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The Indianapolis Star from Indianapolis, Indiana • Page 2

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Indianapolis, Indiana
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2
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THE INDIANAPOLIS STAR, SATURDAY, APRIL 80, 1021. COURT UPHOLDS SENTENCE WEATHER CONDITIONS IN OTHER LOCALITIES Burroughs Bequeaths Keepsake to "Old Friend," Henry Ford AtUntA Atlantic City Baltlmoro DENY CHARGES AGAINST VALPO Legion Commander and Jack Pierce Make Reports to Americanization Chairman. Special to The Indianapolis Star. LOOAN.SI'OKT, April 23. Frank McIIale, clinlrmnn cf the committee of tho Amprlr-nn Legion Naturalist, in Will Written in 1917, Leaves.Rustic Writ-ing Table at "Woodchuck Lodge" to Simplicity Keynote of Funeral Directions.

ITALY SUPPORTS U.S. POSITION Note Expresses Complete Agreement in Regard to Island of Yap. WASHINGTON, April 21). Italy la In entire accord with the United States with respect to tho Island of Yp and other ex-German overseas possessions, It says In anoto handed to Secretary Hughes today by Ambassador JUccI. Tho communication fa In reply to tho note sent to -Italy by tho secretary of state on April at the aame time that similar notes wero dispatched to Great lirltaln.

France and Japan. The Italian reply Is tho first complete one received by the United States from any of the four governments addressed. France has mado a preliminary answer, however, In which sho eald that At the meeting of the supreme council next month she would broach the examination of the Yap question "with the the language used In making tho bequest to one of the close associates of the latter years of his -life. In. giving directions for his funoral tho will stated: "It Is my wish that the- stone which marks my last resting place shall be of native, unhewn rock not white marble or pollBhed granite, and.

I wish my funeral expenses shall not exceed 100, that my casket shall be free of ornament arid as plain and simple aa PUSH PUBLICITY IN DULL SEASON Business Men Adopt Policy, as Shown in Replies to 2,000 Queries. BY EVERETT C. WATKINSf WASHINGTON, April IW. Now that business Is not coming so easy, It is the very time to make a hard drlvo for it by keeping newspaper advertising. This 'Is the conclusion reached by American business mnn manufacturers, retailers ami wholesalers according to the 2.000 replies received by the domestic distribution department of the L'nlted States Chamber of Commerce, which has been conducting a survey on the publicity question and on where cuts should be made In overhead expenses.

Business men arc reducing overhead expenses by giving more attention to budgets, eliminating lnefllclent employes, boosting the "cash-and-carry" method, and by shortening the time on charge accounts. Hut newspaper advertisingthe force which sells merr chandise is being increased rather than curtailed. "We regard our advertising as an investment and ns nusincss insurance rather than as expense. Our effort, therefore, has been to maintain on adequate, all-round campaign at a minimum total cost," wrote one big merchant. 53 115 Clear 6j fit Cloudy 64 Rain 4t Clear 52 Cloudy 14 fi' Cloudy 5-J 84 1'tCIdy 2J .03 Cloudy (0 'ol l'tChly 48 .8 .13 Clear 45 50 Itiiln 34 6 .02 Cloudy 3 42 Clear 32 IK Cltar 50 SS Clear 4H 63 Clear JO 54 .02 Clrar 4 84 Clear 46 0 .01 Clrar 64 85 Clear 60 .04 1'tCIdy 61 SI 1.10 Cloudy 4H 64 .14 Clear i TH Clear 66 .16 Cloufly 30 66 Cloufly j) 6S .01 (Tlear (0 Cliar clear 54 r(; Haln 4 4 62 .04 I'lCldy 40 54 .03 Clear JO 64 PtCIdy 60 $2 Clear 46 61 Clf-ir 44 Cloudy 58 Cl'ur I 89 Clrar 70 I'lCldy 31 f.2 Cloudy 38 5 .04 Haln 35 04' Cloudy 4 4 64 Clear 46 55 Clear 70 S4 Clear tt 44 .16 Cloudy Italn 72 Clear 3 70 .42 Ruin 32 60 Cloudy if precipitation tf lew I not recorded hereon.

KINGSTON, N. April 29. Tho will of John Burroughs, the naturnltst, who died recently while 'on his' way homo from was filed for vrobate here today. The document, written on seven sheets of heavy paper, each sheet slffncd by the testator, was dated April 10, 1017, and Its provisions divide his real and peraonaf together with royalties from his wrlllnKS, among relatives and friends. To Honry Ford, my old friend," Is bequeathed tho ruetlc writing tnblo at "Woodchuclt Lodge, Roxbury." Julian Burroughs, his son, Is named as executor, excepting as to matters relating to his literary -property.

To this oHce Dr. Clara Bnrrua of West N. Is appointed, nnd In addition she Is mado tho biographer of the deceased naturnllst. To her Is bequeathed, for the1 term of her life, tho entlr royalties and Income from his books and writings, to be paid to her In quarterly installments. Real Estate to Son, To hlB son, Julian, Is given his real estate, livestock, lands and buildings known as "Slabsldes" and other real property.

Provision Is made for tho net Income of the Roxbury homestead to bo paid to his granddaughter, Elizabeth Burroughs. "To my friend. Henry Ford of Detroit, to whom ,1 owe the possession of the old homestead farm," Is DIPLOMAS GIVEN TWELYE Patriotic Exercises Mark Graduation of Foreign-Born From Night Schools. Twelve graduates of tho night Bchools of Indianapolis wero presented with diplomas by E. V.

Draff, superintendent of the Indlnnapolls public schools, during the exercises held last night in tho House of Representatives chamber In the StatehouBe under tho auspices of the Immigrants' Aid Association. Governor McCray and. Peter A. Blazer of Chicago, exnmlner of the United. States naturalization service, gave lower lloor of the chamber was crowded.

Judge Collins of the Marlon county Criminal court presided. Allegorical Pageant Given. Under the direction of R. Walter Jar-vis, head of the Indianapolis recreation department, an elaborate pageant was given depicting "America" as the center of six essentials brought to this country by foreigners worthy of citizenship and surrounded by six nllegorl-cal figures of the gifts offered applicants for adoption in tho family of Until 9 O'Clock Two doors west of the mafn building' Very Special Men's Union Suits $1.15 srcaiest acsiro to nno a solution which will give every satisfaction to tho United States." Complete Text of Note. The note from Italy wns handed to Secretary Hughca late today and waa Immediately made public.

Tho text Is aa follows: "Italy Is fully convinced that tho United States Is not asking for any privilege In the Island of Yap which Is not equally granted to every other nation. Including Jnpan. Italy Is also convinced that the United states Intends to protect Its Interest In the Island of Yap with full consideration for the Interest of other "Italy, therefore, has not hesitated to express herself In a way which completely agrees with the text of the American note of the 5th of April Instance, concerning the equality of right among mandatories In the exercise of their mandates. Urges Just Rights for All. "Italy wishes and trusts that the Just rights of everybody concerned be recognized always and everywhere, in the Island of Yap as well as in every other place and circumstance, with perfect enuatlty and Justice.

"Italy seconded the Anglo-French proposal which confided the study of the Yap question to tho Juridical committee and the conference of ambassadors in Paris and she now expecta that the conference will pronounce Itself with equanimity In auch a way aa to ellmlnato every possibility of disagreement and to conciliate all conflicting Interests. "Italy Is particularly glad whenever tho moral policies of the two governments and the material Interests of tho two nations agree in such a way aa to put Italy and the United States In a' position to co-operate towards the attainment of the common end, which consists In tho realization of an era of serene pcaco and prosperity for the civilized world." Annex Open separate stoie tor men and boys a Townley and Gilbert, Nonpartisan Leaders, Lose Appeal Frorh Disloyalty Conviction. ST. PAUL, April 20. Conviction of C.

Townley, president of the National Nonpartisan Ijengue, and Joseph Gilbert, cx-Mlnnesola mannger for tho league, on charges of conspiracy to encourage disloyalty, during the world war, was upheld by the stato Supreme court todoy. Townley and Gilbert were found guilty July 12, 1010, by a jury In the Jackson county District court and sentenced by Judge C. Dean to ninety daya In the Jackson county Jail. Execution of sentence was delayed by appeals. Charges Based on Speeches.

Charges against Townley and Gllbort were based on speeches they delivered in behalf of the Nonpartisan League In Minnesota. Appeal for a new trial was denied on July 27, IU'10, and tho cac was'' appealed to the state Supremo court. Townley wos not In St. Paul today and his counsel here could not say what would be the next move. Gilbert Is serving a year In the Goodhue county Jail at Ilcdwlng, for conviction on an Indictment charging him with Interference with enlistments In violation of a Minnesota statute, which was upheld ns constitutional by the United States court.

He recently was denied a pardon. In their appeal to the state Supreme court, Townley and Gilbert charged errors In the trial court, bat tho Supreme court found that "none of the errors of law of which they complain resulted In their being deprived of any of their substantial rights." 3 LADS CAPTURE MOVIE HOUSE; RUN 2-CENT SHOW CHICAGO, April 29. Threo small boys, their plana of careers as moving picture house managers suddenly interrupted, were held today by ponce. The youths, 13. 12 and 11 years old, had gained entranco to a neighborhood theater which was closed for remodeling, according to police, broke open a drawer containing films and then opened tho house for business, charging 2 cents admission.

Several boys were employed as musicians. Two policemen passing the place, hearing music from the Interior, investigated and found a large number of youthful spectators enjoying tho program. ILLINOIS GIRL DIED FROM POISONING, SAYS CORONER CHICAGO, April 29. Mary Vance, daughter of a prominent Glencoe. 111., dentist, died from poisoning nnd not from diphtheria, ns was stated in tho rleath certificate which was sent here from Los Angeles, where she died soma time ago, according to a statement made today bv a coroner's physician who conducted an autopsy at tho request of the girl's parents.

Men 's Woven Madras Shirts $1.95 Think of it, men! A fine tailored madras shirt, guaranteed for fit, wear and color, at the low price of $1.95. Made in neckband stylo, soft cuffs, five-button fronts; all sizes from 14 to 17. Dozens of attractive patterns in the sale, at $1.05. Men's Raincoats $9.95 Men's double texture steam vulcanized raincoats qf very fine olive drab casslmore with plaid linings. Just 12 coats to to sell at this price.

Former selling price, 515.00. Men 's Shirts and Drawers 75c Garmen't" Shirts and drawers, made of small checked nainsook, In athletic style; shirts In coat style wlthotft sleeves, drawers knee length; 7oc garmeat. Men 's Mesh Union Suits $1.45 Open mesh suits, made of best quality combed cotton; short sleeves, ankle length; ecru or white; sizes 34 to 46. Special at Jo. Men's Union Suits $2.85 Mercerized swiss ribbed, white or salmon color.

Short sleeves, ankle or three-quarter length, and athletic style. Men's Hose 25c Pair Fine gauge lisle finished cotton, thoroughly reinforced; black, cordovan, navy, gray and white. possioie. let-me not do mnuo i up pear proud and fond of vain show when I am Directions wero given for the burial of his body vboslde the rock on tho hill above Woodchuck Lodge. which I have frequently spoken of as my boyhood rock, a few yards below the spring that supplies the house with water.

I direct that my nnme bo carved In the faoo of tho rock, with the date of my birth, If the rock bo of sufflclint. hardness. If it be not sufficiently hard for this purpose, I direct that a bronse tab-let containing that inscription be set In tho rock and It- la my will, and I hereby direct that this field In which the rock Is be hold In perpetuity for tho purpose, nnd never bo sold II the rest of the farm should be sold. It Is my desire that my Bon an hla family be burled near mo and I direct that after my death, the proper steps be taken to prevent tho sale of tho, field and to provldo for Its being hold ln-nllened. and Inviolate." Undo Sam.

Boys' Club; Association mombcrn, assisted by tho Woman Leaguo of Voters, sponsored and assisted Mr. Jarvla in tho presentation of Members 'of the graduating class Minns to Us." Rapresentatlvcs of the ladles of the u. a. Corps, and Daughters of the War of 1HU prcsemca iu wt 'I mortals bearing tho oath of allegiance to mis country. leadership of Scout Executive F.

O. Belser. gave the official flag ceremony Mrs. James Lathrop Gavin sang tuo ilv Own United States." and "Star-Spangled Banner," accompanied on tho piano by Mrs. Howard Clip pingcr.

-nrs. uun heirtlly whon shiS gavo reading, "Old ntn-v nnr. of the most famous poems by James Wliltcomb Riley. MILK PRICES REDUCED. TnnVRPnRT.

Anrtl 25. Milk was reduced 1 cent a quart and 1 cent a pint by wholesale dcniera nero toaay. Crram dropped 3 cents a half pint, whllo cottage cheese -was reduced 2 cents a package. Butter and butter- tlona. Wholesnlnra say tho retail price Men's Collar-attached Shirts, Special $1 to $3.45 At these extremely, low prices are shirts unexpectedly fine and well made.

For instance, there are splendid shirts of Oxford cloth, durable r'c I pongee, silk striped madras, Canton silk and soft finished percale. Each shirt is carefully tailored to fit. Plain colors, white, neat and novolty striped effects'. Plenty of popular, tans. Men's Fourrin-hand Silk Ties 65c to $1 Ties of uncommonly, good quality and striking design.

Pure silk four-ln-hands in tho popular narrow French fold shape. Especially adapted to wear with low collars and collars attached to shirts. Stripes, polka dotB and plaid effects. Men's Fiber Silk. Hose 50c Pair Men's fiber silk hose, "Wayne-knit" and other standard makos'.

Fine gauge, very lustrous fibor silk with double toes, soles and high-spliced heels. Cordovan, navy, gray, champagne, black and white; special. 50c pair. Men's Pajamas $2.85 Woven madras, domestic and imported cloths, good variety, fast-colored patterns. Annex.

o( Indiann, who directed Inquiries into thfi chnrges miulo by Dr. D. H. regarding rnmiUlons at university, received two reports today Vfihicrnlng the One Is from Iierct, ex -service man ind of. the student council, which Dr.

IlodR-don, the deposed head of tho schrol. alleged was rosponrtlbli' for Ids dls-tnHial, and is from the adjutant of the 1'ortur county pon of the American yirlon. Roth men declare tho ntMemcnts, rc-portfd to hiivt licfn made by th ft prcf-lilrnt of tin university, are falso unfounded; that Ida allied "wtr. made in spltf and with a willful Intention of Injuring the stand-Ing of the university In the eyes of the government." Says Students Loyal. Chairman McIIale received the fol-.

lowing message from the adjutant of the legion post: "Slatoments In metropolitan presf, -reflecting upon eX'Srrvlce men attending Valparaiso university, false and unfounded. Cry of UnlfihevlMii rained to camouflage incompetency of deposed president. Flftv-two students, mem I'f-rr of the local post, in goad ptandlng rltlzens." Jaojj Tierce, in reply to a request from Chairman McIIadu for a statement, de-. clares In a letter received today: i "You will understand that these 'statements were made bv Dr. in a Kpltcful mood resulting from being forced to resign because of incompetency.

He waH too small a man for the presidency of a great imiverwitv. and his arnallness nhowrd Itself in this tlnal vindictive, outburst. "Probably one of hi. objects was to get the university 'In bad' with the T'ederal government and no prevent it from obtaining tbr? rxperted contract for a- larger number of JAileral board men." I'ierc-e'f b'tter is attested to by I-M-ward Ij. Hart, of the rtehabll-itation Club; Alex Hugh C.

ami Hurry rresiiell. inembvra of the Porter post. No Reply From Hodgdon. Vhnlrmnn Mclfale is in possession of l-tter from Kyton U'. Smith, forcmrly connected with the rehabilitation division ui thi: Federal board for vocational education, in which he cornea to the.

"rescue of boys In particular and the faculty of the university in general." Writing in reference to alleged chnrge.i of BolnheviHm. Communism and other cult.s in the achool. he says: "If the seed of nolshcvism has commenced to germinate In this inntitutlon It was featured by their administration," declared Smith. Chairman McHttle has not yet made a statement of the future courwe of tin: legion relative to the Valparaiso affair. "I am waiting to hear from Tr.

Hodg-don, who has Iiept an ominous Hllenco to date, before answering," declared McIIale. GIRL INJURED IN CRASH Miss Catherine VanArsdall Suffers Probable Fractured Skull When Auto Hits Street Car. In a collision between a street car and an automobile last night on Kentucky avenue, near Georgia street, Catherine VanArsdall. 19 years old, 850 West New York street, who was riding in tho nutomobllo with her sister. Elcnor, 22 years old, and three men, suffered a probable fracturt-d skull.

Her bead struck a bow in the top of the machine and who was Insensible when carried into lire station No. where Sergt. Johnson and Ulcley and White found her. She was sent to her home In the City hospital ambulance. 1.

K. Woodward of the Globe Window Cleaning Company, who had rented the machine from the Warren Auto Uvory Company, 127 Kast Wabash street, and wasdrivlng, escaped. Two Men Arrested. Joe Mack, 22 years old, 32f, Ka.st Henry strret. and Russell Arnold, 1013 West Market street, who were with the VanArsdall girls, were arrested by the police charged with violatiilR the prohibition law and va sr an hen two small- bottles containing white mule whisky were found under the rear seat of tho automobile.

According to Jonn lnomas, ii in-Bram strcut. inotonnnn on outbound West Indianaiwlis street car No. DIP, the automobile was coming toward him on the left side of the street. Just ns the driver of the 'machine swerved the automobile to turn out of the car track the automobile skidded into the front of the street car anil the left rear wheel was f.i ushed. The occupants of the automobile gave the same version.

All who were In the automobile denied the ownership of the whisky, but the two men were held. The sister of the injured girl vas permitted to go home with her. U. S. MARSHALS ARREST 3 ON FEDERAL WARRANTS TERR 13 HAUTK, April 29.

Deputy 1'nlted States Marshal C. 73. Wicker arrived In Terre Haute and with County Sheriff Wesley Mitchell began a round-up of a number of persons to appear In Federal court im the' result of Investigation by tho Federal grand Jury at Indianapolis. The flnu visit was made to Sandcut. about seven miles northeast of Terre Haute, where John Rampa.

Thos. FVrcale, and Mrs. Virginia ttaltseu. wife of Samuel BaltJieu, were arrested. They will be taken to Indianapolis tomorrow.

These arrests are said to have the result of a still having been found In this vicinity several weeks ago. Bampa and F'ereale appeared in City court to answer charges of violating the lio.uor laws and their cases were continued. Slimmer Underwear At Lowest Possible Prices liu rrti tr ClinttatiooR Clieyf nne Chicago Cincinnati Chive land Donvrr Ip Molnca Dul nth I'Jio Kvanivllle Helena Kan an Ctty Mulnvllle Mln nil ori New York I'hoenlx rittihurifh oratMIo t'nrtlitnil, Ore. HapM City It.I Hluff St. Louln S.alt I.akn City.

Sr.n Antonio San Dicjro San Sault Ste. Marie. HptM! Hnoknn'1 Sprinnnflbi, 111. SprlnKfleld, Mo. Tamps Tatooih Tolrdn Tonopith Wlilnirton Wllllston Notr Amounts than .01 Inch a observation taknn at Ktatfs Wpather Iturcau p.

m. by United CASE WILL BE APPEALED Builders of "Spite Fence" to Continue Fight to Keep Negroes Olf Upper Capitol Avenue. An appeal will be Uikrn to the Appellate court of Indiana from a decision made Thursday by Judgo Moll in Su-' court, Room 5, In which the court ruled against Gabriel and Ootdle Slutz-i kv, 2257 North Capitol avenue, and Mn. Cfroom.s, owner of property at North Capitol avenue, defendants In a suit Illcd by Mr. I.ucIuh U.

wether, a colored dentist, 225n North I Capitol avenue, to obtain damage for the construction of a "Hplte fenw. Ira attorney for th; SlutzUyH i droom, gave this information last night. Fixes Six Feet as Limit. Judge Moll held that "fences" more than ix feet above the ground were Illegal, and not only Issued a permanent injunction agalnat the trcction of such a ffsnc; on the Merrt wither property but ordered thn Slutzkyd to pay the plaintiff damagen in thu huih of $250 and Mrs. Groom? to pay damages to Dr.

Merriwether In the amount of 1 150. The defendants also were ordered to remove the hlh fences. Mr. Holmes declared that thi; Capitol Avenue Protective Association would stand behind the light to prevent odored people from moving northward on North Capitol avenue, and the appeal of thu decision of Judge Moll, he said, was but one of the stepH to be taken to uphold ttie stand or the organization against the colored citizens. 4,000 HAVE PAGEANT ROLES Children to Appear in May Day Cele bration Sunday Elaborate Musical Program Arranged, Four thousand children will take part In the May day pageant at Monument circle Sunday.

Besides the exercises, an elaborate musical program hus been ar ranges. The Indlnnapolls Newsboys' band boa been engaged to provide music. Two choruses of voices will be arranged at the north and south sides of the Monument. Quartet to Lead. The Manual Training high jchool bass qimrtet will lead the chorus on the north side and the Shortriilce hlch school bass quartet will lead the chorud on the south side.

The chimes of Christ Church will be played by Winston Pedlow. Soloists for the afternoon arc Miss Beatrice Batty and Miss Mary Ann Ogden. accompanied by Miss Helen Harrison, harpist: Miss Margaret Harrison, violinist; Miss Marcena Campbell, cellist; Miss Victoria Montannl, harpist, and Miss Gertrude Conte, cellist. T. R.

WILLIAMS RENAMED AS HEAD OF PUBLISHERS XRW YORK. April 20. T. R. Williams of the Pittsburgh Press was ro-clot-ted pr'-nldont of the American Publishers' Association at its nn-nunl convention here today.

Howard Pavies of the New York Tribune whs flfctcd trsiirer. Other ofllclnls reelected were: Vice president, Paul Patterson, ftnltimore Sun: secretary, John, Stewart Kryan. Richmond -Loader: directors, Klhcrt II. Uaker. Clove-land Plain Denier: H.

Tlutlnr rtnf. i falo News; Hilton U. Brown, Indhn- apous apwb, unci .1. ALKinson, Toronto Star. The convention adopted a resolution tinting the Federal rovernmcnt to audit semi-annual newspaper circulation stntemwits whenever a doubt of their accuracy exists.

Another resolution urped members of the association to ns as local conditions permit, movements to obtain acceptance of national advertising as local business, at local rate. The publishers were requested. In another ndopted resolution, not to recognize advertising agents unrecognized by the association, except In local cases. CIVIL WAR VETERAN DIES. UANVIU-K.

April 20. William Canning, S- years old, formerly of Ketch finnv, a veteran of tlu' civil war. is drad at the hospital of the nallonal soldiers' home. IK- was a member of of the 141th Indiana volunteer infantry from May. 1362, to the close of the war.

To Cure a Culd In On Jay Tak" filtOVK'S I.axativfi 11KOMO Ql.I-NINE tablets. Thn genuine bvari the nature of K. W. Orovu. tin urc you Rt OHOMO.) 30c.

A river linemen t. Crust Co. Per Pound I I Quaif! Goes CkarThroagt A few 1920 touring cars left, '1ft attractive -prices. Same chassis as 1921 series, change is in body lines only. E.

A. Bennett Motor Sales Co. fKlO N. Meridian Bt. Mnln 5557.

Indlnnnpolls, lnd. Advertising Reduces The Cost Of Living Raisins In Search 3-Cent Sugar Lower Prices Better Values AN EDITORIAL ON ADVERTISING a DVERTISING to the con-l Burner's protection against c- fraud. It 1b also ono of his greatest aids in reducing the coat of life's necessities, because It is tho seed of competition. Before the advent of advertising each manufacturer catered to a certain clientele and had practically a monopoly on that trade. A consumer who was dlBsatlBfiod with a' product or a service had to go out in search of another and better commodity.

This was both costly and inconvenient. rjt HIS condition also led' to the existence of a small manufacturers who sold their products locally. Their cost of prpduction was enormously high because their output was so small. Not only waa the cost increased through small-scale production, but the qual- ity. of the product was not unl form.

Small manufacturers could not afford expensive ment and sanitary conditions Buch aB were really necessary. And, of course, the consumer paid the bill. Then came advertising. Tho qualities of various products were announced nationally. Demand was created for products of a certain brand thousands of miles from the source of their manufacture.

Sales increased. increased. Larger production made possible tho use of better machinery and greater efficiency. Prices came down. Still the demand Increased and various time-saving devices not in existence wore Invented.

And prices lowered steadily. Nthe case of automobiles, advertising through its creatlvo power mado possible tho1 lower-priced cara, whlchV hover could, have been made In' quantities without the original stimulus of national publicity. In clothing it made possible the production of ready-made clothes, nationally advertised, of guaranteed quality. Advertising a lowering in price of Bomo commodity quickly causes competitors to lower their price. This Is a froquent occurrence In normal times.

If the grocer on tho corner advertises a sale on sugar at three cents a pound less than Ills competitors, you would, undoubtedly, soon see a goneral reduction in the prlco of sugar throughout the neighborhood. And If the original grocer persisted, the cut In prices would become fixed and would spread throughout the city. Without advertising, such price reduction could not become sufficiently well known to cause its general adoption. a DVERTISING also enables Zi the purchaser to obtain 7 practically all tho information needed before making a purchase. It permits a careful comparison of competitive brands and a selection of the most desirable, without leaving it to the discretion of perhaps an uninformed clerk, Bringing a new product to I the market through advertising stimulates competitive manufas- turerj to lmprovo their product mwur lumr price.

AavertlS-ing encouragos healthy competition, and competition makes possible better products, better sorvico, lower prices. The economical ho a 1 knows that advertising makes possible the production of better products for less money. She will not ask for "a box of raisins, a can of corn and a pound0 of butter," but will call for these articles by their trade-mark or advortlaed brand, because when she does so she will receive greater value for nor money, thanks to advertising. Men's fine ribbed white cotton union suits, exceptionally well made, with short sleeves, ankle lcnuth. sizes 34 to 4.

While about 24 dozen last, 1.15. Men's Shirts and Drawers, 65c and $1.00 Balbriffgan shirts and drawers in ecru color, shirts with long or short sleeves, drawers ankle length, with double scat; 85c and 51.00. Keep Up Advertising. We do not feel that wc should de crease advertising any change. It should be increaned," replied another.

We have taken no steps to reduce our advertising space, as it la our feel ing that it Is false economy to cut down advertising at a time when business is In need of a stimulant to keep it alive," declared middle West merchant who has uttalned big success In business. "Pounding away all the time Is what tells. We arc keeping up our advertising. It pays," reports another progrcs- ive business man. Another reolled "It is our idea that cutting advertising would only increase the cost of selling merchandise, and we believe we are right." One merchant wrote that he had reduced hlH advertising appropriation, but he added, "Wc are not sure it waa a wise move." "Have Increased our advertising expenditures to Increase our business," was the way another successful business man put It, while another replied: "We have rather added to advertising, as this has always been our custom advertise heavily when business is hard and go easy' when It Is coming anyway." uiscussing tne puoncny question, uu Knatneii u-hnltiilir wrote: "We atC striving for greater effectiveness In ad vertising by more carciui selection ui items advertised, requiring more care ful merchandising preparation." Auto Sales Increase.

"We slowed up a bit on advertising, but found It a mlHtake. Now we arc going after business through news-1 paper advertising, with the result that our satc3 of cars Is Increasing," replied un automobile sales company. From a manufacturer enmo this logic: i "We feel we now owe it to our distributors and dealers and to ourselves to help keep things moving us satisfactorily aa possible by securing the healthy How of distribution produced through consistent, well-directed and forceful advertising." "Do something to reduce, freight rates," was the appeal most business concerns made in reply to the Chamber of Commerce's request for suggestions as to what It could do to lower the cost of merchandising to a normal basis. A great variety of answers was received In response to the question, "What are you doing to reduce your personal costs to a normal basis?" The general tone of these answers waa not so much toward a reduction In wages aa in reduction of numbers. An increased efficiency, they reported, came from cutting out the dead wood.

Only ubout one-fourth of those who answered had made any direct reduction of wages. LABELS FALSE, U. S. CHARGES; SEEKS TO CONFISCATE SACKS "One hundred and eight, more or less, sackd of a product labeled In part 'Butler's Premium Digester Tankage are named defendants In a libel suit filed by United States District Attorney VanNuys In Federal court yesterday. Mr.

VanNuys's complaint says that the sacks libel their label and urges that, as a penalty for its crime, tho entire "108 more or less" bo sentenced to capital punishment. According to Mr. VanNuys, the label on each sack reads: "100 Poundt Butler's Premium Digester Tankage. Guaranteed Analysis; Protein, 60 per cent; liber (not over) -1 per cent; Ingredients: Meat residue, hlood rfnd bone." Tho label also hears the namu of Edward II. Butlnr Chicago, 111.

The contents of the sacks. Mr. VanNuys libel the guaranteed analysis. The complaint states that the reference to "protein, tiO per cent" deceives the customer." The criminally Inclined "tankage." unaware of its danger. Is at present in the possession of the Tipton Elevator Company of Tipton, lnd.

LEGION TO PLANT TREES IN MEMORY OF SOLDIERS SOUTH BUND, April 20. Between 6,000 and 7.000 maple trees are to be planted along the Lincoln highway In St. Joseph and La port counties as a memorial to the soldiers from the two counties who lost their lives In the world war. The South Bond and Laporte posts took action last night which will load to the planting. The World's Best Gifts arc bestowed upon those who know how to do the right thing at the right time.

This Is commonly called opportunity and requires ready cash to take proper advantage of such opportunity. A savings account with this STIIONG COMPANY consistently added to will put you in position to take advantage of your next opportunity. Start today. $1,750,000 The Indiana Trust Company FOR SAVINGS Open Saturday Evenings from 6 to 8 o'clock. Men's Nightvobes, $1.45 Full cut, fine quality muslin nlcht-robes In V-neck style with pocket; sizes 15 to 20.

Men's Underwear $1.00 Small checked nainsook In athletic style, flat weave in white only, short sleeves and ankle length. Open mesh cotton In white and ecru, short sleeves, ankle length. Lowest prices for standard quality merchandise is tho reason back of the great popularity of this men's store. Men's Underwear, $1.65 Fancy madras cloths and genuine foinctto athletic sty In union aults. Fine ribbed cotton suits in white or ecru, long' or short sleeves.

Ankle or three-quarter lennth, and athletic union aults, without sleeves, knee length. Every garment guaranteed for fit, service and quality in tho Annex. A new garmont for any that does not give satisfaction. Your Furniture is Up-to-DateIn Good Taste But YOUR LIGHTING FIXTURES -are They Modem in Accord With New Ideas of Decoration? Your lighting fixtures are part of the appointments of your home. Indeed they should be classed with furnishings the correct term for 'fixtures being "Lighting furniture." Many otherwise smart and beautiful home interiors are spoiled by.

obsolete lighting fixtures. Goldstein's specialize in lighting furniture of the highest order beautiful, modern designed by craftsmen of talent. We are equipped to' furnish your home with fixtures Money to Loan on New Dwellings and New Medium Priced Apartments jFUtcfcer gmbingg anb thoroughly in accord with modern art ideals. The right fixtures for the dining room, the hall, the library (for every room has its separate and appropriate fixtures). Prices are very reasonable in proportion to the high quality and distinction of the merchandise we offer.

See the display 'at Tomlinson Hall, May 8, 4, 5 and 6, featuring iron or wrought bronze in new designs. Fourth Floor. 1 DOMINO i GoldsteiiiBroMiers I Sugar in Cartons oC XvASHINGTON DELAWARE STREETS.

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About The Indianapolis Star Archive

Pages Available:
2,552,294
Years Available:
1862-2024