The Belleville Telescope from Belleville, Kansas • Page 8

8A THE BELLEVIfc.LE TEUESCOPE, Thursday, March 8,1979 ABC, NBC, and CBS Are Rated According To Levels of Decency (Editor's Note: Mrs. Bryan Slmms of Republic has provided the following article as prepared by the National Federation for Decency in relation to the quality of programs as presented by major television networks, if should be of worthwhile interest to readers.) i- ABC television was the top programmer of sex on television, while CBS was the top network for profanity according to the report of the National Federation for Decency for last fall's monitoring program. The NFD report showed ABC with 1212 scenes of suggested sexual intercourse and sexually suggestive comments. CBS was next with 968 while NBC was the least sex- oriented network with 518. When jiggly scenes defined by the NFD as undue and unnecessary emphasis on the female anatomy) were added, ABC was rated 1948, CBS at 1579, and NBC 1013.

The report covered 762.5 hours of prime-time programming between September 10 and December 2. It showed that 88 percent of all sex shown on television was depicted outside marriage. Most of the sexually-oriented programming appeared on network movies. CBS Movies was the highest rated, with ABC Movies next and NBC Movies third. Other programs with high sex ratings included Soap, Love Boat, Three's Company, Dallas, The Big Event, Charlie's Angels, and Vegas.

The least sexually-oriented programs were Grandpa Goes to Washington, World Series, American League Playoffs, Lifeline, Project UFO, Different Stokes, Little House On The Prairie, The Waltons, Monday Night Football, and Donny and Marie. ABC aired 4.76 sex incidents per hour not including the jiggly scenes, while CBS rated 3.86 and NBC 2.01. Adding the jiggly scenes ABC aired 7.65 per hour, CBS 6.30 and NBC 3.93. A complete copy of the monitoring report can be secured without cost by sending a self-addressed, stamped envelope to the NFD, Box 1398, Tupelo, Miss. 38801.

At the per hour rate viewers would be exposed to 11,639 sex incidents over a year of prime-time viewing not including jiggly scenes, and 19,578 sex incidents including For Thursday, March 8: All Denby Dinnerware in Stock Off Arbuthnot's of Belleville, Kansas Phone 913-527-2146 the jiggly scenes. The amount of sex aired, not including the jiggly scenes, increased 25.6 percent over the monitoring report for the fall of 1977. The NFD did not include jiggly scenes in its 1977 report. Top sponsors of sex on television were Proctor and Gamble, Bristol-Myers, American Home Products, General Foods, Unilever-Lever Brothers, Sterling Drug, Heublein (Kentucky Fried Chicken and Wendy's), Miles Laboratories, Johnson and Johnson, and American Motors. The least sponsors of sex included Xerox, Nissan (Datsun), Hershey, Hallmark, Shell Oil, Whirlpool, Philip Morris, Litton Industries, I and Pizza Hut.

The top sponsors based on an ad ratio factor (total amount of sex sponsored divided by the total number of ads) included Gulf Western (No-Nonsense hosiery), Smith-Kline, Revlon, Squibb, Miles Laboratories, Mazda, Noxell, Toyota, Mr, Coffee, and Unilever-Lever Brothers. The least sponsors based on the ad ratio factor included Xerox, Nissan, Philip Morris, Hallmark, Hershey, Eastman Kodak, General Motors, Shell Oil, Whirlpool, and Ralston-Purina. In the profanity part of the report, CBS was tops with. 497, followed by ABC at 273 and NBC with 266. The NFD did not release for publication the words included in the report which were aired on prime-time television.

However, the list of profanity words is included in the report when Schultz Opens Mahaska Store The Mahaska community again has a store and cafe with the opening of the Mahaska Store by Ron Schultz of Haddam. The new store is in the old community cafe building on the main street of Mahaska. Schultz has had the building remodeled to allow room for a line of groceries and for a cafe. He also operates the Uptown Market in Haddam. Fran's Food in Mahaska closed recently at another location, leaving the community temporarily without a store.

mm Hoover Celebrity 11 NOW $lg900 HOOVER. Convertible Upright UNBELIEVABLE INCLUDES TOOL! agitator disposable bag 4 th carpet shift Tibbetts Bros. 1914 St. Belleville, Ph. 527-2211 MAIL BY WATER IN BURR OAK The above five mail boxes at the corner of Washington and Main in Burr Oak have been surrounded with water since the thaws the past two weeks causing owners to don boots or use vehicles to get the mail.

Excessive runoff from melting snows have been a nuisance to residents of North Central Kansas and Southern Central Nebraska. requested. Most of the profanity, like the sex, appeared on network movies. CBS Movies, which contained the most sex, also led in profanity. Next came ABC Movies, followed by NBC's Big Event and NBC Movies.

Other programs in the top profanity rankings were Carter Country, M.A.S.H., The Word, Pearl, Lou Grant, and The Jeffersons. The leading sponsors of profanity were Chrysler, Bristol-Myers, General Foods, American Home Products, Unilever-Lever Brothers, Proctor-Gamble, Heublein, Sterling Drug, Chesebrough-Pond's and Miles Laboratories. The least sponsors of profanity included Hershey, Nissan, Whirlpool, Norton Simon, Timex, Shell Oil, Eastman Kodak, Cosmair, I and Dunkin Donuts. Using the ad ratio factor, the leading sponsors of profanity were Chrysler, American Cyanamid, Unilever-Lever Brothers, Noxell, Volkswagen, Toyota, Heublein, Nestle, and Chesebrough-Ponds. The least sponsors using the ad ration factor included Nissan, Hershey, Eastman Kodak, Whirlpool, Kellogg, Timex, Shell Oil, Philip Morris, Norton Simon and Coca Cola.

Monitors were asked to rate each program for its constructive contirbution as entertainment and-or information. The top ranked constructive programs were Greatest Heroes Of The Bible, Little House On The Prairie, 60 Minutes, the Waltons, World Series, Wonderful World of Disney, Lifeline, Donny and Marie, Centennial, and Monday Night Football. The least constructive programs were Soap, Who's Watching The Kids, Three's Company, Waverly Wonders, Apple Pie, WKRP In Cincinnati, Dallas, Good Times, One Day At A Time, and The American Girls. The most constructive programming sponsors were Xerox, Nissan, Carnation, Whirlpool, Philip Morris, Campbells Soup, Timex, Union Carbide, Ralston-Purina, and Gallo Winery. The least constructive programming sponsors included Gulf Western Noxell, Dunkin Donuts, Corning Glass Works, Toyota, Miles Laboratories, Cosmair, Squibb, Smith-Kline, and Sterling Drug.

In beverage consumption, alcohol was far and away the preferred drink. Alcohol was used more than ten times higher than the next favored beverage-coffee. Alcohol was used nearly 18 times more than soft chocolate 526-1, soup 526-1, and milkshakes drinks, 41 times more often than punch and 657-1. juice. Alcohol consumption outscored milk CBS presented the most people 44-1, water 48-1, tea 53-1, cider 131-1, drinking alcohol, followed by ABC and lemonade 175-1, gingerale 375-1, hot then NBC.

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