ALWAYS FIRST QUALITY THE PENNEY STORY Why make such a big deal out of quality? By ROBERTA NASH I asked a Penney store manager the question once and when he finally decided I was serious, he said, "If I could use only one word to describe the phenomenon of Penney's, I'd pick the word, quality. "Mr. Penney has always been a fanatic on the subject," he continued. "They say the only thing that still makes Mr. Penney angry is when someone suggests we compromise Penney quality to make a lower price." SPECIAL! RUGGED WESTERN 10-OZ. DOUBLE KNEE JEANS 1.22 Built for summer! Low, low priced for Bargain Days! Sewn- in double knees . . . reinforced at all strain points . . . rugged all cotton denim! Plus the way - out- West styling he wants. Sizes 4 to 12. What bargains on never-iron* Penn-Prest sportswear STOCK-UP SPECIAL! NEVER-IRON SPORT SHIRTS UNLIMITED! 2.'3 Famous Penney quality sport shirts in favorite patterns, colors! Choice of collars, the cool short sleeves, the handy pocket. Moms more than like the polyester/cotton blend—machine wash, spin dry, never iron*! 6 to 18, GREAT BUY! BOYS' NEVER-IRON* CLASSIC WALK SHORTS! 1.77 These shorts are cut and tailored to more than meet our toughest specifications, for comfort-fit and long wear, They're styled the way guys like 'em in solids and plaids, They're Penn-Prest* polyester/cotton. 6 to 18. Enjoy easy, no-cash shopping...just say "Charge it" at Penney's!
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