Arizona Republic from Phoenix, Arizona • Page 20

EUT I RETIM. JUNE 30, 1986 B8 THE AR1 fSiSyiSiOn locai Network Pay Cable 1HO 10 ntr.) 3 4 HCI. ncmcm OUST mws on Mcnan 13 ML OSWMM 11 K3 HO TUCK jcpc mmm nrn Sesame Street bottie Rambo Felix Wall Street lews ABC News Workout News Cisco Kid ABC News Jayce Morning Morning OS NBC News Morning Stretch NBC News Casper Joy jjh Jimmy Swaggart Inspector. Tom i Jerry Space Coaster EL 700 Club AM Mundo Latino Gobots Today Votlron WeatherYoga Today Transformers Rainbow 83 Today Good Morning Good Morning America Wallace Ladmo 7 AM JO 30 I 39 ASSET 1 Mister Rogers 1 Gospel Bill Dudley GJ. Joe Jayce Americas) Rainbow Batman M.A.S.K.

Randy Shankle Gobots Transformers Price Is Right Jimmy Swaggart CNN News I AM I 30 0 Joker's Wild Headline Sesame Street SJ 0 Polka Dot Westbrook Monsters Popeye Jetsons He-ManMasters Burns i Allen Wheel ol Fortune Family Ties 700 Club Get in Shape Mister Rogers Wheel of Fortune 700 Club Rainbow Family Ties Lifestyles Happy Days $25.000 Pyramid Donahue Sally Raphael AAM 03 0 AM Chili Bill's Scrabble Sale of Century Hoy Mismo Art Linkletter Branded Today's Special Card Sharks Scrabble Beaver Mister Rogers LavemeShirtey 38 Loving Wheel of Fortune Morning Stretch Password TBNNews Richard Roberts Sesame Street Ryan's Hope Sesame Street Password My Three Sons Alice Ryan's Hope Price Is Right Jim Tammy Sally Raphael 103 10 10 3 The Tunnel Scrabble Family Ties Jimmy Swaggart Love Connection Donahue MayberryRFD I Loving Card Sharks SL AM GrandesNovelas ASSET AM James Robison Jimmy Swaggart One Day All My Children Magic ot Oil Lifestyles Trapper John Super Password Search Days of Our Lives 11 Days of Our Lives Young and Restless Young and Restless 11 39 30. Dr.Whitaker Jeannie Maude News News Painting 30 News NOOK Get Carter One Lite To Live Police Woman ArthleneRippy News News Perry Mason All My Children Joy of Painting pick Van Dyke I Days ol Our Lives tfflCJt GrandesNovelas 1139PM' As the World Turns ROW HJ6PH CNN News Break the Bank Sale of Century Joy As the World Turns Alive Another World Another World Mis Huespedes Get Smart Another World General Hospital One Lite to Live Kojak I Love Lucy Guiding Light 1230 PM 1 38 .4 PM 1PM 30 Great Performances 1PM I A Better Way I Lester Sumrall Hilbillies Capitol Bridge Basics Hogan's Heroes 700 Club Santa Barbara Santa Barbara Second Home Bewitched Esperandote Praise the Lord Bewitched Santa Barbara Deal 1 Mister Rogers (M) My Old Man Eight Is Enough Guiding Light 2 PM 30 2 PM 30 Flintstones Casper Vollron Sesame Street $25,000 Pyramii Fit for Life Chance Si, Mi Amor Gidget Bullwinkle Money World She-Ra Dallas Gumby Divorce Court She-Ra Little House Hour Magazine EL 3 PM 30 3 PM 30 3 PM 30 CNN News Jeannie Sale ol Century Mister Rogers Heathcliff ScoobyDoo Scooby Doo Thundercats Frugal Gourmet Tic Tac Dough She-Ra Transatlantic Sesame Street Angel Caido NewlywedGame Robotech It Barney Miller I He-ManMastersl People's Court I Gilligan's Island Pyramid Deal Hour Magazine Am Jacques Cousteau Flintstones News Merry-Go-Round M'A'S'H Lloyd Thaxton 1 Munsters 61. Joe HQ News Jeopardy Brady Bunch Jackpot Bingo EL Bewitched VivirunPoco News News TBNNews Ditf'renl Strokes 3-2-1 (B Monkees News News News Drff'rent Strokes News RPM 1)30 Starskyand Hutch NBC News NBC News 30 ABC News Reading Rainbow Too Close CBS News Marilyn Hickey Bosom Buddies CBS News NBC News Mr. Ed ABC News Company Noticias Burns It Allen News News Baseball: San Matt Houston Business Report Jeffersons LaVem Tripp House Calls News News Benson News Black Sheep 0 MacNeilLehrer NewsHour 01 SIN News CNN News M'A'S'H Entertainment Arizona Jeffersons Hal Lindsey Wheel of Fortune Chance M'A'S'H LaverneShirley Diego Padres vs. Houston Astros Valerie Valerie 09 Little Men Praise the Lord De Pura Sangre Scarecrow Scarecrow I Horizon Rockford Files Baseball: San Diego Padres vs.

Houston Astros New Immigrants Quincy 'PM PM I 30 MacNeilLehrer NewsHour OD Count of Monte Cristo CM) The McKenzie Break Amazing Stories Amazing Stories Wild Animals Amazing Stories Mrs. King Mrs. King 5 PM TPM JO Jl Jl 101 09 Rearview 0 Rearview ElEngano River Journeys 09 Rearview Too Close CM) Harlow 03 PM Ellis Island (Pari 2 ol 3) 09 Centennial (Part 8 0112) Ellis Island (Part 2 ol 3) 0 Mirror Mirror Mirror Odd Couple EL INN News Muchachila American Wheel of Fortune Matt Houston iBobNewhart I I MA O'i CNN News Merv Griffin Masters Chespirito Jeopardy News NewlywedGame Sneak Previews News News News Carson Classics 09 Something to Chico TBNNews News Jeffersons News Twilight Zone George 10'i News Wimble News Enterta Wimbledon Wimbledon AmoySenor M'A'S'H Sanlord and Son Sing About KentDruAxtell 09 Slay Ride Benny Hill Bame Kojak ABC Nightline American Playhouse Visfele Mr. Ed 24 Horas Tonight Tonight ABC Nightline Beauty Show Lifestyle Taxi Magnum P.I. Tonight Magnum PJ.

Bamaby Jones irs IIS Praise the Lord 09 Out of Sight Ironside That's Hollywood 09 The Death of Me Yet OD Reunion at Fairborough MIDNIGHT Bizarre Late Night Wonder Woman Company MIDNIGHT 12 J) AM 09 Mr. Sycamore AM Skin Care Hit Video U.S.A. (Channel 27 only) Late Night 09 Mr. Sycamore (12:10) Late Night CNN News I Comedy Tonight" In Search of I News Maverick AM JAM I 30 1 Record Guide News News CNN News News CBSNightwatch News TalesDarkside 23 2 AM 30 TBNNews News 1230 AM 1AM 30 2 AM 30 3" AM 30 4 AM a 5 AM 30; Bennetts Emergency 3 AM 30 30 Joy SWAT 4 AM 30 4 AM 30 JeoffBenward Dallas Holm The Waltons AM SAM 30 6 Jimmy Swaggart CBS News Life of Christ CBS News NBC News Weather '60s music, realistic scenery seek to boost ad viewership Commercials follow MTV's lead to 'grab' zappers The trend now is to get the music first, and have the director shoot the video." When Young and Rubicam in Detroit decided to change public perception of the Lincoln-Mercury Cougar, they settled on music and image as the message. They chose hit songs of 20 years ago to appeal to customers ages 25 to 44, and the result was a series of 1960s music videos featuring a 1980s car.

"The traditional commercial that just says 'the product that does this and that' tends to put people to sleep," said Chuck Snearly, a spokesman for Young and Rubicam. "We first wanted to get on the right people's shopping list. Then we can follow up with information about the car through printed ads and brochures," he said. Since the campaign started two years ago, the average age of a Cougar buyer has dropped from 41 years old in 1983 to 35 in 1986, Snearly said. Five years ago, commercial makers faced the simultaneous emergence of widespread cable television, videocassette recorders and upgraded remote controls for television sets.

A remote control, especially combined with cable TV, gave viewers the option of' switching to other shows during a commercial, a practice the industry calls "zapping." A viewer could also hit the mute button, the electronic equivalent of punching out the huckster. On videocassette machines, viewers skip fast-forward, or "zip," through recorded commercials. Amid the zipping and zapping, advertisers got the message: Matdi MTV or die. "If there's any kind of trend, it's that music has finally reached the status of being as important as the picture," Lubinsky said. "As recently as five years ago, people who wrote music were back seat.

Ford's Lincoln-Mercury cars chase down Big Chillers with rerecorded versions of such 1960s hit tunes as Steppenwolfs Born to be Wild, Creedence Clearwater's Proud Mary, and the Beatles' Help and Good Day, Sunshine. Lubinsky works with partner lion Hick-lin in their HLC jingle agency, home of such hummers as What the Big Boys Eat (Wheaties) and You Are The Dreamer (Wall Street Journal). The Ixs Angeles agency produces about 20 songs a week for various clients. "What we have done is change the way people look at commercials," Lubinsky said. "Now they're not so much a story being told as an emotion being conveyed." Viewers always had the option of ignoring commercials, usually by leaving the room.

Programmers retaliated by cranking up the volume, so the ad spiel followed viewers around the house like a pesky salesman. These new-wave commercials typically are aimed at affluent baby boomers and feature either a catchy new jingle or a hit song from the 1960s, platinum production qualities and little or no announcing. Lubinsky and others attribute the new creative approaches to the influence of MTV, which also is counted as one of the competing interests for today's advertisements. Viewers sometimes switch to the cable-delivered music video channel as an escape from ads. There's a lot riding on keeping commercials interesting.

Advertisers spent more than $20.7 billion last year for all types of television advertising, according to Advertising Age magazine. In the Levi commercials, moods and ideas come across in music and visual settings. In half a minute, the viewer has identified the jeans with living in New York City lofts, strutting down streets and falling in love. By RICHARD OE ATLEY Associated Press LOS ANGELES The television commercial's biggest competition was once the kitchen or the bathroom, but electronic advances of the 1980s have raised the battle for attention to new creative heights. "It's gotta be entertaining, it's gotta grab the viewer," said Josef Lubinsky, writer of music for the compelling, mood-soaked Levi's 501 jeans commercials.

"You can't say, 'Look here, this is the anymore. You have to make the widget fly into space and come back Lubinsky, 32, is part of a crew devoted to finding ways of putting the widget in orbit with viewers, and the blast from their ideas may singe the stragglers. Commercials now are aimed at grabbing emotions rather than feeding information. Some are miniepics that evoke patriotism, romance or a particular lifestyle in just 30 seconds. LIFE TMC DISC Bwovtry SHO DIS 8 OiiMy nsF.ntettn! CBN NICK ASPN 5(Ms ESPN WGN WTBS HDO HoroffeuOtlire CNN Hwt TliN HodtviUf USA Irontty, QM) Wizard oi Baghdad (S) James at 16 Flying Nun Mickey Mouse Black Beauty Family Daywatch AM I 30 Bozo Sports World Down to Earth 6 AM 30 Faerie Tale Theatres) Hazel Mousercise AM 1 30 Film Short George Love Lucy CM) Whitewater Sam Goll: Mayflower Classic AM 700 Club DennisMenace Morning, Mickey One Night Stand CM) Grease CM) Doctor at Be a Star Calliope Hilbillies (mo Fancy Pants 'AM CM) Family Business I 30 Pooh Corner Lassie Large Fandango The Waltons 7 8 AM Donald Duck Belle Sebastian Nashville Now 8 Cartoon Express CM) My Science Project co Dumbo's Circus American Baby 8 AM 30 Special CM) Dusty Sports Look The Big Valley I AM Great Detective You Me, Kid Pinwheel Bill Cosby CM) Wizards AM 'Mother Day Take Two Aerobics Perry Mason 9 Doris Day SAM 30 30 Baby Knows I New Country I Fashion Cm) Teh Penny Princess Little House Daughter Evening at the AM iCouples Make Me Laugh CM) The 10 CM) Mom, the WoHmanandMe CM) Ride, Vaquero (M) In Old Montana Lacrosse: NCAA Division I Patty Duke Improv 10 Fashion Gong Show News lis! CM) The Final Option Father Knows Buffalo Bill News Day That Girl Hi 111 NOON 12-JOPM AM 'Lifestyles ml 11 Star's Table Rising Damp ii Madame's Place I Videocountry Walt Disney Presents CM) The Last Starfighter 700 Club Dick Van Dyke Carol Burnett James at 16 Ten Bottles Be a Star CM) Gas Tom and Jerry NOON Nurse 12:36 PM! International Hour Ozzie 4 Harriet Stronghold NOON 12:30 PM CM) The Man Who Saw Tomorrow Fandango World Cup Andy Griffith PM Face Music CM) Bully Donna Reed CM) Vamping Nashville Now News Day 1 CM) All Creatures Great and Small Roller Derby Disappearing World Bugs Bunny Flintstones CM) Unfaithful Wife 1 $100,000 Tune My Three Sons Not News Baseball: CM) Famly Business Tic Tac Dough Addams Family Sale at Home Mr.

Ed India 1PM 30 2 PM 30 Newswatch PM 38 Alive Well Karatemania Montreal Expos CM) The Muppets Take Manhattan Go Hands BelleSebastian New Country vs. Chicago Cuba Rocky Road Dumbo's Circus Zenda Green Acres Cities of Gold Science Simmons Faerie Tale Crook I Chase Liar's Club Sports Look Down to Earth CM) Ups and Downs i PM 3 PM 30 Pooh Corner Rifleman Planet of Man Jane Eyre Danger Mouse It Figures Theatres) Showbiz Videocountry Joker's Wild iPM IJO PM i 30 Fishinn GomerPyle Maelstrom Mickey Mouse Can't Do That Towards 2000 Family Man From U.N.C.L.E. Green Acres Showcase Q.E.D. Lassie 30 Am 30 cpm Sporls Film CM) Wonderful World of Wombles Crosslire Braingames Fandango Jackpot Sanlord a Son Pvt. Benjamin 4 PM 30 0 30 Animal World Diana DennisMenace Vista Father Murphy Red Sox Digest CM) Grease Cover Up Wimbledon '66 Primenews PM I 30 Nashville Now Chain Reaction Alice- CM) Cross of Iron Donald Duck 1985 U.S.

Olympic Festival Turkey TV Fishing (Ml Dusty I AH Star Blitz 1 30 Dempseyi 700 Club CM) Hog Wild Mr. Wizard Lindisfame One by One Soccer Lifestyles Larry King Live Cartoon Express IS Makepeace I 3D NICK Rocks New Country American Hero I 30 Can't Do That Chronicle Nanny Boxing Dr. Ruth Show 'PM John Fogerty's News Crook Chase 7 Radio 1990 CM) The Bostonians Synchronized Swimming Taking Stock Danger Mouse 7 PM 30 All Stars S) Animals Videocountry News WomenAmerica II Beaver Maelstrom Bill Cosby Donna Reed In the Wild 8 PM 30 Moneyline Be a Star Wrestling Surfing Gunsmoke CM) The Last Starfighter CM) Lost in America's) Burns Allen Mr. Ed Stationary Ark 8 PM 30 CM) Can She Bake a Cherry Pie? Sports Tonight Fandango CM) Running Brave Sports Center Soap PM Diana Australian Ark Jack Benny Fishing I Spy Nashville Now NewsNight Soccer CM) The Final Option 0'5 Groucho Trapper John, M.D. Post Time Jl Not News National Geographic Explorer Dobie Gillis East-West College All-Stars One by One Route 66 Odyssey Money Matters Crossfire Bob Dylan MotoworkJ CM) Diamonds for CM) Comfort and Joy Father Knows Baseball: Springfield vs.

Peoria New Country Breakfast NewsNight Update Ozzie Harriet 700 Club Nanny FireMountain 11 Alfred Hitchcock Sports Look CM) The Big Trees Japanese Experience CM) Purple Rain S) CM) Divorce, American Style CM) Wizards Dancin U.S.A. Sports Sports Center CM) The Invisible Boy 115 MIDNIGHT 1748 AM Investment CM) The Border MIDNIGHT 12:30 AM News Overnight I Edge of Night I Self Improvement CM) The Southerner MUM 1230 AM Special Specials ivmiicui mean icw-m i i 1 i INN News Hollywood Larry King Live CBUtiiorenoi uayww www 38 GetSmart CM) The New FeltSe cm) Caddyshack JJ? Magazine JJ Bob Newhart Frontier Crossfire, (1:55) 4M 'Spy Abductors 2 30 Hiltollies Showbiz (MjNinjalH 30 Sn News Aerobics Daybreak (2:25) AM ItFjaures CM) The Route66 1 3 3 30 Tom andJerrv Business Comfort and 30 Simmons Bosnians Honey.Honey FaithlO SsUdayBg Davfrreak ccHistoryo. TiliZ fgg 4 4 30 Flintstones Muppeti 1 BusinessOay World-Parti Trees guse -J HP Jeannie Mask Force Success Keys Daybreak RAM Itfjures B)Ups and Uobon JAM 5 38 Bewitched I Bozo 1 Soorts Center I Cardinal iBobDvlan IfffiWonliri 038Coiles Downs (5: 10) 1 1 I.GentleBen L-ZJU FM Fnr rifttflilfid television Droaram KOVT (95.6) Easy lietening KMEO (96 8) Easy listening KUPD (97.9) Rock KKLT (96 7) Contemporary KLZI (99.9) Contemporary KIKO 100.3) Contemporary KSUK 100.7) Oldies contemporary KNIX( 102.6) Country KZZP( 104.7) Top 40 KMZK (106.3) Country KSTM( 107.1) Album rock KMLE (107.9) Christian Radio information, see The Republic's Sunday Television digest. KLFF 1 360) Big Band KSUN 1400) Jau sporls KOPA( 1440) Oldies KPHX( 1460) Spanish KNTS(ISIO) Newstalk KASAO540) Gospel UNIX (1580) Country All KOV (SSO) Contemporarytalk KTAR (620) Newttalk KMEO (740) Easy listening KVVA(880)Spaniih KFVI (9 tO) Newttalk KOOL (960) Eaty Kitening KXEQ(10lO)Qotpel KUKO (1060) Dance music KCKV( 11 50) Country KRD8 1 190) Christian KFIRO230) Christian KHEPO280) inspiration KZZP(1310)Rock KFLR (90.3) Christian KKFR (92.3) Contemporary KDKB (93.3) Rock KOOL (94.6) Oldies I.