Arizona Republic from Phoenix, Arizona • Page 80

F14 The Arizona Republic ALL EDITIONS Sunday, April 24, 1983 KLFF takes contemporary approach to new FM station TV news shows he word "broadcasting" is somewhat dated in Steve Rich's opinion when the topics under -flieMlceiwi arA ia tVictiif t. n1w. Bud Wilkinson TelevisionRadio toward 12 to 25(-year-olds). Bill Heywood and Kool and the Gang just don't cut it," he said. Rich also hopes to steal listeners from "anyone who gets a solid share of the 35- to 50-year-olds.

You've got to take from the good stations," he said, adding that while "we're trying not to be competitive with ourselves, we may cannibalize a little bit of our own audience (from K-Life)." A promotional blitz for the station is not planned until the fall rating period. Upgrading the facility technically is the first task, and Rich is optimistic that the station can be upgraded from 3,000 watts of power to 100,000 watts, which will give it parity with most other FM stations in the Valley. MORE COMEDY One radio format that appeals to ALL demographic groups is comedy. Everyone loves to laugh, although it wasn't until late January that a station took a rubber chicken in hand and got up the guts to try wall-to-wall comedy. That station, as previously detailed in the weekly radio column, is WJOK in Gaithersburg, Md.

Last week, a station in Salt Lake City became the second in the nation to adopt a comedy approach, abandoning a contemporary-music format. "All music is sounding alike. It's hard to tell what station you're listening to unless you hear the call letters," said Jay Gardner, general manager of KLAF. He explained that other formats were explored before comedy was selected. "The beautiful music thing, they say, is dying off.

The oldies format is great for a while, but, like disco, dies in a few months. 'Music of Your Life' works pretty well, but when it's tied up in your market you have no place to go." KLAF (formerly known as KPRQ) is an AM station at the high end of dial, operating with 1,000 watts in the daytime and 250 watts at night. It simply couldn't compete with the clearer sounding, more-powerful FM music stations. Gardner touts comedy the format is made up of comedy tracks from a multitude of comedians as well as old radio shows such as Fibber McGee Molly and Amos 'n' Andy as a panacea for flagging AM stations. "It's going to be great for advertisers because it's going to put listening back in radio as opposed to hearing.

1 think people will flock to it as they do at 'JOK," he said. "You're probably looking at the hot format in '84. It is the answer for AM radio. Comedy will not work on FM," Garnder continued, waxing that it is "a great way for at least one station in each market to get out of the 'me-too' syndrome." With several AM outlets in Phoenix saddled with the bad combination of low power and high dial position, not to mention low ratings as the result of strong FM competition, comedy could be an answer in the Valley. RADIO PEOPLE Album-rocker KDKB nearly lost program director Jeff Sattler last week.

WYNY, the NBC-owned FM station in New York, offered him a programming job in the Big Apple. However, Sattler, after mulling the pluses and minuses of moving, decided to stay put Rock disc jockey Scott Thrower, who most recently has been working part-time at KOPA-FM, is headed for KKFM in Colorado Springs, where he will be morning man. mv lilt VUll.itlUlVIUII Ul I UUIU fprniats and the servicing of clients' needs. The general manager of "Music of Your KLFF points to competitors who seek listeners between ages 25 and 54, an important demographic grouping for advertisers, and wonders liowT)oth ends of the age spectrum can be served by one station. Given some ready cash, a 25-year-old would be roor.e apt to buy a stereo system than a console TV.

For the 54-year-old, the opposite might likely be rue. Rich ran list examples of this nature. Ifieh believes stations need to be, more clearly '''targeted and predicts such "narrowcasting" will "'become niore popular. His AM station, known as caters to listeners 45 and older by playing big- band cuts and vocal standards, Within two weeks, a soon-to-be acquired FM i sisier station will premiere with a format geared to VH5- to 44-year-olds. "This is an FM market.

Without iin FM, we were going to stagnate," Rich said. KWAO OOfi.3 on the FM dial) in Sun City is the station being taken over by Larry Mazursky's -V Canyon Communications Corp. It will become KMZK upon consummation of the $1.25 million deal and promoted as "Muzik 106." As the slogan suggests, contemporary music will be tlte main product. "It's hard to label it," said Rich of the proposed format "It's going to be a music station. We're not going to have a lot of talk.

We're not going to be heavy personality. However, people will know who our announcers are." Associated I'ress Here are the guests on today's news-inter? view shows: NBC's Meet the Press (10:30 a.m., Channel 12): Sen. Krnest F. Hollings, CBS' Face The Nation (9:30 a.m., Channel 10): FBI Director William H. Webster.

60 Minutes (b p.m., Channel 10): "Dollars Aweigh" Mike Wallace reports on charges of fraud and waste in the Navy's shipbuilding program. "Different Drummer' Morley Safer reports on the strange coalition aligned against San Francisco Mayor Diane Feinstein in next Tuesday's recall voting. "Olivier" Kd Bradley profiles Lord Laurence Olivier. Repeat of Jan. 2 broadcast.

Mazursky entered negotiations to purchase KWAO last summer and agreement was reached in November. Federal Communications Commission approval of the sale was given April 5 and Rich expects the final paper work to be signed April 28. KMZK is expected to debut May 1. "We plan to make the change relatively quickly," said Rich, who already has assembled part of the station's announcing lineup. Among those hired are John MacCrae for middays and Mark James for evenings.

The future for the current KWAO staff is unclear. "I'm going to talk to the people at the station," said Rich, who is prohibited by FCC rules from communicating with the employees until after the sale is consummated. "They may have some very talented people out there." Rich hopes contemporary station KOY (AM 550) will le the victim of KMZK's entry into the marketplace. "We feel that's the station we're going to pull from. They're skewing younger.

Their announcers are 40-year-old men, (while) their songs are geared Mariachi mWT Continued from F5 GIT THIS TEDDY BEAR RADIO Groups in the conference included internationally famous Mariachi Vargas de Tecalitlan from Mexico City. Vargas violinist Martinez directed the orches-tramariachi concert. The group also wrote four pieres1 for the conferees. Six Tucson groups performed, including Mariachi jAineTjca, which, as winner in the competition's professional division, received a $3,000 cash prize. WITH FEATURES 20 COLOR POItTRAiTS Mariachi Cobre, which just signed its second AM KOY (550) Adult contemporary KFLR KTAR Newstalk KHFP (IPSO) Religious KUET 710) Bigband Rock KMEO(740) Easy listening KIFF Big band KVVA (860) Spanish KSUN (1400) News talk (9 1 0) Country KOP A 1 4 40) Rock KOOL (960) Popular KPHX (14B0) Spanish KXEG Gospel KOJO (1510) Rock KUKO (1060) Dance music KASA (1540) Religious KRDS (1190) Christian KNIX (1580) Country yearlong contract to play at the Kpcot Center at Walt Disney World in Florida, also was on hand.

Agronsky Co. on KTAR 6:35 am. Rocks Roots on KDKB 7 am Country Report Countdown on KNIX AM 8 am Roger Mudd Here and Now on KOY 8 30 a Weekly Music Magarmc on KOY 9am Dick Clark's Rock. Roll and Remember on KOOL 6 The Swinging Years on Kt EE 7pm IVfC Rock Hour on KUPD -8pm Innerview with Jim I add on KDKB 9pm 2- 8xIOs 3- 5x7s 15 -Wallets VuiTt A i 'kid FM FiLune Not Included HIGHLIGHTS KMCR (91 5) KEZC (9? 3) KDKB (93.3)... KOOL (94 5) KQVT(95 6) KMEO (96 9).

KUPD(97 9... KKLT (98.7).... KNNN (99.9)... JafNPH Country music music Album rock Adult contemporary Spanish KIKO( 100.3) Adult KOPAOO0.7) Rock KHEP (101 5) KNIX (10? 5) Country KZZP( 104.7) KWAO (106.3) Big band KSTM (107.1) Album rock KMIE (107 9) Gospel Pro basketball Denver al Phoeni on KT AR 6 35 on KIKO FM 6:55 p.m. Major-league baseball Los Angeles al Pittsburgh on KTAR 10 30 a m.

Baltimore al California on KSUN 1240 p.m. Total Package Price Deposit Present this coupon to mart photographer for bonus Teddy Bear One bear per subject SLOO sittina lee lor each additional sublecl in Dorticrit Minors mud ho Tarazon, who now works in the Tucson office of Sen. Dennis DeConcini, is a former member of Cobre. Another group, Mariachi Cuatro del Colonial, is from Phoenix and three others are from California. Tarazon had hoped for a larger turnout of mariachis at the conference.

Of the 150 performers who attended, most belonged to mariachi groups in the competition. But this was the first year the conference was held in Tucson, and officials hope for a larger turnout next year. If the mariachi turnout was a little disappointing, the audience turnout was not. The people of Tucson came out in droves to support the two evening events open to the public. On Friday, at least 15,000.

parked the Community Center's plaza to listen to several groups and to buy Mexican food and drinks from the many booths. The next night, 10,200 people crowded inside the Community Center Arena for a mariachi concert that also featured an appearance by popular ranchera singer Lola Belt ran of Mexico City. The concert was a sellout, marking the first time a Hispanic event has filled the arena to capacity, Tarazon said. accornpanied by a parent I Wednesday, April 27 thru Sunday, May 1 PHOENIX, PEORIA, MESA, TEMPE, SCOTTSDALE FLAGSTAFF, I PRESCOTT, APACHE JUNCTION, CASA GRANDE Daly. 10AM -8PM Sunday, 10 AM-5PM Also Available At Our Permanent Locations.

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Drowtng Juniors Outfit By Fashion Out- 1 30 jvn.i&vi.liJi.. ---MeeMMi 'TeJeCaeaiea' inT all (Time approx.) Earl Baldwin's Call-In Snow Call277-TALK Two Hour "Time Management" Seminar RMa Davenport Middle Eattem OenoerTlna O'nelll Color Oraplng Jenny Reurke Fashion ShowOwel M.C. Cssusl Corner "A doien waye lo lose your happy home without even Mtndotk of Security Title Finance Investments 'V Your Own Hard Own Your own Bualneae'Llnda Brock Thunderblrd BankSmall Business Loans Dr. Chasby SaoksrReoonetruollve Surgery ComedyReveena Drawing for Outfit 1000 a.m. 12:00 noon 1:00 p.m.

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