Arizona Republic from Phoenix, Arizona on July 6, 1955 · Page 23
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Arizona Republic from Phoenix, Arizona · Page 23

Phoenix, Arizona
Issue Date:
Wednesday, July 6, 1955
Page 23
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r 1 n c ALL EDITIONS AdvertUement u ronra nn r? vv7 QfnnPf T? - " Mill., I . nl u n fl . rn Zaa - . Shop Bob's Drive-In Restaurant and Coffee to Exceed $506,000 total Investment Bob's, home of the Big Boy Hamburger, opens today at corner of North Centra! Ave. and Thomas Rd., Phoenix V- VM J ..3 Civic-Minded Company Bob's, California, has always been noted for its civic-mind- cdness. All employees are years Bob's has received the Community Chest Citation for 100 employee contri- hntinn w Yt i n h Viae hppn -urged to take their full re- tched b management. sronsibihty m local affairs, This same policy is expected join in worthy projects, and ( to be a part of Bob's, Phoe-work for .the over-all good. nix, according to the four of the community. For many Owners. OWNERS OF BOB'S PHOENIX Representing over sixty, ant manager, manager, and years of combined expert- supervisor in the Bob's or-ence In the Bob's orsniza-ganization. This experience tion. these four former Bob's 'and ability will now be di- emptoyees are now proud Lj toward providing the owners of the, newest and'ppfc of rhocnix vith the finest crive-in ana ccnee food and n-5ce. Import Own Shrimp "Heat And Serve" Packages shop in the West. Each of They will divide the respon- thest mn worked his wav up throysh the various jobs sibilities for operating the or cisn-waner, cook, assisi-nev poo s. TVi PnnnnicfolAii R r a n shrimp served at Bob's injlO 13X6 Home the shrimp dinner and open- ako packed faced shnmn sannarh arl imported by the Dunaganj" cookfid refrozen' Comoanv esDeciallv for Ior yur enjoyment ai nome, r m w You may purchase these shrimp at Bob's, take them home and keep them in the DIG DOY Is Bob's Trademark The Bis Boy Hamburger Is known from Coast to Coast by this little character, symbol of the Big Boy. It is a Registered and Copyrighted Trade Mark and has become so much a part of Bob's, that the expression, "stop at the sign of the Biz Boy has come io be synonymous with the suczestion, "let's go to EobV 1 Bob's. These shrimp repre sent the finest catch made from the Gulf of California. T"ho7 an ua chpr? trrnr(A- packed and quick frozen inrcezer. Then when you have Mexico. The largest and fin- a yen for some fried shrimp est are then shipped by re-;here.s all you da Just take rngeraica iructc to isoo s.i where they are carefully thcn out of the box and put cleaned, breaded in Bob's jthem on a pie tin. Place own special batter, and deep them in the oven for 20 fried to a wonderful golden quick minutes, and presto, brown for your dining pleas- , . . . , nro Tf v,, liv frii hrimn y ve got a delicious meal MAW J V r aaH ass i Hothing But The Finest The success of the Bob's organization has been built on the following principles: Serve only the finest foods obtainable. Maintain sparkling cleanliness in all phases of operation. Com mi s- kitcl len, dish washing, and personnel all must be immaculate at all times. Service must be always courteous, friendly and efficient. The customer is always right at Bob's. Bob's buy the finest quality steer beef. It is ground in Bob's own commissary. National brands such as Lost Cabin SvruD. Heinz CatsuD. A-l Sauce. Hires f Root Beer, and Kraft Cheese are served at Bob's. Plenty of pure creamery butter is always available. Bob's own special blend of coffee, known as Mocha Boy, is sure to be a favorite in Phoenix. Cleanliness is an absolute "must" at Bob's. 'Health and Sanitation inspections of Bob's restaurants have always resulted in 100 approval and commendation. Service is really different at Bob's. Not only are employees carefully chosen for their personality and willingness but they receive an intensive training program which includes special film instruction plus actual "dry run" experience; all this 'before they start serving the public. The most elaborate drive-in restaurant in the entire Western United States opens today at North Central Ave. and Thomas Rd., Phoenix. And, from special murals to deluxe stainless steel kitchens, an extra big, extra good hamburger started it. all. Big Boy Turned $300 to $4,000,000 The double-deck Big Boy Hamburger and Bob's Drive Ins have been a Southern California institution since Robert C. "Bob" Wian start ed the first "Bob's" in Au gust, 1936 in Glendale, Calif. His total capital was $300, and a driving ambition to succeed. 0 ,W' i you will love the shrimp at Bob's. of fried shrimp. Box serves two generously. Bob's Open Seven Days a Week Bob's, Phoenix, will be open hours will be 2 a.m. to ac-to serve you seven days acommodate the aJe crowd wees. joreaKiabt win ix served from seven o'clock on iboth in the drive-in and the throughout the day. Closing coffee shop, Phoenix Girls Employed By Bob's Already, many members of IShown above (left to right) : the staff at Bob s are Phoe- U , T ,, ,. nix residents, specially nu -s' trained to meet Bob's exact-of West Phoenix High ing requirements. Pre-open-jSchool; Suzi Cooper, also of ing training made this pos- West Phoenix; and Rosalind sible. This willingness to Rip-htmpr who a 1 1 p n d p d Jr"-.JL -rif, Phoenix Union High School is characteristic employes. of Bob's These girls are all new to the restaurant business. BOB WIAN Today thire are nine Bob's located in the Los Angeles . . . IT area in tne cities or van Nuys, Burbank, Glendale, Eagle Rock and Pasadena. These nine Homes of the Big Boy did a total business in excess of $4,000,000 last year, and served more than million hamburgers. Phoenix Bob's Is Phoenix-Owned Bob's, Phoenix, while follow ing the Bob's patternof operation, is an entirely inde pendent company owned by four of the former senior employees of the Southern California corporation. These men and their families are now residents or jrnoenix, and are enthusiastic in their expectations that Bob's will "grow with Arizona. Designed For Phoenix Climate David S. Underwood, archi tect, states that the entire planning of Bob's, Phoenix, was based on Arizona's climatic requirements. Millard Sheets, internationally famous artist and color consult ant designed the mosaics and painted the murals in the Indian motif. Sun louvers are motor-driven. An intricate system of air conditioning was designed and built into the . building. Palm trees growing on the site have been transplanted to retain the natural beauty of the area. Inside-Outside Facilities Covered parking has been provided for fifty cars in the outside drive-in service area, with additional parking space for fifty cars available for Coffee shop patrons. Over a hundred persons may be seated at one time in the cof fee shop at booths and coun ter. A large waiting area is also provided. Homes & Son were the build ers and Ebefi Lane handled the original property trans action. Simple Formula Brings Success The formula for Bob's suc cess story is based on a care ful blending ofgood food, immaculate cleanliness, and unusually fine service. Add to these the original double-deck hamburger known as the Big Boy; and the constant inspirational direction of Bob Wian, and you have all the elements which have resulted in the success of Bob's. Employees Shre Success "I have always believed," says Bob Wian, "that the success or failure, of any company, large or small, depends upon the people who serve the public. For that reason I feel that what suc cess we have enjoyed must be mutually shared by our employes. And we have encouraged four of our key men to start a .bod s -or their own outside Southern California. Wisely, they selected Phoenix. I know they will enjoy Arizona and Phoenix, as I have come to love it here after many visits, and am certain they will pro vide for Phoenix a really ine dining establishment." 2? A . '.:.".'.:v i ddd? ODd Bgj Bv. i 4- - f 1 CENTRAL AT THOMAS RD. 'J A i i 'S 4 - I ' - 'i ; . ' v ;tS'.!l',','.V' s MJlll.llLllljLJlitHJMMAtol'rtV l.'.tfilft'' 1 '.j.'j -. . jj. jsS. ...y..r j.jt..s. 88

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