The Sydney Morning Herald from Sydney, New South Wales, Australia • Page 32

IBM) WEEK COMMENCING FRIDAY, APRIL 1, 1988 MINI According to her manager, Kylie Minogue is balanced on the edge of overexposure. KIM LANGLEY gives her another push. OLAND Rocchecioli was miffed. It was the day after the Logies and Kylie Mino manifest in the attitude of radio stations in Sydney and Melbourne. Even though it tops the charts, they staunchly refuse to play Should Be So Lucky.

They play instead send-ups like could be a Yuppie and I'm a Lucky Ducky. One Sydney disc jockey reminded listeners they were on "Minogue-free When the media ran out of story ideas (how much can you write about a 19-year-old who until two years ago led a normal they began to' create them. Newspaper reports say Minogue is anorexic, Australia's Number One does not sing her own songs, had a nervous breakdown, feuds with her mother and her sister, Danielle (from Young Talent Time), and is sleeping with singer Greedy Smith and co-star Donovan. (When Minogue was snapped topless when holidaying with Donovan in Bali, it was considered proof of their affair.) Minogue has also become the butt of undergraduate humour. The University of Technology's student newspaper, Newswit, had Minogue standing in the NSW State election.

"Kylie is running under the banner of the K-Team and is promising perms for everyone in NSW," the paper said. The strain of the slurs is beginning to show on Kylie Minogue. She was pale and drawn the day after she won four Logie awards (for most popular television personality, most popular actress, most popular Australian music video and most popular Victorian personality). During rehearsal she stumbled over her lines, stretched her neck, nervously picked at her (natural) blonde ringlets and surveyed with disdain, fingernails she had painted frosted plum to match the self-designed 30s-style wool jersey and chiffon dress she wore to the Logies. "I'm going to get this off as soon as I can," she muttered.

She was dissatisfied with herself for not preparing an acceptance speech for the Logies, and a little overwhelmed by the awards. "Like I'm just a bit amazed from last night. It all happened so fast, and I wonder if that's good or not But, you know, you can't foresee things or plan things." Despite her assertions, the public-ity machine behind the success of this cute suburban teenager who acts and sings adequately has clearly planned things almost toowdL CMtinei oa Page 2 gue had won the Gold plus three other awards. But Channel 10's biggest star refused to be interviewed by the station's sugary-voiced entertainment reporter. "I haven't heard anything about it," remonstrated the tiny 19-year-old.

"I don't feel like it- I'm a bit seedy today. I've got like a pain behind my eye. It's a bit much for me. I've been hounded." The beige-clad Rocchecioli cooed sympathetically, then quickly lined up Silver award-winner Jason Donovan (Minogue's Neighbours co-star) as her replacement Minogue went in search of a Panadol. Minogue can now afford to knock back publicity.

In fact, her personal manager, Terry Blarney, says she should. After her remarkable two years of million-dollar international musical and television success, Blarney says "one of her main problems is the overexposure of Kylie It has caused him to put the stops on the Minogue marketing machine. He has rejected public appearances worth up to $3,000, commercial endorsements with the likes of Nissan, and the merchandising of press kits, Kylie T-shirts and Kylie dolls. Blarney (who also manages Jacko) said: "When I first started managing Jacko, people said 'you're getting too much publicity for him', and I used to say there's no such thing as too much publicity. I've changed my mind.

There is such a thing. I was wrong. "People start to get sick of Kylie. They really do. For instance, there've been a lot of articles in recent months where journalists have just made things up because they've run out of things to say about her, and it's been damaging.

It's been too much. The more exposure you get, the more negative attitudes start to flare out as well." Blarney is concerned that overkill may affect the longevity of Minogue's career. He doesn't want her to conquer the market in America (where her latest hit single, Should Be So Lucky, is set to be released) and then fade into obscurity. Actor Gerard Kennedy won the Gold Logie twice in a row and later pushed cabs. The fact the public has had more than it can stomach of Minogue is Hft 5 IaTH HALF A w'VSsb a a a mm is i i i i j(wx oc sjo 1 1 fw ivt nr -in ammw am am arm aa aa aw aa am aa i irtr'Tffi mjjffT -a j.wamm;" yw-w n-n am mm mt mw wmmmw mm at.