The Age from Melbourne, Victoria, Australia • Page 44

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"1 think generally in society that kind of thing is very uncool now. We are more concerned about how women are portrayed you don't see the token blonde with big tits anymore. Issues of sex and violence, and the effect TV has on people generally, let alone children, is at the forefront of people's minds, and programmers are more sensitive to those issues." "I think we haven't had a naked body for some time," says Ten's general manager of network production, Valerie Hardy. "We handle it (sex) in a cautious, tasteful manner. Entertainment has got softer, not as violent and we try to be more sophisticated in our approach." Ian Duncan, the Seven Network's deputy programmer, says this new maturity is due, in part, to the Commercial Television Industry Code of Practice, introduced in 1993 by the Federation of Australian Commercial Television Stations (FACTS) and endorsed by Australian Broadcasting Authority.

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