Florida Today from Cocoa, Florida on June 26, 1980 · Page 4D
Get access to this page with a Free Trial

A Publisher Extra Newspaper

Florida Today from Cocoa, Florida · Page 4D

Cocoa, Florida
Issue Date:
Thursday, June 26, 1980
Page 4D
Start Free Trial

' 4D TODAY, Thursday, iM M, 1MI rr Carson contract profits NBC, too ByPETERJ.BOYER A W TstovltlMi Writer LOS ANGELES - When NBC was dealing with Johnny Carson, it was generally believed that the net - , - ,work would do anything to Keep its late - night star even if it meant sending the Jucrative Tonight Show into t be red. Indeed, when terms of , parson's new deal began to 'surface, it seemed the network had done just that. ,.. 0 Not only is Carson getting paid $12 millon to $15 million for a three - year To - night stint, but, in granting ..arson's wish for a shorter . Ishow, NBC lost two full min - utes of commercials, representing 25 percent of the ; show's revenue base. Also, NBC gave Johnny Carson Productions Inc. a virtually unheard of guaranteed production deal, worth i about $50 million. The whole transaction was irreverently referred to as NBC's "Johnny Larceny" deal. As it turns out, though, Carson isn't "quite the bandit some suggested him to be. In fact, the new Tonight Show may become more lucrative than ever before. (Which is saying something in 1978, Tonight reportedly accounted for nearly one - fifth of NBC's njetax profits). Although the new shortened Tonight will have one - fourth less commercial time, NBC plans to balance that by increasing the cost of a 30 - second spot by one - fourth (the spots now sell for about $25,000). The network's pitch will be that commercial time in the new Tonight will be more valuable that Carson, on tape or in person, will be on the show more often, and that the first hour of Tonight has always brought the highest ratings numbers. And thfen, there is the Tomorrow show. Tom Snyder's program will be expanded to 90 minutes, taking over what used to be the last half - hour of Tonight. The show will be totally revamped and Intensely hyped, allowing NBC to ask more money Jot Tomorrow commercials, sources say. As to the $50 million production deal with Johnny Carson Productions, it Is, in 1 its generous spirit, rare In the industry. NBC has made a firm commitment for at least three series and at least two TV.movles from Carson Productions. It is the commitment that makes the deal unique. Usually, a network has "buy out" options that allow it to back out of deals. "But NBC is going to have to put something of ours on the air," says John J. McMahon, president of Johnny Carson Productions. Also, Carson Productions gets the right to sell reruns of the new Tonight Show outside of the United States. On the other hand, the production deal with Carson makes sense for NBC, too. The network has to spend that $50 million production money somewhere; and, as McMahon (a former NBC programming executive) points out, "with this firm a commitment, we should be able to attract top writers and other talent." NBC dealt out a lot of cash and promises to Johnny Carson, but not with eyes closed. Carson will make money for the network, even after he's taken out his rather sizable hunk of the green. INTERNATIONAL CUISINE ANYONE? , t onm pwo w go inura., m, (M wi Mgm tor a - ,' SllMate, jrrrj GX - MM j Ye w .' - SKl A Cwtnc XXX "RIPENING CHEMIES" snowtim s cempm u Show ot tot oi t No On UfMfor 11 Admltfd M00M. Marie Ate. r I i t liVWHrTWVfVnrtnHM ilNH vsTII Ho, ' m 7i00 - 9i30 IllJUjKfcSu - uiTfififl ! - iBaslljitl31l mmf ta 7l15 - l30 4 i aaa - t PlllllBk MTmm :i : " 1 7 i I rk. t. IHafffffffM III MIBBRB W HiiiI'liM ilLLM V I MURIANC0WB0r I . . . "FAMF' &l "WHOLLY MOSES" I I S7S5. . 7iIO - 94 w.M L &"LagmL JTTWIN CINEMAS Ml T EMPIRE STRIKES I BACK w 7:00 1030 1 j W f &WJ 11 ROUGH CUT I f rtftPS JS 7 - jt up BJ c.'yv r mfl C95 CHEFS CHOICE STEAK Dinner Inclvdasi Our famous SoIcnJ Bar, Baked Potato rfch iofrM 4 MXRT WITH DINNBLSOftDStBffOM7 7(44050 S OUR BOMBAY BUFFET LUNCH IS W ( BOTH LOCATIONS rkwJ I 1 - 93 A SO TOMIAMTI IMtlWT. J(rf I TiTusviuf raroMiof cocoa biach lS - t I PRIME RIB $C95 K ' ENGUSHCUT D Z3 L - il AH. YES! TONIGHT AT A M3 6PBAFTHQUSE ftAAAAAAA AAAAAA A A AA A A A AA9'A AA A AAI NASA THEATRE n' fcPHAFTHOUSE n - f Hil.lliim 7iJ A 10 bjhADM. 1 JO CTI, ZATtI ItAZA, MoaotmNi aii""""" COOQi BEAfll THEATRE n' QHAFTH0U8E TiJO a 10 p ADM. 1 JO 7S3 - 0370 a a a At A a if aaa aaaaaaaa aaaA iv asMRAM THE PINES THEATRE iTQ)BAFTH0UBE Showtlnws 7iSO a 4S ADM. 1JO SSi Matai 1'I3 N a im, DIXON BLVD., COCOA COAL MINER'S I - DAUGHTER Auiuai uniicc 21 8:45 PM M tmmmma mmm nunc XXX California XU .iiiwri Gigolo mj n The most wanted man in Wakefield prison is the Warden. HrwuSH U Robert Redfprd STARRING AS . . . BRUBAKER 55 KENT IHf ATM! "X UMW KtAAlItSO MALI imn IM mi - Mf IKMJNHI HI INDIVIDUAL THIATtl ADS Km tHOWTIMW THE TAR. WARS' 5ACA CONTINUES ItIADl UANIII 1 S HARRISON FORD CARRIE FISHER ' ! iJipatiHso WALL IWfm - lltllOlWW mmWtjSW .imwnnmyrx?.4' hji1 N'itm.1 1 1 1 in m ' mimi'lW ' - & o . mr tirrrii JULwrnrnw. ) - AaiDiii TVRT.r.iv: mYwmmmmi . 9 1 , 8:00 h fliTfvM &Z IHHHHBHB TkWm EPA! L9J 2oih ccntuav fox films Ra.il! ,1 1 j J - '..lj Ht 'ggW n S ULtt CiWtWA " MmmMSmmmjditjUiLJAMMmm - - - - iTil0 nwmo - aiuh - itmq wail . rill)t"!S r " iiiMi.iMi & TWI - LITE SHOW $1.75 1 B wnM tMC - ottws iauD - D iwi tut .mow wim io miiHG J G 9mW lit oonwuouv COWBOY V - Rm NOW SHOWING H ' mmw ttTM - aiMt rn iHwwM - - i H ':. S HRobertRcdford i,h" S?i!Sfs,'M" - D J .: EH B"BRUBAKERM BHorM"s ,D oorio - oo 1 Ljagaaaai L - s - tsi; sysr JI w TbcyVe having the time of their IKcs. conunlttinc meo ola Hfctlrre BisSiif'" mf HiJll WK ' l - IVL ! ji NOW SHOWING s I4U14K yl SEE IWHV1DUM. THKTRE ADS FOR SHOWTIME I (ittgmKD "2jMb. jMTf RJ H3x ? INT Inf Al snx izns iiTniWM N V )M ttrt - MiMliMI SB SCPARAn TKIATU ADS FOR SHOWT1M$ iCBIi - IJ.II!K. 7:30 I BLUAtll fc I ' BROTHERS TJtP " ,,ISI(B J 1 KBj - - - - I 4 i - iBiiii pus MARY POPPINS lijj ..., l . - ha Brjl!HmAiM HHiM I TiM - lktl iillMHI U Mtfal.llAl M IMiaUl - nif'' 10519, .mn 111 CTJ8ft,,W aoABMaiBfoaD m S.V"E M35a "BRUBAKER" mjSSS nw - wsw www.nw n.naiai i - wi h.rf y own w w ir fRi Tfc H.cotj;si S3ARTnEK.S SHELL! T Hi laAaWHtflLlTlim, a i TxanucetmMuu SHINING W4MDm ROUGH CUTfo M TMS MOTIOIM PKTTURC nnirS SHOWTIME iIriKijl,l Jii'JkV!tI.Tilll7iiilJBi(l'if.il.'r mmX&ZmV&SSZmmmUJAW The IfeHBQCr'LLLIIHHLH most PPJPHHaRBVLRLlRa oura9eous RRh7VN!BWBARRi m rIrHijIrWrCbIrH alL iill I - brIHbV t!feiaBRRlBRHMRBAB8RRlRlRH rk - i Ate fM '; && B VWSaIrrw8rBirrrrH f jVMK: v 1RRRbRV P9rVrW. RflDRaRaRaRaHfiiflRtRW ' RBrIrIK8NBRrL BLIIHV9iRlPaRlRBRlRlRlRlR R.RR.R.R.R.R.R.R.BVJ rA HBulaRaBHRiRwl IRaRaRaRaRaRalRnRaRalBxLRaRCB ZtmmmmmmmumTmWMmmmWJmmwmM MmmmmwSmwwzimgB tMmmUmmW9SMm m H RaRaRaRaRaRaRKaawSsESaoB bTbTbTbTbTbTbTbTbTbTbTbTbTbTbTbTbTbTJKj? tr ;" jSWB53B!i BPMLPffSWRRRRWRRMRlRRB " OiiEASTVOXBOIJBILlY",bUNL)KA LUCKt - 'JSSJffig HUftKI LtMbY "" """SDENNS HCK1NNEAL DOBROFbKY - JggSX FRITZ KAWE - "'BDENN6HACKIN octio - if. if CACTArYn.M,J,'c swvisiDmwiurtGAiinf 11 andconcuchdb sitvi doom m po" ' i Mini " VLHNI Crjl VWAL PlSIPOmtOgt VWmNOBOOS AVWNtPCOMMUNCAtiOWSTOMWY i. B.pirTiyiim1 3rd BIG utA""H i EEIS WEEK' iiiHiliiiiM'lll M - nTT - MtlOUIIMt 4MMM - MtllllintQ WU m SEE SEPARATE THEATRE ADS FOR SHOWTIMES "THE FIRST EPIC HORROR FILM' Jack Kroll, Newsweek Magazine ."iSga .::0m. - :mm THE FIRST EPIC HORROR FILM' Jack Kroll. Newsweek Magazine z$ct MwWr&Wm ' M m ASTANlfY KUBRICK RIM JACK NICHOLSON SHELLEY HALL "THE SHINING" SCAJMAN CROTHERS, DANNY LLOYD STEPHEN KING VMfmmm fwniUMMCifDi STANLEY KUBRlCKs DIANE JOHNSON STANLEY KUBRICK tanMfouci NOW SNOWING MrM kl 7K1 SEE SEPARATE THEATRE ADS FOR SHOWTIMES M i BASED ON TK NOVEL 8V SCIffNPlAVBV :i PROOUCED AND DKKCTE D BY CCUivlOOuCI ram km miBiii mMIUlmiIIUIWIIH r.T M.TMCTU IftfWnaBIKliCa IRI - gaaasarl fwiWHio Q&Ww iu.nt.irttBisfBtHrt.hJ VVkwH) th tyflO All RksHpm1 NOW SHOWING KENT THEATRES ... "S5S.A" ... X ifftunf mviii .mcmM a . A i incac 2 THEATRES X 777 W - SATEILITE BEACH . X 452 6550 - MEAAin SO MALL SEE SEPARATE THEATRE ADS FOR SHOWTIMES

Get access to Newspapers.com

  • The largest online newspaper archive
  • 21,900+ newspapers from the 1700s–2000s
  • Millions of additional pages added every month

Publisher Extra® Newspapers

  • Exclusive licensed content from premium publishers like the Florida Today
  • Archives through last month
  • Continually updated

Try it free