The Algona Upper Des Moines from Algona, Iowa on October 1, 1946 · Page 10
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The Algona Upper Des Moines from Algona, Iowa · Page 10

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Algona, Iowa
Issue Date:
Tuesday, October 1, 1946
Page:
Page 10
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* ! PAGE FOUR YOUTH WILL BE SERVED WITH EASE; CHARM JUST ARRIVED! New Fall Styles in COSTUME JEWELRY to $50 FED. TAX INCLUDED Such a vast, sparkling collection of jewels you've never seen! Each one a shining symbol, designed to capture "his 1 ' heart as well as "his"' eye! Bewitching reproductions of expensive originals; famous names; hurry in for first choic^. • HEIRLOOM PINS! • BEWITCHING BRACELETS! • IRRESISTIBLE EARRINGS! • CHARMING CHOKERS! • ENCHANTING NOVELTIES! MAKE YOUR SELECTION NOW FOR CHRISTMAS! JEWELR>4 Flattering New Fall Creations ._&, Wise Women Look Lovely In New 'at Home * Garments A woman may be a leader of fashion when she appears In public, but if sha isn't equally meticulous, charming and-feminine in the privacy of her home she Is subject—and justly so—to the unfavorable ' criticism of those she should most please! her family! When she pops out Of bed in the morning to start breakfast 1 and get the children off to school, she'll have a better influence on them in a cheerful housecoat or brunch coat—than in sorrte bedraggled, faded old garment. And should her doorbell ring to introduce a business contact or unexpected guests, .her morale can be high if she's appropriately dressed in a well fitting hostess garment, whether it be tailored flannel or flower splashed jersey. These garments are a saving grace especially for the woman who has come home after a hectic day and wants the relaxation of being "undressed" plus the certainty bf a smart appearance. Surely the husband w,ho comes home to a well groomed wife, even though she's wearing indqor fashions, will be more inclined, to admiration than the mate who's greeted by a wife in a worn and lorn dress she no longer considers good enough to be seen by anyone else. There are such lovely garments to be seen again, for the hours at hoirie—whether over a stov"e or washtub—or presiding at the dinner table with family and friends, that every woman, has reason to extend her wardrobe of indoor'fa- shions for fall and winter. In addition, -for the. woman who's been reduced to her last thread of lingerie—there are lovely things .being done in slips.and petticoats with special features for the new clothes which will .be worn .over them. For example, : a •bare shouldered dress , offers no strap problem worn with a strapless bra and half-<pettlcoat. And the blouse-hiking problem is avoided toy the slip-skirted blouse. Many women will welcome the return of the chemise as a, <very practical garment under fashions which call for coverage to 'abova the knee without requiring a slip the, full length of the garment. Chemises are being made again, some with very handsome lace, fa- gotting and applique adornment As to the more controlling garments, namely bras and girdles, who hadn't become a devotee of nylon! Offering the maximum in light weight, drying speed- and Gibraltar strength, the bra or girdle of nylon gives wonderful support with the'comfort of "not a tiling on." •... ••• ' ; Ca*ual« Look Dressier This Autumn Whether-your destination is office, clas3rootn,(or shopping, there's a rayon fabric perfect for the occasion. , V . Most important this year in both quantity arid quality are the spun rayon-and-wool blended . fabrics. New and interesting textures, pleasing lusters and novel finished are being shown. This is pos- - slble because rayon is a man-made fiber—and it can be controlled in the laboratory—to assume many different characteristics. If you're looking for an all- 'round early fall dress, a featherweight spun rayon' and wool flan- neLwlll toe a good choice for daytime wear.. The .featherweights are popular again in both high shades and the softer,colors, Try a beige two-tone cross-country check with soft shoulders, cfly front t and two- tone twisted leather belt for college classroom or for an out of the city weekend. If you are five feet four;or under and are looking for an attractive business dress, you'll be delighted with the lengthening effects of. featherweight spun ray- on-and-Wool'flannel dress which may -be bought In coral. ' Broad shoulders with high epaulet detail, buttonsi.-down the front, and long gored seams combine to give the illusion of height. Eack'agalrt for fall sports wear Is spun rayon-a,nd-wool blended jersey. One of the loveliest is 'a plain high riecked beige dress with THREE PATTERNS—one smart FROSTY WHITE BEIGE iu tricot LIGHT AND SHADOW i« dark, outfit! Silver-buttoned vest over jersey of Du Font rayon, gold hat, §carf, gloves to complement black jersey shirt and striped wool studded neckline and shoulders— beige gabardine. Collarles^, it re- skirt. Designed by Simplicity to gold kid belt. Dark accessories, lies on B. G. E. Orlglnales for but- sew foi 1 youi-bCll. ' tubik U4ll> tuu-uu You Can Be Smart - and Thrifty, too by Selecting New Fall Fashions at WOODWARD'S' New »5 00 ,o $ 15 75 New wool jerseys, rayon crepes and wool flannel in a fine array ol new fall styles , , . and flashing new fall colors. Misses and women. WOODWARD'S New COATS Your new fall coat in a rugged tweed or 11 lovely soft Shetland is here. Fitted or boxy styles, and women. WOODWARD'S New SUITS Trim-fitting new wool suits in the favored styles that flatter for Fall. New jacket types that give the more feminine look. Misses 'and women, brond*9hould6fed Classlfc^et soft, /his j tume" combines eomfort.with "iftlnity.Jt will Mpart.a-seflSe.ft well-ibelng to a day fit hbme with a book. , < , , • Bay6« and wool twill is ahothei? long-wearing iflbflc, ahtf this fhascullfte. funtitopal Style is debd for scHoof and f6f the' Saturday afternoon fo&tball.'gafn£ tod, ' 1H , touying spctfts clothes you'll find the Informative label' your best guide tb servleeabllity, New Handbags Pius Tax t, shining new plastic bags in smart dark* colors. Also leather bags in a variety o! pouch and envelope styles, Black Gloves Every Fall wardrobe needs % pair of these alwaysrpopuj^r black fabric gloves io 6-buttpu New Fall Hats Our stock; features plenty of colorful wp»l h»ls and a lovely pi ww filf |<s}ts— DILL STEVEN, With the present scarcity of cs, many women arc. solving perplexing problem by buying a suit. Suits have never been so popular for Fall .and the reason is simple. ' :/ ' •• : . .'•'.. ...;:, ,.;', :• ' Suits have never been so modish,. so flattering', so well tailored and shown in so, many attractiyc materials. We ; bought more suits than . usual and we have sold twice as many as we ever did in any Fall season. ; ' \ . ' . ' .....'•"'. ••••'•.::We have all sizes now, fashioned in wool gabardines, novelty tweeds land cheeks and shetlands in blacks and many colors. Juniors (with coats to match) 9 to 15; misses (with coats to match) 10 to 20 and half sizes 10 Ms to 22Mi. Now is the time; this is your store. ' • . riscnines ©IP •> i •-'•,'" . *- K ;> . • •' W ' H^'^f 4^f&^i^ '

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