Arizona Republic from Phoenix, Arizona • Page 26

rt 11 TheArizonaRepublic Bus 1 Section Page 1 0 Sunday, July 30, 1967 Also In This Section Boys and Girls Republic, Page 7F nance 1 mess estate II 1 I ''I SHI III. lc I i NEW CONCEPT-Camelback Road entrance to Valley National Bank's newest branch at 44th by Mardian Construction Co. Bank will hold preview next weekend. magnifies glory of the desert. Imaginative landscaped park surrounds the bank, just completed Street and Camelback emphasizes architect's description as "a new concept in banking" that Gateway to Paradise Valley New Valley National Has Storybook Image The State's Business Value of Mother in American Family Not Reflected in Life Insurance Sales Campbell By DON G.

CAMPBELL Business and Financial Editor "Storybook image." That's the way Valley National Bank describes its new branch at 44th Street and Camelback. Fluted mushroom columns are the dominate theme. The desert setting is picked up in huge, colorful rocks set in concrete walls that contrast with tone-glass areas. The columns are 20 feet tall with three sizes of tops whose circular shapes tie-in with the curved sweep of the bank design. VNB has scheduled a customer preview from 1 to 6 p.m.

Saturday, a public viewing next Sunday and opening for business Aug. 7. THE BUILDING was designed by Weaver and Drover Architects. The landscaped park that surrounds the building was created by F. J.

MacDonald Landscape Associates. VNB calls the branch "the gateway to Paradise Valley," which lies a few blocks away to the northwest. Camelback Mountain is in the immediate ender and rose blend with tha colors of the desert. TO PURSUE the desert theme further, the walls are finished in sand colored stucco. The bank walls are more than 2 feet thick at the base, sloping inward 5 inches, accented by sculptured recesses in the stucco.

The bank park uses imaginative landscaping with interesting plantings any one in the Valley can adapt, said Mac-Donald. He believes the area will be a showcase of the Valley within less than a year when the trees, exotic tropical plants and desert flora are in full growth. COMPLETING the grounds are splashing pools and fountains, hourglass shaped concrete benches and gold tone granite walkways. Seventeen tall Mexican fan palms cluster around both street entrances, and next to the bank. In the individual landscaped sections spinning out and around the bank are Hindu laurel, yucca, blue fescue, periwinkle, pyracantha, weeping bottlebrush, natal plum, rubber trees, blue dracaena, jasmine and philodendron.

purpose of obtaining a governess-housekeeper, or putting the children in a foster home. So this puts the widower back where he began: faced with the necessity for hiring a full-time governess until the youngest child has reached the age of 18. And, simultaneously, he runs into the sticky matter of working out an insurance program to accommodate these needs. It's the sort of problem, the insurance industry concedes, that is so personal that, obviously, no blanket rules can be laid down. In one theoretical case that the industry cites, however, a couple in its mid-30s with three children (the eldest of whom is eight) and a pretax income of $17,000 a year, might consider itself pretty well situated with: (a) A $5,000 policy, ordinary life, on the wife which would cover final expenses.

(b) A second $11,000 of ordinary life with the children as beneficiaries to reimburse them for the loss they will incurr as a result of the bigger tax bite that will come out of the father's estate because of the mother's death. (c) A 20-year decreasing term policy that will provide the family with about $380 a month until the youngest child reaches 18. Total premiums on this sort of three-way coverage would amount to about $482 a year. Expensive, and a lousy substitute for Mom's apple pie, perhaps. But, you might say, the family that pays together, stays together.

'Practice' Doesn't 'Talk Back' Coliseum Site Of Christmas AG Display Christmas merchandise goes on sale Aug. 6 at Memorial Coliseum, but you 11 have to buy in bulk. The occasion is the Associ ated Grocers three-day merchandise show that will present to AG members Christmas goods and other nonfood items of 330 manufacturers. The show is an annual service to the 850 store members of the association and assists them in planning and ordering of merchandise for the rest of the year. IN ADDITION to merchan dise, the show will have latest store fixtures in operation and experts on hand to discuss re tail store accounting and insur ance coverage, announced J.

R. Jones, show director. There'll be talks on shoplift ing and related problems by R. D. Blakley, AG secretary and general counsel, and on store lighting by J.

Roy Jones, West- inghouse regional engineer. SEMINAR sessions will be held Aug. 7-8. After the show, the Pacific (Continued on Page 5-F, Col. 3) Playback appearance on a subject that all of the center's eight classes needed.

Video provided each with expert's presentation in his own words. Sable expects this use to be extended so that the training program will have a library of presentations by experts on all technical subjects. In engineering courses, video was used for capturing northeast background and Squaw Peak in the northwest. More than 300 tons of Arizona rock went into abstract patterns in the bank's exterior and interior walls and circular structures. Each of the 1,000 Yavapai schist stories was individually selected by Arthur Rohrbaugh and Gage Fink of Apache Stone and Supplies who quarried them from the Bluebell Mine in the Bradshaw foothills west of Mayer.

THEY WERE placed to follow designs made by Frank Henry of Weaver and Dover, who also supervised much of the stone placement. Henry explained the concept this way: Yavapai schist was used to capture the feeling of the surrounding desert. Creating a cliff-like effect in the walls, the rocks project 1 to 4 Inches from recessed planes of stucco. The rocks' bold solidity reinforces the mountains in the background and their muted shades of turquoise, gold, lav- involved would have been too expensive and time-consuming." In marketing development, many of the courses are held in the field. Portable video is used to capture presentations by students before training.

Later, after training, another presentation is taped. Then the two Continued on Page 6 Col. 1 MacDonald said the tropical area on the Camelback side of the bank would be especially interesting. BOUGAINVILLEA, new to commercial landscaping here, will cut a colorful swash in the sun. Tasmanian tree fern and giant white bird-of-paradise will thrive under the protective shade of an overhanging deck and mushroom column, he said.

The planted areas will receive modern soil and chemical aids. They've already been cultivated with 4 inches of topsoil. "You know in our desert," said MacDonald, ''there is al- Continued on Page 5 Col. 3 What could be more reassuring to the harried housewife than the pitter-patter of little footsteps around the house? Well, for openers, how about a flash fire in the stove's vent hood? Wouldn't that be more reassuring than pittering-pattering feet when those feet happen to be size 11B, and belong to a husband who is trying to be helpful around the house? Few housewives, left with the task of tidying up after a husband-engineered replastering job consisting chiefly, of chiseling the family cat out of the dining room wall would argue the point. All of which is reminiscent of the observation once made by the wife of the late Charles E.

Wilson, General Motors executive and former secretary of defense, when asked to comment on the possibility of her husband's retirement. "I married Charlie," she said, pointedly, "for better or for worse, but not for lunch." As a constructive force around the house, in fact, the Chase Manhattan Bank of New York recently estimated the average husband's worth at about $51.10 a week. This is based on the assumption that he has 41 hours of free time a week and, despite all the admonitions to "please, don't bother," will spend 24 hours doing household chores. He would be worth, the bank feels, about $1.96 an hour as a night watchman; $3 for one hour's work a week as an accountant; $1.25 an hour for Vk hours as an assistant shopper; $2.77 an hour for three-fourth of an hour a week as a garbage man, and $2 an hour for one-half hour of work as a fashion consultant on some weeks, his wife will claim, less than that. But the wife, if you will pardon the expression, is a horse of another color.

Chase Manhattan, in a rampant example of partisanship, places the wife's "salary" at $159.34 a week, or $8,285.68 a year. Not entirely a hypothetical figure, the wife's value to her family as a housekeeper, nurse, purchasing agent and companion has been pretty emphatically spelled out in a variety of court decisions. A few years ago, for example, the U.S. District Court for the Southern District of Florida ruled that a husband was entitled to an award of $150,000 for the wrongful death of his wife when she received a transfusion of mismatched blood. Referring to the six children that she left behind, the judge ruled that the services of the wife as a mother were worth $8,500 a year for 18 years or, when compounded at 4 per cent, $98,838.

An additional $25,000 was assessed as a proper award for the loss of companionship of the wife and another $26,000 was assessed to cover funeral expenses, pain and suffering. The growing realization that the loss of a wife creates far more hardships to her family than in the emotional area, alone, has stimulated interest in recent years in the wife's insurance coverage-or, more accurately perhaps, her lack of it. It's an area so ripe for exploitation that it sets the industry's head reeling. Despite the bone-jarring costs of the final illness and funeral, alone which, nationally, averages out at $5,000 only 15 per cent of all life insurance sales today are made on the lives of women, according to a report circulated this past week by the Phoenix-based National Producers Life Insurance Co. to its agents.

In addition, the company says, only one-sixth of the total Insurance in force in America is owned by women and a high percentage of this is employer-paid group coverage which the women lose when they change jobs. While the roots are definitely economic, of course, sociological changes also have contributed significantly to the deeper hole that the widower finds himself in today when he has children to raise. At the turn of the century families were larger and more close-knit and, as a result, it was relatively commonplace to find a grandparent or spinster aunt moving into the breach as a substitute mother. In today's uprooted society where children normally leave the parental nest as soon as possible, this becomes increasingly difficult to manage. The alternatives, therefore, to hiring a full-time, live-inr substitute mother are pretty unacceptable to the average man-breaking the family up and sending the children to live with relatives, -remarrying immediately simply for the (I lb GE Video By A.

V. GULLETTE Associate Business and Financial Editor Five students were at work in a darkened classroom on the second floor of an 11-story Phoenix office building. The three men and two women watched a video screen where a tape on a presentation one of the men had just finished was being played back. WORD BY word, action by action, as desired, the demonstration was recreated for analysis and criticism. The technique is an educational tool at General Electric Information Systems Marketing Operation Education and Training Center in the Central Towers, 2721 N.

Central. The center, now in its third year, trains 500 GE folks a year to sell or to maintain GE information systems, including computers GE builds at its Deer Valley plant. FROM THIS initial use, Ted W. Sable, sales training manager, and his staff have expanded video use in sales training and in engineering courses. And it's being used, too, in market development and new product announcements.

Even executives use video on their speeches. All of the 20 regional education centers, as well as the central education center here," Sable said, "have in- fore marketing management workshop at GE's Information Systems Marketing Operating Training Center, 2721 N. Central. OWN CRITIC Arthur Waggoner, General Electric computer application engineer of Dallas, reviews on video-taped playback his own talk be Mesa Center Work Starts Construction has begun on a $10. million shopping center, at Dobson Road and Apache Boulevard in Mesa.

Grant Malouf, developer and builder, said the 500,000. square feet of buildings cent ered around a 700-foot long mall will be ready for occu-' pancy in the fall of 1968. There will be 40 stores, for which space has been leased. The center is to be known as Tri-City Mall. Owning and operating the center will be Malouf, hjs brother, Edmond, and Los Angeles.

Construction will be undef supervision of Bob Malouf of Malouf Construction DeveJ- opment of Scottsdale. Glenn A. McCollum of Chandler, is architect. special machine and systems demonstrations for replay, eliminating need for expensive reruns for student demonstrations. SIMILARLY, the center, uses video for capturing short updating seminars for replay in the field or at the center.

"This technique was recently used," he said, "where transportation of the people stalled portable GE recorders and the number o'f units throughout the company is increasing daily." THE PRICE for the equipment including camera, video recorder and playback monitor, runs he said. Sable's first expansion of video use was to capture lectures by guest speakers, many of them GE experts who could make only a single personal 8 i i.