Arizona Republic from Phoenix, Arizona • Page 22

ALL EDITIONS C2 The Arizona Republic Wednesday, February 28, 1990 BEST (W.W.BLE COPY Moms learn to mix children, family life, careers HELP FOR SMALL BUSINESSES ZCMI II IKK If MAM. GRAND OPENING Wednesday h-biuary 2Ufl at 9:30 a.m. "It's a great support system for not throwing in the towel," Iirodcrick says. She belongs to the northeast Phoenix chapter. She and her husband have two boys and arc expecting a third child.

She worked for 12 years in the retail industry, including seven years with Goldwaters, before starting her own business. "I think I'd be. discouraged a lot quicker without it (Entrepreneurial Mothers), maybe even give it up," Hrodcrick says. "Hut you find so many other moms have had days like that." When the cast Valley chapter got started four years ago, members sought to put their best fool forward, and acted as if they had "life by the tail," Stephens says. "As we've gotten to know each other and loosened up," members have felt more free to open up and talk about their concerns and mistakes, she says.

Stephens has juggled the demands of motherhood with running a business since 1983, when she turned something of a hobby decorating friends' nurseries into a full-blown business with a showroom at 375 E. Elliot in Chandler. fill 'J' Entrepreneurial Mothers Association East Valley Chapter P.O. Box 2561 Mesa, AZ 85204 839-6676 or 963-8686 Purpose: Resource, support and development organization for women who have businesses and children. Entrepreneurial Mothers Association Northeast Valley Chapter P.O.

Box 4022 E. Greenway, Suite 11-114 Phoenix, AZ 85032 946-9202 Purpose: Resource, support and development organization for women who have businesses and children. "I put in about 70 hours a week, but they're my hours," Stephens says. A stranger to business when she started out, Stephens says she turned for help to the Service Corps of Retired Executives and the Small Business Development Center at GatcWay Community College. 9, Anne Syme, manager of the Arizona division of ZCMI II, is ready for today's opening of her company's first Valley store.

Three others are planned. Utah chain to open 1st ZCMI II store in Valley mall today A Will Is Not The Way! WENZ LAW Call for Schedule of FREE Semlnors OFFICES 639-7999 Preserve Your Estate Protect Your Family LA, 11 1 I fcJ 1 wt- 1 Phoenix Scottsdalc E. Valley 262-5555 483-0888 820-2222 GET MORE THAN YOU PAY FOR FROM THE 1 NAME IN COPIERS ADVANCED COPY SYSTEMS, Inc. Call 279-1504 or visit 2935 W. Fairmount, Phoenix 1 Hock 8ou of Indian School MOMS, from page CI world by mixing children with prencurship.

These entrepreneurial mothers say they're determined not to sacrifice their family life for a chance to build a business from scratch and carve out a market niche. To help herself and other do that, Stephens founded the Entrepreneurial Mothers Association in 1986. The organization is intended to help women entrepreneurs strike a balance between their professional and personal obligations. How to juggle the responsibilities of work and family is a growing problem. Women arc creating new businesses at l'i times the rate of men, according to the U.S.

Small Business Administration. The SUA predicts that more than half of America's companies will be owned by women by the turn of the century. In 1982, the last year for which the SBA has census information, Arizona had nearly 40,000 women-owned businesses. Stephens says that despite the growing number of women starling businesses, she felt isolated in running Childscapcs out of her home. "I had worked at a company with 200 employees, and then all of a sudden, I was at home working," she says.

"Up and down the block, other women were cither outside the home working with their own set of problems or working at home, but not with a separate business." Stephens sent out letters to 65 women she thought might be interested in forming an organization, and a dozen showed up for the first meeting. Today, the organization has about 100 members in three chapters in the cast Valley, northeast Phoenix and Tucson. Membership is $24 annually and includes a newsletter and directory of members. Each chapter gets together once a month for lunch or dinner, often followed by a speaker. The organization has proved useful in providing support and in gaining new clients or business, several members say.

Every third or fourth meeting, members of the cast Valley chapter hold a brainstorming session in which everyone writes down a question. A question is pulled from a basket, and several members offer possible solutions. To build members' confidence in their public speaking, one member at each meeting gives a fivc-minutc talk on her business. Members also have been invited to speak on their businesses in courses taught at Mesa Community College. The entrepreneurial mother shares many of the same concerns as working mothers about finding good day care, taking time off to look after a sick child and getting children to soccer or ballet lessons, says Pam David, president of the cast Valley chapter.

liut unlike the mother who works for someone else, the entrepreneurial mom takes home all of the problems of the day because it's her business to run or lose, David says. She and her husband, Ron, run RJ David Photography in Chandler. They have three children. Kitty Hrodcrick, who last year opened Creative Input, her own public-relations and special-events company, says Entrepreneurial Mothers has helped keep her going when things have gotten tough. Office Products Supercenter IJ Michael MeisterThe Arizona Republic do in power centers.

Those locations appear to attract customers who don't have time to shop around, and she said they tend to make regular visits to those stores because it is convenient for them to park near the store and run in for a short time. The "II" stores only stock men's and women's clothing, accessories and shoes, as well as fashions for young juniors and young men. There's no children's clothing or merchandise such as china, linens or cosmetics, which arc found in full-line stores. "What we stock in ZCMI II stores arc the items that arc the most profitable in department stoics," Syme said. "It costs less to open the small stores, and the departments we put in make more money.

"We do it to be profitable. Hcsidcs, people just aren't opening big stores anymore." Among the fashion lines ZCMI II will feature arc Liz Claiborne, Gant, Calvin Klein, Christian Dior, Levi's, Hoston Traders, Ellen Tracy, Carole Little and J.H. Collectibles. Symes said ZCMI II stores emphasize customer service and satisfaction. "Lots of stores carry the same merchandise, so we feci it's service that will make for repeat customers," she said.

Among the services the "II" stores will offer arc no-charge alterations for both men's and women's garments. Free alterations for women's garments are rarely offered by retailers. ZCMI 11 also offers free gift wrap and has an unconditional return policy that calls for a cash refund with a receipt or credit if desired. Syme said sales associates also will make special efforts to get to know customers. She said the company has no plans to open stores in the central or western parts of the Valley.

ZCMI was founded by Urigham Young and other Mormon pioneers in 1868. The Mormon Church owns the controlling interest. The original store is a landmark in Salt Lake City. It's catty-cornered to the Mormon Tabernacle. of Women Business Owners P.O.

Box 17327, Phoenix, AZ 8501 1-3727 263-3899 Purpose: A national association for women entrepreneurs. Phoenix Chamber of Commerce Economic Development Department 34 W. Monroe, Suite 100 Phoenix, AZ 85003 254-5521 Purpose: Provide counseling and technical assistance on gov ernment contracting to existing 4 small businesses as well as referral services, topical workshops and small-business polling. She says her advisers forced her "to take the business seriously and do awful things like keep bank and balance her checkbook. "It drove me nuts," she says.

NEXT: When small businesses need specific answers, they often turn to private consultants. St owned cars! llconso. and doc. loo I oaso into ossurnos fust documentation loo and $6611 liwmso loos. National Association By Jean Novotny The Arizona Republic When a departmcnt-storc chain with the unusual name of ZCMI II opens its first slorc in the Valley loday, shoppers will find out what's behind the alphabet soup of a name.

The company is selling upscale at a store in Tri-City Mall, Street and Dobson Road, Mesa. It's the first of four ZCMI II stores that Zions Cooperative Mercantile Institute of Salt Lake City will open in the Valley this year. Openings of the other stores arc scheduled in August at Scottsdalc Pavilions, Pima and Indian licnd foadCnd in November at Village FaiOl; 12800 N. Tatum and Siipcrslrtion Springs Mall at the Supmfition Freeway and Power RodOlesa. arc smaller versions of llie-full-linc department stores that ZionV.Coopcrativc operates under the nanifZCMI.

The company has 10 full-line stores in Utah and Idaho, and two f'll" stores in Utah. Tlic.Tri-City Mall store is one of twJiin stores the firm will open this spring. "The other is in Provo, Utah. JZCMI introduced the "II" concept two'years ago in Salt Lake City. 25,000 square feel, the "II" stores arc about one-eighth to one-fourth the size of a full-line department store.

Anne Syme, manager of the company's Arizona division, said the "11" concept allows the firm to find space in shopping centers where there may not be room for a major department Store or where it wouldn't be feasible tcv lease a large space. said the concept also fits well urti Tpowcr centers," shopping with the types of retailers I lfaf dominate their markets. MicsZfc merchandisers arc known as ca'lEgofjC killers. Scottsdalc Pavilions aild Square arc power centers. -ZCMI II stores arc considered category killers because their merchandise is very specialized.

Syme said the company has been surprised at how well ZCMI 11 stoics Sometimes; it's not easy to choose. For example, when you arrive al Coulter Cadillac this week, you'll he faced with a choice of more than 160 sparkling new Cadillacs, plus a spec ial selection of low mileage pre-owned cars. So how do you decide which one suits you best? Just take your time. You'll be pleasantly surprised al how easy buying a Coulter Cadillac can be. With current Couller discounts and factory incentives, you'll be starling out way ahead.

Whether you're interested in a purchase or in a GMAC Smart lease with low monthly payments, you'll find just what your looking for right now at Coulter. After all, we've been Arizona's luxury car leader for more than sixty-five years. 1 990 Sedan deVille i i in $23,690 48 Month GMAC Smarlleasc available for just plus tax" $449.78 per month NOTICE OF CHANGE OF LOCATION OF SAFE DEPOSIT REPOSITORY Special purchase low-mileage pre 8 1989 Sedan deVilles starting ai 1 1989 Brougham for just 8 1990 Sedan deVilles starting at Slk B766965 SubkKl to prkx solo. Include month loaso pml ol plus Iok ol I. Slockl Slock IW1I 3 StockIW8 aH lacloiydoatoi Inconllvos and discounts Plus lux, $30 poi monlh, $600 tolundablo socunly doposJI.

$7l lotal Initial loos $173!) 33. OAC Citibank (Arizona) hereby notifies the deposit box lessees that the safe deposit boxes located in the former Gateway National Bank branch at 1 20 North 44th Street, Suite 150 in Phoenix, Arizona will be moved, intact, to the Citibank branch at 4400 East Thomas Road, Phoenix, Arizona. This move will take place after the close of business on Friday, March 2, 1990. Lessees will have access to their boxes at the opening of business on Monday, March 5, 1990. Our Commitment Your Total Satisfaction 12tii Struct and East Camkmiack Road Mon-Fki Sat 8-7 Local 264-1188 Toll Fkkb 1-800-942-1189 Mr CITIBANK Citibank (Arizona) Member FDIC COULTER CAOIU AC -SQUAW PEAK FWY CouWat C6ttc to V.ui Wwl Vr, Sim OfySvn Op Mtof WOOH ROM) PHoem mz- i.10.