The Courier News from Blytheville, Arkansas on April 2, 1946 · Page 16
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The Courier News from Blytheville, Arkansas · Page 16

Blytheville, Arkansas
Issue Date:
Tuesday, April 2, 1946
Page 16
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PACE SIX H BLYTHKVIIJ-E (ARK.)' COURIER NEWS TUESDAY, APRIL 2, 1916 Flaklce Machine Improves Hart's Bread Texture - Ice Substitutes For - Water In Mixing Of - Bread At Hart's ; Consistent with otncr equipment jf the most modern type, Hart's Bikrry will employ the use ,of a York Plaklcc machine In cooling their dough mix. The York Flaklce machine is one of the most ingenious devices ever produced to provide large quantities ol frosty ribbonj of Flaklce in a completely sanitary condition untouched by human hands for use in food processing. The machine eojisists of a neat cabinet mcasut- inc only 32" wide by 20" deep and flT 1 high, containing a Freon compressor and a stainless steel revolving drum partially submerged In * bath of water. A thin sheet of k« forms on the revolving drum. As the stainless steel drum revolves, tt\* frosty ribbons arc formed on tfo outside surface, Increasing in thickness until reaching the delivery chute where they drop into a storage bin for use a.s required. Flaklce Frosty Ribbons Rive perfect control of the temperature in th» dough mix and its perfect pur- Company Started As Sideline Becomes Vanilla Specialists Few housewives could get along without vanilla flavoring for their baked goods and desserts. But housewives are not thc only users of vanilla; the Icp-crcam manufacturers, for example, annually use huge quantities of It to flavor their tempting products. These manufacturers, incidentally, produced 310,000.000 gallons of Ice cream in 1940. Ity makes it Ideal for use where foods are prepared under rlykl sanitary controls such as employed in modern bakeries of this type. AMI CONDITIONING ' For many years the modern bakeries have appreciated thc need in Summer weather of controlled temperatures for the storage and display of bakery products. York Air Conditioning of thc latest design will be employed in the ictatl sales rooms and offices of Kurt's Modern Bakery, for the preservation of thc product In the best possible form for customer consumption as well as for the comfort and health of the employes and patrons. York Air Conditioning provides evenly controlled temperatures of | filtered air, and permits the Summer use of the retail sales rooms and offices, with all windows and doors closed to exclude thc dust I and dirt of the streets. I Vim may be assured that you will shop in comfort in Hart's I Modern Bakery. Mr. Beck Cnten the B Mr. Jacob "Jake" Beck. President. Vanilla Products Company, East St. Louis, Illinois, knows the Icci cream business well. He was active i ln that field twenty years ago. Drawing upon his backlog of ex- j perlence, he marie some interest-Ing observations. One was that most Ice creams were judged partly on I 'the basis of the fin c flavor they had. Another was that the largest .amount of flavor bought for Ice cream wns vanilla, ft is, therefore, not surprising to learn that shortly afterward, Mr. Beck embarked upon thc business of making vanilla extracts exclusively. In those days, the Investment required for such a venture could hardly Ijc cnllecl staggering. After working out some formulae for vanillas, Mr. Beck obtained a barrel, a paddle, and the necessary ingredients, and commenced his enterprise. One day was set aside for manufacturing operations, the next day for selling the product. This arrangement worked out very well ""Iced-so well that business progressed rapidly and Mr. Beck soon I found it necessary to Increase his facilities, in les-s than a year he had installed his first Pfj.udlcr mixer. I Continuing to expand during these past twenty years. Beck Vanilla I1 roducts Co, carries on operations In a mpdcrn, up-to-date vanilla Plant equipped with Pfaudler equipment exclusively. The Mcsl nd- tlon to thc factory wns a Pfaudler Our Best Wishes to Hail's Bakery We are proud of the part we played'in the building of this Modern Bakery . . . which we think is one of the finest in the South. When You Need a Plumber Phone 2731 'Pete' the Plumber Wilf Fix /t Quick Congratulations "Prcvak" percolator. Tile original 1'faudler mixing lank bought almost twenty years ngo Is still In dally use. Some Facts About VanlUa, Mr. Beck has passed on to us some Interesting facts about, the vanilla manufacturing industry. He points out that vanilla Is one of' thc most widely used of all flavors nnd is available In two basic types Pure and Imitation. Pure vanilla is made from v«- nllla beans, which are not a "bean" In the usual sense of the word bill a member of the orchid family, They are Krown in a relatively small number of locations and each district of cultivation produces a vanilla bean peculiar to the geographical location, each varying greatly in size, color, aroma, and flavor pro|>ertles. The principal sources of vanilla beans are the Madagascar, Islands [whence come the Bourbon beans, and Mexico, which sjipplics the Mexican beans, According to flg- ! ures received from thc Department I of Commerce, during 1940 the to- i tnl Imports of vanilla beans from all sources were 1.309.854 Ibs., of i which 370,987 Ibs. came from Mexico. However, the war has made 11 fmiwsslble to obtain vanilla n*ans from Madagascar. They are off thc market at th c present time. Imitation vanilla flavor is made from two substances, vanillin and coumarln. which are synthetic flavors made, from coal tar by-nrod- iicls. The Beck Company manufactures pure vanilla. Imitation vanilla, and blends of the two, as well as vanilla concentrates. , Concentrates are gaining In popularity because, ill flavoring results, they are less expensive, and alcohol content is kept at a minimum. Kxtracls JJy 1'rrcoTatUm In the manufacture of vanilla extract, percolation plays an Important purl. After being selected and weighed for a given butch, the beans are chopped to the correct fineness for the extraction process. They are then ready for thc per- coh lor basket, whorg, they form a filter bed for the extracting medium. This medium, or menstruum, n.s It Is called, is a solvent consisting usually of grain alcohol and water. Percolation is then accom- plished by ii pressure-vacuum circulation of thc menstruum through the vanilla beans at room temperature. This Is Uie operation for which the I'faudlcr "Prcvak" glass-lined percolator is widely used by lead- Ing extract manufacturers, including Beck company. Ii, Is designed to speed up extraction, reduce evaporation, eliminate channeling and |>ermK filtration simultaneously with thc extraction process. Because vanilla extracts arc sensi- . ^ live to inclnls, the tiass lining of I "In using our 'Prevak';" says Mr; h c "I'revak." besides facilitating Beck "it takes about 48 hours t«j leaning and Insuring positive ster- make a batch of pure vanilla: Our Best Wishes To Our Friends . . . The Hart Bakery on the completion of Their New Home . . . One of the most modern up-to-date Bakeries in the South. Beck Vanilla Products Co* •* f^ , MO.'i-Of) Stiite St. East SI. Louis Illinois lizatlon, has a definite value In tiinlmizir,; the exposure of the >roduct to metallic surfaces. previously, with other methods, i ; look us from ttuee to four days..," some saving!" f Our Heartiest CONGRATULATIONS on The Opening of Hart's New Bakery and our Sincere Good Wishes for Their Success B. Heller & Company CHICAGO, ILLINOIS 1 to HART'S BAKERY in their new modern home... OUR CONGRATULATIONS And Best Wishes To HART'S BAKERY Exterminating Company is proud to service this progressive firm — now occupying one of the finest and most modern bakeries in the State. TELEPHONE 8-7311 Exchange Building MEMPHIS 3,TENN. ORKIN RATS . . . ROACHES . . . ANTS FLEAS . BEDBUGS . SILVERFISH VT t are proud to have YOU as one of our customers . . . and we know you use the BEST FLOUR we mill - W-R - The VERY FINEST FLOUR MADE! VT t say to all of you Good F oiks of Blytheville and surrounding territory, HARTS Bakery Products are made of the Very Best. YOU should be justly proudof Such an Institution. HARTS BAKERY! W-R MILLING COMPANY McPHERSON, KANSAS !& fsS SmW!P^MgM?MTOM^

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