Arizona Republic from Phoenix, Arizona • Page 23

1 ALL EDITIONS AdvertUement ronra nn vv7 QfnnPf I nl fl rn Zaa Bob's Drive-In Restaurant and Coffee to Exceed $506,000 total Investment Shop The most elaborate drive-in restaurant in the entire Western United States opens today at North Central Ave. and Thomas Phoenix. And, from special murals to deluxe stainless steel kitchens, an extra big, extra good hamburger started it. all. Hothing But The Finest The success of the Bob's organization has been built on the following principles: ant designed the mosaics and painted the murals in the Indian motif.

Sun louvers are motor-driven. An intricate Big Boy Turned $300 to $4,000,000 The double-deck Big Boy Hamburger and Bob's Drive Ins have been a Southern Serve only the finest foods obtainable. Maintain sparkling cleanliness in all phases of operation. Com mi s- California institution since Robert C. "Bob" Wian start system of air conditioning was designed and built into the building.

Palm trees growing on the site have been transplanted to retain the natural beauty of the area. Inside-Outside Facilities ed the first "Bob's" in Au and kitcl dish washing, len, gust, 1936 in Glendale, Calif. His total capital was $300, and a driving ambition to succeed. personnel all must be immaculate at all times. Service must be always courteous, friendly and efficient.

The customer is always right at Bob's. Covered parking has been provided for fifty cars in the outside drive-in service area, Bob's, home of the Big Boy Hamburger, opens today at corner of North Centra! Ave. and Thomas Phoenix with additional parking space for fifty cars available for 0 i Coffee shop patrons. Over a hundred persons may be Bob's buy the finest quality steer beef. It is ground in Bob's own commissary.

National brands such as Lost Cabin SvruD. Heinz CatsuD. A-l Sauce. Hires seated at one time in the cof Civic-Minded Company fee shop at booths and coun Root Beer, and Kraft Cheese are served at Bob's. ter.

A large waiting area is Bob's, California, has always been noted for its civic-mind- also provided. Homes Son were the build years Bob's has received the Community Chest Citation for 100 employee contri- hntinn Yt i Viae hppn cdness. All employees are ers and Ebefi Lane handled the original property trans V- VM ..3 -urged to take their full re- tched management. action. sronsibihty local affairs, This same policy is expected join in worthy projects, and to be a part of Bob's, Phoe-work for over-all good.

nix, according to the four Plenty of pure creamery butter is always available. Bob's own special blend of coffee, known as Mocha Boy, is sure to be a favorite in Phoenix. Cleanliness is an absolute "must" at Bob's. 'Health and Sanitation inspections of Bob's restaurants have always resulted in 100 approval and commendation. Service is really different at Bob's.

Not only are employees carefully chosen for their personality and willingness but they receive an intensive training program which includes special film instruction plus actual "dry run" experience; all this 'before they start serving the public. Simple Formula Brings Success of the community. For many Owners. The formula for Bob's suc BOB WIAN cess story is based on a care Today thire are nine Bob's located in the Los Angeles IT OWNERS OF BOB'S PHOENIX Import Own Shrimp "Heat And Serve" Packages area in tne cities or van Nuys, Burbank, Glendale, Eagle Rock and Pasadena. ful blending ofgood food, immaculate cleanliness, and unusually fine service.

Add to these the original double-deck hamburger known as the Big Boy; and the constant inspirational direction of Bob Wian, and you have TVi PnnnnicfolAii a shrimp served at Bob's injlO 13X6 Home the shrimp dinner and open- ako packed faced shnmn sannarh arl These nine Homes of the Big Boy did a total business in excess of $4,000,000 last year, and served more than million hamburgers. Representing over sixty, ant manager, manager, and years of combined expert- supervisor in the Bob's or-ence In the Bob's orsniza-ganization. This experience tion. these four former Bob's 'and ability will now be di- imported by the Dunaganj" cookfid refrozen' all the elements which have resulted in the success of Bob's. emptoyees are now proud Lj toward providing the Comoanv esDeciallv for Ior yur enjoyment ai nome, owners of the, newest and'ppfc of rhocnix vith the Phoenix Bob's Is Phoenix-Owned Bob's.

These shrimp repre finest crive-in ana ccnee food and n-5ce. sent the finest catch made You may purchase these shrimp at Bob's, take them home and keep them in the shop in the West. Each of Bob's, Phoenix, while follow from the Gulf of California. They will divide the respon- thest mn worked his wav an ua chpr? trrnr(A- ing the Bob's patternof operation, is an entirely inde up throysh the various jobs sibilities for operating the Employees Shre Success "I have always believed," says Bob Wian, "that the success or failure, of any company, large or small, depends upon the people who packed and quick frozen inrcezer. Then when you have or cisn-waner, cook, assisi-nev poo s.

pendent company owned by Mexico. The largest and fin- a yen for some fried shrimp est are then shipped by all you da Just take four of the former senior employees of the Southern California corporation. These DIG DOY Is Bob's Trademark men and their families are serve the public. For that reason I feel that what suc rngeraica iructc to isoo s.i where they are carefully thcn out of the box and put cleaned, breaded in Bob's jthem on a pie tin. Place own special batter, and deep them in the oven for 20 fried to a wonderful golden quick minutes, and presto, brown for your dining pleas- nro Tf liv frii hrimn ve got a delicious meal now residents or jrnoenix, and are enthusiastic in their cess we have enjoyed must be mutually shared by our expectations that Bob's will Phoenix Girls Employed By Bob's employes.

And we have encouraged four of our key MAW aaH ass i Already, many members of IShown above (left to right) you will love the shrimp at of fried shrimp. Box serves two generously. men to start a -or "grow with Arizona. Designed For Phoenix Climate the staff at Bob are Phoe- Bob's. 1 nix residents, specially nu -s' trained to meet Bob's exact-of West Phoenix High The Bis Boy Hamburger Is known from Coast to Coast by this little character, symbol of the Big Boy.

It is a Registered and Copyrighted Trade Mark and has become so much a part of Bob's, that the expression, "stop at the sign of the Biz Boy has come io be synonymous with the suczestion, "let's go to EobV their own outside Southern California. Wisely, they selected Phoenix. I know they David S. Underwood, archi ing requirements. Pre-open-jSchool; Suzi Cooper, also of ing training made this pos- West Phoenix; and Rosalind sible.

This willingness to Rip-htmpr who a 1 1 will enjoy Arizona and Phoenix, as I have come to love Bob's Open Seven Days a Week Bob's, Phoenix, will be open hours will be 2 a.m. to ac-to serve you seven days acommodate the aJe crowd it here after many visits, and tect, states that the entire planning of Bob's, Phoenix, was based on Arizona's climatic requirements. Millard Sheets, internationally famous artist and color consult -rif, Phoenix Union High School am certain they will pro wees. joreaKiabt win ix iboth in the drive-in and the vide for Phoenix a really served from seven o'clock on of Bob's These girls are all new to the restaurant business. is characteristic employes.

ine dining establishment." throughout the day. Closing coffee shop, A i i ddd? ODd Bgj Bv. 4- 1 'J A i i 'S 4 I 'i CENTRAL AT THOMAS RD. 88 MJlll.llLllljLJlitHJMMAtol'rtV 1 jj. jsS.

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