis Hold • Tite House Paint Today . . . - Regular $7.99 Gallon Da-Luxe House Paint Primer Available at same Low Sale Price Gallon

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