ALWAYS FIRST QUALITY THE PENNEY STORY The business built on the "Golden Rule" By ROBERTA NASH "Do unto others as you would have others do unto you." The retail store business is a tough, competitive business. Could you really be successful by following the "Golden Rule"? Yes. Mr. Penney hasn't done so badly. Mr. Penney's firststores were actually named "The Golden Rule Stores." They lived up to their name. Folks liked to shop there because they got a fair shake for their hard-earned dollars. Penney's is still living by that Rule. And growing faster than ever. July bargain days Our Ail-American spectacular! Girls' match-up knit tops and shorts! 3to6x 66 ea. 7 to 14 88 ea. Razzle dazzle red, white and blue! Scoop 'em up! Gals all love combed cotton knit tops . . . striping up the band, cool on parade through summer! Boat necks, V-necks, crew necks. Mix and match 'em with our trimly tailored cotton duck Jamaica shorts , . , comfy elastic-back waists for little girls, side zips for Sis. It's a July Bargain Days super special! Enjoy easy, no-cash shopping...just say "Charge it" at Penney's! are here again ennetif iA/AVfi FIRST QUALITY 9 ALWAYS FIRST QUALITY Special buy! Early-bird collection of Penn-Prest® school dresses! 4to6x 3 7 to 16 4 Just 'cause it's our great big spectacular Bargain Days! Quick- thinking Moms can come in right now and get brand new fashions ,., all of them Penn-Prest! Super savings on polyester/cotton solids, plaids, checks you'll never ever have to iron*! In the time it'll take you to pack a lunchbox, they'll machine wash and dry and be ready for school.,, blackboard-smooth! And they've got the school-day protection of Scotchgard" water and stain repeller! UH EN •WHEN TUMBLE DRIED Event starts Wednesday, July 12th...don't miss these values!
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