The Sydney Morning Herald from Sydney, New South Wales, Australia • Page 348

A book that bristles with ideas AND now. a I I word from US Defence Secretary Caspar Weinberger, who during the week renewed his opposition to women in combat. "I think women I are too valuable to be in combat." he said. Many women these days are beginning to think the same applies to ANY day soon a man called Victor Kiant (left) will arrive ia Australia to promote his new book Going For It, yet another American primer on how to be a whizz-bang entrepreneur. Unlike most such authors, however, Kiam who owns the Remington company has put his money where his mouth is to extend his entrepreneurial skills to publishing.

He has spent oodles of his own substantial savings to publicise the book at least $250,000 for print advertising, $200,000 for radio advertisements and $500,000 for television commercials and has arranged for the book to be sold in stores that do ot normally carry hardcovers. "To break even," Mr Kiam says, "we have to sell 350,000 copies." Publishing industry executives are wondering if this will be an even closer shave thai the one Kiam extols in his Remington commercials. Fad company goes for a trivial' $75m ANYONE who wanted to buy the toy company Selchow A Righler in I9S4 would have paid something like $200 million or so. At that time the company was hotter than hot. thanks to the hoard game it manufactures.

Trivial Pursuit. But last week, when the company finally agreed to be sold, it went for $75 million. The firm acquirer was Coleco. the company which manufactures another smash hit. Cabbage Patch dolls.

Selchow's value has fallen because Trivial Pursuit proved to be a fad. The manufacturer's annual sales of the game plunged from $400 million two years ago to roughly $50 million now. In contrast. Coleco's Cabbage Patch annual sales rose II per cent last year, to $600 million. 1986, Time Inc.

NEVER mind that he designed one of the first personal computers. Never mind -that as a co-founder of Apple Computer, he amassed a $70 million fortune. Stephen Wozniak.35, has long been unhappy that he never graduated from college. He will finally fill that gap in his resume this week, when he receives a degree from Berkeley. Wozniak first attended the college in 1971.

but he left to earn money to finish his studies. -After Apple hit it big in the late 70s. he quietly went back to classes in 1981 -82 and this year. Few students noticed him because he enrolled under a pseudonym Rocky Raccoon Clark. 1988.

Time Inc. men. The awful truth about Mister Ed old TV show about a talking horse. According to the Rev Brown, if you play the theme backwards, it says: "The source is and "Someone sung this song to One can't help wondering how many hundreds cf records the good reverend listened to backwards before he struck pay dirt on Mr Ed, not to mention how he played them backwards in the first place (try it, it's not easy) and how long it all took. Sounds like he must have had a hell of a time or should that be a devil of a time doing his research.

THE drama of mysterious secret satanic messages in music played backwards continues apace. The other day Brother Jim Brown, one of your everyday American fundamentalist evangelists, presided over a big record-burning bash to get rid of yet another record with secret backward satanic messages this time a ditty a lot of us old fuddy-duddies are not unfamiliar with. The record with the disturbing backwards message was the Mr Ed theme, from the wholesome A unique home video offer from John Fairfax Marketing Right on cue: Snooker mania sweeps Britain SNOOKER once the seedy sport of bustlers has hypnotised Britain. A marathon cover of 117 hours over 17 days by BBC television last week hit the cricket for six and scratched racing from the viewing popularity stakes. Millions sat glued to their sets as a tubby unknown Joe Johnson, potted brilliantly to win the the world championship from hot favourite Steve Davis.

Unlike a former champion, Alex Higgins, calm Joe is no "Hurricane. A 1 50-1 rank outsider he made scattering the top seeds look like a breeze. For the next two days Johnson's celebrations knocked nuclear disaster, terrorism and even the ubiquitous Royal Family off the front pages of most British papers. The fervour of thousands of his hometown fans singing "we are the champions" would have done an FA cup win proud, and they loved it when he sang Did It My Way. Yorkshireman Joe, fancies himself as a pop singer.

But the 33-year old ex-gasfitter, who won $140,000 for his champion effort, is GOIDEN SUMMERS THE HEIDELBERG SCHOOL Written and narrated by Patrick McCaughey Joa Johnson new champ From JOE PAYNE in LONDON cities, pastoral industries and rapidly disappearing pioneering past. Above all, they passionately believed that the task for the Australian artist was to paint Australian realities. GOLDEN SUMMERS brings together the leading masters of the Heidelberg School and their less well-known contemporaries as they have never been seen before. Written and narrated by Patrick McCaughey, Director, National Gallery of Victoria. GOLDEN SUMMERS covers the most celebrated period in the history of Australian art, the years from 1885 until shortly after the turn of the century.

Tom Roberts, Arthur Streeton, Charles Conder and Fred McCubbin are the most cherished of all Australian painters. Popularly known as the Heidelberg School, they ranged far beyond their own initial forays into the bush around Melbourne. They painted Sydney Harbour and ventured up the Hawkesbury River, they also depicted the emerging Australian Price: RRP $39-95 John FairEn Sons Special Price $35.00 (plus $1.60 postage and handling) TO ORDER, SIMPLY COMPLETE THE COUPON BELOW ORDER FORM (With money-back guarantee.) Make Cheques payable to I Please send me copyfies) of THE GOLDEN SUMMERS A IjOI VIDEO at S35.00 (Plus $1.60 postage handling). OVHSD BETA now on his way to being a millionaire with spin-offs, sponsorships and exhibition matches. Snooker has now risen to number one TV position in spite of widespread predictions that coverage of the game had reached saturation point.

Last year an estimated 18': million watched the championship. Survey results will soon show if this record has been broken by last week's smother cover of the tournament. What is it about the old parlour game that grab's the attention of nearly half the households in Britain? It's more than watching the best players belt or glide balls into pockets with seemingly magic cues. There is the drama of theatre with the play-ers's every nerve exposed by cameras at all angles. The pressure cooker performance probably explains why drug allegations have been levelled at some past stars.

suggesting that each viewer is getting a secret description. But Ted, who at times can out-booboo Rex Mos-sop, sometimes offers gems such as this revelation: "Fred Davis, the doyen of snooker, now 67 years of age and too old to get his leg over, prefers to use his left hand." In the early days of colour TV he once said: "And for those of you watching this in black and white, the pink sits behind the yellow." Newly crowned cham-. pion Johnson has now revealed (in an exclusive article in The Star) that his real dad was Asian engineer Malik Farooq, who died 12 years ago. Joe was still a child when he was adopted by Ken Johnson of Bradford, who taught him snooker. "Ken has been like a father to me for 29 years," said Johnson.

Now the new champ is considering overseas tours, including Australia. "Snooker on TV is so much more revealing than cricket or football viewers see every move in the game. There is no place where player can hide," a BBC official said. Editor of The Observer, Donald Trelford, in a book he wrote recently on the game called Snookered remarked: "Some of the most revealing shots are of the waiting player composing his facial expression while his opponent humiliates him. This is the most frustrating aspect of the game for the player.

"While your opponent is at the table, there is absolutely nothing you can do but wait for him to make a mistake. "Snooker could have been designed for the television screen; down to the rounded corners of the Snooker's best known voice Whispering" Ted Lowe leads his TV commentary in dropped tones Mr Mrs Miss Ms Address Postcode JOHN FAIRFAX SONS LTD. And post the order to: P.O. Box 803. Marrickville NSW.

2204 or telephone Andrea on our credit card hotline TOLL-FREE to country customers (008) 221 522. Local enquiries 282 1871. Please allow 21 days for delivery. Abo available at The Herald Bookshops: 26 Hunter Street. Sydney.

nr. Jones Street Broadway, L'ltimo. Cnr. Church George Streets, Parramatta. My Cheque or Money Order for (including post handling) is enclosed.

or charge my BANKCARD MASTERCARD Signature Expiry Date Please allow 21 days for delivery 112 THE SUN-HERALD. May 18. 1986 112.