Arizona Republic from Phoenix, Arizona • Page 4

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After a test-pattern weekend warm-up, UIIF Channel 51 (KPPX) is scheduled to begin transmitting a full-power signal of the new Pax TV network Monday morning, almost six months after the network's national debut. Jay Ileiler, Symington's chief of staff until the governor's September 1997 resignation following multiple felony fraud convictions, will be Channel 51's part-time station manager, whose duties could include hosting public-affairs chat shows and delivering on-air commentaries. Now a public-affairs corporate consultant, Ileiler was widely credited with influencing Symington's rightward ideological shift during his years in office. "I think it's fair to identify me as being on the conservative side of political issues," said Ileiler, 38. "But people who know me know that I've always tried to be a gentleman about it.

I don't believe in in-your-face politics." The creation of home-shopping tilan Lowell "Bud" Paxson, Pax TV airs a lineup built on reruns of wholesome network fare such as Touched by an Angel and Diagnosis Murder. The network also carries a few original programs and a hefty load of infomercials. Paxson currently owns 49 percent of Channel 51 with an option to purchase the remaining portion, now owned by a limited partnership headed by Hector Salva-tierra, a former business manager at then-CBS affiliate Channel 10 (KOOL, now KSAZ). "Jay is working under my direction and following my plans," said Salvatierra. "We have not decided exactly what we want to do, or exactly when.

Our focus has been getting the thing on the air." Salvatierra said he took notice of Ileiler after hearing him on local talk radio. Ileiler will continue his consulting business, but said he is excited to be aligned with Paxson's family-friendly network. "My first reaction was, 'Man, what a great said Ileiler, the father of four young children "with one more on the way" this summer. "This is a subject very near and dear to my heart." A graduate of Arizona State University's journal isn department and law school, Ileiler has worked as an assistant Arizona attorney general and as an assistant editor of editorial pages for the Richmond (Va.) Times-Dispatch. Broadcast sales veteran Kathy Lawrence, who manages Paxson's piece of Channel 51, said the station has no current plans to air local newscasts.

Starting Thursday, Cox Communications, the Valley's primary cable-TV provider, will begin carrying Channel 51's programming on cable channel 17. During the first week of the ratings-intensive February sweeps period, Pax TV averaged a 1.0 national rating in prime time, or 951,000 households. By programming older-skewing shows in prime time, Paxson is bucking the recent trend set by other broadcast networks that have aggressively pursued the younger audience demographics coveted by advertisers. According to ratings information gathered during the fall, the median age of Pax TV's viewers was 49.4. CBS was the oldest-skewing broadcaster (52.2 median age), followed by Pax TV, NBC (42.7), ABC (41.8), UPN (36.7) Fox (34.2) and the WB (26.7).

Salvatierra 's deal with Paxson allows him just six hours of local programming time each week. Not all of it will be public-affairs programs, but "that's what drove me to get into this in the first place," said Salvatierra, who began the broadcast-license application process in 1985. "I really think there's a need for it." backup approximately 30 Days. Poneer Hitachi 55 Inch ULTRAVISION TV DDSC Dolby Pro Logic decoding 55 Watts 5 Discrete power amplifiers Video select function GLO-KLY remote. "tfTT 'N DENON CUffi I JVC 32" TV wHwo-Tuner PIP JVC DVD Player wFree Software Model XV50IBK; Dolby Digital (AC-3) capable 10-bit video DA I Free Screen Shield Model 55UX58B: Features 1,000 lines of horizontal resolution exclusive UltraFocus SB 6 element lens system digital 3-line comb filter Auto Digital Convergence UltraBlack screen with surface dif-fuser built-in 30 watt amp Dynamic Focus.

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