Arizona Republic from Phoenix, Arizona • Page 20

X20 Due Arfr-om Republic Saturday, September 10, 1994 Ctaine! 5 begins carrying CBS today WEEKDAY SCHEDULES OF CHANNELS 5 AND 10 Here are the weekday schedules of channels 5 and 1 0. Note predecessor, Channel 1 0, did. Prime-time schedules will page of the Republic. For today's television schedules, turn that new CBS affiliate Channel 5 will broadcast the vary for the next few weeks as new CBS shows make their to page D4 of the Life section. network's soap operas at different times than Its debuts.

For the latest listings, check the daily television 1 rmrwr; 1 au im, us, -w- iu i Pink Panther CBS CBS The Price The Young and The Bold and Arizona As the Guiding Ught Andy Griffith I Love Lucy The Jenny The Ricki Fresh Prince CBS Arizona Married With Morning News This Morning Is Right the Restless the Beautiful 5 News World Turns Show Jones Show Lake Show of Bel Air Evening News 5 News Children C- ChannellO Arizona Rokmda PatMcMahon The Suzanne ChannellO Highway to Shirley The Maury Inside Jeopardy ChannellO ChannellO Wheel of News Morning Live SomersSfiow News Heaven Povlch Show Edition News News Fortune raise your rabbit ears Phoenix's TV flip-flop is unrivaled the industry norm, said Ed Sutton, Channel 5's director of engineering. Channel's 10's transmitter is newer and more technically advanced. KTVK-TV (Channel 3) is the only other local station that has undergone a similar upgrade. Channel 5's transmitter will eventually be replaced, Sutton said, at an estimated cost of $1 million. In the meantime, viewers hoping to improve their reception of the station's new CBS programming may want to invest in a better antenna or cable television, the, engineers said.

Or they could just wiggle their (rabbit) ears. mnm from page Al 7 a.m. The rest of the network's news shows (60 Minutes), prime-time programs (Murder, She Wrote) and late-night shows (The Late Show With David Lettcrman) will follow in their regularly scheduled times. soap operas will move to Channel 5 as well, but will be run at different times. The new schedule: The Young and the Restless, 10 a.m.; The Bold and the Beautiful, 1 1 a.m.; As the World Turns, noon; Guiding Light, 1 p.m.

Channel 5, a strong independent for decades, had built a statewide reputation for a schedule packed with old movies and reruns of TV chestnuts such as The Andy Griffith Show, I Love Lucy and M'AS'H (and, more recently, hip syndicated fare such as the Ricki Lake talk show). The station is investing a small fortune in advertising and promotion to trumpet its new lineup, which still includes Andy Griffith (2 p.m. weekdays), Lucy (2:30 p.m. weekdays), MASH (10:05 p.m. weeknights; 5 p.m., 6:30 p.m.

and 10 p.m. Saturday) and Ricki (4 p.m. weekdays). Pat North, general manager of Cjianncl 5, said that his station will spend "in excess of $3 million over an (S-month period" in the effort, adding CBS and Channel 5's parent ijornpany, Meredith Broadcasting, will contribute to the total. "We want to make sure that our viewers and current viewers of CBS know where to find their favorite snows," North said.

"I think there wll be a great deal of confusion." According to a recent telephone sSirvey of Valley TV viewers, North is right. An August poll, conducted by Phoenix-based WestGroup Marketing Research said that four of five ljcal TV viewers were aware that a network shuffle was imminent, but oiily one in five could state correctly which networks would shuffle, when (jrwhere. As a further measure of viewer befuddlement, WestGroup reports that only 36 percent of those polled knew that KPNX-TV (Channel 12) will continue to carry NBC network programming including shows such as Seinfeld, Frasier and The Tonight Show With Jay Leno. 'Another troubling sign, at least to local station executives who compete iff this market for annual advertising f. petitioned the Federal Communications Commission' to revoke the broadcast licenses held by Scripps Howard in Detroit, Cleveland and Phoenix.

"(Scripps Howard has) shown that they're an unfit licensee and that they shouldn't be holding an FCC license," said Bill Miller, Channel 3's general manager. "We believe what they did here was wrong." The petition claims that Scripps Howard threatened to switch its affiliates in Detroit and Cleveland from ABC to CBS unless it was handed ABC affiliations in Phoenix and Tampa, Fla. Scripps Howard denies any wrongdoing, but Media America has asked the FCC to stall ABC's move to Channel 15 until the issue can be decided. Pending FCC action, programming including shows such as NYPD Blue, Home Improvement and Roseanne will move from Channel 3 to Channel 15 on Jan. 8.

Fox shows including Melrose Place, The Simpsons and National Football Conference games are scheduled to depart Channel 15 for Channel 10 on Dec. 1 S.Channel 3, which will be left without a network, is preparing a prime-time lineup of syndicated shows such as Wheel of Fortune, Jeopar-dyand reruns of various Star Trek series. Channel 3 also is planning several new local newscasts, one of which, a weekday show titled Good Morning Arizona, already has debuted. This morning, Channel 10 loses a network partner it's had since 1955. "We enjoyed our CBS run," said Bergamo, who ran CBS affiliates in Wichita, and Beaumont, Texas, before coming to Channel 10 in 1988.

"We wish CBS well. They're with a very good partner, and I know they'll take good care of that franchise." Communications Group Inc. Channel 10's parent company by way of a transaction three weeks earlier announced a $500 million merger with the Fox network. That day, New World-owned stations in a dozen cities, including Detroit, Dallas, Atlanta, Cleveland, Milwaukee and Phoenix, dumped Big Three network affiliations to switch to Fox. In Phoenix, that left KNXV-TV (Channel 15) without a network.

At least it did until mid-June, when Scripps Howard Broadcasting, Channel 1 5's parent company, announced that ABC would relocate from KTVK-TV (Channel 3) to Channel 15. Eventually, CBS settled on Channel 5, leaving Channel 3 an independent, a bitter pill that Channel 3 has not swallowed quietly. Last month, the station's parent company, Media America better reception on Channel 10 than on Channel 5. Most TV signals, are transmitted in a horizontal plane, said Gerry Grunig, acting chief engineer at Channel 10, explaining why most rooftop and attic antennas feature an array of spokes aligned in a horizontal pattern. But rabbit-ear antennas generally stick up and out they're vertical.

Grossly oversimplified, "circular polarization" an electronic effect achieved at the transmitter allows a station to send out both horizontal and vertical signals. But Channel 5's transmitting setup was installed in the late 1960s, before circular polarization became While operating as an interim independent, Channel 10 will offer a lineup of syndicated programs topped by movies in prime time. To fill other air time vacated by CBS, the station on Monday rolls out seven hours daily of local news, highlighted by Heidi Foglesong's return to the Phoenix airwaves. Foglesong, a former star anchor at Channel 3, will co-host Arizona Morning at 7 a.m. weekdays.

Fox's programming covers only prime-time hours, so Channel 10's news shows will stay in place when the network arrives. "Our employees are committed to news expansion," said Ron Bergamo, general manager of Channel 10. "I think a year from now, if we do it well and listen hard to our community, we will be delighted with the results we're generating." The local network shuffle was sparked May 23, when New World is not N. Korea marks 1st holiday without or his son For clarity, By Dave Walker Republic TV Writer For most Valley viewers, broadcast signals from both KSAZ-TV (Channel 10) and KPHO-TV (Channel 5) are essentially equal, engineers at both stations say. But there is a subtle difference that may affect viewers who get their TV pictures via set-top "rabbit ear" antennas.

The difference is called "circular polarization." Channel 10's transmitter, atop South Mountain, has it. Channel 5's transmitter, also atop South Mountain, doesn't. The result: Most viewers with rabbit-ear antennas generally get revenue estimated at more than $200 million: Only about 60 percent of the more than 400 people surveyed could match networks with affiliates as they stood in August before any changes had taken place. Awareness of affiliation changes was highest among viewers over 30, said Kathryn DeBoer, WestGroup media-research director. For confused viewers of all ages, Channel 5 has set up a toll-free programming hotline, operating from 4 p.m.

to 7 p.m. weekdays. The number: 1-800-655-5746. Arizona Republic readers uninterested in such newfangled interactivity can turn to the television listings, on Page D4 today. Channel 10, which is holding its promotional blitz in reserve until the Fox network's shift draws near, has a hotline of its own 252-9610 staffed weekdays from 9 a.m.

to 3 p.m. Kim Jong-il failed to attend the two-month memorial services for his father on Thursday. He also did not appear at the one-month observances. He did send a wreath on all three occasions, though, according to the North's official Korean Central News Agency. In Pyongyang, North Korea's capital, there were no parades Friday to mark the nation's 46th anniversary as a communist state, no rallies, no bands or displays of military hardware.

Yasser Arafat, chairman of the Palestine Liberation Organization, did send Kim Jong-il flowers for the anniversary, the North's news media said. kin' III fvlfJ I I li I kM I INCREASES Our Huge Inventory Entire Home $1000 I Price includes installation lor a whole house up to 90 sq. yds. with your choice below. WushRHIsIer Textured Plush No Piting.

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PHOENIX 547-9611 (NW Comer of Cactus Sttffi Aw) Oral Mon-Ihufi 8am-7pm Frt 8m-5fini Closed Sun The Arizona Republic Nothing on the Stale of Phoenix's' four-station flip-flop has ever occurred, before. Miami came closest in 1988, when the NBC network bought the Miami-area CBS affiliate, abandoned its previous affiliate there and moved, leaving CBS without a carrier. Instead of just moving to the old NBC affiliate, CBS bought its own, low-powered independent station and settled there, leaving the old NBC affiliate without a network. Although it sounds confusing, 'anecdotal evidence suggests that most viewers came through the switch' relatively unscathed. One big difference: The Phoenix shift is staggered; in Miami, both stations moved on the same day, Jan.

1, 1988. "People got all worked up," said Tom Jicha, TV critic for the Sun-Sen-" tinel in Fort Lauderdale, "but it was like dreading a hurricane that never hit here." Ironically, the abandoned NBC affiliate, WSVN-TV, eventually be-, came the Miami home to the Fox network, and, after an aggressive news expansion, has become one of the market's leading stations. The only negative effect, Jicha said, was viewer displeasure with the NBC ad campaign using the Bobby McFer-rin song Don 't Worry, Be Happy. "NBC never finishes better than third," said Jicha of the market today. "A lot of people think it's because of the campaign." i Dave Walkeri TEMPEMESA 2344 E.

Southern (at Price) 730-1201 in the Designer Circle Center HOURS: Mon-Sat 9am-8pm Sundays noon-opm a good price for an entire fine leather living room set including SOFA, LOVESEAT and Te Associated Press South Korea North Korea for the first time observed the anniversary of its founding without "Great Leader" Kim Il-sung on Friday. But the man everyone wondered about was his missing son, the apparent heir to power. JsBut no one really expected Kim Jgug-il, the eldest son and dynastic successor to the Great Leader, to make a speech. Neither he nor his fulher had been seen in public at a national celebration in six years. But Friday's observance of the Stalinist state's 46th anniversary was the third time Kim Jong-il has skipped a major public appearance.

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