SPECIAL LIMITED ENROLLMENT! EXPIRES MIDNIGHT, JULY 16,1967 A board of doctors creates a new kind of health plan for people over 40 only! Gives you extra cash over and above your present hospital insurance for the "danger years" ahead and - for the first time - actually paysjmonev to help keep you well! If you are over 40, you can qualify for the new 40-PLUS BEHEFITPLAH, if you mail your Enrollment no later than July 16,1967-and you can enroll for only $100! 'Tphis, surely, is among the greatest values, as well as the •*- most unusual health insurance program, ever offered to men and women over 40! Think of it. Simply by the stroke of your pen, you can now get the valuable "extra cash" protection you've wanted at the very time when you are most apt to need it... all at a cost substantially less than you might expect.' How the 40-PLUS BENEFIT PLAN Differs from Ordinary Health Insurance The 40-PLUS Benefit Plan has been created by an insurance company run by doctors, the Physicians Mutual Insurance Company, which has specialized in health and accident protection for physicians, surgeons and dentists exclusively for more than 65 years. Now this fine old "doctors company" offers a wonderful new "extra cash" plan to men and women over 40! And you may enroll during this Limited Enrollment Period—without having to see a company representative and without any red tape. In short, if you are over 40, you can now qualify for 40-PLUS. No other qualifications are required-provided you enroll during this Limited Enrollment Period. How 40-PLUS Helps Your Doctor Keep You Well Your doctor will tell you ... people who have regular physical examinations have a better chance to stay well and live longer. For example, if cancer is discovered in its early stages there is a much better chance of curing it. To encourage you to see your doctor regularly, 40-PLUS will pay up to $10 to help pay the cost of an annual routine physical check-up. You see your own doctor any time within 60 days after you receive yonr notice—but only if you want to. But, of course, even if you see your doctor regularly, you can still be struck by sudden accident or illness and land in the hospital tomorrow. This is especially true during the dangerous "over 40" years when cancer, heart attack and other serious diseases are most apt to strike. That's why 40-PLUS also pays you extra cash benefits-in addition to any other insurance or Medicare—to use any way you wish. 40-PLUS and the "Danger Years" Of course, like most people over 40, you probably have some hospital insurance. But, as everyone knows, the most complete hospital insurance—even Medicare—simply doesn't cover everything. The fact is, you need more protection. But now that you're over 40, and in the "danger years," it may be difficult to obtain the extra protection you need at a price you can afford- or, because of the condition of your health, you may not be able to obtain it at any price! That's why the new 40-PLUS Benefit Plan is so important — it brings you the hard-to-obtain "over 40" protection you need, at remarkably low rates. For only pennies a day, it helps fill the "financial gap" probably not covered by your present insurance or Medicare. And remember—even if your basic hospital expenses are covered-you'll still need help with your household expenses! Think for a moment—if you're a husband, father and breadwinner, and you're suddenly hospitalized, what happens? Your income stops. Your expenses go up. Even if you have some kind of "salary insurance," it probably won't come close to replacing your full-time pay. It's quite likely that you and your family will never fully recover the tremendous financial loss! If you're a wife, mother and homemaker, and are suddenly hospitalized, what happens? Who will look after your family, see that the children get hot meals, are properly clothed? Who will do the laundry, the marketing, the cleaning? Your husband may lose time from his job... friends and relatives may have to help out temporarily... you may even have to hire domestic help! Everything will be upset. Debts may be incurred, savings /o//-worse still, peace of mind may be shattered, and even recovery seriously delayed! If you're over 65, and are suddenly hospitalized, what happens? Medicare won't pay all of your hospital expenses or any of your household expenses. Most senior citizens won't want to dip into savings it may have taken a lifetime to accumulate ... or become a "burden" to their children or community. Surely you wouldn't want to become "dependent" after all the years it has taken you to become independent. Now you can stop worrying—now that you can obtain the remarkable two-way protection of 40-PLUS. Actually, important as all these extra cash benefits are, they are far from the only advantages you can now enjoy... if you act before the enrollment deadline. For example: Benefits Tax-Free-Can't Be Reduced • For as long as you live and continue to pay premiums, we will never cancel or refuse to renew your policy for health reasons—and we guarantee we will never cancel, modify or terminate your policy unless we decline renewal on all policies of this type in your entire state. Furthermore, your benefits will never be reduced—and all your benefits are tax-free! Pays In Addition To Your Other Insurance • Yes, the 40-PLUS Benefit Plan pays you extra cash in addition to any other company's health insurance you may carry, individual or group—even pays you in addition to Medicare! Of course, you may have only one like policy with Physicians Mutual. Surprisingly Low Cost • With these wonderful "keep well" and "get better" benefits, you might expect 40-PLUS to cost much more than other health plans-but, in fact, it costs considerably less than you might expect! Only $3.95 a month from age 40 through age 64—only $6.95 a month when you are 65 or over-no additional premiums can ever be assessed—and, regardless of your age, your first month is only $1.00! A Respected Company • As important as all the valuable benefits, the low cost, and ease of enrollment is this vital fact: Your policy is backed by the resources, integrity and reputation of the Physicians Mutual Insurance Company, "the doctors company," specializing in health and accident protection for physicians, Here's how this valuable "extra cash" protection pays off in your time of need; $100 a week ($14.28 a day) will be paid directly to you from the very first day of hospital confinement, for as long as 52 weeks, each time you are hospitalized for a new sickness or accident! You get paid for every day-even if you are hospitalized for only one day-as much as $5200 for a full year! Even if you are hospitalized for a full year and have received your full $5200 in benefits, you are still entitled to all benefits all over again, as long as you have been out of the hospital for at least six months between your hospital ^ $100 a week paid direct to you in addition to any other hospital insurance-even Medicare! confinements. Important: Here is a real "plus" for you if you have been told you are uninsurable. Even if you have suffered from chronic ailments in the past-ailments that come back again and again or are likely to recur-40-PLUS will cover you for these preexisting conditions after your policy has been in force for two years. Naturally, 40-PLUS will cover you for any new accident or sickness. Accidents are covered immediately as soon as your policy is in force. After your policy is 30 days old, you are covered for sicknesses which begin thereafter. There are only a few usual exceptions: war, military service, mental disorder or alcoholism, or if something happens "on the job" and is covered by Workmen's Compensation or Employers Liability Laws. You are free to go to any hospital of your own choice that makes a charge for room and board, with these exceptions only: nursing homes, convalescent or self-care units of hospitals, Federal hospitals, or any hospital primarily for treatment of tuberculosis, alcoholism, drug addiction or mental disorder.
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